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Merchandising
Cable Management
Visual Merchandising
Visual & product elements
• Belkin 6ft audio (H2418VC/A) | pull
from sellable inventory
• 15.4” MacBook Pro (MC372LL/A)
• 27” LED display (MC007LL/A)
• Apple keyboard with numeric
keypad (MB110LL/A)
• Apple mouse (MB112LL/B)
• Audyssey South of Market Audio
Dock (H3302VC/A)
• AT&T iPhone 4 16GB - Black
(MC318LL/A)
MacBook Pro with LED display
Merchandising
Security
• Place the Top-Hat Security Cable in
the back left corner to secure the
MacBook Air.
• It is important that the security
sensor is positioned with the cable
existing towards the right.
Visual Merchandising
Security for MacBook Air
• Use a cable tie to tie the Security
cable and MagSafe cable together.
• Make sure the cable tie tab is
positioned to the right.
• Follow Apple Retail Cable
Management Standards for
presentation.
SW
#1
SW
#2
Kids 1.2T
SW
#1
SW
#2
SW
#3
SW
#4
Kids 2.2T
SW
#1
SW
#2
SW
#3
SW
#4
Kids 1.4T
SW
#1
SW
#2
SW
#1
SW
#2
SW
#3
SW
#4
Kids 1.6T
SW#1 SW#2 SW#3 SW#4
2-seat square
or rectanglular
4-seat square 4-seat rectangular
6-seat rectangular 8-seat rectangular
Kids Tables - CPU and Software placement
All Kids Table CPUs should be: MC413LL/A - 21.5” iMac 3.06Ghz 4GB/1TB/SD
Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential
Kid Pix - TK719LL/A
Math Blaster - TP475LL/A
Mia’s Reading Advent. - TQ167LL/A
Disney E-Books - H1933LL/A
I Spy Fun House - TS634LL/A
Dr. Seuss ABC- TE403LL/A USE ASSORTED SW FROM SW#1-3
Seth Weintraub
9to5mac.com
Personal Training - Walls and Tables
All PT Table CPUs should be: MC372LL/A - 15” MacBook Pro 2.53Ghz 4GB/5005GB
All PT Wall CPUs should be: MC509LL/A - 21.5” iMac 3.2Ghz Intel Core i3
Be sure all Personal Training CPUs are placed in your store’s demo inventory bucket.
4-seat square 4-seat rectangular
Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential
4-seat wall
3-seat wall2-seat wall
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ST sign:
Multi-Printer POS sign
(STORES WITHOUT
PRINTER DEMOS ONLY!)
Method of Payments &
Return Policy
GB SW acrylic:
TX501LL/A Fusion 3
TS294LL/A LoJack (3 Year)
H1596LL/A Drive Genius 3
TX415LL/A Data Rescue 3
Genius and Studio Bars
Vintage A, B (with Credenza) - Genius Bar without POS
Do these illustrations not re!ect "xtures in your store? If so, please email pictures of your "xture in question to visualmerchandising@apple.com.� Apple Con"dential
3-seat wall
Vintage A, B (with Credenza)
Place on
Credenza
Place on
Bar
ST sign:
iPod Recycle, iPhone
Unlock, and iPhone
Purchase Guidelines
ST sign:
iPod Recycle, iPhone
Unlock, and iPhone
Purchase Guidelines
ST sign:
iPod Recycle, iPhone
Unlock, and iPhone
Purchase Guidelines
Wedge Sign: Welcome
to Genius Bar
Wedge Sign: Welcome
to Genius Bar
Wedge Sign: Welcome
to Genius Bar
Wedge Sign: Welcome
to Genius Bar
Vintage A, B (with Credenza) - Genius Bar with POS
3-seat wall
Vintage C (without Credenza) - Genius Bar without POS
3-seat wall
Vintage C (without Credenza)
Vintage C (without Credenza) - Genius Bar with POS
3-seat wall
ST sign:
Method of Payments &
Return Policy
GB SW acrylic:
TX501LL/A Fusion 3
TS294LL/A LoJack (3 Year)
H1596LL/A Drive Genius 3
TX415LL/A Data Rescue 3
Place on
Credenza
Place on
Bar
Place on
Bar
Place on
Bar
SW acrylic:
Western Digital
Passport Studio 500GB -
TU190ZM/A
SW acrylic:
Western Digital
Passport Studio 500GB -
TU190ZM/A
ST sign:
Multi-Printer POS sign
(STORES WITHOUT
PRINTER DEMOS ONLY!)
ST sign:
Multi-Printer POS sign
(STORES WITHOUT
PRINTER DEMOS ONLY!)
Method of Payments &
Return Policy
ST sign:
Multi-Printer POS sign
(STORES WITHOUT
PRINTER DEMOS ONLY!)
4-slot Apple SW Tray
(Xpdex# 742564):
Mac Box Set &
MobileMe
4-slot Apple SW Tray
(Xpdex# 742564):
Mac Box Set &
MobileMe
ST sign:
iPod Recycle, iPhone
Unlock, and iPhone
Purchase Guidelines
Seth Weintraub
9to5mac.com
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ed
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iP
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sh
uf
fle
iPad iPadiPad
iP
od
sh
uf
fle
iPod touch iPod touch iPod touch
Busines
Gifting iPod touch
iPod touch iPod touch iPod touch iPod touch iPod touch
13” MacBook
Pro
MacBook
13” MacBook
Pro
11” MacBook
Air
13” MacBook
Air
Which MacBook are you?
15” MacBook
Pro
11” MacBook
Air
13” MacBook
Air
Apple SW
iLife/iWork
MobileMe/Box Set
17” MacBook
Pro MacBookMac mini
15” MacBook
Pro
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21.5” iMac
Microsoft
Office
27” iMac
21.5” iMac27” iMac
13” MacBook
Pro
15” MacBook
Pro
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Verizon
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$25/$25
$50/$100
iPadiPadiPad
iPadiPadiPad
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Books/Apps
Giftcard
$25/$25
$50/$50
���
iPhone
Giftcard
iPhone
3GSiPhone 4 iPhone 4 iPhone 4
iPhone 4iPhone 4 iPhone 4 iPhone 4
MobileMe ���"!�
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AT&T
Rate Plan
Verizon
Rate Plan
Seth Weintraub
9to5mac.com
Confidential - Apple Internal Use Only Page 7 of 121
Mac3Wv3 February 10 2011
Location
13.3" MacBook White 2.4GHz
Intel Core 2 Duo MC516LL/A
13.3" MacBook White
2.4GHz Intel Core 2 Duo MC516LL/A
13.3" MacBook White
2.4GHz Intel Core 2 Duo MC516LL/A
13.3" MacBook White
2.4GHz Intel Core 2 Duo MC516LL/A
Bowers & Wilkins MM1
Desktop Speakers TX583VC/A
Bowers & Wilkins MM1
Desktop Speakers TX583VC/A
Signs
Notes
A B C D
Demo
SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN
Confidential - Apple Internal Use Only Page 22 of 121
Mac4Wv3 February 10 2011
Location
13.3" MacBook Pro 2.4GHz
Intel Core 2 Duo MC374LL/A
13.3" MacBook Pro 2.66GHz
Intel Core 2 Duo MC375LL/A
15.4" MacBook Pro 2.53GHz
Intel Core i5 Glossy MC372LL/A
17" MacBook Pro 2.53GHz
Intel Core i5 Glossy MC024LL/A
17" MacBook Pro 2.8Ghz
Intel Core i7 antiglare MC846LL/A
Stem Tandem CPU Speaker H3373VC/A WD My Book Studio LX 2TB H1304VC/A
Bose Companion 2 II TK200VC/A
Signs
Notes
SW POS SIGNSW POS SIGN SW POS SIGN
C D
SW POS SIGN SW POS SIGN
A B
Confidential - Apple Internal Use Only Page 1 of 1
Mac3Wv4 February 10 2011
Location
15.4" MacBook Pro 2.53GHz
Intel Core i5 Glossy MC372LL/A
2.66GHz Mac Mini
SERVER Intel Core 2 Duo MC438LL/A
2.8GHz Mac Pro Quad-
Core Intel Xeon
"Nehalem"
MC560LL/A
Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A
Apple Keyboard with
numeric keypad MB110LL/A
Apple Keyboard with
numeric keypad MB110LL/A Magic Trackpad MC380LL/A
Apple Mouse MB112LL/B Apple Mouse MB112LL/B Harmon Kardon Soundsticks III H2268VC/A
Audyssey South of Market
Audio Dock H3302VC/A
iPhone 4 16GB - Black
(AT&T) MC318LL/A
Signs
Notes
D
Demo
A B C
SW POS SIGNSW POS SIGN
USE "Belkin - 6FT Audio Cable" (H2418VC/A)
TO CONNECT SPEAKER TO MB PRO.
DOCK IPHONE INSIDE OF AUDYSSEY SPEAKER
SW POS SIGN
Confidential - Apple Internal Use Only Page 37 of 121
Mac6Tv2 February 10 2011
BACK
Location
11.6" MacBook Air 1.4GHz
128GB Flash MC506LL/A
11.6" MacBook Air 1.4GHz
128GB Flash MC506LL/A
13.3" MacBook Air 1.86GHz
128GB Flash MC503LL/A
G-Tech G-Drive slim 320GB H3529VC/A
Signs
Notes
Location
11.6" MacBook Air 1.4GHz
128GB Flash MC506LL/A
11.6" MacBook Air 1.4GHz
128GB Flash MC506LL/A
13.3" MacBook Air 1.86GHz
128GB Flash MC503LL/A
Signs
Notes
FRONT
Demo
Demo
A B C
A B C
SW POS SIGN
SW POS SIGN
SW POS SIGN SW POS SIGN
SW POS SIGN SW POS SIGN
Seth Weintraub
9to5mac.com
Confidential - Apple Internal Use Only Page 42 of 121
Mac6Tv6 February 10 2011
BACK
Location
13.3" MacBook Pro 2.4GHz
Intel Core 2 Duo MC374LL/A
13.3" MacBook Pro 2.66GHz
Intel Core 2 Duo MC375LL/A
15.4" MacBook Pro 2.8GHz Intel
Core i7 antiglare MC847LL/A
WD MyPassport Essential SE
1TB H0767ZM/A
Signs
Notes
Location
13.3" MacBook Pro 2.4GHz
Intel Core 2 Duo MC374LL/A
13.3" MacBook Pro 2.66GHz
Intel Core 2 Duo MC375LL/A
15.4" MacBook Pro 2.53GHz
Intel Core i5 Glossy MC372LL/A
Signs
Notes
FRONT
SW POS SIGN SW POS SIGN SW POS SIGN
A B C
INSTALL TIME MACHINE DEMO HERE
Demo
SW POS SIGN SW POS SIGN SW POS SIGN
A B C
Demo
Confidential - Apple Internal Use Only Page 52 of 121
Mac6Tv13 February 10 2011
Location
21.5" 3.20GHz iMac Intel
Core i3 MC509LL/A
21.5" 3.20GHz iMac Intel
Core i3 MC509LL/A
27" 2.8GHz Quad-Core iMac
Intel Core i5 MC511LL/A
Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A
Signs
Notes
Location
21.5" 3.20GHz iMac Intel
Core i3 MC509LL/A
21.5" 3.20GHz iMac Intel
Core i3 MC509LL/A
27" 3.20GHz iMac Intel Core
i3 MC510LL/A
Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A
Signs
Notes
FRONT
BACK
A B C
Demo
SW POS SIGN SW POS SIGN SW POS SIGN
INSTALL VMWARE DEMO ON THIS
COMPUTER
INSTALL PARALLELS DEMO ON THIS
COMPUTER
A B C
Demo
SW POS SIGN SW POS SIGN SW POS SIGN
Confidential - Apple Internal Use Only Page 78 of 121
iPod3Wv10 February 10 2011
Location D
21.5" 3.20GHz iMac Intel Core
i3 MC509LL/A
21.5" 3.20GHz iMac Intel Core
i3 MC509LL/A
21.5" 3.20GHz iMac Intel Core
i3 MC509LL/A
iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A
iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A
Signs
Notes
C B A
Demo
Seth Weintraub
9to5mac.com
Confidential - Apple Internal Use Only Page 73 of 121
iPod3Wv2 February 10 2011
Location
iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A
Signs
Notes
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx
#771805)
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive
(xpedx #771805)
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive
(xpedx #771805)
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive
(xpedx #771805)
B A
INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
Demo
C
INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx
#771805)
INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758)
2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx
#771805)
Confidential - Apple Internal Use Only Page 83 of 121
iPod4Wv4 February 10 2011
Location
160GB iPod Classic -
Black MC297LL/A
160GB iPod Classic -
Silver MC293LL/A
NEW iPod Nano 8GB -
Silver MC525LL/A
NEW iPod Nano 8GB -
Green MC690LL/A
NEW iPod Nano 8GB -
Silver MC525LL/A
NEW iPod Nano 8GB -
Green MC690LL/A
NEW iPod Nano 8GB -
Red MC693LL/A
NEW iPod Shuffle 2GB
- Silver MC584LL/A
NEW iPod Shuffle 2GB
- Silver MC584LL/A
Apple USB Power
Adapter MB352LL/B
Apple USB Power
Adapter MB352LL/B
NEW iPod Nano 8GB -
Graphite MC688LL/A
NEW iPod Nano 8GB -
Orange MC691LL/A
NEW iPod Nano 8GB -
Graphite MC688LL/A
NEW iPod Nano 8GB -
Orange MC691LL/A
Apple USB Power
Adapter MB352LL/B
NEW iPod Shuffle 2GB
- Blue MC751LL/A
NEW iPod Shuffle 2GB
- Blue MC751LL/A
NEW iPod Nano 8GB -
Blue MC689LL/A
NEW iPod Nano 8GB -
Pink MC692LL/A
NEW iPod Nano 8GB -
Blue MC689LL/A
NEW iPod Nano 8GB -
Pink MC692LL/A Bose QuietComfort 15
Xpedx item#
739556
NEW iPod Shuffle 2GB
- Green MC750LL/A
NEW iPod Shuffle 2GB
- Green MC750LL/A
Apple USB Power
Adapter MB352LL/B
Apple USB Power
Adapter MB352LL/B
Apple USB Power
Adapter MB352LL/B
Apple USB Power
Adapter MB352LL/B
NEW iPod Shuffle 2GB
- Orange MC749LL/A
NEW iPod Shuffle 2GB
- Orange MC749LL/A
Skullcandy Aviator
Headphones H1913LL/A
Skullcandy Aviator
Headphones H1913LL/A
V-Moda Crossfade
Headphones
Xpedx item#
768838
V-Moda Crossfade
Headphones
Xpedx item#
768838
NEW iPod Shuffle 2GB
- Pink MC585LL/A
NEW iPod Shuffle 2GB
- Pink MC585LL/A
Apple USB Power
Adapter MB352LL/B
Apple USB Power
Adapter MB352LL/B
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
Notes
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge- iPod shuffle
2) dock for iPod shuffle
3) t-shirt for iPod shuffle
3) iPod combo cable with Apple earphones
D
INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) large 3-slot acrylic wedge- iPod nano
2) (3) docks for iPod nano
3) iPod combo cable with 3PP headphones
ACCOMPANYING VISUAL ELEMENTS:
1) large 3-slot acrylic wedge- iPod nano
2) (3) docks for iPod nano
3) iPod combo cable with 3PP headphones
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge- iPod shuffle
2) dock for iPod shuffle
3) t-shirt for iPod shuffle
3) iPod combo cable with Apple earphones
INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge
2) dock for iPod classic
3) iPod combo cable with Apple
earphones
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge
2) dock for iPod classic
3) iPod combo cable with Apple earphones
ACCOMPANYING VISUAL ELEMENTS:
1) large 3-slot acrylic wedge- iPod nano
2) (3) docks for iPod nano
3) iPod combo cable with 3PP headphones
ACCOMPANYING VISUAL ELEMENTS:
1) large 3-slot acrylic wedge- iPod nano
2) (3) docks for iPod nano
3) iPod combo cable with 3PP headphones
ACCOMPANYING VISUAL ELEMENTS:
1) small acrylic wedge- iPod nano
2) (3) docks for iPod nano
3) iPod combo cable with 3PP headphones
E C B A
Demo
Seth Weintraub
9to5mac.com
Confidential - Apple Internal Use Only Page 106 of 121
iPod6Tv3 February 10 2011
BACK
Location
iPhone 4 16GB - Black
DEMO (AT&T) MC321LL/A iPhone 3GS 8GB - Black MC555LL/A
iPhone 4 16GB - Black
DEMO (AT&T) MC321LL/A
iPhone 4 16GB - Black
DEMO (AT&T) MC321LL/A
iPhone 4 16GB - Black
DEMO (AT&T) MC321LL/A
Klipsch Image One H2984VC/A Klipsch Image One H2984VC/A
Signs
Notes
Location
iPhone 4 16GB - Black
DEMO (VERIZON) MC937LL/A
iPhone 4 16GB - Black
DEMO (VERIZON) MC937LL/A
iPhone 4 16GB - Black
DEMO (VERIZON) MC937LL/A
iPhone 4 16GB - Black
DEMO (VERIZON) MC937LL/A
iPhone 4 16GB - Black
DEMO (VERIZON) MC937LL/A
Bowers & Wilkins P5
Headphones
Xpedx item#
761265
Bowers & Wilkins P5
Headphones
Xpedx item#
761265
Signs
Notes
FRONT
A
Demo
Demo
C B
C B
INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge
2) dock for iPhone 4 (xpedx #774629)
3) iPod combo cable with 3PP headphones
4) SIM tray for iPhone 4 (xpedx #775005)
INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge
2) dock for iPhone 4 (xpedx #774629)
3) iPod combo cable with 3PP headphones
4) SIM tray for iPhone 4 (xpedx #775005)
ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge
2) dock for iPhon