VOL. XXXVI NO. 195 * * WEDNESDAY, JUNE 6, 2012
OPINION:
Curb Your
Enthusiasm
On Burma
Page 13
Apple’s Fight With Google
Expands to Mobile Maps
Apple’s Fight With Google
Expands to Mobile Maps
Apple’s Fight With Google
Expands to Mobile Maps
IN DEPTH Pages 14-15IN DEPTH Pages 14-15
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1998
Iran in Focus for China, Russia
SyriaAlsoaTopic
At Central Asia
Summit inBeijing
BEIJING—Iran’s president
will attempt to shore up sup-
port from Russia and China
during a closely watched sum-
mit of Central Asia leaders be-
ginning Wednesday in Beijing,
just as concerns rise over
Tehran’s nuclear program.
Meanwhile, the meeting
provides an opportunity for
Russia and China to seek to
persuade Iran to tamp down
provocations in a friendlier
atmosphere than meetings
with a heavy Western pres-
ence.
Russia and China are also
expected to discuss Syria, as
they face increasing interna-
tional pressure to more force-
fully respond to attacks on ci-
vilians there. The two have
blocked international efforts
to take a tougher stance
against Damascus.
The annual meeting of
leaders of the Shanghai Coop-
eration Organization will
spotlight China’s growing de-
mand for oil and natural gas
and its efforts to build stron-
ger ties with resource-rich
Central Asian nations. It
comes as Russia and China re-
main deadlocked in negotia-
tions over major gas-pipeline
projects once intended to
highlight energy cooperation
between the countries.
Russian President Vladimir
Putin arrived in Beijing on
Tuesday and met with China
President Hu Jintao. The two
pledged to deepen coopera-
tion on nuclear power, among
other matters; further details
weren’t disclosed. The two
countries also unveiled details
of a previously announced in-
vestment partnership that
they hope will raise as much
as $4 billion, and a person fa-
miliar with the matter said its
initial investment will be
about $200 million in a Rus-
sian timber company. Iranian
President Mahmoud Ah-
madinejad was also expected
to arrive later Tuesday.
Along with Russia and
China, other organization
member states include Ka-
zakhstan, Kyrgyzstan, Tajiki-
stan and Uzbekistan. Iran
holds observer status, as do
India, Pakistan and Mongolia.
Afghanistan President
Hamid Karzai is also expected
to attend. Leaders may dis-
cuss regional security cooper-
ation, particularly as an ex-
pected withdrawal from
Afghanistan by North Atlantic
Treaty Organization forces
draws nearer and Afghani-
stan’s stability comes under
scrutiny.
China’s and Russia’s close
economic and strategic ties to
Iran will play a central part in
this week’s talks, with Iran
looking for support as it deals
with rising pressure from the
U.S. and Europe over its nu-
clear ambitions. Washington
has expressed increasing wor-
ries that Iran is developing
nuclear weapons, while Teh-
ran insists its efforts are
peaceful.
Iran, which relies on China
Please turn to page 16
BY BRIAN SPEGELE
AND WAYNE MA
G-7 Officials
Urge Bolder
Euro Action
WASHINGTON—Financial
chiefs from the Group of
Seven leading nations pressed
Europe in a teleconference to
act more aggressively to tame
its escalating debt crisis, ex-
pecting euro-zone leaders to
bolster their banking system
in the coming weeks.
Officials in the U.S. and
some other G-7 countries are
worried that European leaders
aren’t acting quickly or boldly
bold enough to fix a crisis that
threatens to send the region
into a severe recession, hurt-
ing other economies around
the world.
A primary focus of Tues-
day’s call was Spain, where
the government is struggling
to recapitalize banks that are
saddled by billions of euros in
bad real-estate loans. Al-
though Spain isn’t a member
of the G-7, Spanish officials
participated on the call.
Spain’s Budget Minister
Cristóbal Montoro said its
euro-zone partners need to
act more swiftly to help sup-
port its enfeebled banks. He
said the Spanish government
has effectively lost access to
capital markets because of ris-
ing borrowing costs.
Europe’s contingency plans
for a possible Greek default
and exit from the euro zone
also are a top worry of the of-
ficials on the call.
There was no official
statement issued by the G-7
after the call. But a U.S. Trea-
sury official said finance
ministers and central bankers
“reviewed developments in
the global economy and fi-
nancial markets and the pol-
icy response under consider-
ation, including the progress
toward financial and fiscal
union in Europe.”
Japan’s Finance Minister
Jun Azumi said the European
officials on the call “said they
would handle the issues, in-
cluding Spain’s debt problems,
in a responsible manner, and I
trust them.”
But he remained vague on
whether European officials
pledged any new measures,
saying, “I said I want them to
take detailed steps in a suc-
Please turn to page 16
By Ian Talley,
Jeffrey Sparshott
and David Román
IKEA’s Product Names Make Shoppers Blush in Thailand
i i i
Swedish Retailer Hires Local Linguists to Police Racy Translations
BANGKOK—Is Redalen a)
a town in Norway b) a bed
sold by Swedish furniture
chain IKEA or c) something
that sounds uncomfortably
close to getting to third base
in Thailand?
The answer, it turns out, is
all three. IKEA is famous for
using tongue-twisting Scandi-
navian names to help identify
its sofas and beds. But as the
big-box retailer expands into
fast-growing new markets, it
is discovering that those
hard-to-pronounce names can
also have other meanings, and
that spells trouble in other
languages.
Take Thailand, for exam-
ple. IKEA launched a new su-
perstore here late last year,
its fifth-largest in the
world. It is packed
with shoppers seek-
ing bargains among
the assemble-it-your-
self furniture or
wolfing down Swed-
ish meatballs in the
IKEA restaurant.
Reading a stan-
dard IKEA catalog
aloud, though, can
draw strange looks, or worse.
Besides the Redalen bed,
there is the very nice Jättebra
plant pot, which can sound in
part like a crude Thai term
for sex, and a host of other
problematic words.
To solve that problem,
IKEA is saying adjö (Swedish
for adieu) to unintentionally
saucy product names, and hej
(hello) to a team of Thai
speakers who modify terms so
they can’t be so easily misin-
terpreted.
“The Swedish…words are
important because they bring
a unique character to the
brand,” says one member of
the team, Natthita Opaspipat.
She spent nearly four years
preparing for the launch of
IKEA’s Bangkok store by care-
fully scrutinizing terms to see
how they sounded in Thai be-
fore transliterating them into
Thailand’s cursive, Sanskrit-
influenced alphabet. In some
cases, she and other team
members change a vowel
sound or a consonant to pre-
Please turn to page 16
BY JAMES HOOKWAY
Redalen bed
Inside
Qantas warns of a full-year loss and the
president of Emirates forecasts more gloom.
Business & Finance ....................................... 17, 32
Royal Dutch Shell’s CEO says Europe is
behind the U.S. and Asia in locking in energy
supply, leaving it vulnerable to price swings.
World News..........................................................8
dingbat Azumi suggests G-7 is open
to yen moves............................... 4
Russia’s Vladimir Putin with China’s Hu Jintao at Beijing’s Great Hall of the People on Tuesday.
A
ss
oc
ia
te
d
Pr
es
s
weibo.com/pdfmags
2 | Wednesday, June 6, 2012 * * THEWALL STREET JOURNAL.
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PAGE TWO
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n A turf war is heating up be-
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n Australia reduced interest
rates by a further 0.25 percentage
point, in a pre-emptive move to
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n German real-estate funds fac-
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WORLD NEWS
Aquino to Visit U.S. Amid China Tension
Philippine President Benigno
Aquino III is scheduled to arrive in
the U.S. on Wednesday on a visit to
strengthen warming ties between
the two countries, even as tensions
continue between Manila and Bei-
jing in the contested waters of the
South China Sea.
On Tuesday, those tensions ap-
peared to cool slightly, after the
Philippine government said that
China and the Philippines had pulled
back maritime-surveillance vessels
from the center of a contested
shoal, where they have been locked
in a weekslong standoff over territo-
rial rights.
The Philippines' Department of
Foreign Affairs said China withdrew
two coast-guard vessels from a la-
goon at the middle of Scarborough
Shoal, 119 nautical miles, or about
220 kilometers, off the Philippines’
northeast coast. A Philippine fisher-
ies protection vessel also partially
withdrew in a move the Philippines
said it hoped would ease tensions.
“We have been conducting diplo-
matic consultations with China and
the result is the pullout,” said Phil-
ippine Foreign Affairs Department
spokesman Raul Hernandez. “It is
part of the process of defusing ten-
sion in the area.”
The moves didn’t mark a full
drawdown, however, as both coun-
tries are keeping government ships
in adjoining areas just outside the
lagoon, leaving them ready to re-en-
ter if tensions rise again. There are
also some Chinese fishing vessels
still in the area. The two countries
have announced previous efforts to
ratchet down tensions, only to see
those efforts fail as the countries
assert their claims to the resource-
rich waters.
A spokesman for China’s Foreign
Ministry, Liu Weimin, said in a
statement Tuesday that Chi-
nese ”administrative” ships re-
mained deployed near Scarborough
Shoal, which China calls Huangyan
Island and the Philippines calls Bajo
de Masinloc.
“Chinese fishing vessels in the
lagoon are operating under normal
conditions,” Mr. Liu added. “They
are no longer receiving interfer-
ence.”
Scarborough Shoal is inside what
the Philippines says is its exclusive
economic waters under the United
Nations definition, while China dis-
putes any claim in the area by the
Philippines.
That has heightened ill feelings
in the broader South China Sea,
which already is the site of several
competing sovereignty claims and
which is believed to contain large
reserves of oil and natural gas be-
neath the seabed.
In addition, the South China Sea
includes some of the world’s busiest
shipping lanes and security issues in
the area are a major source of con-
cern for the U.S., which is now step-
ping up its diplomatic and military
engagement in East and Southeast
Asia, drawing complaints from
China.
Mr. Aquino has said he would
raise the issue in his meeting
with U.S. President Barack Obama
scheduled for Friday, and predicted
that British Prime Minister David
Cameron, whom he is set to meet
Wednesday in London, is likely to
inquire about the situation in the
South China Sea.
“It is a body of water where
quite a substantial amount of world
trade has to pass through. So it’s a
matter of concern for everybody,”
Mr. Aquino said.
U.S. Secretary of State Hillary
Clinton infuriated China in 2010
when she said Washington has an
interest in ensuring that the South
China Sea should remain open to
navigation amid the continuing ter-
ritorial disputes there.
Since then, the U.S. has strength-
ened ties with Mr. Aquino’s adminis-
tration, which was elected in 2010.
The U.S. recently handed over a sec-
ond refitted coast-guard cutter to
the Philippines to help bolster its
meager defenses.
The two governments also are
discussing ways to enhance the
U.S.’s military presence in the Phil-
ippines, which numbers several hun-
dred troops who rotate in and out of
the country in order to help train
and advise Philippine armed forces
in their efforts to eliminate Islamist
terrorists in the deep south of the
country.
The Philippines could emerge as
a key part in the long-term U.S. se-
curity strategy in Asia and the Pa-
cific. U.S. Defense Secretary Leon
Panetta said over the weekend in
Singapore that the U.S. aims to sta-
tion 60% of its naval fleet in Asia by
2020, up from about 50% now, re-
flecting how the U.S. security con-
cerns are shifting toward Asia after
a decade focused on the Middle East
and Afghanistan.
Mr. Liu, the China Foreign Minis-
try spokesman, Monday described
Washington’s plans to scale up its
military presence in the region as
“untimely,” and said all parties
should focus on maintaining peace
and stability in the region.
Mr. Aquino, who arrives in the
U.S. late Wednesday, is also likely to
discuss growing trade relationships
and ways to step up investment in
the Philippines during his visits to
Britain and the U.S. Once one of
Asia’s laggards, the Philippines is
performing much more strongly af-
ter Mr. Aquino launched a drive to
tackle corruption and reduce waste
from government spending.
His initiative helped lead the
country to a series of credit-rating
upgrades in recent months, restor-
ing investor confidence in the coun-
try. In the first quarter of 2012,
gross domestic product rose 6.4% on
year compared with 4.9% growth in
the 2011 period.
BY JAMES HOOKWAY
AND BRIAN SPEGELE
Philippines President Aquino, seen in Manila in May, will visit the U.S. this week.
Bl
oo
m
be
rg
N
ew
s
Australia CutsRate,
CitingGlobalWoes
SYDNEY—As signs of deteriorat-
ing global growth increase, Austra-
lia’s central bank cut interest rates
a further 0.25 percentage point in a
preemptive move to buttress its
economy and spark activity at
home.
Economists said the Reserve
Bank of Australia was better placed
to meet any coming storm in the
world economy as this month’s elec-
tions in Greece—set to shape the
immediate outlook for global mar-
kets—approach.
“The board judged that, with
modest domestic growth and a
weaker and more uncertain interna-
tional environment, the outlook for
inflation afforded scope for a more
accommodative stance of monetary
policy,” RBA Gov. Glenn Stevens said
in a statement, adding that Europe
“would remain a potential source of
adverse shocks.”
The rate cut lowers the RBA’s
benchmark cash rate to 3.5%, still
among the highest of any major
economy. It continues a string of cuts
announced since November, which
had already totaled a full percentage
point but had so far failed to spark a
recovery in consumer spending.
With its fortunes hitched in large
part to Chinese demand for its coal
and iron ore, Australia is feeling the
sting of a slowdown in Asia’s largest
economy, one that may deepen if
events in Europe worsen.
Data Tuesday showed that Aus-
tralia in the first quarter posted its
first quarterly trade deficit in two
years, largely on the back of flag-
ging coal exports and a drop in
prices paid for its mineral exports.
The A$3.06 billion ($2.97 billion)
deficit compared with a surplus of
A$2.25 billion in the previous quar-
ter. Coal exports were down 10% in
value, while metal ores were off 11%.
The Australian dollar was vola-
tile after the rate cut was an-
nounced, but eventually settled to
be little changed.
The commodity-rich A$1.4 tril-
lion economy continues to ride a
surge in mining investment, but the
80% of the economy that isn’t re-
source-related is flat, hurt by the el-
evated Australian dollar and fears
linked to the world economy. Con-
sumers are focused on saving in-
stead of spending, building nest
eggs to their biggest in more than
20 years. Retail-sector profits are
down while job cuts continue in ar-
eas like manufacturing.
“The announcement today from
the Reserve Bank gives Australians
confidence that the Reserve Bank
has further room to move and of
course a big part of that flexibility
is the return of our bud