Review and Special Articles
Evaluating Primary Care Behavioral
Counseling Interventions
An Evidence-Based Approach
Evelyn P. Whitlock, MD, MPH, C. Tracy Orleans, PhD, Nola Pender, PhD, RN, FAAN, Janet Allan, RN, PhD, CS
Overview: Risky behaviors are a leading cause of preventable morbidity and mortality, yet behavioral
counseling interventions to address them are underutilized in healthcare settings. Re-
search on such interventions has grown steadily, but the systematic review of this research
is complicated by wide variations in the organization, content, and delivery of behavioral
interventions and the lack of a consistent language and framework to describe these
differences. The Counseling and Behavioral Interventions Work Group of the United
States Preventive Services Task Force (USPSTF) was convened to address adapting existing
USPSTF methods to issues and challenges raised by behavioral counseling intervention
topical reviews.
The systematic review of behavioral counseling interventions seeks to establish whether
such interventions addressing individual behaviors improve health outcomes. Few studies
directly address this question, so evidence addressing whether changing individual
behavior improves health outcomes and whether behavioral counseling interventions in
clinical settings help people change those behaviors must be linked. To illustrate this
process, we present two separate analytic frameworks derived from screening topic tools
that we developed to guide USPSTF behavioral topic reviews.
No simple empirically validated model captures the broad range of intervention compo-
nents across risk behaviors, but the Five A’s construct—assess, advise, agree, assist, and
arrange—adapted from tobacco cessation interventions in clinical care provides a workable
framework to report behavioral counseling intervention review findings. We illustrate the
use of this framework with general findings from recent behavioral counseling intervention
studies. Readers are referred to the USPSTF (www.ahrq.gov/clinic/prevenix.htm or
1-800-358-9295) for systematic evidence reviews and USPSTF recommendations based on
these reviews for specific behaviors.
Medical Subject Headings (MeSH): behavioral medicine, counseling, health behavior,
health promotion, patient education, preventive health services, primary health care (Am
J Prev Med 2002;22(4):267–284) © 2002 American Journal of Preventive Medicine
Introduction
In 1998, the Agency for Healthcare Research andQuality (AHRQ) reconvened the U.S. PreventiveServices Task Force (USPSTF) to update its recom-
mendations for clinical preventive services. This Task
Force represents primary care disciplines (nursing,
pediatrics, family practice, internal medicine, and ob-
stetrics/gynecology), preventive medicine, and behav-
ioral medicine. Two evidence-based practice centers
(EPCs)—Oregon Health & Science University and the
Research Triangle Institute/University of North Caro-
lina—were contracted to prepare systematic evidence
reviews that the Task Force uses in developing its
recommendations for preventive care. Although the
USPSTF evidence-based methods are widely applicable
throughout medicine, to date they have been used
primarily to assess services, such as preventive screen-
ing, rather than those requiring behavioral counsel-
ing.1,2 The current Task Force recognized a twofold
need: (1) to expand its evidence-based approach to
better assess behavioral counseling interventions, and
(2) to formulate practical communication strategies for
From the Oregon Health & Science University Evidence-Based Prac-
tice Center, Kaiser Permanente/CHR (Whitlock), Portland, Oregon;
U.S. Preventive Services Task Force (Orleans), Princeton, New Jersey;
U.S. Preventive Services Task Force (Pender), Ann Arbor, Michigan;
and U.S. Preventive Services Task Force (Allan), San Antonio, Texas
Address correspondence and reprint requests to: Evelyn P. Whit-
lock, MD, MPH, Kaiser Permanente/CHR, 3800 North Interstate
Avenue, Portland, Oregon 97227-1098. E-mail: Evelyn.whitlock@
kpchr.org.
The full text of this article is available via AJPM Online at
www.ajpm-online.net.
267Am J Prev Med 2002;22(4) 0749-3797/02/$–see front matter
© 2002 American Journal of Preventive Medicine • Published by Elsevier Science Inc. PII S0749-3797(02)00415-4
describing services that are effective in changing
behavior.
The Counseling and Behavioral Interventions Work
Group of the USPSTF adapted the USPSTF generic
screening analytic framework, which guides systematic
reviews, to address behavioral topics more specifically,
and it has promoted a consistent organizational con-
struct for describing behavioral counseling interven-
tions. Clinicians are referred to current products of the
USPSTF (www.ahrq.gov/clinic/or 1-800-358-9295) for
systematic evidence reviews of specific behavioral coun-
seling topics and related USPSTF evidence-based rec-
ommendations and clinical considerations beyond the
scope of this paper.
This paper has three purposes:
1. To promote a broader appreciation of the
importance of behavioral counseling in-
terventions in clinical care and the con-
text for their delivery.
2. To describe the generic analytic frame-
works developed to guide the systematic
review of behavioral counseling topics for
the third USPSTF.
3. To detail the practical organizational con-
struct (the Five A’s) adopted by the USPSTF to
describe intervention research more consistently in
order to foster its application in clinical settings.
Background
Healthy People 20103 sets two major goals for the United
States: (1) to increase quality and years of healthy life,
and (2) to eliminate health disparities among different
segments of the population. The next decade offers
unprecedented opportunities for healthcare systems
and providers to address these goals by promoting
healthy lifestyles among the diverse populations they
serve and by adopting policies that will institutionalize
preventive services.
Changing the health behaviors of Americans has the
greatest potential of any current approach for decreas-
ing morbidity and mortality and for improving the
quality of life across diverse populations.4 In their
landmark paper, McGinnis and Foege5 linked 50% of
the mortality in the United States from the ten leading
causes of death to lifestyle-related behaviors, such as
tobacco use, poor dietary habits and inactivity, alco-
hol misuse, illicit drug use, and risky sexual practices.
These behaviors remain problematic in today’s soci-
ety despite having been previously targeted for im-
provement.6 Thus, the U.S. Department of Health
and Human Services has designated five lifestyle
factors as Healthy People 2010 3 health indicators by
which to track progress in improving the health of
the nation over the next decade (Table 1). Improv-
ing health behaviors is an important approach to
health disparities, because those who are economi-
cally and/or socially disadvantaged, including those
in low-income ethnic/racial minority groups, dispro-
portionately bear the prevalence of risky health
behaviors and the burden of preventable morbidity and
mortality.7
The unabated impact of health-damaging behaviors
among Americans makes it imperative that healthcare
providers and healthcare systems seriously consider
these behavioral issues and accept the challenge of
routinely providing quality behavioral counseling inter-
ventions where proven effective. The 1996 edition of
the Guide to Clinical Preventive Services by the USPSTF
concluded: “Effective interventions that address per-
sonal health practices … [for] … primary prevention …
hold greater promise for improving overall
health than many secondary preventive mea-
sures, such as routine screening for early
disease. Therefore, clinician counseling that
leads to improved personal health practices
may be more valuable than conventional
clinical activities, such as diagnostic testing.”1
Nevertheless, rates of behavioral counseling
intervention by pediatricians, nurse practitio-
ners, obstetrician/gynecologists, internists,
and family physicians for the priority behaviors dis-
cussed above still fall far below national targets.3,8,9 In
fact, gaps in the delivery of clinical preventive services
are greater for behavioral counseling than for screen-
ing or chemoprophylaxis.10 This stems in part from the
relative paucity of good research evidence to support
the behavioral counseling intervention recommenda-
tions in the last Guide to Clinical Preventive Services.1
The quality and quantity of good research evidence
for the effectiveness of behavioral counseling inter-
ventions are increasing. Brief interventions inte-
grated into routine primary care can effectively ad-
dress the most common and important risk
behaviors.11–22 The strongest evidence for the effi-
cacy of primary care behavior-change interventions
comes from tobacco-cessation research11,12,14,15,19
and, to a lesser extent, problem drinking.11,16 –19,21,22
Accumulating evidence also shows the effectiveness
of similar interventions for other behaviors.11,19,20
These interventions often provide more than brief
clinician advice. Effective interventions typically in-
volve behavioral counseling techniques and use of
other resources to assist patients in undertaking
advised behavior changes.12,19 For example, interven-
tion adjuncts to brief clinician advice may involve a
broader set of healthcare team members (e.g., nurses,
other office staff, health educators, and pharmacists), a
number of complementary communication channels
(e.g., telephone counseling,22,23 video or computer-
assisted interventions,24–26 self-help guides,27 and tai-
lored mailings28), and multiple contacts with the
patient.12,14,19,29
See
related
Commentary
on page 320.
268 American Journal of Preventive Medicine, Volume 22, Number 4
Rationale for Behavioral Counseling Interventions in
Clinical Care
Healthcare providers and their staff play a unique and
important role in motivating and assisting patients’
healthy behavior changes. Patients report that primary
care clinicians are expected sources of preventive
health information and recommendations for pa-
tients.30 For instance, in a recent survey, the vast
majority (92% to 98%) of adult members of health
maintenance organizations indicated that they ex-
pected advice and help from the healthcare system in
key behaviors, such as diet, exercise, and substance
use.31 Similarly, healthcare providers generally accept32
and value their role in motivating health promotion
and disease prevention.33,34
Healthcare systems are natural settings for interven-
tions to improve health behaviors for many individuals,
because repeated contacts typically occur over a num-
ber of years. Interventions to help patients change
unhealthy behaviors, like treatments for patients with
chronic disease, often require repetition for modest
effects over time. Continuity of care offers opportuni-
ties to sustain individual motivation, assess progress,
provide feedback, and adjust behavior change plans.35
In fact, most clinicians have multiple opportunities to
intervene with patients on matters related to health-
behavior change: patients aged �15 years average 2.4
visits per person annually to office-based physicians,
and those aged �15 years average 1.6 to 6.3 visits per
year, with visit frequency increasing with age.36 More-
over, 93% of children and youth and 84% of adults
aged�18 years have a specific source of ongoing health
care.3 Not surprisingly, people with a usual source of
health care are more likely than those without to
receive a variety of clinical preventive services.3
The healthcare setting is not the only setting for
approaches to support healthy behaviors. The Guide to
Community Preventive Services features evidence-based
recommendations from the Task Force on Community
Preventive Services for population-based interventions.
Those recommendations include policy or environ-
mental changes or individual and group interventions
outside the clinical setting intended to change risky
behaviors; reduce specific diseases, injuries and impair-
ments; and address environmental and ecosystem chal-
lenges.37 These preventive policies and approaches
complement the individually focused interventions that
the USPSTF addresses.
Objectives and Scope of Behavioral Counseling
Interventions
Behavioral counseling interventions in clinical care are
those activities delivered by primary care clinicians and
related healthcare staff to assist patients in adopting,
changing, or maintaining behaviors proven to affect
Table 1. Healthy People 20103 leading health indicatorsa
Health indicator
1997
Baseline
2010
Goals
Tobacco use (%)
Cigarette smoking, adults 24 12
American Indian/Alaskan
Native
34 12
Family income, poor level 34 12
Current tobacco use by youth
(past 30 days)
43 21
Smoking cessation attempts
Adults 43 75
Pregnant women 12 30
Adolescents (grades 9–12) 73 84
Overweight and obesity (%)
Proportion of adults at healthy
weightb
42 60
Mexican Americans 30 60
Lower income (�130%
poverty threshold)
29 15
Obesityc in adults (�20 years) 23 15
Overweight/obesity in children
and teens (6–19 years)d
11 5
Physical activity (%)
No leisure-time physical activity
(�18 years)
40 20
American Indians/Alaskan
Native, African American,
or Hispanic
46–54 20
Moderate physical activitye
Adults (�18 years) 15 30
Adolescents (grades 9–12) 20 30
Substance abuse
Proportion of adults exceeding
low-risk drinking
guidelines (%)f
Females 72 50
Males 74 50
Alcohol-related auto deaths 6.1/100,000 4/100,000
American Indian or Alaska
Native
19.2/100,000 4/100,000
Persons aged 15–24 years 11–7/100,000 4/100,000
High school seniors never
using alcohol (%)
19 29
Binge drinking (%)
Adolescents (12–17 years) 8.3 3
High school seniors 32 11
College students 39 20
Adults 16 6
Youth (12–17) using marijuana
in the last 30 days (%)
9.4 0.7
High school seniors never
using illicit drugs (%)
46 56
Responsible sexual behavior (%)
Unmarried females (18–44
years) whose partners used
condoms
23 50
Teens abstain from sex or use
condoms
85 95
a Other leading health indicators include mental health, injury and vio-
lence, environmental quality, immunizations, and access to health care.
b 18.5�BMI�25.
c BMI of �30.
d �95th percentile of gender- and age-specific BMI from year 2000
U.S. growth charts.
e Moderate activity of 30 minutes a day, �5 days a week.
f Males �14 drinks/week or �4 drinks/occasion; females �7 drinks/
week or �3 drinks/occasion.
Source: From Healthy People 20103 Adapted from public domain docu-
ment; also available online at: http://www.health.gov/healthypeople.
BMI, body mass index.
Am J Prev Med 2002;22(4) 269
health outcomes and health status. Common health-
promoting behaviors include smoking cessation,
healthy diet, regular physical activity, appropriate alco-
hol use, and responsible use of contraceptives.
Behavioral counseling interventions occur all or in
part during routine primary care and may involve both
visit-based and outside intervention components. For
instance, assessment of behavioral health risks may
occur at the time of enrollment in a health plan or at
the time of a clinical visit. Behavioral counseling may
take place in routine primary care visits and/or
through telephone contacts or personalized mailings of
self-help guides or materials. Referral to more intensive
clinics in the community also may be included. While
the USPSTF primarily evaluates interventions that in-
volve clinicians as part of routine primary care, USPSTF
liaisons assigned to a particular behavioral topic define
the scope of clinical intervention approaches reviewed
for any given topic, such as problem drinking or
physical activity.
Behavioral counseling interventions differ from
screening interventions in several important ways that
affect the ease and likelihood of their being delivered.
Behavioral counseling interventions address complex
behaviors that are integral to daily living; they vary in
intensity and scope from patient to patient; they re-
quire repeated action by both patient and clinician,
modified over time, to achieve health improvement;
and they are strongly influenced by multiple contexts
(family, peers, worksite, school, and community). Fur-
ther, “counseling” is a broadly used but imprecise term
that covers a wide array of preventive and therapeutic
activities, from mental health or marital therapy to the
provision of health education and behavior change
support. Thus, we have chosen to use the term “behav-
ioral counseling interventions” to describe the range of
personal counseling and related behavior-change inter-
ventions that are effectively employed in primary care
to help patients change health-related behaviors. As
with its use in other contexts, “counseling” here de-
notes a cooperative mode of work demanding active
participation from both patient and clinician that aims
to facilitate the patient’s independent initiative and
ability to cope.38 Engaging patients actively in the
self-management practices needed to change and main-
tain healthy behaviors is a central component of effec-
tive behavioral counseling interventions.
Theories and Models of Behavior Change
Behavior change theories and models from the social
and behavioral sciences explain the biological, cogni-
tive, behavioral, and psychosocial/environmental de-
terminants of health-related behaviors. Thus, they also
define interventions to produce changes in knowledge,
attitudes, motivations, self-confidence, skills, and social
supports required for behavior change and mainte-
nance.39 The application of relevant theoretical models
to behavioral counseling interventions is an important
contribution to strengthening health research in this
area.40 A literature review of 1174 articles evaluating
health behavior, education, and promotion interven-
tions published between 1992 and 1994 found that
44.8% of these were explicitly theory based.41 Six
theories and models addressing determinants of health-
behavior change at the intrapersonal, interpersonal,
and environmental levels (Table 2) and two cross-
theoretical key constructs/theories were most com-
monly cited in this research. Promising, if not substan-
tial, empirical evidence supports the validity of all eight
theories in predicting or changing health behavior.41
In addition to those listed in Table 2, self-efficacy and
social network/support were the other two most com-
monly cited constructs in the current literature. Self-
efficacy is an individual’s level of confidence in his or
her own skills and persistence to accomplish a desired
goal and predicts future behavior across a wide variety
of lifestyle risk factors.42 Social networks are a person-
centered web of social relationships.43 These relation-
ships provide social support that can assist the individ-
ual through “stress buffering” and other mechanisms.43
These theories focus on diverse, interacting levels of
influence on an individual’s behavior. On the intraper-
sonal level, multiple internal factors influence an indi-
vidual’s behavioral choices and actions, and there is
considerable variability in these factors among individ-
uals with the same objective health behavior. For exam-
ple, in the stages-of-change/transtheoretical model
(Table 2), behavioral change is thought of as an
ongoing process with multiple stages that often in-
cludes relapse and recycling into renewed efforts to
change.44 On the interpersonal level, individual behav-
ioral choices occur in a context that includes the
influence of social and environmental conditions in the
family and larger community.41,45
Behavioral influences operate within a broadly con-
ceptualized ecologic paradigm emphasizing that a dy-
namic interaction between functional levels—intraper-
sonal, interpersonal, and the physical environment—
continues over an individual’s lifetim