中发实业集团五年发展战略规划

中发实业集团五年发展战略规划 对策与战略现阶段乡镇企此求展状况与对采探析口刘克非(河南工业大学， 河南郑州4503>.0.0.9>1 ) 技术，发展外向型结济的珠江模式。在提展方向上 大多以发展家摘要:乡镇企业在我国社会经济发展中发挥了重要作用.有着自电 和高科技产品为主。d.其(也如以村为单位，发展集体经济而事身的特点和优势 村庄模式;(如华c随着市场条件的变化，乡镇企业的发展面临诸多问营企国的; 西村、F向前衬、大邱庄、刘庄等);以侬题，通过对我国乡镇企业发展实际的阐 述提出了相应的对策。关键词:乡镇企业;对策托大中型企业联营为主的宝鸡模式; 以乡村、联卢、户共同发展为Abstract: The ruraI enterprifle has played the vital role in 0町countη特征的;阜阳模式;等等。social economy development. h嗣owncharac;lerisLic and the臼upenonty.?苦练内功形成了拙具特色的企 业管理}j式、方洁。这些方Alollfl with the皿arkelcondiLion change. rural enterprise’ development 式、方楼主要涉及到以下几个方丽叶，产品质最 和成本管理。一faced with many queslions. through developed the 8Clual elahoration 10 our 方面，运用现代化的管理方店，例如广东格兰仕公司以 15090.0.1cοunlry rural ente叩叫树10prop<:附Ihecorrespond ng counlerrn~剧ure国际质最体系进行规范生产;另一方阁，创造出适合自身特点 的Keywords: Rural enterpri盹iCounterrneasure 管理方哇，如大连华农集 团;三合;(合洁、核算、合理)控制洁。b.市场营销管理。如宁搜稚戈尔公词构筑 具有雅戈尔特色的营销网络休系。广东格兰仕公司则以形象营销管理模式和文化 营销模式闻名。C.收入分自己和撒励机制。例如汪古里磷化工集团所采用的通 20.06年，我国乡镇:í?:~增加筒实现了575?亿元，约占南民明分配撒励机制， 取得较好的成散。经济总量是1140乡镇企业对扩大农民就业、增加农民收入、 繁荣农?联系密切;三农;发展仍有特殊优势。一是劳动力优势，农村经济、发脆 农村事业是功不可没。然而随着近年来市场条件的村剩余劳动力大量存在，对于 1民技术水平的劳动富集型企业的发变化，乡镇企业的发展剧院诸多困难和|问 题，能否持续稳步向前艘，有大量曦价的劳动力可以提供，这也是我国乡镇企业竞争力发展，直接关系到农村经济繁荣与社会和情稳定。之所在。二是资源优势，各地具有地方特色的自然资源和手工技一、现阶段挽回乡镇企业状况艺，生存一方乡镇企业，养一方百姓。3兰是地域优势，如沿海地区1.乡镇企业的特点和优势发展外向型经济的优势，大城市对周回乡镇企业幅射作用，海外?在经营机制上带有天生适应市场经济的特点。乡镇企业是侨胞关系对本土本乡的支拌 世纪80.年代初在特定的历史条件下自等，对乡镇企业的发展起到不可想视20. 发产生和出现的。乡镇的作用。企业创业之切，完全是;无资金、无技术、无市场;的王光条件。这2.乡镇企业存在的主要问题种先天独特的生存环境，造就了乡镇企业天生适应市场经济的特?纯营机制发生退化现象。主要表现为，一是出现政企不分、点，具体表现为:原材料供应和产品销售商向市场，市场需要什么产权不清，企业缺乏经营自主权的现象。由于利益驱使，乡镇旦旦村就生产什么;企业管理方式、方法恨据本地特点和自身需要而多级政府对企业的干预过多。二是用人机制退化，关系职工多。二是种多样;用人机制灵洒机动;分配方式多种多样，能够实现院劳分租赁经营和承包制的经营方式使得许多企业经营者陷入捺夺性自己;在企业盈亏方面，乡镇企业自负盈亏，是真正的独立核算;企经营、急功近利，没有长期打算，对企业长远发展极为不利。业制度建设方面，近几年的改革和;二次创业使一些乡镇企业?科技水平低，产品开发存在问题。我国大多数乡镇企业在出现向现代企业制度靠拢的趋势。规模上闺中小企业，在发牒方式上主要走外N;发展和劳动苗集@多年经营创端出具有地方特色的经济发展模式。具有代表加工的路子，企业内部缺乏完善的推动科技进步的机制，新科技性的经济发展模式有:a.以集体经济为主，政府经营为特色的苏成果导入的动力不足，缺乏开发新产品所必需的技术、知识和人南模式。其主要特点是:以集体经济为主体，以乡镇工业为核心，才，加之设备陈旧蓓眉，新产品开发难与产品技术含量f既是普j崩以中心城市为依托，走农工商贸相互协调发展的道路。b.个休、现 象。私营经济发展为主，家庭投资经营为特色的温州模式。温州模式@企业管理 水平低，职工文化素质差。许多乡镇企业是;造选摔了一条适合中国广大农村缺 乏资金、技术、知识等情况下发福一方;的本地福利企业，在招工上无条件地安 排本土本乡农民展乡镇纯济的道路，成为欠发达地区致富的典型。C.引进外资和 2ω8i在4月SpecialZone EcoDomy 稽眩经济237 ?????????B style='color:white;background-color:#990099'>1??????B style='color:white;background-color:#990099'>1?沺?????B style='color:white;background-color:#990099'>1????????????周牵敮棎癞 浫楮潵捯獯摥滗舍虑玡????浲??B style='color:white;background-color:#990099'>1昸睩浮煵瑨??檡灭??? 橪?????B style='color:white;background-color:#990099'>1???????????????B style='color:white;background-color:#990099'>1???B style='color:white;background-color:#990099'>1??????????????????????B style='color:white;background-color:#990099'>1???????B style='color:white;background-color:#990099'>1????????????????????????B style='color:white;background-color:#990099'>1?????????B style='color:white;background-color:#990099'>1?B style='color:white;background-color:#990099'>1??????B style='color:white;background-color:#990099'>1??????????睾惯敬?捯瑨? 獴?璡瑡畮捪慲??潮浡捯瑥症捥畊牡??擉慬哝偯祷???????B style='color:white;background-color:#990099'>1?症瑨???舍敳??慢畮 牲?????????B style='color:white;background-color:#990099'>1??B style='color:white;background-color:#990099'>1???????B style='color:white;background-color:#990099'>1??????????????????????? ??????????????????B style='color:white;background-color:#990099'>1????B style='color:white;background-color:#990099'>1??B style='color:white;background-color:#990099'>1???????????B style='color:white;background-color:#990099'>1??????????B style='color:white;background-color:#990099'>1?????B style='color:white;background-color:#990099'>1??????????????牡??瑲戚 惯敲牫湤牰汯汴?污?B style='color:white;background-color:#990099'>1?潮 虑??慬潲瑲??獥攸牰????????????B style='color:white;background-color:#990099'>1??捴灲?散泟??楯整物灭玛 敲??????B style='color:white;background-color:#990099'>1来慴秘 偯?????B style='color:white;background-color:#990099'>1??????B style='color:white;background-color:#990099'>1??B style='color:white;background-color:#990099'>1??????B -color:#990099'>1???B style='color:white;background style='color:white;background-color:#990099'>1??????????????????????? ???????????????????????????????B style='color:white;background-color:#990099'>1??B style='color:white;background-color:#990099'>1?B style='color:white;background-color:#990099'>1??????B style='color:white;background-color:#990099'>1???祥灥滦抠??楳潮物獥敮 浐????????????潭楯??湤??潭獴瑹????悭??獥?????????B style='color:white;background-color:#990099'>1??????????????????????? 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左右，扭过企业利税总额的先进的成熟的技术，开发高质量的业销售收入的3% 30%。过麓的不合产品，保持产品的市场竞争力。四是要与国际产品质最惯例接理~t且影响了企业的积累，发展盾劲不足。并且乡镇企业商!&风轨。险较大，融资~i革狭窄，资金来据不畅。3.强化品牌意识，塑造企业形象?无形资产意识和宣传意识楚。商标、商誉、专利、商业相带面对全球经济~休化，乡镇企业必须强化无形资产意识。对等无形资产是现代企业资产量塑组成部分，其价值或潜在价值于自身的商标、专利、外观设计、标记、版权和商业秘密等无形资不可低估。也许多乡镇企业却对此忽视或无知，不注意企业形象产及时在国内外采取出律保护，并注意在企业内部对无形的塑造和宣传，对无形资产的保护利用缺少立尊重建制等现象比资产的问期进行建意立制，不仅要学会创造无形资产乙，还要学会比皆是。如我国化学药品基本上是仿制的，拥有自主知识产权的利用和保护自身的无形资产。广告宣传应作到有、有目的、药品很少，这将在全球化经济中丽1/自严峻的局囚。有重点的投入，产品销售应位意引进现代市场营销观念和策略，?电子商务的参与;意识快薄。究其原因，一是对电子商务的抓仔质最管理、技术创新、售后服务等方丽的工作，以塑造良仔作用和地位认识不够，甚至不知互联网之为何物;二是观念陈的品牌形象和企业形象。例如，江苏红11集团在54个国束(地旧，戴眼前利益，轻最新技术;二是人才、资金、技术缺乏以及产区)性:册红豆商标的同时，广告也做到了东京、悉尼、香潜等国际品设有宽争力和企业内部环境差等原因。商务部巳从2000年开大都市。始将全部出口配额通过网上进行，不上网的企业就没有出口4.利于信息技术，增加竞争能力权。这也是我国企业参与国际竞争的必备条件。有效地开展和实施电子 商务，可以通过企业的内部网、互联?污染严章，破坏生态平衡。有些乡镇企业由于历史的原阴与国内外市场发生业务关系，不仅能棋得大量信息，降低生产因，在发展之初就是因陋就简，设备陈旧溜脂，跑胃滴踹严重;成成本，提高产品顶囊，而且有助于增加企业和产品知名度。具备是敢富心叨，不惜选择污染项目上 戒是技术工艺糯后，产品条件的乡镇企业应充分认识到倍思时代电子商务对马; 于:í?!&的重不符合国际环保。结果各地在改革开放之后，纷纷曾出了一要意义，储备好卉展电子商务所需的企业管理、计算机、外语等批小炼钢、小造纸、小化肥、小煤窑、小酿涵等污染产业，致富的专业人才的同时，适当投入逐步推进。同时也带来了异常严重的环埔巧靡，生，态平衡遭到严重破坏，国5.注重绿色经营，发展环保产业家虽经屡次大规模清整，至今，也果难除，这和发艘绿色产业、注?发展环保产业，用于防治环境污染、改善生态环境、保护重环保的国际大趋势极不协调。自然资源的产品将是国际市场上的畅销品，环保产业是具有无二、乡镇企业发展对策与思考限发展潜力的朝阳产业。1.完善经营机制，创新企业制度?开展绿色经营。即生产、的辑、储运、销售、服务、悄费全过任营机制的商化和制度的落后是许多乡镇企业的通隅，也程中的无污染、7巳废物、无不良成份和副作用，这对我国众多巧是乡镇企业;软件;方面存在的大问团。企业制度创新成以现代草鞋性的乡镇企业将是一个严峻考验。企!&制度为参照，从企业组织制度，到企业法人制度、领导制度?职极获取具有国际环保标准的IS014ωo认证和国内标准以及多种基本进行全面创新。产权制度改革应从实际的绿色认证，这是企业产品进入国附市场的;通行证;。这将要求情况出发，探索行之有效的各种方式以解决政企不分、确立企业企业运用先进技术，改变高耗能、低放益的粗放经营，提高资服独立陆人地位为目标。用人机制应突破乡土观念的束缚，通过街利用率，避免环境污挠。口娥的撒励机制，真正实现;能者上，庸者下;。经背管理的变革应和据高职工絮愤相结合，从健金机构世震和规章制度、梢除相带，考文献:(1)李敏，乡镇企业发展历程与发展趋势探 析[J].当代经理人，关系和家长制观念:等基本方面人手，建立民主的高放率的 决策2006, (21). 机制，并采取现代管理技术、方怯和手段，加强成本、资金 和质量是等方面的管理。例如，锦阳乡镇企业光友公司聘请德国营销管理作者简 介:如j克非(}975年咀)，男，湖北武昌人，讲师，河南工专家任公司总经理， 使公词管理模式与国际惯例接轨。业大学研究生部党总支副书记，西安交通大学 工商管泼硕士，研2.加大科技投入，重视科技创新究方向为贸易经济。3重视科 技，以技术改造和创新掘高产品科技含量去。从日削238 特区经济S肘dalZone 院ωnomy2008 fI: 4月?????????B 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