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苹果商业机密-如何建一个app store

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苹果商业机密-如何建一个app store
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Visual Merchandising Security for MacBook Air • Use a cable tie to tie the Security cable and MagSafe cable together. • Make sure the cable tie tab is positioned to the right. • Follow Apple Retail Cable Management Standards for presentation. SW #1 SW #2 Kids 1.2T SW #1 SW #2 SW #3 SW #4 Kids 2.2T SW #1 SW #2 SW #3 SW #4 Kids 1.4T SW #1 SW #2 SW #1 SW #2 SW #3 SW #4 Kids 1.6T SW#1 SW#2 SW#3 SW#4 2-seat square or rectanglular 4-seat square 4-seat rectangular 6-seat rectangular 8-seat rectangular Kids Tables - CPU and Software placement All Kids Table CPUs should be: MC413LL/A - 21.5” iMac 3.06Ghz 4GB/1TB/SD Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential Kid Pix - TK719LL/A Math Blaster - TP475LL/A Mia’s Reading Advent. - TQ167LL/A Disney E-Books - H1933LL/A I Spy Fun House - TS634LL/A Dr. Seuss ABC- TE403LL/A USE ASSORTED SW FROM SW#1-3 Seth Weintraub 9to5mac.com Personal Training - Walls and Tables All PT Table CPUs should be: MC372LL/A - 15” MacBook Pro 2.53Ghz 4GB/5005GB All PT Wall CPUs should be: MC509LL/A - 21.5” iMac 3.2Ghz Intel Core i3 Be sure all Personal Training CPUs are placed in your store’s demo inventory bucket. 4-seat square 4-seat rectangular Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential 4-seat wall 3-seat wall2-seat wall ��)*&����"�( �""���)*&����"�����(�(�%*"���� ���� �����������.�����%%!��'%���� ��-� ��������� ��������������� �������������� �������� "��������������� ����!� ���� ��� ���(*'���""���)*&����(��'��&"����� $�,%*'�()%'�/(���#%� $+�$)%',��*�!�)� � Apple Con"dential ��'(%$�"���)*&����( �$ ��)���"�$ �%� "��� ��%$���� �����&&"���'� ST sign: Multi-Printer POS sign (STORES WITHOUT PRINTER DEMOS ONLY!) Method of Payments & Return Policy GB SW acrylic: TX501LL/A Fusion 3 TS294LL/A LoJack (3 Year) H1596LL/A Drive Genius 3 TX415LL/A Data Rescue 3 Genius and Studio Bars Vintage A, B (with Credenza) - Genius Bar without POS Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential 3-seat wall Vintage A, B (with Credenza) Place on Credenza Place on Bar ST sign: iPod Recycle, iPhone Unlock, and iPhone Purchase Guidelines ST sign: iPod Recycle, iPhone Unlock, and iPhone Purchase Guidelines ST sign: iPod Recycle, iPhone Unlock, and iPhone Purchase Guidelines Wedge Sign: Welcome to Genius Bar Wedge Sign: Welcome to Genius Bar Wedge Sign: Welcome to Genius Bar Wedge Sign: Welcome to Genius Bar Vintage A, B (with Credenza) - Genius Bar with POS 3-seat wall Vintage C (without Credenza) - Genius Bar without POS 3-seat wall Vintage C (without Credenza) Vintage C (without Credenza) - Genius Bar with POS 3-seat wall ST sign: Method of Payments & Return Policy GB SW acrylic: TX501LL/A Fusion 3 TS294LL/A LoJack (3 Year) H1596LL/A Drive Genius 3 TX415LL/A Data Rescue 3 Place on Credenza Place on Bar Place on Bar Place on Bar SW acrylic: Western Digital Passport Studio 500GB - TU190ZM/A SW acrylic: Western Digital Passport Studio 500GB - TU190ZM/A ST sign: Multi-Printer POS sign (STORES WITHOUT PRINTER DEMOS ONLY!) ST sign: Multi-Printer POS sign (STORES WITHOUT PRINTER DEMOS ONLY!) Method of Payments & Return Policy ST sign: Multi-Printer POS sign (STORES WITHOUT PRINTER DEMOS ONLY!) 4-slot Apple SW Tray (Xpdex# 742564): Mac Box Set & MobileMe 4-slot Apple SW Tray (Xpdex# 742564): Mac Box Set & MobileMe ST sign: iPod Recycle, iPhone Unlock, and iPhone Purchase Guidelines Seth Weintraub 9to5mac.com ���-����)"�%)���*�(��'�()$���+()&�� ��� � ��������� ���� ��������#"��������#��(#)�� �� ��� � '' �� ��� �� ��" �" #� �! ) (�� ��� �� ��" �" #� �&� �� ��� �� ��' �) / �� �* �� �� '� ���������-�������� � �������� � ������##� � .�����.�����.�����##����& �����&#���������"������.�����*���'$ �,� ��.���� .���� .�����##�� �&# � .���� .�����.���� .���� .�����##���&# � �������*�(�����#"� )�����&��! ��(!���&��! ���!�+�,����&��! / ������"��'"(����(��� �������"!���(��� '����"!� ���'��%����%+��� )�'�"('����'��%�������% �##��������%+��� ��%"&"�'������%+��� #%"�(�'�'%�+���%+��� ���"'"��""����%+��� � ��������������������������� ���������� ���������������� �� �� �#&(�� ���������� ���������� '"##�%�- "%���%��'����&"!&. '"##�%�-�!��'"��!�. ���,����(!�$(���)�'��&�'(#���*'(%�� ��� � ��������� iP od cl as sic iP od cl as sic iP od na no iP od na no iP od na no (r ed ) iP od sh uf fle iPad iPadiPad iP od sh uf fle iPod touch iPod touch iPod touch Busines Gifting iPod touch iPod touch iPod touch iPod touch iPod touch iPod touch 13” MacBook Pro MacBook 13” MacBook Pro 11” MacBook Air 13” MacBook Air Which MacBook are you? 15” MacBook Pro 11” MacBook Air 13” MacBook Air Apple SW iLife/iWork MobileMe/Box Set 17” MacBook Pro MacBookMac mini 15” MacBook Pro ���""����% ���""���%" 21.5” iMac Microsoft Office 27” iMac 21.5” iMac27” iMac 13” MacBook Pro 15” MacBook Pro � �� �� ��� "� �� %� �+ "( � � �� �� ��� "� �� %� �+ "( � ����!'�!�&� �+ iPhone/ Verizon V-Day Giftcard $25/$25 $50/$100 iPadiPadiPad iPadiPadiPad ���� Books/Apps Giftcard $25/$25 $50/$50 ��� iPhone Giftcard iPhone 3GSiPhone 4 iPhone 4 iPhone 4 iPhone 4iPhone 4 iPhone 4 iPhone 4 MobileMe ���"!� ��� ��� ��� ��� ��� ��� ��������� ��� ��� AT&T Rate Plan Verizon Rate Plan Seth Weintraub 9to5mac.com Confidential - Apple Internal Use Only Page 7 of 121 Mac3Wv3 February 10 2011 Location 13.3" MacBook White 2.4GHz Intel Core 2 Duo MC516LL/A 13.3" MacBook White 2.4GHz Intel Core 2 Duo MC516LL/A 13.3" MacBook White 2.4GHz Intel Core 2 Duo MC516LL/A 13.3" MacBook White 2.4GHz Intel Core 2 Duo MC516LL/A Bowers & Wilkins MM1 Desktop Speakers TX583VC/A Bowers & Wilkins MM1 Desktop Speakers TX583VC/A Signs Notes A B C D Demo SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN Confidential - Apple Internal Use Only Page 22 of 121 Mac4Wv3 February 10 2011 Location 13.3" MacBook Pro 2.4GHz Intel Core 2 Duo MC374LL/A 13.3" MacBook Pro 2.66GHz Intel Core 2 Duo MC375LL/A 15.4" MacBook Pro 2.53GHz Intel Core i5 Glossy MC372LL/A 17" MacBook Pro 2.53GHz Intel Core i5 Glossy MC024LL/A 17" MacBook Pro 2.8Ghz Intel Core i7 antiglare MC846LL/A Stem Tandem CPU Speaker H3373VC/A WD My Book Studio LX 2TB H1304VC/A Bose Companion 2 II TK200VC/A Signs Notes SW POS SIGNSW POS SIGN SW POS SIGN C D SW POS SIGN SW POS SIGN A B Confidential - Apple Internal Use Only Page 1 of 1 Mac3Wv4 February 10 2011 Location 15.4" MacBook Pro 2.53GHz Intel Core i5 Glossy MC372LL/A 2.66GHz Mac Mini SERVER Intel Core 2 Duo MC438LL/A 2.8GHz Mac Pro Quad- Core Intel Xeon "Nehalem" MC560LL/A Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A Apple Keyboard with numeric keypad MB110LL/A Apple Keyboard with numeric keypad MB110LL/A Magic Trackpad MC380LL/A Apple Mouse MB112LL/B Apple Mouse MB112LL/B Harmon Kardon Soundsticks III H2268VC/A Audyssey South of Market Audio Dock H3302VC/A iPhone 4 16GB - Black (AT&T) MC318LL/A Signs Notes D Demo A B C SW POS SIGNSW POS SIGN USE "Belkin - 6FT Audio Cable" (H2418VC/A) TO CONNECT SPEAKER TO MB PRO. DOCK IPHONE INSIDE OF AUDYSSEY SPEAKER SW POS SIGN Confidential - Apple Internal Use Only Page 37 of 121 Mac6Tv2 February 10 2011 BACK Location 11.6" MacBook Air 1.4GHz 128GB Flash MC506LL/A 11.6" MacBook Air 1.4GHz 128GB Flash MC506LL/A 13.3" MacBook Air 1.86GHz 128GB Flash MC503LL/A G-Tech G-Drive slim 320GB H3529VC/A Signs Notes Location 11.6" MacBook Air 1.4GHz 128GB Flash MC506LL/A 11.6" MacBook Air 1.4GHz 128GB Flash MC506LL/A 13.3" MacBook Air 1.86GHz 128GB Flash MC503LL/A Signs Notes FRONT Demo Demo A B C A B C SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN Seth Weintraub 9to5mac.com Confidential - Apple Internal Use Only Page 42 of 121 Mac6Tv6 February 10 2011 BACK Location 13.3" MacBook Pro 2.4GHz Intel Core 2 Duo MC374LL/A 13.3" MacBook Pro 2.66GHz Intel Core 2 Duo MC375LL/A 15.4" MacBook Pro 2.8GHz Intel Core i7 antiglare MC847LL/A WD MyPassport Essential SE 1TB H0767ZM/A Signs Notes Location 13.3" MacBook Pro 2.4GHz Intel Core 2 Duo MC374LL/A 13.3" MacBook Pro 2.66GHz Intel Core 2 Duo MC375LL/A 15.4" MacBook Pro 2.53GHz Intel Core i5 Glossy MC372LL/A Signs Notes FRONT SW POS SIGN SW POS SIGN SW POS SIGN A B C INSTALL TIME MACHINE DEMO HERE Demo SW POS SIGN SW POS SIGN SW POS SIGN A B C Demo Confidential - Apple Internal Use Only Page 52 of 121 Mac6Tv13 February 10 2011 Location 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 27" 2.8GHz Quad-Core iMac Intel Core i5 MC511LL/A Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A Signs Notes Location 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 27" 3.20GHz iMac Intel Core i3 MC510LL/A Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A Signs Notes FRONT BACK A B C Demo SW POS SIGN SW POS SIGN SW POS SIGN INSTALL VMWARE DEMO ON THIS COMPUTER INSTALL PARALLELS DEMO ON THIS COMPUTER A B C Demo SW POS SIGN SW POS SIGN SW POS SIGN Confidential - Apple Internal Use Only Page 78 of 121 iPod3Wv10 February 10 2011 Location D 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A 21.5" 3.20GHz iMac Intel Core i3 MC509LL/A iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A Signs Notes C B A Demo Seth Weintraub 9to5mac.com Confidential - Apple Internal Use Only Page 73 of 121 iPod3Wv2 February 10 2011 Location iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A Signs Notes ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) B A INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN Demo C INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) iPad acrylic (xpedx #771758) 2) iPad combo cable (xpedx #763019) 3) iPad acrylic replacement adhesive (xpedx #771805) Confidential - Apple Internal Use Only Page 83 of 121 iPod4Wv4 February 10 2011 Location 160GB iPod Classic - Black MC297LL/A 160GB iPod Classic - Silver MC293LL/A NEW iPod Nano 8GB - Silver MC525LL/A NEW iPod Nano 8GB - Green MC690LL/A NEW iPod Nano 8GB - Silver MC525LL/A NEW iPod Nano 8GB - Green MC690LL/A NEW iPod Nano 8GB - Red MC693LL/A NEW iPod Shuffle 2GB - Silver MC584LL/A NEW iPod Shuffle 2GB - Silver MC584LL/A Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B NEW iPod Nano 8GB - Graphite MC688LL/A NEW iPod Nano 8GB - Orange MC691LL/A NEW iPod Nano 8GB - Graphite MC688LL/A NEW iPod Nano 8GB - Orange MC691LL/A Apple USB Power Adapter MB352LL/B NEW iPod Shuffle 2GB - Blue MC751LL/A NEW iPod Shuffle 2GB - Blue MC751LL/A NEW iPod Nano 8GB - Blue MC689LL/A NEW iPod Nano 8GB - Pink MC692LL/A NEW iPod Nano 8GB - Blue MC689LL/A NEW iPod Nano 8GB - Pink MC692LL/A Bose QuietComfort 15 Xpedx item# 739556 NEW iPod Shuffle 2GB - Green MC750LL/A NEW iPod Shuffle 2GB - Green MC750LL/A Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B NEW iPod Shuffle 2GB - Orange MC749LL/A NEW iPod Shuffle 2GB - Orange MC749LL/A Skullcandy Aviator Headphones H1913LL/A Skullcandy Aviator Headphones H1913LL/A V-Moda Crossfade Headphones Xpedx item# 768838 V-Moda Crossfade Headphones Xpedx item# 768838 NEW iPod Shuffle 2GB - Pink MC585LL/A NEW iPod Shuffle 2GB - Pink MC585LL/A Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN Notes ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge- iPod shuffle 2) dock for iPod shuffle 3) t-shirt for iPod shuffle 3) iPod combo cable with Apple earphones D INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) large 3-slot acrylic wedge- iPod nano 2) (3) docks for iPod nano 3) iPod combo cable with 3PP headphones ACCOMPANYING VISUAL ELEMENTS: 1) large 3-slot acrylic wedge- iPod nano 2) (3) docks for iPod nano 3) iPod combo cable with 3PP headphones ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge- iPod shuffle 2) dock for iPod shuffle 3) t-shirt for iPod shuffle 3) iPod combo cable with Apple earphones INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge 2) dock for iPod classic 3) iPod combo cable with Apple earphones ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge 2) dock for iPod classic 3) iPod combo cable with Apple earphones ACCOMPANYING VISUAL ELEMENTS: 1) large 3-slot acrylic wedge- iPod nano 2) (3) docks for iPod nano 3) iPod combo cable with 3PP headphones ACCOMPANYING VISUAL ELEMENTS: 1) large 3-slot acrylic wedge- iPod nano 2) (3) docks for iPod nano 3) iPod combo cable with 3PP headphones ACCOMPANYING VISUAL ELEMENTS: 1) small acrylic wedge- iPod nano 2) (3) docks for iPod nano 3) iPod combo cable with 3PP headphones E C B A Demo Seth Weintraub 9to5mac.com Confidential - Apple Internal Use Only Page 106 of 121 iPod6Tv3 February 10 2011 BACK Location iPhone 4 16GB - Black DEMO (AT&T) MC321LL/A iPhone 3GS 8GB - Black MC555LL/A iPhone 4 16GB - Black DEMO (AT&T) MC321LL/A iPhone 4 16GB - Black DEMO (AT&T) MC321LL/A iPhone 4 16GB - Black DEMO (AT&T) MC321LL/A Klipsch Image One H2984VC/A Klipsch Image One H2984VC/A Signs Notes Location iPhone 4 16GB - Black DEMO (VERIZON) MC937LL/A iPhone 4 16GB - Black DEMO (VERIZON) MC937LL/A iPhone 4 16GB - Black DEMO (VERIZON) MC937LL/A iPhone 4 16GB - Black DEMO (VERIZON) MC937LL/A iPhone 4 16GB - Black DEMO (VERIZON) MC937LL/A Bowers & Wilkins P5 Headphones Xpedx item# 761265 Bowers & Wilkins P5 Headphones Xpedx item# 761265 Signs Notes FRONT A Demo Demo C B C B INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge 2) dock for iPhone 4 (xpedx #774629) 3) iPod combo cable with 3PP headphones 4) SIM tray for iPhone 4 (xpedx #775005) INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge 2) dock for iPhone 4 (xpedx #774629) 3) iPod combo cable with 3PP headphones 4) SIM tray for iPhone 4 (xpedx #775005) ACCOMPANYING VISUAL ELEMENTS: 1) large acrylic wedge 2) dock for iPhon
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