男性世界里的女强人

男性世界里的女强人 Her 1)dainty frame belies robust energy， which drives her passion for cars into a car-care business empire. Meet Indonesia’ s dynamic businesswoman Fangki Hartati. There are 55 Auto Bridal car-wash stations across Indonesia， born from one woman’s idea to 2)pamper cars just the way a bride is pampered on her wedding day. Twenty-seven year old Fangki Hartati has been successfully selling this concept since 2003. Fangki: At this time， I see that nobody is taking care or having a place for car maintaining， that this place there is attention special for car care. We have realized that car [sic] also are tired. Car also work [sic] a lot for us， day and night， during the rain， the wind， the heat. We never actually maintain the car; we only can usually wash. Then why don’t we do the detail， like using the cotton bud tool to clean the car， using the toothbrush to brush some part of the car， and give special treatment that never been thinking that other people, That’s why it’s not auto salon， it’ s not auto maintenance. That’s why Auto Bridal， because we’re treating the vehicle， the car as a bride and a groom. We give special attention to detail. Fangki knows exactly what it’s like to be pampered as a bride. She married her sweetheart four years ago， and she bought her hefty dowry of US$50，000 into the love of her life―cars， to start Auto Bridal soon after. Fangki managed to 3)recoup her initial investment of US$50，000 in her first year of operations， and， after just three years， Fangki Hartati made her first million at the age of 26. Her novel ideas， such as the snow car wash and the ice cream car wash， had curious Indonesians visiting Auto Bridal， and once in， they fell in love with it. Last year， Auto Bridal made a turnover of US$500，000. And， as though the figure is not enough to give her the 4)adrenalin rush， Fangki has opened yet another automotive business， Motor Bridal， this time catering to motorcycles. Motorcycles， that’s a man’ s world. Yet Fangki is already carving out a territory. In less than six months， she’s created three Motor Bridal franchises in Indonesia. Fangki: We’re planning to expand around Thailand and Vietnam for the next maybe three years. Even with a string of successes behind her， Fangki never stops looking ahead to better prospects， approaching multinational companies for possible co-branding keeps her busy nowadays. When Fangki is not busy 5)revving up her business， she’s racing with her husband. Fangki: Give my adrenalin a good pump and it can release my stress tension. And she also ensures that her daughter is as much a part of her life as her business. Fangki’s diligence， innovative ideas and attention to detail has proven that it’s not impossible for a female entrepreneur to thrive in a male-dominated industry. 虽然她外表娇小，但却精力旺盛，这一点助她带着对汽车的一腔热情， 进军汽车保养业王国。来认识一下这位精干的印尼女商人范琪?哈达蒂吧。 现在全印尼共有55家汽车新娘洗车店，这主意来自一位女性，她希 望给车子提供无微不至的美容服务，就像新娘子在婚礼当天受到的呵护一 样。现年27岁的范琪从2003年起，就一直在成功地推销这个概念。 范琪:当时很少人会打理汽车，没有为汽车保养的地方，也就是专门 为汽车提供维护服务的地方。我们知道，车子也是会累的，因为汽车日以 继夜地为我们工作，经受风吹雨打，但我们从没有真正对它们进行保养， 顶多就是洗洗车。那为什么我们不为它们进行细致的清洁，例如用棉花棒 清洁，或用牙刷清洁汽车的一些部件，为汽车提供一些之前没有人想过的 特别服务呢,所以我们的店不是汽车美容店，也不是汽车维护店，而是汽 车新娘店。在这里，我们会把客人的汽车当作新郎和新娘子，我们会特别 注重细节。 范琪深谙作为一名新娘子被精心打扮的感受。她在四年前与心上人喜 结连理，随后把高达五万美元的嫁妆投放在她的最爱，那就是汽车。她创办了汽车新娘，并在第一年就成功赚回当初的五万美元投资。开业三年后，她已经赚取了她的第一桶金――一百万美元，当时她才26岁。她的新颖构思，例如用泡沫洗车或用雪糕洗车，吸引了许多好奇的印尼人到汽车新娘来洗车，许多人一试就喜欢上了。 去年，汽车新娘的营业额是50万美元，这个数字似乎不足以让她兴奋，她又创办了另一项生意――摩托车新娘，专为摩托车服务。摩托车是男人的世界，但范琪已经在开拓自己的地盘。开业不足半年，她就在印尼开了三家分店。 范琪:我们计划在未来的三年左右把业务拓展到泰国和越南。 虽然现在范琪已经很成功，但她一直不停地寻求更好的前景。她忙着联络跨国公司，打造联合品牌。 在打理生意之余，范琪会跟丈夫赛车。 范琪:赛车让我很兴奋，它能舒缓我的工作压力。 而她也会确保女儿在她生活中的位置不逊于生意。 孜孜不倦，想法新颖，做事一丝不苟，范琪的经历证明了女企业家在男性主导的领域要取得成功并不是没有可能的。