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11/26 Sukhumvit Soi 1 tel: 02.655.2099 web: www.elefincoffee.com e-mail: info@elefincoffee.com
Elefin beans are hand-selected and roasted daily using 100% Arabica from
Northern Thailand. As one of Thailand's premeire boutique-roasters, we specialize in producing
coffee with the perfect balance of flavor, body and aroma. We hope you enjoy our
coffee as much as we enjoyed bringing it to you.
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CM
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Elefin coffee
Thai premium coffee challenger
ROAD REPORT
World Barista Championship 2007
in Tokyo
ë —¡¿“…≥å ‘√‘∑—¬ √—ß®—π∑÷° ®“° Blue Cup Coffee
·™¡ªá∫“√‘µâ“‰∑¬ 2007
ë Rabisca Coffee √â“π‡≈Á°„πÀâ“ß„À≠à ∑”Õ¬à“߉√®÷ß®–¡—¥„®≈Ÿ°§â“
bimonthly magaz ine • vol . 1 • november-december, 2007
coffee, tea
& ice cream
magazine
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¥â«¬ µâÕß°“√Õ∫∂“¡√“¬≈–‡Õ’¬¥‡æ‘Ë¡‡µ‘¡ À√◊Õ«“߇§√◊ËÕß µ‘¥µàÕ“¬µ√ß
‡π∑å‡≈à∑’ˇ∫Õ√å 02-6578625
‡π°“·ø àß ç‡π°“·ø°√Ÿ‡¡é
ºà“π‡§√◊ËÕß°¥Õ—µ‘‚π¡—µ‘
√ÿ°∏ÿ√°‘®øŸÑ¥‡´Õ√å«‘
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æ√âÕ¡‡§√◊ËÕß°¥‚©¡„À¡à
Bi-monthly magazine
Editor
Tanadej Kamonchan
Contributor writers
Kobkul Promayorn
Meechai Amorpathanakul
Sutinee Amornpatanakul
Torpong Tantraporn
Umaporn Huthawong
Art Director
Kitti Amornpatanakul
Photographer
Chavamon Boriboontanawat
Translation and proofread
Sirinan Kesonbua
Thanyaporn Silpi
Publisher
Coffeetimes
65/6 Soi Chokchai Ruammit,
Wipawadee Rangsit Road,
Jatujak, Bangkok 10900,
Thailand
Tel/ fax : 662 277 3753
Email : info@coffeetimesthai.com
www.coffeetimesthai.com
subscription & sales
please contact :
Thanyaporn Silpi
tanya@coffeetimesthai.com
The contents of this publication
may not be reproduced
in whole or in part without
written permission from the
publisher
editor•talk
contributor
Ct&I•society
cover•story
Elefin Coffee • ‡Õ≈‡≈øîπ §Õøøïò
Thai coffee-house produces locally grown
and roasted product for international
market
barista•technique
Filter Drip Coffee
indy•voice
Rabisca Coffee
Small coffee house in the big mall.
How she magnetize customer?
barista•talk
Sirithai Rungjanthuek • ‘√‘∑—¬ √—ß®—π∑÷°
Thailand Barista Championship 2007
emc•gallery
Belle Epoque
Classic, elegant beyond the time
Atalante
It’s may not fast like Bugatti but it’s sure
the same eye catcher
hot•bev
Banana Cream Frappè
Espresso Frappè
Banana Latte (Ice)
Choc Malt Latte (Hot)
Macchiato In love
Strawberry Island Soda
café•coach
sweetie•barista
trade•show•tour
WBC 2007 & SCAJ 2007
SCAA 2007
road•report
World Barista Championship 2007
Nanatassana
My Ideal Barista • ∫“√‘µâ“„πΩíπ
coffee•logo
café•around•the•world
product•news
fun•fact
4
6
7
8
12
14
16
18
20
24
27
28
32
40
42
43
44
46
contents
8
16
20
24
28
32
2 •
º¡‡§¬æŸ¥Õ¬Ÿà‡¡Õ«à“ ‘Ëߥ’Ê∑’ˬ—ߧßÕ¬Ÿà°—∫º¡„π™à«ß‡«≈“¢Õß°“√∑”
ß“π∑’˺à“π¡“∑—Èß„π·≈–µà“ߪ√–‡∑»¢Õߺ¡°Á§◊Õ ¡‘µ√¿“æ∑’ˉ¥â®“°
‡æ◊ËÕππ“π“™“µ‘ °“√∑’ˇ√“¡’‡æ◊ËÕπ„π·µà≈–ª√–‡∑»πÕ°®“°°“√µ‘¥
µàÕª√–“πß“π®–ßà“¬¢÷Èπ·≈â« ¬—ß®–‰¥âøíߢâÕ§‘¥·≈–§«“¡‡ÀÁπ∑’Ë≈÷°
·≈–‡ªìπª√–‚¬™πå°«à“∑’˧ÿ≥®–‰¥â®“°Àπ—ß◊Õ∑—Ë«‰ª
«—ππ’È𑵬“√¢Õ߇√“°â“«‰ªÕ’°Àπ÷Ëß°â“«„À≠àπ—Ëπ°Á§◊Õ°“√¢¬“¬
‡ªìπ¢π“¥„À≠à¢÷Èπ ®—¥∑”‡ªìπ𑵬“√ 2 ¿“…“‰∑¬-Õ—ß°ƒ… ·≈–·®°
®à“¬ÕÕ°‰ª¬—ßµà“ߪ√–‡∑»‚¥¬‡√‘Ë¡®“°ª√–‡∑»„π·∂∫Õ“‡™’¬π æ√âÕ¡
°—ππ’ȇ√“°Á‡ª≈’ˬπ™◊ËÕ„À¡à‡ªìπ Coffee t&I (CTI) ‡æ◊ËÕ„Àâ¡’‡π◊ÈÕÀ“
§√Õ∫§≈ÿ¡∏ÿ√°‘®∑’Ë°«â“ߢ÷Èπ
·≈–¥â«¬°“√∑’ˬ—ß¡’¢âÕ¡Ÿ≈¢Õß∏ÿ√°‘®°“·ø ™“ ·≈–‰Õ»§√’¡∑’Ë
πà“π„®„π‚≈°π’ÈÕ’°¡“°¡“¬∑’ˬ—߉¡à¡’°“√‡º¬·æ√àÕÕ°¡“„Àⷰຟâ
ª√–°Õ∫°“√„π∏ÿ√°‘®π’È‚¥¬µ√ß À√◊Õ∏ÿ√°‘®∫√‘°“√Õ“À“√·≈–‡§√◊ËÕß
¥◊Ë¡∑—Ë«‰ª ‡√“®÷ßµ—Èß„®∑’Ë®–‡ªìπµ—«°≈“ß𔧫“¡√Ÿâ‡À≈à“π—Èπ¡“‡º¬·æ√à
¥â«¬¡‘µ√¿“æ„ππ“π“ª√–‡∑»∑’˺¡¡’„πÕ¥’µ®π∂÷ßªí®®ÿ∫—π·≈–
§«“¡ª√“√∂π“¥’¢Õ߇æ◊ËÕπ„À¡àÊ¢Õ߇√“„π°“√æ—≤π“«ß°“√¢Õ߇√“
‡√“¡’§«“¡¡—Ëπ„®∑’Ë®–∑”„Àâ CTI ‡ªìπ◊ËÕ°≈“ß∑’Ë¡’“√–·≈–‡ªìπ
ª√–‚¬™πå°—∫∑ÿ°§π„π«ß°“√
™à«ß∑’˺à“π¡“ º¡‰¥â¡’‚Õ°“‰ªæŸ¥§ÿ¬°—∫‡æ◊ËÕπ‡°à“Ê„π°—¡æŸ™“
·≈–¥’„®‰ª°—∫∏ÿ√°‘®∑’ˇµ‘∫‚µµàÕ‡π◊ËÕߢÕßæ«°‡¢“ ‡™àπ°≈ÿà¡¢Õß Chy
Sila ´÷Ëß°”≈—߉ª‰¥â¥’°—∫∏ÿ√°‘® Burger, Pizza, √â“π°“·ø ·≈–°”≈—ß
‡µ√’¬¡µ—«‰ªŸà∏ÿ√°‘®„À¡à∑’Ë „À≠à°«à“ À√◊Õ°≈ÿà¡¢Õß Lucky Super-
market ´ ÷Ë߇√‘Ë¡®“°∏ÿ√°‘® Supermarket ‰ªŸà Burger, °“·ø ·≈–«—ππ’È
‡ªìπºŸâπ” Gelato Italian Ice Cream ¡“‡º¬·æ√à„À♓«‡¢¡√‰¥â≈‘È¡≈Õß
‡¢“‡À≈à“π’È ≈â«π‡ªìπ§πÀπÿࡉø·√ß„πµ≈“¥„À¡à∑’ˬ—ß¡’Õπ“§µÕ’°‰°≈
Õ’°¥â“πÀπ÷Ëß „πµ≈“¥∑’Ëæ—≤π“·≈â«Õ¬à“߉µâÀ«—π ∑ÿ°«—ππ’ȇæ◊ËÕπ
À≈“¬§π¢Õߺ¡°Á®–∫àπ∂÷ß∏ÿ√°‘®∑’˵°µË”≈ß §π‡¢â“√â“π°“·øπâÕ¬≈ß
·µà®“°∑’˺¡‡ÀÁππ—Èπ∑—Èß√â“πÕ“À“√·≈–√â“π°“·øÀ≈“¬Ê√â“π¬—ߧß
∏ÿ√°‘®¥’Õ¬Ÿà 𑵬“√µà“ßʬ—ߧߡ’°“√·π–π”√â“π‡ªî¥„À¡àÊ®πº¡‡§¬
ß—¬«à“ ‡¢“‰ª‡ªî¥°—π∑’Ë ‰Àπ ´÷Ëß·πàπÕπ∫“ß√â“π°Á‡ªî¥„À¡à·∑π
√â“π‡°à“∑’˪ª
º¡®÷ß¡ÕßÕ¬à“ߧππÕ°«à“ °“·øÀ√◊Õ¢ÕßÀ«“π¬—ߧ߇ªìπ‘Ëß
√◊Ëπ√¡¬å¢Õß™’«‘µ∑’Ë√“§“‰¡à·æߢÕߧπ‡¡◊Õß ‡¢“¡’§«“¡ÿ¢®“°°“√‡æ
·≈–∫∑π∑π“„π√–À«à“ßπ—Èπ §ÿ≥¡’Àπâ“∑’Ë„π°“√®—¥‡µ√’¬¡„Àâ ∂ⓧÿ≥
∑”‰¥â‰¡à¥’°Á®–¡’§π∑”¥’°«à“∑”·∑π ´ ÷Ëߺ¡§‘¥«à“ §ß®–‡À¡◊Õπ°—π„π∑ÿ°
ª√–‡∑»
∏π‡¥™ °¡≈©—π∑å
I always say good thing that are still with me until this
day is friendship I get from friends around the world
even when I was work in and out of the country. As
well as good networking, I also get their idea and per-
spective which I can’t get from just reading books.
Today, our magazine has stepped up one more
step by size expanding, more content and now is in
Thai-English language which will be distributed to Asian
countries under the new name Coffee T&I (CTI).
And because of there are many knowledge and
news from coffee, tea and ice cream business in the
world that didn’t release to this part of the world
specially in Thailand, so we want to be the media
that exchange the information and knowledge for you
and your business.
With friendship that we have from the past to the
present and generosity from new business associates,
we quite sure that CTI can be your use full source for
your F&B business.
Recently, I have talked to some of my old friends
from Cambodia. I felt really happy for their business
success. Chy Sila Group, who are doing well with
their fastfood business included coffee house and they
are now moving for new business adventure. Lucky
Supermarket Group has started their business from
supermarket to American burger restaurant and coffee
house, today they are the first who introducing Gelato
Italian Ice Cream to the Cambodian. They all young
and talented businessmen whom seek the opportunity
from the new market.
On the other side, some friends in Taiwan have
recently complained about a decline of their businesses,
especially coffee business. However, I saw many food
and beverage businesses over there were still doing
well. Many magazine continued to introduce new
opening restaurants and coffee houses. Make me some
time wondering where they find the location? even
it’s true that some is replacement.
From my point of view, I think coffee and sweets
are low price pleasure which urban residents can afford.
Your job is to provide good food and drinks, comfortable
room and chair make them enjoy their conversation
among them. if you don’t do, somebody will. I think
this same principle apply in every country.
Sam Tanadej Kamonchan
E
D
IT
O
R
•T
A
LK
4 • • 5
contributor Ct&I•society
Meechai Torpong Kobkul
Sutinee Chavamon Umaporn
National Body of WBC 2008
Meechai Amornpathanakul, President of Barista Association of Thailand (BAT)
meet Doug Zell Chairman of World Barista Championship (WBC) confirmed to
appointe BAT as the authorized organizer for Thai Barista Championship 2008
and the right to send the champion to participate in WBC 2008 in Copenhagen,
Denmark.
°“√·¢àߢ—π∫“√‘µâ“àßµ—«·∑π‰∑¬‰ª WBC 2008 ∑’Ë‚§‡ªπŒ“‡°π
¡’™—¬ Õ¡√æ—≤π°ÿ≈ 𓬰¡“§¡∫“√‘µâ“·Ààߪ√–‡∑»‰∑¬æ∫ ¥—§ ‡´≈ ª√–∏“π¢Õß WBC
(World Barista Championship) ¬◊π¬—π°“√‡ªìπµ—«·∑π®—¥°“√·¢àߢ—π∫“√‘µâ“‰∑¬‡æ◊ËÕ
àߺŸâ™π–‡≈‘»‡¢â“·¢àߢ—π WBC 2008 ∑’Ë‚§‡ªπŒ“‡°π ª√–‡∑»‡¥π¡“√å°
TurboChef on the Tonight show with Jay Leno
Jay Leno poked fun at TurboChef’s 30. Double Wall Speedcook Oven’s ability to
cook a rack of lamb in four minutes. The transcribed video is below or you can
view the video online at youtube.com/watch?v=rAcm4TWaZ9I. “A Company
called TurboChef Technologies just came out with a $6,000 oven that they say
can cook a rack of lamb in 4 minutes. I don’t know, is that a big priority for
people to cook a rack of lamb in four minutes? A lot of guys come home from
work: ‘Honey, I’ve been here for four and a half minutes, where the hell is my
lamb?’ ”
‡µ“Õ∫‡∑Õ√å‚∫‡™ø„π√“¬°“√ TV ¢Õ߇®¬å ‡≈‚π
‡®¬å ‡≈‚π æ‘∏’°“√∑’«’™◊ËÕ¥—ß·À¬à‡≈àπ°—∫‡µ“Õ∫§«“¡‡√Á«Ÿß ‡∑Õ√å‚∫‡™ø ´÷Ëß“¡“√∂Õ∫‡π◊ÈÕ
·°–‡√Á®Õ¬à“ß√«¥‡√Á«¿“¬„π 4 π“∑’«à“ ç¡’∫√‘…—∑º≈‘µ‡µ“Õ∫™◊ËÕ ‡∑Õ√å‚∫‡™ø ‡∑§‚π‚≈¬’Ë
‡æ‘ËßÕÕ°‡µ“Õ∫§à“µ—« 6,000 ‡À√’¬≠ (ª√–¡“≥Õß·π∫“∑) ´÷Ë߇¢“∫Õ°«à“¡“√∂Õ∫‡π◊ÈÕ
·°–‡√Á®„π 4 π“∑’ º¡‰¡à√Ÿâπ–«à“®–¡’„§√π´—°‡∑à“‰À√à ·µàµàÕ‰ªÕ“®®–¡’æàÕ∫â“π´÷Ëß°≈—∫
®“°∑’Ë∑”ß“π¥ÿ°—∫·¡à∫â“π«à“ ç∑’Ë√—°, º¡π—Ëß√Õµ—Èß 4 π“∑’§√÷Ëß·≈â«π– ‡¡◊ËÕ‰À√à‡π◊ÈÕ·°–¢Õߺ¡
®–‡√Á®´—°∑’ (´—°©ÿπ·≈â«π–!)é
(§ÿ≥“¡“√∂¥Ÿ VDO Clip ‰¥â∑’Ë www.youtube.com/watch?v=raem4twa291)
Basic Barista Skill Training by BAT
The purpose of First Basic Barista Skill Training organized by Barista Association
of Thailand (BAT) was to educate the coffee lovers through member baristas
about Espresso and provide basic information to the public. (Hopefully, coffee
drinkers would more appreciate their coffee and baristas) another activities is
“Top Blend Award” which invited the spectators to taste and vote for their favorite
coffee. Everyone was pleased and can’t wait for the next training.
Get more information at www.thaibarista.org
¡“§¡∫“√‘µâ“‰∑¬®—¥Õ∫√¡
ºà“π‰ª·≈â«”À√—∫‚§√ß°“√Õ∫√¡ Basic Barista Skill §√—Èß∑’Ë 1 ∑’Ë™“«¡“§¡∫“√‘µâ“‰∑¬
‡¢“µ—Èß„®®—¥°—π¢÷Èπ¡“‡æ◊ËÕæ’ËπâÕß∑’Ë√—°°“·ø°—π‚¥¬‡©æ“– ‚¥¬‚§√ß°“√π’È¡’«—µ∂ÿª√–ߧ宖
°√–®“¬§«“¡√Ÿâ∑’Ë≈÷°´÷È߇√◊ËÕß Espresso Ÿàª√–™“™π§π¥◊Ë¡°“·ø∑—Ë«‰ª°—π‚¥¬‡©æ“– (∫“√‘µâ“
®–‰¥â‰¡àµâÕ߇Àπ◊ËÕ¬‡ª≈à“∑”°“·ø¥’∑’˧π°‘π‰¡à‡¢â“„®) πÕ°®“°°“√Õ∫√¡·≈â«ß“ππ’Ȭ—ß¡’
°‘®°√√¡ Top Blend Award ∑’Ë„À⺟⇢â“√à«¡°‘®°√√¡™‘¡°“·ø·≈â«‚À«µ„À⧖·ππ°—πÕ¬à“ß
πÿ°π“π ®∫ß“π·≈â«°Á™◊Ëπ¡◊Ëπ‰ªµ“¡Ê°—π √Õµ‘¥µ“¡‚§√ß°“√ 2 ‰¥â‡√Á«Êπ’È∑’Ë www.
thaibarista.org.
Cold Cappuccino from ThermoPlan, Tiger Cool
Adrian Steiner, Managing Director of Thermoplan, Swiss leading fully automatic
coffee machines manufacturer demonstrated how to make a cold cappuccino
with soft silky foam milk by only one touch of a button on newest Thermoplan
Espresso machine “Tiger Cool.”
§“ªŸ™‘‚πà‡¬Áπ®“° ‡∑Õ‚¡·æ≈π √ÿàπ‰∑‡°Õ√姟≈
‡Õ‡¥√’¬π ‰µ‡πÕ√å °√√¡°“√ºŸâ®—¥°“√¢Õ߇∑Õ‚¡·æ≈π ∫√‘…—∑ºŸâº≈‘µ‡§√◊ËÕß∑”°“·ø‡Õ
‡æ√‚´àÕ—µ‚π¡—µ‘™—Èππ”®“°ª√–‡∑»«‘∑‡´Õ√å·≈π¥å “∏‘µ°“√∑”§“ªŸ™‘‚πà‡¬Áπ∑’Ë¡’‚ø¡π¡
‡π’¬¡πÿࡇ撬߷§à°¥ªÿÉ¡‡¥’¬« ®“°‡§√◊ËÕß√ÿàπ„À¡à ‰∑‡°Õ√姟≈
µàÕæß»å µ—πµ√“¿√≥å
indy_espresso@yahoo.com
‚≈¥·≈àπ„π«ß°“√°“·øµ—Èß·µà·µ°‡π◊ÈÕÀπÿࡥ⫬°“√‡ªìπ
∫“√‘µâ“√ÿàπ·√°Ê¢Õßµ“√å∫—§·≈â«¢¬—∫¡“‡ªìπ coffee
specialist ¢Õß K2 ºà“π°“√·¢àߢ—π∫“√‘µâ“√–¥—∫Õ‘π‡µÕ√å
Õ’° 2 π“¡ °àÕπ∑’Ë®–¡“‡ªìπ‡∂â“·°à√â“π°“·ø 60˚ latte ·≈–
ªí®®ÿ∫—π°√√¡ºŸâ®—¥°“√ Indy Espresso Supply ºŸâ„À⧔ª√÷°…“
„π°“√‡ªî¥√â“π°“·ø ®”Àπà“¬Õÿª°√≥å ·≈–Àπ÷Ëß„πºŸâ√à«¡°àÕ
µ—Èß¡“§¡∫“√‘µâ“‰∑¬ √Ÿâ®—°°—π„π‚≈°‰´‡∫Õ√å„ππ“¡
Espresso Man
Torpong Tantraporn
indy_espresso@yahoo.com
He has been in the coffee business since he was in
the younger age. He started as a barista for Starbucks
then became coffee specialist for K2. experience in
participated international barista competitions before
started his own coffee house “60 Latte.” Currently
with another role as the MD of Indy Espresso Supply
whom consults and supplies coffee equipments and
accessories. He is also one of the Barista Association
of Thailand founders. Also known as “Espressoman”
in the cyber space.
°Õ∫°ÿ≈ æ√À¡“¬π kobbiep@hotmail.com
Õ¥’µ·∫߇°Õ√å“««¬ºŸâº—πµ—«‡Õß®“°°“√π—Ëßπ—∫‡ß‘π™“«
∫â“π¡“‡ªî¥√â“π¥â«¬‡πàÀ“°“·øµ—Èß·µà§√—È߇¡◊ËÕ¬—ß»÷°…“Õ¬Ÿà
„π‡¡◊Õß°“·ø Seattle °‘®°“√√ÿà߇√◊Õß®π‡ªî¥µàÕ‡π◊ËÕß 6
“¢“„π 4 ªï –¡«‘™“®π·°à°≈â“√—∫ª√÷°…“°“√‡ªî¥√â“π
°“·ø®π√Ë”√«¬‰ªÀ≈“¬√â“π ∑ÿ°«—ππ’È¡’§«“¡ÿ¢°—∫°“√¥◊Ë¡
°“·ø¥’ Ê ·≈– ·∫à߇«≈“¡“™à«¬ß“π¡“™¡∫“√‘µâ“‰∑¬∑’Ë
√à«¡°àÕµ—Èß
Kobkul Promayon kobbiep@hotmail.com
Formal pretty banker who altered herself to started
her own coffee house as she always dream of since she
was study and sleepless in Seattle, the coffee house
capital. Realize for how good she is after open 6 suc-
cesful coffee houses by become a consultant for many
coffee houses project. Today she still make time to
enjoy a cup of good coffee and an active director for
Barista Association of Thailand.
ÿ∏‘≥’ Õ¡√æ—≤π°ÿ≈ Sutinee@k2.co.th
‚ª√·°√¡‡¡Õ√å“«ºŸâ‰¡à‡§¬‚ª√·°√¡µ—«‡Õß«à“®–µâÕß¡“µ°
À≈ÿ¡√—°°“·ø À≈—ß®“°Ωñ°Ωπ«‘∑¬“¬ÿ∑∏®π·°à°≈â“°Áµ“¡‰ª
Ωñ°°“√Ÿ¥ ¥¡ ™¡ ·≈–™‘¡°“°—∫Õ“®“√嬰“·ø“«„À≠à∂÷ß
Õ‘π‡¥’¬ ‡æ◊ËÕπ”«‘™“°≈—∫¡“∂à“¬∑Õ¥ πÕ°®“°‡ªìπ‡´≈墓¬
¢Õ߇°àß·≈â« ¬—ß„™â‡«≈“∑’ˉ¡à§àÕ¬«à“ß¡“‡ªìπºŸâ◊ËÕ¢à“«®”‡ªìπ
¢Õß CTI ‡°àß®√‘ßπ–µ—«·§à‡π’Ȭ
Sutinee Amornpatakul Sutinee@k2.co.th
Former programmer who never program herself to
fall in love with coffee. After many years of practicing
included training from the lady coffee guru in India.
she now can share her knowledge for all coffee fan.
Besides the hard working sales career she also make
time as the reporter for CTI.
™«¡πµå ∫√‘∫Ÿ√≥å∏π«—≤πå fei@coffeetimesthai.com
“«πâÕ¬“√æ—¥ª√–‚¬™πå¢Õß CTI πÕ°®“°®–𔧫“¡√Ÿâ§Õ¡æ‘«‡µÕ√å∑’Ë√Ë”‡√’¬π¡“ÕÕ°·∫∫
‡«Á∫‰´§å«¬Ê¢Õß CTI ·≈⫬—߇ªìπ™à“ß¿“æÕ“√¡≥奒∑’Ë∫—π∑÷°‡√◊ËÕß√“«‡Àµÿ°“√≥åµà“ßÊ„π‚≈°
°“·ø„À⺟âÕà“π CTI ‰¥â™◊Ëπ™¡Õ’°¥â«¬
Chavamon Boriboontanawat fei@coffeetimesthai.com
Our multifunctional girl, webmaster and graphic designer, not only designs
beautiful websites for CTI but, our congenial photographer, also shares our
coffee encounter through her photographs for CTI readers.
Õÿ¡“¿√≥å À—µ∂«ß…å support@k2.co.th
“«§À°√√¡º‘«°“·øºŸâ‡ª≈’Ë¬π®“°∂◊Õµ–À≈‘«¡“∂◊ÕæÕ√å∑µ“ øî≈‡µÕ√å ‡ªìπ§ÿ≥§√Ÿ°“·ø
ºŸâ™à«¬¢’ÈÕ“¬∑’Ëπ—°‡√’¬π°“·øΩíπ∂÷ß ß“πÀ≈—°¢Õ߇∏Õ§◊Õ°“√æ—≤𓇧√◊ËÕߥ◊Ë¡¡“°¡“¬„Àâ·°à
≈Ÿ°§â“À≈“°À≈“¬ ·µà°Á‰¡à≈◊¡∑’Ë®–·∫àߟµ√‡¥Á¥„Àâ·°à CTI ∑ÿ°©∫—∫
Umaporn Hutthawong support@k2.co.th
From a cooking student to a coffee teacher and K2 customer support team - a
shy teacher who make many students dream of, her role is to develop and cre-
ate new drink recipes for her customers but never forget to share her creation
to CTI reader.
¡’™—¬ Õ¡√æ—≤π°ÿ≈ meechai@k2.co.th
«‘»«°√Àπÿà¡„À≠à∑’ËÀ≈ß„À≈„π«‘∑¬°“√°“·ø ºŸâ„™â™’«‘µà«π„À≠à„π°“√‡¥‘π∑“ß µ—Èß·µà
‡™’¬ß√“¬ ‰ªÕ‘π‡¥’¬ µàÕ‡¬Õ√¡—ππ’ ™πÕ‘µ“≈’ ®√¥Õ‡¡√‘°“ »÷°…“À“§«“¡√Ÿâµ—Èß·µàª≈Ÿ°°“·ø
§—Ë« ™‘¡·≈–∑Ì“‡æ◊ËÕ𔧫“¡√Ÿâ¡“‡º¬·æ√à‡æ◊ËÕæ—≤π“«ß°“√°“·ø‰∑¬ ‡ªìπ§√Ÿ„À≠à¢Õß
‚√߇√’¬π°“·ø K2 ·≈–𓬰¡“§¡∫“√‘µâ“‰∑¬
Meechai Amornpathanakul meechai@k2.co.th
An engineer who is passionate in coffee knowledge. By spent most of his time
traveling from Chiang Rai, India, Germany, Italy, to the USA. Study from farm-
ing, processing, roasting, cupping and brewing to bring back coffee knowledge
to develop Thai coffee industry and teaching in K2 as he is the principle and
operation director. And another role as the President of Barista Association of
Thailand.
6 • • 7
cover•story
®“°§«“¡À≈ß„À≈„π°“·ø¢Õߧÿ≥¡∫Ÿ√≥å ©“¬“«‘®‘µ√»‘≈ªá ºŸâ°àÕµ—Èß ‡Õ≈‡≈øîπ
§Õøøïò π—°∏ÿ√°‘®Àπÿà¡„À≠ຟâª√–∫§«“¡”‡√Á®„πÀ≈“°À≈“¬∏ÿ√°‘® ´÷Ëß¡’§«“¡
µ—Èß„®∑’Ë®–√â“ß °“·ø·∫√π¥å‰∑¬„Àâ¡’™◊ËÕ‡’¬ß„π√–¥—∫‚≈°
‡¡≈Á¥°“·ø
‡¡≈Á¥°“·ø¢Õ߇√“§—¥‡≈◊Õ°¡“®“°∑“ßµÕπ‡Àπ◊Õ¢Õߪ√–‡∑»‰∑¬ ¿Ÿ¡‘Õ“°“»¢Õß
®—ßÀ«—¥‡™’¬ß√“¬∑”„À⇡≈Á¥°“·ø¡’√™“µ‘πÿà¡π«≈ ¡’°≈‘ËπÀÕ¡·≈–√¥’ °“·ø¢Õß
‡√“ ‡ªìπÕ√“∫‘°â“ 100% ∑’Ë∑”°“√§—Ë«‡Õ߇æ◊ËÕ§ÿ≥¿“æ∑’Ë¥’°«à“
A true passion for coffee is what brought Mr. Som-
boon Chayavichitsilp, founder of Elefin Coffee, to
create his own boutique-roast for today’s market.
Already having found success as a businessman, he
now focuses on providing a quality product that
showcases Thailand’s best Arabica coffee bean.
Elefin Coffee-Bean
Our beans are sourced from the Northern region of
Thailand, Chiang Rai, where the climate is ideal for
cultivating a smooth and mellow bean with a strong
aroma and full taste. We provide 100% Arabica coffee
beans, roasted in-house to ensure quality.
ing atmosphere that we chose to reference an era
of Siam-Romantic, appealing to both Western and
local tastes. It’s not just a product for us but an
experience as well.
Elefin’s Target Market
We feel our customers are those who are in search
of a real quality, boutique-roasted coffee experi-
ence. It is not our interest to make comparisons to
what is already out there but to create a commu-
nity of coffee-lovers that appreciate an alternative
to the mainstream. It’s not just a place to drink
your coffee but a place to relax as it was your own
with WiFi, internet stations, lounges and private
meeting room.
Price Range & Menu
We want to make Elefin coffee affordable for any-
one who wants to drink one of the best qualities
of coffee that is available worldwide. We are coffee
lovers who want to share this experience with oth-
ers, and offer premium coffee at a fair price to our
customers. Aside from coffee, our menu is completed
with other beverages and food that complete the
cultural experience at Elefin. Serving breakfast, we
look to make Elefin a destination for one of the best
brunch in town.
‡Õ≈‡≈øîπ §Õøøïò
√â“ß°“·ø·∫√π¥å ‰∑¬ „Àâ¡’™◊ËÕ‡’¬ß„π√–¥—∫‚≈°
Elefin Coffee
Thai coffee-house produces locally grown and
roasted produ