Promote Products and Services

nullPromote Products and Services BSBCMN409APromote Products and Services BSBCMN409AThe aim of promotional activities are to:The aim of promotional activities are to:Increase sales Increase knowledge of the organisation, product, service Create an image Change consumer attitudes to a product, service or brand Improve or maintain market share Provide a reason by buy a product or service Research is needed to ascertain the following:Research is needed to ascertain the following:Who is your customer? Influences way you promote, package, price g & services What is the customer demographic? What does the customer want? Eg size, colour, cost, quality, ease of use etc Cost effectiveness of strategies Optimum timing Market trends and developments New and emerging markets Competitor’s performance Preparing a marketing planPreparing a marketing planPromotional activities include:Promotional activities include:Advertising Focus on how the product will benefit the customer Why do they need it Needs to create desire to buy & grab their attention Sales Promotion Eg special offers, discounts, trade fairs, functions, presentations, seminars, free samples, competitions Direct Marketing Eg telemarketing, catalogues, brochures, pamphlets Internet Available 24/7, can offer much information about the products, specials, current developments Promotions must be in line with organisational policies and procedures Promotions must be in line with organisational policies and procedures Look at previous promotional campaigns Check procedures for branding material eg co colours, logo, what must be included Consider OH & S requirements, copyright infringements, privacy & confidentiality Be familiar with current prices and policy on discountingMarketing plan should contain a budget eg producing brochureMarketing plan should contain a budget eg producing brochureAction Plan: drawn up once promotional activities finalisedAction Plan: drawn up once promotional activities finalised