谁帮我以“packaging” 包装为名写个英语
。急
谁帮我以“packaging” 包装为名 写个英语作文。急
谁帮我以“packaging” 包装为名 写个英语作文。急
我试图在网上找找packaging的文章,但没找到,但又想拿你的分,只好辛苦一
点自己写一篇吧,但没法搞两三篇。好与不好你自己看。
Packaging
In China, there is an old saying that "Good liquor smells nice even if it is deep in the lane". In the opinion of our ancient Chinese people, if the products are good, it will natural find a good market even without good packaging. However it is not true in the modern society.
Nowdays in the market, if you want to buy a desk lamp for example, but there are many brands of the same quality and similar price, what will you do? Of course, now that you know the quality is the same, you will choose the one which looks nice to you. It is the packaging that influence your choice. Packaging plays a very important role in the sales of products in nowdays.
Packaging does not only means the outer package but also the appearance of the product itself, including color, shape,size and so on, and even the advertisement.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver. When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’
t contain as much as it appears to. Producers spend much of their efforts on how to make a container looks bigger than its real size.
It is believed that the betterknown companies spend, on average, 70 percent of the total cost of the product itself on packaging! The most successful producers know that it’s not enough to have a good
product, packaging is sometimes even more important. On one hand, they do their best to improve the quality of their products, On the other hand, they spend much money and efforts on the packaging of the products they make. They try to make their products looks as most attractive as possible
to the consumers. Some even invite a famous star to be an image prolocutor of their products.
Now, in this society of vast variety of products for choice, packaging becomes more and more important, and it becomes a science being studies by specialists. In college, there is new major called packaging. Students in this major learn not only the knowledge of the products, sales, language, packaging materials and other tradtional courses, but also such courses as arts and design.
In a word, only the products with good quality and good packaging will sell well in the market.