星巴克

nullnullnullIntroductionnull Brief Introduction: Starbucks is the name of a coffee chain company of America. It’s founded in1971. One of the largest coffee chain store in the world .The headquarter of Starbucks is located in Seattle, Washington. nullMain Operation ：Except coffee，Starbucks also sells tea、 paste cake(馅皮饼) and cakes etc. nullBusiness Scope ：Starbucks nearly have 12000 shops in the global scope throughout North and South America, Europe, the Middle East and the Pacific area.China and StarbucksChina and StarbucksStarbucks is optimistic about the further development in China . And try their best to make China to be the largest international market except America. nullThe first store opened in Taiwan on March 1998 The first mainland store in Beijing on January 1999. Since the first shops opened in Beijing, Starbucks has set up many outlets in the mainland China, Hong Kong, Taiwan and Macao .It have nearly 500 stores, of which about 230 stores in mainland area. nullCompanies adhering to the global traditional culture , actively merge with China local communities and cultures, to be a responsible China enterprise citizen.nullIn September 2005, the company paid $5 million set up a “Starbucks China education project", specially for the improvement of China education condition, especially to help the teachers and students in the poor areas. The first donation $1.5 million has been cooperated with China Song Qing ling foundation “Western teacher training plan". The second donation $600000 has already been put into the "water? Women? Health and develop" project. Which is co-operate with Chinese women's development foundation.nullThe culture and science technology of StarbucksThe culture and science technology of StarbucksThe culture and science technology of Starbucks Starbucks’s value proposition is Starbucks coffee is not sold, but people on the experience of coffee. Starbucks people think: their product is not only coffee, coffee is just a carrier. And it is through the coffee this carrier, Starbucks put a unique style transfer to the customer. Coffee consumption is largely a perceptual cultural levels of consumption, culture communication need is the coffee shop place to build environment culture can infect the customer, and formed a good interactive experience. null Their product quality reaches the crazy degree. Whether raw material and its transportation, baked beans, preparation, the ingredients by adding, water filter, and finally put the coffee to the customer of the that moment, everything must meet the most strict standards, will proper.null Starbucks also pay attention to the needs of the customers in the development of new service content. Since 2002,1200 chain stores introduced in high speed wireless Internet access, carry portable computer or personal digital assistant (PDA) customers can side agreeable drinking coffee, while in the store in the page, browse the Internet E-mail and download information.Political and economical environment in China Political and economical environment in China nullPolitical environment Starbucks is a kind of coffee services, which has no connection to national monopoly industries and scarce resources. And the political environment in our country will not have big fluctuations in the future for a long time for a long time . With the opening and reform of speeding up, Chinese government are encouraging foreign investment enterprise . In the law only need to comply with basic Food Safety Law nullEconomical environment China is in the industrial economic stage The income is not high but is growing in a fast speed. GDP maintain high-speed growth. From 1991 to 2009. Our country with an average annual GDP growth rate for 0. 104. Urban per capita disposable income increased by 0.083 year each year . Market entry mode Market entry mode 星巴克很早就开始了跨国经营，在全球普遍推行三种商业组织结构：星巴克很早就开始了跨国经营，在全球普遍推行三种商业组织结构：合作公司、许可协议、独立经营。 星巴克很早就开始了跨国经营，在全球普遍推行三种商业组织结构：星巴克很早就开始了跨国经营，在全球普遍推行三种商业组织结构：合作公司、许可协议、独立经营。Starbucks start running business early in a way of transnational operation. It have three business organizational structure in the world: co-operative corporation, license agreement and manage with individual effort. Market entry mode 　　1.星巴克占100%股权，比如在英国、泰国和澳 大利亚等地； 　　2.星巴克占50%股权，比如在日本、韩国等地； 　　3.星巴克占股权较少，一般在5%左右，比如在 中国的台湾、香港，夏威夷和上海等地； 　　4.星巴克不占股份、只是纯粹授权经营，比如 在菲律宾、新加坡、马来西亚和北京等地； 　　1.星巴克占100%股权，比如在英国、泰国和澳 大利亚等地； 　　2.星巴克占50%股权，比如在日本、韩国等地； 　　3.星巴克占股权较少，一般在5%左右，比如在 中国的台湾、香港，夏威夷和上海等地； 　　4.星巴克不占股份、只是纯粹授权经营，比如 在菲律宾、新加坡、马来西亚和北京等地； 星巴克与世界各地的合作模式主要有四种情况:In 2005, Starbucks establish a subsidiary company in shanghai . The company is on behalf of America to control the business in shanghai. they need to responsible for the strategic development, exploit the market and running business, ect. In 2005, Starbucks establish a subsidiary company in shanghai . The company is on behalf of America to control the business in shanghai. they need to responsible for the strategic development, exploit the market and running business, ect. The endThe end