诺亚舟春季促销
浙江诺亚舟春季促销
2009年1月
(内部资料,严禁外传)
except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;
2009年春季促销安排规划日程
月/周 一 二 三 四 五 六 日
4 31 1 2 3 1月
工作重点: 预热 外展、贴柜 第一阶
段(放假5 6 7 8考 试9 10 11
前后) 工作重点: 培训、造势(宣传单页、成绩单、校内外形象) 外展、贴柜
12 13 14 15放假
工作重点: 培训、造势(新品、主
彩页)、联系储备可进学校
月/周 一 二 三 四 五 六 日
16 17 18 1-2月
工作重点: 外展、包场、小型路演
19 20 21 22 23 24 25 第二阶造势(主题彩页、新品彩页)贴柜、外展 三十 段(春节
前后) 29 30 26 27 28 31 1 春节
初一 初二 初三 外展、贴柜
2 3 4 5 6 7 8
工作重点: 外展、贴柜、造势 路演、大型外展
月/周 一 二 三 四 五 六 日
9 10 11 12 13 14 15 2月
工作重点: 大型外展、小型路演、造势 路演、小型路演 第三阶17 18 19 20 21 22 16 段(开学
前后)
工作重点: 经销商开发、校园宣传、进校讲解、造势 路演、小型路演
23 24 25 26 27 28 1
工作重点: 经销商开发、校园宣传、进校讲解、造势 路演、小型路演
每个阶段注意事项见各阶段执行
,
except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;
各阶段执行标准
第一阶段(1月) 时间:学生放假前后
一、市场部:为二、三阶段提前准备,并进行大预热;
1、积极组织新品培训,提升终端竞争力(培训、形象、主推度)
2、开发乡镇经销商,特别是有学校关系的经销商;
3、学生放假前,针对已有经销商的学校大面积发放宣传物料,持续扩大
诺亚舟品牌的影响力,让经销商存活;
4、学生放假后,到社区、街道、车站等派发宣传物料,体现春节送大礼
促销信息,刺激潜在客户群体的购买欲望。
5、制作各阶段所需宣传物料,储备各阶段促销物料;并提前规划春节前
后、开学前后的促销活动主题,年前制作到位。
6、储备好各阶段促销人员,培训到位,并提前安排好春节前后、开学前
后的促销人员到岗时间。
7、二、三阶段促销活动提前
,路演场地至少提前一个月确定。
8、考虑到1月24、25日过年,进入返乡高峰,所以1月17、18日必须
最大化促销,必须规划路演、外展、
店包场等大型促销活动。(经
07、08年春节前一周就进入销售高峰)
(宣传物料规划表)
金额 制作到位发放时间 用途 物料名称 数量 单价 时间
年历卡、明信片、 12月底-1月1312月31日学校专用 书签、宣传单页 (15)日 前 等
1月13日-1月22售点、车站、店 春节宣传单页 1月8日前 日 铺超市、社区
学校、各地促销促销活动彩页、1月10日1月16日,3月1 活动专用 预热单页 前-20日
练习本、课程表、 1月20日
开学后 学校专用 书签等、进校讲 前储备到
解相关宣传物料 位
(促销物料规划表)
单价(元金额(万用途 名称 单位 数量 到位时间 ,套) 元)
促销用 帐篷 个 促销用 展台 套 促销用 易拉包 件 促销用 赠品 条 。。 。。 合计 except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;
(形象推广汇总表)
具体
地区 责任县城 学校形象完成形象完成形象完成人 尺寸 名称 尺寸 名称 尺寸 名称 位置 时限 位置 时限 位置 时限
杭州
, 第一阶段必须将二、三阶段促销活动规划做好,并提前联系好场地和相关人员
时间 场临促人数 场地 奖品演艺相关物 单场费
次 赠品 人员料 用(元)
确定
贴柜促销
外展
路演 游街、腰 鼓队
新华书店 包场
合计
二、校园部(促销部)
建议各个地级代理商成立专门的校园活动部,淡季做校园,旺季
做促销。
1、高度重视,专人专项,长期的日常工作,直接关系09年任务
是否能圆满达到的爆发点。
except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;
2、积极配合当地代理商、经销商联系学校,完成进校讲解等任
务。
3、为开学大面积的常规学校活动开展和进校讲解沉淀关系和经
验。
制定校园讲解规划表(参考公司总部相关表格)
第二阶段(春节前后,1月15,2月15日) 一、市场部:
1、保证市场人员、促销人员按时到位。
2、促销活动培训到位:大型路演必须提前培训
3、任务分解到位:销售任务分解到各地市各网点,大型活动要分配销
售任务,促销人员要分配拉人任务。
4、物料准备到位:宣传物料、展示物料、赠品要提前落实到相关负
责人,提前准备到位。
5、第二阶段促销活动不能保守,1月16、17日、1月31和2月1
日必须安排各地大型促销活动。
6、对新开发经销商,有条件的必须为其上促销活动;
二、校园部
1、确定开学进校讲解数量,确定相关物料准备到位; 2、配合市场部促销活动;
第三阶段(开学前后,2月16,3月初) except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;
一、市场部
1、开学后,周一至周五,在学校大力展开校园活动(进入校园免费体验、公益活动、校园内的形象建设、校园活动的赞助、发放宣传物料和开家长会等),迅速扩大诺亚舟品牌的开学普及风暴信息,再度刺激潜在客户群体的购买欲望。
2、每周六、日集中力量进行大面积高密度强力促销活动 3、配合校园部大面积的进校讲解活动。
二、校园部
1、全力、大面积开展进校讲解活动,视为日常工作
2、配合市场部周末促销活动
except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer ... Clinical technical cases (?) peripheral venipuncture (trainee) 1 lumbar puncture (trainee) 1 Naso-gastric tube placement (internship) 1 (3) foreign language, teaching, research and other requirements: reading English documents, assist in clinical teaching (theory and practice), and participate in clinical research activities. (J) obstetrics and Gynecology 1. Rotary objective: torsion of ovarian tumor, ectopic pregnancy, amniotic fluid embolism and hypertensive disorders of pregnancy, prenatal postpartum haemorrhage, etiology, pathophysiology, clinical manifestations, diagnosis, and treatment; normal delivery process; common gynecological physical examination, after posterior FORNIX of vagina puncture indication and operating methods, obstetric apparatus using methods commonly used. Familiar with: Pregnancy, pregnancy and normal delivery of knowledge spontaneous abortion, premature birth, pelvic inflammatory disease, and genital inflammation, clinical manifestations, diagnosis, and treatment of cervicitis; principles of differential diagnosis and treatment of vaginal bleeding; abdominal amniocentesis indication and operation method;