Lexus is the luxury vehicle division of Japaneseautomaker Toyota
Motor Corporation. Lexus brand name vehicles are sold in North
America, Europe,Asia, the Middle East, Oceania, Africa, and Latin
America; in the United States, Lexus is the highest-selling make
of luxury cars. In 2005, the Lexusmarque launched in Japan, marking
the continued global expansion of the luxury division. Since its debut in
1989, Lexus has developed a reputation for the luxury and reliability of
its vehicles, along with the quality of its customer service. In
2007,consumer ratings firm J.D. Power and Associatesnamed Lexus the
most reliable brand in the U.S. based on its Vehicle Dependability Survey,
a measure of over 53,000 vehicle owners and the problems they
experienced in the first three years of vehicle ownership. It was the
thirteenth consecutive year that Lexus achieved this top rating.[1][2] In
recent years, Consumer Reports has also named Lexus among the top
five most reliable brands in its Annual Car Reliability Surveys of over one
[3]million vehicles nationwide. Additionally,Lexus ranks highly on
surveys of dealership serviceexperience. The British Top Gear and Auto
Expresssatisfaction surveys have had Lexus at the top of their ratings
since the entry of the luxury division, with reliability and quality among
the main selling points of Lexus around the world. Lexus' slogan isThe
Pursuit of Perfection.
Contents
, 1 History
o 1.1 The origins of Lexus
o 1.2 The Lexus brand
o 1.3 The launch of Lexus
o 1.4 Lexus today
, 2 Lexus models
o 2.1 Current models
o 2.2 Concept vehicles
, 3 Design and technology
o 3.1 L-finesse
, 4 Production
, 5 Service
, 6 Motorsport
o 6.1 F-Sport
, 7 Future of Lexus
o 7.1 Future vehicles
o 7.2 Hybrid drivetrains
o 7.3 Global ambitions
, 8 Popular culture
, 9 Lexus sponsorships
o 9.1 Community contributions
o 9.2 Event partnerships
, 10 Historical timeline
, 11 See also
, 12 External links
, 13 References
History
The origins of Lexus
The first LS 400 flagship sedan debuted in 1989, introducing Lexus to the
world.
In 1983, Toyota Chairman Eiji Toyoda summoned a secret meeting of
company executives, to whom he posed the question, “Can we create a
luxury vehicle to challenge the world's best?” This question prompted
Toyota to embark on a top-secret project, codenamed F1 (“Flagship” and
“No. 1 vehicle”). The F1 project, which eventually became known as
the Lexus LS 400, aimed to develop a luxury car that would expand
Toyota’s product line, giving it a foothold in the premium segment and
[4]offering both longtime and new customers an upmarket product. The
F1 project was inspired by the success of the Toyota Supra sports car
[5]and the luxury Toyota Cressida models. Both the Supra and Cressida wererear-wheel drive cars with a powerful 7M-GE/7M-GTE engine. The
successful launch of theAcura marque by Honda three years prior also influenced Toyota to advance its plans for a luxury division. Around this
same time, Nissan would unveil plans to create its own luxury
division, Infiniti, while Mazda and Mitsubishi considered developing luxury flagships. Toyota researchers visited the U.S. in May 1985 to
[6]conduct focus groups and market research on luxury consumers. That
summer, several F1 designers rented a home in Laguna Beach,
California to observe the lifestyles and tastes of American upper-class
consumers. Toyota’s market research concluded that a separate brand
and sales channel was needed to present its new luxury flagship, and
plans were made to develop a new network of dealerships in the U.S and
in other markets.
The Lexus brand
The grille of a Lexus IS featuring the Lexus emblem.
In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury
[5]brand. Image consulting firmLippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel,
Calibre and Alexis were chosen as top candidates. While Alexis quickly
became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime dramaDynasty) and later morphed to Lexus, the name has been attributed to the
[6]combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be
pleasing and easy to remember, although Lexus in Australia claim the
original name is short for Luxury Export to United States. (LExUS). Just
prior to the release of the first vehicles, database
service LexisNexis obtained a temporary injunction forbidding the
name Lexus from being used as they stated it might cause confusion.
Upon reflection, the court lifted the injunction, deciding that there was a
low likelihood of confusion between the two products. The
original Lexus slogan, developed after Team One representatives
visited Lexus designers in Japan and noted their obsessive attention to
detail, became "The Relentless Pursuit of Perfection."[5] The Lexus logo
[7][8]was developed by Molly Designs and Hunter Communications. The
final design for the Lexus logo featured a stylized “L” within an oval, and
according to Toyota was rendered using a precise mathematical
[6]formula. The first teaser ads featuring the Lexus name and logo,
designed by Team One, appeared at the Chicago, Los Angeles, and New
York auto shows in 1988.
The launch of Lexus
In 1989, after an extended development process involving 60 designers,
24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support
workers, around 450 prototypes, and over $1 billion in costs, the F1
[5]project was completed. The resulting flagship, the Lexus LS 400, had a
[6] unique design, sharing no major elements with previous Toyota vehicles,
with a new 4.0 L V8 gasoline engine and rear-wheel drive.
In 1989, Lexus showcased the smoothness of its V8 engines by
placing champagne glasses on the hood of an accelerating LS 400.
The LS 400 debuted in January 1989 at the North American International Auto Show in Detroit. The following
September, Lexus vehicles officially went on sale at a network of 73
new Lexus dealerships across the U.S. The LS 400 was sold along with a
smaller sibling, the Toyota Camry-based ES 250. The launch ofLexus was heralded by a multi-million dollar advertising campaign in
both television and print media. Lexussubsequently launched in
the United Kingdom,Switzerland, Canada, and Australia in 1990. The LS 400was widely praised for its silence, well-appointed
andergonomic interior, fine engine performance, outstanding
build quality, aerodynamics, fuel economy, and value.[5] (In some markets, it was priced against mid-sized six
cylinder Mercedes-Benz and BMW models, while offering size,
[9]performance, and quality comparable to their full-size cars). It was
generally regarded as a major shock to the European marques, but was
criticized by some automobile columnists for anonymous styling and a
suspension regarded as too compromising of handling for ride
[5]comfort. Nonetheless, the LS 400 won several major motoring awardswhen released. In 1990, during its first full-year of
sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the vast
majority being of the LS model. By 1991, sales had increased to 71,206
cars in the U.S. market, making Lexus the top-selling luxury import in
the U.S. That same year, Lexus earned first place in J.D. Power’s studies
on initial vehicle quality, customer satisfaction, and sales
[5]satisfaction. Lexus also introduced two new models in 1991, the SC 400 coupe and ES 300 sedan. The SC 400 (designed in tandem with the
Japanese marketToyota Soarer) shared the LS 400’s V8 engine and
rear-wheel drive design, while the ES 300 replaced the ES 250 and
became Lexus’ best-selling sedan. In 1996, Lexus introduced its first
luxury sport utility vehicle, the LX 450. In 1998, Lexus debuted the first
luxury crossover SUV, the RX 300.
Lexus today
The fourth generation Lexus LS using Advanced Parking Guidance System to
parallel park itself between two champagne glass pyramids.
Lexus has grown to become the top-selling automotive luxury brand
in the United States. In 2006, Lexus sold 322,434 vehicles in the U.S.,
more than any other luxury competitor, foreign or domestic. In terms of
volume, Lexus has been the number one selling luxury marque in the largest automotive market for the past seven
[10][11]years. Lexus vehicles are now available in over forty countries
[12]across the Americas, Europe, Asia, and Oceania, and the Lexus marque ranks as the fourth-largest luxury car brand in the
[11]world by volume. Lexus was finally introduced to the Japanese
market on July 26, 2005, ending domestic sales of Lexus-similar models
under separate brands. The compact IS sedans, convertible SC, and
mid-size GS sedans became available in Japan in the 2006 model year. The Lexus flagship sedan has been upgraded in four successive
generations and premiered in 2006 as the all-new LS Series. This latest generation of the LS adds both standard and long wheelbase versions
(LS 460 and LS 460 L), along with greater luxury and technological
appointments than previous models, including an automated parallel/reverse parking feature. The LS 460 was awarded International Car of the Year and World Car of the Year in 2007. Lexus’ full vehicle
lineup now includes theIS, ES, GS, and LS series of sedans,
the SC convertible coupe, and the RX, GX, and LX ranges of luxury sport utility vehicles. The IS and ES sedans are positioned towards the
entry-luxury consumer, with the IS performance sedans catering to
the luxury sport segment, and the larger rear-wheel drive ES catering to the comfort luxury segment. The GS performance sedans are focused on
the mid-size luxury sport sedan market. Lexus' luxury SUV lineup progresses in size with the RX crossover SUV, mid-size GX, and full-size LX models. Designed for the high-end luxury consumer,
the convertible SC and the flagship LS sedans complete theLexus model
range. Lexus directly competes with other luxury brands, such
as Audi, BMW,Jaguar, Mercedes-Benz, Porsche, Saab,
and Volvo in Europe, Cadillac and Lincoln in the US, andAcura, and Infiniti in Japan.
The Lexus RX 400h, a hybrid version of its best-selling vehicle.
Recently, Lexus has been a pioneer in the field of hybrid vehicles. In 2005, Lexus introduced the world’s first hybrid luxury SUV, the RX
[13]400h. This vehicle combined gas and electric motors for increased
power, improved fuel efficiency, and lower emissions relative to
[14]traditional, gas-powered equivalents. In 2006, Lexus unveiled the GS
450h, a performance hybrid sedan with a V6 gas-electric powertrain and rear-wheel drive. In 2007, Lexus launched the LS 600h and LS 600h L hybrid versions of its LS flagship series, featuring V12 power and torque with conventional V8 fuel economy and emissions. Lexus terms
the powertrain setup in its RX 400h, GS 450h, and LS 600h/LS 600h L
vehicles asLexus Hybrid Drive, with each hybrid model being the halo vehicle in their respective lineups. In January 2007, Lexus announced a
new performance division, Lexus F-Sport, which would produce
racing-inspired versions of its luxury performance vehicles. The first
F-Sport vehicle, the IS-F, made its debut at the 2007 North American
International Auto Show, accompanied by an exotic supercar concept,
the LF-A. The Lexus F-Sport line is designed to compete with the
high-performance, motorsport-derived lineups of the leading European
and American luxury brands. The IS-F debuted with a 5.0 liter V8 engine
generating over 400 hp, along with numerous performance
enhancements. Detailed specifications for either the LF-A have yet to be
released. In the U.S. and Canada, the full Lexusmodel range is sold,
including almost all gasoline- and hybrid-powered variants. The hybrid
flagship LS 600h L is offered in the U.S. and Canada, while the LS 600h
and LS 600h L are both offered in Europe, Japan, and other countries.
The diesel-powered IS 220d is only available in Europe, where the
ES sedan and GX/LX full-size SUVs are not sold; similar versions of the
latter models are sold under the Toyota brand in Europe. In recent
years, Lexus has broadened its model range internationally as part of its
ongoing global expansion, with new vehicle launches in Europe and Asia.
Lexus models
Current models
The IS.
, IS - entry-level luxury car RWD/AWD
o 2008 IS 250/IS 250 AWD/IS 350/IS 220d
The ES.
, ES - mid-size FWD
o 2008 ES 350
, GS - mid-size RWD/AWD
o 2008 GS 350/GS 350 AWD/GS 460/GS 450h
, LS - full-size RWD/AWD
o 2008 LS 460/LS 460 L
o 2008 LS 600h/LS 600h L
, SC - coupé/coupé convertible RWD
o 2008 SC 430
, RX - mid-size crossover SUV
o 2008 RX 350/RX 400h
, GX - mid-size sport utility vehicle
o 2008 GX 470
, LX - full-size sport utility vehicle
o 2008 LX 570
Concept vehicles
Image:Lexus LF-A concept.jpg
The Lexus LF-A concept.
, LF series concepts
o 2003 LF-X - crossover
o 2003 LF-S - luxury sedan
o 2004 LF-C - convertible
o 2005 LF-A - sports coupe
o 2006 LF-Sh - hybrid luxury sedan
o 2008 LF-Xh - crossover
, Past concept vehicles
o 1994 Italdesign Lexus Landau - hatchback
o 1995 Lexus FLV - minivan
o 1997 Lexus Street Rod - roadster
o 1997 Lexus SLV - sport luxury vehicle
o 1997 Lexus HPS - sports sedan
o 2003 Lexus IS 430 - sports sedan
Design and technology
The fifth-generationLexus touchscreen navigation system.
Lexus design has traditionally placed an emphasis on targeting
[5]world-class luxury vehicle standards. Key Lexus attributes, emphasized from the first Lexus LS model onward, include
aerodynamics, performance, smooth ride, interior ergonomics, quiet
cabins, fuel efficiency, safety, and reliability. General characteristics are
summarized in the Lexus IDEAL philosophy (Impressive, Dynamic,
Elegant, Advanced, and Lasting), which guides the development process
[15]of each Lexus design. Each Lexus vehicle also must fulfill over 500
[15]specific product standards known asLexus Musts ranging from
[16]steering wheel responsiveness to leather seat stitching. Technological
innovations on Lexus vehicles include advanced safety systems,
powertrain designs, and vehicle comfort, convenience, and
entertainment features.
In the vehicle cabin, Lexus has incorporated touchscreen navigation
system interfaces across the entire model range, eschewing knob-style
rotary button systems. SmartAccess, thesmartkey entry and startup system on new Lexus vehicles, senses owner proximity and responds to
touch. Instrument panels feature electroluminescent Optitron gauges,
first introduced on the original LS, for improved clarity.
Dealer-adjusted Lexus Personalized Settingsallow owners to customize
operation of door locks, lighting, and other vehicle features. Lexuscabin [17] New features introduced on the fourth storage compartments, cupholders, and visors open at the same speed generation LS, never before seen in luxury vehicles, include the first for a harmonious effect.production eight-speed automatic transmission, shiatsu and shouldermassagers, ceiling climate diffusers, and four-zone climate
[18][19]control with infrared body temperature sensors.
The Lexus Mark Levinson Reference Surround Sound System. Lexus vehicles were among the first to offer surround sound premium audio systems, partnering initially with stereo firm Nakamichi and since
[20]1998 with high-end audio purveyor Mark Levinson. The latest Lexussound systems incorporate digital sound imaging and multiformat capabilities. Along with premium audio, Lexus designers
have focused extensively on improving the quiet of their cabins, a
tradition going back to the first LS 400 when sound-absorbing foam was
injected into structural passages around the cabin. More recent
techniques include sound-absorbing sun visors, acoustic glass windshields, and modulated power window motors.
The Lexus Hybrid Drive systems used on the RX, GS, and
LS hybrid models involve quiet electric motors, with the overall hybrid
system tuned for increased power, while retaining environmental and
efficiency performance benefits.[14]
Lexus backup camera safety system.
Safety features which have been incorporated on multiple vehicles of
the Lexus lineup include the Vehicle Stability Control (VSC) and Vehicle Dynamics Integrated Management (VDIM) stability/traction control
systems, Emergency Steering Assist, twin-chambered passenger
airbags, knee airbags, backup cameras, swivel headlights, and sonar
warning systems. The Lexus Pre-Collision System (PCS) integrates multiple safety systems along with emergency avoidance and collision
detection capabilities. In 2007,Lexus introduced the world's first
advanced pre-collision/safety systems with infrared and pedestrian [19] The detection capabilities, lane keep assist, facial recognition monitoring of hybrid LS 600h L is the first production vehicle to driver attentiveness, and rear pre-collision whiplash protection.[21]use LED headlamps,with glare-reduction benefits. As a safety
precaution, Lexus GPS navigation systems feature a motion lockout when the vehicle reaches a set speed. To prevent distraction, navigation
inputs are limited while in motion, while voice commands and
pre-programmed buttons remain accessible. This safety feature has
attracted some criticism because passengers cannot use certain
[22]functions when the vehicle is in motion. Pre-2007 models come with a
[23]hidden OEM override option which is accessible with caution.
Lexus College in Shizuoka, Japan.
In 2005, Lexus completed a full organizational separation from parent
company Toyota, with dedicated Lexus Design, engineering, training,
and manufacturing centers working exclusively for the luxury
[24]division. This effort coincided with the launch of Lexus in its home
market of Japan, and an expanded global launch of Lexus in major world
markets. A recent focus of the Lexus Development Center (founded in
2003) is the introduction of L-finesse, a new design philosophy for the
latest generation of Lexus vehicles (see following). Related areas of focus include the incorporation of Japanese cultural motifs into new
[25]designs, and the development of future automobile technologies. The
new GS, IS, and LS designs are a product of the new Lexus design and
engineering centers, along with the latest LF Series concept vehicles.
Separate efforts are underway to produce the Lexus F-Sport
performance division.
Lexus Japan headquarters are located in Toyota City (Aichi, Japan); in
wards of Tokyo, rivalsAcura (Minato, Tokyo) and Infiniti (Chūō, Tokyo)
have facilities, along with Lexus (Bunkyō-ku,Tokyo).
Companion Lexus design facilities are located in Southern California and
the Côte d’Azur, France.
L-finesse
Insignia of the L-finesse design philosophy.
Lexus introduced a new comprehensive design language, known as L-finesse, with its LF Series concept cars. L-finesse first appeared on a
production vehicle with the introduction of the 2006 Lexus
[26]GSmodel. Featuring sculpted body panels and the use of repeating
motifs both inside and outside the vehicle, this new design language
countered criticisms that Lexus styling was too conservative for the
sophisticated luxury market. According to Lexus, L-finesse embodies
three essential qualities: Intriguing Elegance, Incisive Simplicity, and
Seamless Anticipation. Derived from Japanese cultural motifs, these
qualities refer to the sensory experience, concrete and abstract, that
[27]L-finesse is focused on creating for the luxury vehicle owner. In
conceptual terms, each L-finesse design is intended to combine elegance
with simplicity, while anticipating the needs of the driver and
[28]passengers. The L in L-finesse stands for "Leading Edge."
The three essential qualities of L-finesse design are each represented by
a single Japanese kanjicharacter. Individual characters are also
embodied in L-finesse design cues; for instance, the character concept
of kirikaeshi is seen in the sharp angled turns of arrowhead shapes on
[29]the rear windows and cabin fittings of the new IS, GS, and LS. Design
hallmarks of L-finesse vehicles further include a fastback profile,
lower-set grille, and the use of both convex and concave surfaces. Since
2006, Lexus has unveiled a completely new sedan lineup with all models
featuring a L-finesse design treatment, giving the latest generation
of Lexus vehicles a familial resemblance.
Lexus L-finesse exhibition in Milan, Italy.
In contrast to some earlier Lexus models, which were criticized for
reserved and derivative styling (and often mistaken for understated U.S.
market Japanese cars), the debut of the first L-finesse concepts were
noted by several automotive analysts for introducing stylistic dynamism
[30]into Lexus designs. In automotive design analyses, L-finesse
concepts were described by industry observers as adding a distinctive
[26][31]nature and embrace of Japanese design identity. Opinions varied for the first L-finesse production model; a design analysis for Sports Car Internationalfound that the 2006 GS looked better in person than in
[32]photos and praised its overall appearance, while a similar exam
byAutomobile Magazine suggested that the model was insufficiently
[33]daring, particularly in its forward styling. Later models, such as
[34]the Jaguar XF, were said to resemble elements of the 2006 GS design.
Exhibitions of L-finesse styling and artwork, including scenic, sculpture,
projection, and photographic art displays along with the GS, the LF-A
concept, and LS 600h, were presented inMilan, Italy in 2005, 2006, and
[28][35]2007 during the Milan Design Week. The launch of the
2007 Lexus LS model in October 2006 was accompanied by special
presentations at "460 Degrees" art galleries in Beverly
Hills, Chicago, Miami, and New York City, and an outdoor vehicle art
[36]display at the World Financial Center in downtown Manhattan. Production
The award-winning Tahara plant has produced the Lexus LS since its first
generation, and now also builds GS, IS, and GX models.
Many Lexus vehicles are manufactured in Toyota'sTahara plant, a highly
[37]sophisticated, computerized manufacturing plant in Japan. In
2005, J.D. Power and Associates bestowed its Platinum award for
worldwide plant quality on the Tahara plant, stating that it has the fewest
[38]defects of any manufacturing plant in the world. It was the fourth consecutive year that the Tahara plant captured this award. In 2006, J.D.
Power named the Kanji (Iwate) plant, site of ES and IS model production,
[39]as its recipient of the Platinum award for worldwide plant quality.
[5] At the Tahara plant, site
Lexus manufacturing techniques include methods and standards of of LS, GS, IS, and GX production, separate assembly lines were
quality control that differ from Toyota models.developed for the manufacture ofLexus vehicles. New molds and
specialized manufacturing equipment were also developed for
the Lexus production process; assembly equipment includes KUKA
GmbH robotic welders.Lexus plant workers, typically veteran technicians,
are identified via repeated performance evaluations and ranked
according to skill grade; only a select group of craftspeople are eligible to
work on Lexus vehicles.[40] In addition, welding processes, body panel fit
tolerances, and paint quality requirements are more stringent
for Lexus models. Each production Lexus vehicle is given an extensive
visual inspection for flaws, individually test-driven at high speed, and
subjected to vibration tests to ensure a smooth and quiet
[5]ride. All Lexus wood trim is genuine and procured from sustainable
[41]sources; each wood inlay in a single vehicle is selected from the same
[42]tree for a consistent appearance. Lexus engines are tested by stethoscope-equipped takumi engineers (Japanese for "feeling master")
[43]to ensure optimum performance. These engineers are responsible for maintaining production standards at key points in the assembly process.
Craftmanship on the latest Lexus LS model extends to twice-buffed
[24][44]cabin leather and a twice hand-sanded paint finish, a rare
[45]treatment for production vehicles. The North American-market RX 350 (since the 2004 model year) is produced in the city of Cambridge, in
Ontario, Canada, and is the first Lexus plant located outside
of Japan. Lexus vehicles are produced at the Araco, Kanji (Iwate), Kanji
[46](Kanto Jidosha), Katashiki, Kyushu, and Tahara plants in Japan.
Service
Interior of a Lexus dealership, featuring indoor steel waterfall.
Lexus has become known for efforts to project a luxury image even with
service provided after the sale. The waiting areas in the service
departments are complete with such amenities as a refreshment bar,
business center that is soundproofed and stocked with computers and a
fax machine, and often an accessories/gift shop. Other amenities can
[47][48]include a children's play area, indoor putting green, and other
recreational services. Recently, severalLexus dealerships have added
Lexus dealerships typically feature a service bay that is lined with large on-site cafes and designer shops.
picture windows, allowing customers to watch the servicing of their
vehicle. Dealership services often include complimentary loaner cars,
free car washes, and convenience shuttles. At the conclusion of each
service appointment, Lexus owners may receive a followup survey,
either in mail, online, or via telephone, and be asked to rate their recent
service experience. To improve customer service,
some Lexus dealerships have sent their employees to train at
establishments known for their attentiveness and hospitality, such
as Nordstrom department stores and Ritz-Carltonhotels.[49] Lexus has also recently added an additional owners' privilege, the use of exclusive
parking lots at major sporting arenas, entertainment events, and
[50]shopping malls, reserved only for Lexus vehicles. In 2007, Lexus scored the top position for the sixth consecutive year in
[51][52]the Auto Express survey on service satisfaction, and in 2006 Lexus ranked first for the eleventh time in the J.D. Power Customer Service Index, an annual study involving over 79,000
[53]U.S. owners and dealership experience. From 2002 through 2005, Lexus also came first in the Top Gear Survey, "the UK's biggest
independent car satisfaction survey" with over 76,000
[54]respondents. In 2006, the Luxury Institute, New York,
rated Lexus #1 in Customer Experience among luxury automobile
[55]brands based on its survey of over 2,100 high-income households. On
the strength of its customer service standards and high product
satisfaction, Lexus enjoys one of the highest customer loyalty rates in
[56]the industry.
Lexus Tokyo dealership reception.
Lexus' customer service efforts date from the outset with the
"LexusCovenant," its founding promise which states that "Lexus will
[57]treat each customer as we would a guest in our home." This commitment was put to an early test in 1989 when new LS 400 models
[58]were voluntarily recalled due to a parts issue; owners were pleasantly In the
surprised to find their cars serviced at home for no extra charge, and in U.S., Lexus offers a 4-year or 50,000 mile basic warranty, by default.
many cases washed and refueled for their convenience.The powertrain warranty is a 6-year or 70,000 mile coverage plan.
Corrosion protection is a 6-year warranty as well. Lexus' Certified
Pre-Ownedprogram, among the first in the automotive industry (begun
[5]in November 1993), features a 161-point inspection of pre-owned
vehicles, a 3-year or 100,000 mile limited warranty, and is now available
[59]in multiple countries. In 2005, Lexus Financial Savings Bank, in
conjunction with US Bank, launched a Lexus Pursuits Visa Card, with
points earned at dealerships and elsewhere going toward vehicle and
[60]service rewards. An official owners publication, Lexus Magazine, is
[61]issued quarterly featuring automotive and lifestyle articles. Motorsport
In 2006 and 2007, Lexus won the Rolex Sports Car Series Manufacturer's
Championship.
Lexus first entered the motorsport arena in 1999 when its racing unit,
Team Lexus, fielded two GS 400 race vehicles in the Motorola Cup North
American Street Stock Championship. In its 1999 inaugural season,
Team Lexusachieved its first victory with its sixth race at Road Atlanta. That year, Team Lexus also attained four podium finishes in nine races
and held two track records. Led by SCCA andIMSA driver Chuck Goldsborough, Team Lexus raced to a second victory, two podium
finishes, and three top-five finishes in 2000. Team Lexus ranked third
overall in the manufacturers championship that year, which each GS 400
race achieving a top ten result.[62] In 2001, Team Lexuscapitalized on
the debut of the first generation Lexus IS by entering three IS 300s in the renamed Grand-Am Cup (now run by the Grand American Road
Racing Association). By 2002, Team Lexus had won the Drivers
Championship and Team Championship with nine podium finishes, and a
sweep of the top three finishes at Le Circuit Mont Treblant in Quebec, Canada. In 2003, Team Lexusachieved four pole positions, six podium
[62] Lexus has also participated in endurance racing,
finishes, two track records at Daytona 24 andMosport, and a victory at in particular the Rolex 24 Hours of Daytona, sanctioned by the Grand
Miami-Homestead.American Road Racing Association. After entering the Rolex Sports Car
[63]Series in 2004, Lexus has won over 15 Rolex Series event races. In 2005, Lexus was runners-up and in 2006 it won the championship.
Although Toyota has won this prestigious race in the past it was the first
time that its luxury arm emerged as the winner. In 2007, six
Lexus-powered Daytona prototypes were entered in the Rolex 24 Hours
of Daytona event at the Daytona International Speedway.Lexus was a repeat winner of the event, with a Lexus-Riley prototype driven by Scott Pruett,Juan Pablo Montoya, and Salvador Durán of Chip Ganassi Racing finishing first; Lexus-Riley prototypes also took three of the top
ten spots.[64]
Lexus SC 430 at the Fuji Speedway Super GT series.
After the release of the Lexus brand on the Japanese Domestic Market
(JDM) in 2005, four SC 430 coupes were entered in theSuper GT series in the GT500 class. In the first race of the 2006 series, an SC 430 took the
[65]chequered flag, and driversAndré Lotterer and Juichi Wakisaka raced
the SC 430 to capture the GT500 championship for that year. In 2007
[66]another SC 430 was victorious in the GT500 opening round race. In 2006,Lexus raced a hybrid vehicle for the first time, entering a GS 450h
performance hybrid sedan in the Tokachi 24-hour Race in Hokkaido,
Japan. Lexus Canada entered the GS 450h in 2007'sTarga Newfoundland event. Lexus IS models have also been entered in
the British Touring Car Championship via BTC Racing, LGT Engineering, and other teams.
In 2006, Team Lexus made plans to enter two IS 350 race cars in the American Le MansSeries' GT2 class. Lexus is also expected
participate in 12 Hours of Sebring which now form a part of American Le
Mans. Additionally, there have been unsubstantiated rumors since 2005
ofLexus badged F1 engines in the near future, facilitated by the
re-branding of the Toyota engines currently supplied to the Williams F1 racing team; Toyota itself maintains an active F1 operation.[67] F-Sport
Further information: Lexus IS-F
Emblem of the Lexus F-Sport division.
In late 2006, Lexus filed trademark applications for an "F" emblem,
leading to speculation that the luxury marque was about to launch a
[68]performance brand. At the time it was suggested that "F" stood for
"Fast" or "Flagship." Later reports surmised that "F" referred to the Fuji
Speedway in Japan, whose first corner, 27R, was said to have inspired
[69]the shape of the "F" emblem.Interviews with company executives in
prior years had included mentions of Lexus possibly starting a
performance brand to compete with the likes of
Mercedes' AMG, Audi's S/RS, Cadillac'sV-series, and BMW's M division,
among others. An earlier in-house tuning effort, the TRD-based L-Tuned, had offered performance packages on the IS 300 and GS 430 sedans in the late 1990s. In December 2006, Lexus announced that the first
vehicle in the F-marque lineup, theIS-F sedan, previously known in the press as the IS 500,[70] would premiere at the North American
[71]International Auto Show in January 2007. The vehicle subsequently premiered at Detroit along with a redesigned version of the concept LF-A
supercar. Compared to the 2GR-FSE V6, 306 hp IS 350, the IS-F featured a 2UR-GSE V8 engine and over 400 hp. Media reports
suggested that the IS-F sedan would be followed by
[72][68]a GS-F sedan and IS-Fcoupe. The IS-F is scheduled to be in
dealerships by early 2008. The IS-F made its European premiere at the
Frankfurt Motor Show in September 2007, and premiered in Japan at the
Fuji Speedway in October 2007.
The first Lexus F-Sport model, the IS-F.
With the launch of the second generation 2007 IS sedans, the premiere
of concept LF-Series vehicles, and increasing participation in
motorsports, Lexus' brand identity is expanding to include more
performance-oriented aspects. Versions of the SC and GS models have
[5] while severalLexus models have been characterized as
[5]received favorable reactions from sport luxury buyers and automotive favoring comfort at the expense of sporty performance. A number of
enthusiasts,automotive reviewers have also given Lexus' German rivals higher marks
[73]for road feel and handling, especially during racetrack testing. The
IS-F has been seen as an effort to further bolster Lexus' performance
[74]credentials.
In 2007, Lexus entered the IS-F in the 2007 Specialty Equipment Market
Association (SEMA) show, offering a factory sanctioned performance
accessory line in conjunction with its F-Sport debut.
Future of Lexus
Future vehicles
The Lexus LF-C concept.
Further information: Lexus LF
Lexus’ future intentions are hinted at in its concept car efforts. While a number of early Lexus concept cars never saw production, the latest LF
Series concept vehicles (which first began appearing at auto shows in
2003) have translated into production form. Elements of
the LF-S sedan appeared in the 2006 GS sedan, and design cues from
the LF-Cconvertible appeared in the 2006 IS sedan. The LF-C's hardtop
design has also led to speculation on a possible IS coupe or convertible
model. The LF-Sh concept car gave the public an advance preview of the
2007 LS 460’s appearance several months later. Unique features on the
LF Series concept vehicles include advanced instrumentation, multiple
driver-selected vehicle configurations, hybrid/experimental powertrains,
concept security features, and unconventional driver interface designs.
Reports inRoad and Track indicate that the LF-A coupe concept has been approved for production, potentially designated as the 2009 GT
450.[75] Autoweek has also reported that the LF-Xcrossover concept will
[76]appear as the forthcoming JX SUV. Prototype models of the LF-A have been spotted at the Nürburgring test track in Germany, along with a modified second generation IS model which may be the
high-performance IS-F motorsport version. LexusManaging
[77] as is
[5]Officer, Takeshi Yoshida, has also stated Lexus' intentions to produce the case for the LS flagship. The entry-level Lexus ES, in particular,
future production models using more dedicated Lexus platforms,had been chided for being too similar to theToyota Camry, its shared
[78]platform cousin, in both styling and powertrain design. Besides a convertible version of the IS, new Lexus models also in development
reportedly include an SUV sized below the RX and dedicated
[79]hybrids. The third generation successor for the SC 430 coupe is
[79]planned for a more distant date.
Hybrid drivetrains
Lexus Hybrid Drive on display at the Canadian Int'l. Autoshow.
According to division executives, Lexus plans to introduceLexus Hybrid
[80]Drive on every vehicle in the Lexus lineup.The impetus for the
expansion of Lexus hybrid technology involves the convergence of
environmental concern and commercial success; the recent addition of
hybrid models to the current Lexus lineup (including the RX 400h, GS 450h, and LS 600h) has driven sales increases in
environmentally-conscious markets. In the United Kingdom, one out of
[81]every four Lexus vehicles sold in 2006 was a hybrid, with the GS 450h
[80]and RX 400h having sold more units than their petrol counterparts. In
2006, 80% of all RX models sold in Europe were of the hybrid
[82]model. Politicians in the UK (such as David Cameron, leader of
the Conservative Party) have endorsed Lexus by using
lower-emission Lexus GS 450h vehicles in place of
British-builtJaguars or Land Rovers. Various UK government agencies
[83]also use the GS 450h and RX 400h. The London congestion
charge has excluded hybrid vehicles, adding incentive toLexus hybrids.
In Ireland, cabinet members (including Dick Roche, Minister for the
[84]Environment) have switched to GS 450h models; in Monaco, Prince Albert II (of the royal House of Grimaldi) purchased an LS 600h and
[85]advocated hybrid tax credits. The advent of Lexushybrid technology is
touted by Lexus officials as a strategy for raising the profile of Lexus in
countries with greater public perception of
[80]the Mercedes-Benz, Audi, BMW and Jaguar rival brands. In
2007, Lexus Group VP Jim Farley revealed plans for a possible
[86]high-mileage, low emissions hybrid focused on efficiency, a rechargeable The efficiency-focused hybrid
hybrid with electric range, and a "high performance hybrid" designed to would cater to demands for a decrease in both carbon pollution and oil
[86]appeal to performance enthusiasts.reliance. At present, Lexus hybrids are designed around a balance of
[14]increased performance along with improved efficiency and emissions.
Global ambitions
Premiere of the Lexus LF-Sh concept at the Tokyo Motor Show.
Although Lexus has had phenomenal success in the US since its
introduction, it has had more modest success outside North America. In
its home country, Japan, theLexus brand started marketing in 2005 and
[87]initially exhibited slower than expected sales. The introduction of the
LS 460 in September 2006, however, led to over 12,000 orders in its first
month--several times expectations, and more robust sales were seen
[88]that year. Meanwhile, Lexus sales remain focused on the US market.
In 2006, two-thirds of total global Lexussales of 475,000 units came
from the United States, followed in size by Japan, the UK, China, Canada,
[82]and Russia. Lexus launched in China in 2006 and Malaysia in 2007. With regards to the European market, where Lexus has a less developed
dealership network, smaller brand recognition, and minor market
[89]share, automotive analysts have pointed to a difference between U.S.
and European customers, suggesting that Lexus has been successful in
North America because the wide consumer base of Toyota (especially
baby boomers) desiredluxury cars as they were becoming older and their
surplus incomes allowed them to migrate to upscale brands. The success
of Lexus in the U.S. was attributed to higher levels of perceived quality
and lower prices than competitors, which enabled it to retain previously
[4]migrating customers. In Europe, this may have had repercussions as Lexus cultivated a value-priced brand image, causing slow
acceptance in the European arena due to differences in perceived value.
This has led some automotive thinkers to believe that Lexus must price
its products head-to-head with the European premium brands and
emphasize its quality, reliability and engineering in order to succeed
globally.
The first Lexus diesel-powered vehicle, the IS 220d.
Additionally, automotive analysts have noted Lexus' relative newcomer
status in the luxury market, compared with the storied reputation of its
European rivals, as a limiting factor for its initial sales acceptance in
worldwide markets. RivalsMercedes-Benz, BMW, and Porsche have stressed their decades of heritage and pedigree in an effort to promote
[90]their products, whereas since its inception Lexus' reputation rests
primarily upon its perceived product quality and the shared history of its
[91][92]parent company, Toyota. The characteristics of heritage, built up
over many years, and pedigree, are regarded by some reviewers as a
[91][93]challenge for Lexus, although their impact is debated. Ultimately, a number of analysts have stated that Lexus will have to develop its own
heritage over time by investing in technological innovations and
[82][92]producing substantial products. Lexus has recently embarked
upon a global expansion strategy, an effort which began with the receipt
of added organizational independence from its parent company in
[94]2005. As part of this effort, Lexushas begun expanding its dealership
networks in Europe and Asia, with dedicated new facilities and an
increased advertising expenditure. Meanwhile, quality levels of European
[95]brands have seemingly declined, while Lexus continues to score
[96]highly on such reports. Luxury buyers and high-profile owners have
switched to Lexus vehicles due to their more dependable
[97]reputation. Also, in order to attract European buyers, diesel engines
have been added to the lineup (starting with the IS 220d), the F-Sport performance division has been launched (with the IS-F), and with related versions of the Lexus LF concept cars making it into
production,Lexus is quickly beginning to re-invent itself as a global
luxury brand. The latest Lexus models have also moved up in sticker
[98]price to more closely match their European rivals; the LS 600h L has become the most expensive luxury vehicle ever produced in Japan with
[99]an ultra-luxury sticker price of approximately $125,000. In 2007, Lexus entered Interbrand's list of the Top 100 Global Brands for
the first time, with an estimated brand value of approximately $3 billion
[100]annually.
Lexus GS at a Lexus Centre in Middlesex, England.
In the United Kingdom, the largest European market forLexus, the IS
series accounts for the largest number of newLexus sales (the largest
[101]proportion increasing with sales of the new IS 220d). Along with a
sales shift towardsLexus hybrids, the second generation IS, which
emerged in 2006 as an alternate choice to the dominant German and
British marques' compact executive cars, has since become a primary player for Lexus' efforts in Europe. With Lexussales increasing in the UK
due to the introduction of the new IS series, LS flagship, and GS/RX
hybrids, Lexus has emerged as a European second-tier luxury brand
with substantial growth potential. Total Lexus Europe sales increased
72% in 2006 to over 50,000 vehicles, making Lexus one of the fastest
growing makes on the continent.[102] Lexus vehicles in Russia and China are experiencing high demand, with higher per-dealership sales than any
[103]other market. In South Korea, with sales of the ES 350 spearheading
its efforts, Lexus has been the top-selling luxury import since
[104]2005; in Taiwan, Lexus also became the top-selling luxury import in
[105]2005. In Australia, Lexus experienced high sales growth and ranked
third in overall luxury import sales in 2006, with the IS model generating
[106][107]high demand.In 2007, Lexus sales captured the lead in the
[108]emerging Chinese luxury car market. Total worldwide Lexus sales
[109]are expected to reach 500,000 vehicles in 2007. Popular culture
The Lexus 2054, shown in the film "Minority Report."
Several of Lexus' ideas on the future of automotive design have
appeared on film. In 2002, Lexus was requested by Steven Spielberg, an
ardent fan of Lexusand himself an owner of an LX 470 and an RX 400h,
to design a vehicle which would fit the requirements of year 2054 for his
[110]movie Minority Report. Designers working with Lexus came up with
an advanced vehicle which would run on fuel cells and have many
advanced safety features including a crash-proof structure
andbiometric security systems. (Lexus' cinematic concept car also
appears in The Island, though it's colored blue, not red). A Lexus film
[111]tie-in site proposed a Lexus future vehicle that would drive itself, take The Lexus 2054 later appeared at several auto shows and
dinner orders verbally, and select music to match occupant public events. The term "the Lexus of..." has also entered the cultural
moods.lexicon as a description of a high-end product, or an upscale brand
produced by a mainstream manufacturer. For example, in
2006 Dell announced a premium lineup of computers, calling it
[112]"the Lexus of our lineup." Further example comparisons include
"theLexus of phones" or "the Lexus of video...", among others. Late
night comedian Jay Leno first coined the term "Lexus-ized" for his
automotive columns in Popular Mechanics, an expression generally used
[5][113]to describe the Lexus approach to luxury motoring. Despite the official pluralized form of Lexus being simply Lexus, the public has also
made its own derivatives (the most popular derivative being
[114]'Lexi'). The New York Times columnist Thomas
Friedmancited Lexus as an example of the drive for prosperity and
development in his best-selling 1999 book, The Lexus and the Olive Tree.
In the UK, the LS 430 flagship was introduced in the BBCspy drama, Spooks; Lexus models were also placed on ITV's Coronation
[115]Street, the BBC'sJudge John Deed, and other programs. Lexus GB models saw sales increases after being seen on ITV's Footballers'
[115]Wives. In 2002, comedian Steve Coogan's fictional BBC Alan Partridge character replaced his Rover with an IS 200, calling it the
"Japanese Mercedes" and one of many "Lexi"; his superficial character
[116]was seen as detrimental to the brand's image. By 2004, multiple hip-hop artists made mention of Lexus vehicles in their songs,
an endorsement which Top Gear host Jeremy Clarkson suggested added
[116]street credibility for the brand. The introduction of Lexus hybrids
have garnered further media attention through celebrity RX 400h owners
such as Dustin Hoffman, Diane Keaton, and Holly Hunter, who were among the earliest adopters of the Lexus Hybrid
[117]Drive technology. Hollywood luminaries are also among the buyers
for the GS 450h and LS 600h L hybrid performance sedans, with early
release examples appearing at celebrity events.
Lexus sponsorships
Community contributions
Since 1989, the annual Lexus Champions for Charity golf series has raised over $100 million for charity causes. This Lexus-sponsored golf
series begins with over 190 golf tournaments held at golf and country
clubs around the U.S., and culminates in a three-day championship
tournament at Pebble Beach's Spyglass Hill, Spanish Bay, and Pebble Beach Golf Links courses, with $1,000 prize donations at the local level,
and multiple prizes at the national level leading up to a $100,000
[118]championship charity purse. Since 2002, Lexus has also been the
presenting sponsor of the Michael Douglas and Friends celebrity golf tournament, which raises health care and community funds via
the Motion Picture & Television Fund. Other philanthropic efforts
by Lexus include the Pursuit of Potential children's charity (including
the LexusEnvironmental Challenge with Scholastic) and vehicle auctions for Adopt-A-Minefield andCedars-Sinai Medical Center's Road to a Cure. Many Lexus dealerships also sponsor community organizations in their
local neighborhoods.
Event partnerships
Lexus GS hybrid at the US Open in Flushing Meadows, NY.
Since 2005, Lexus has been a primary sponsor of the US Opentennis Grand Slam event, awarding a GS sedan (and later an IS-F) to the men's
[119]and women's singles champions. Lexusalso provides exclusive
transportation throughout New York City for all players in the event,
using a fleet of 125 Lexusvehicles, including hybrids. In 2006,
the Lexus US Open fleet drove a total of 101,730 miles (163,720 km) in
two weeks.
In January 2007, Lexus became the first exclusive automotive sponsor
[120]of the United States Golf Association, and will play a major part in
the U.S. Open, U.S. Women's Open, U.S. Senior Open, and U.S. Amateur tournaments. As part of their sponsorship of the 2007 U.S. Open in Oakmont, the luxury marque provided cars to all players and
USGA officials. Worldwide, Lexus sponsorships include the Lexus Cup golf tournament in Singapore and Australia, the Lexus Gauntlet collegiate sports competition in Southern California, the Lexus Song Quest singing competition in New Zealand, Lexus Design in
Business Awards in New Zealand, the Lexus European Flyfishing
Championships in England, the Lexus Champions Challenge golf event in
Japan, the Lexus Inside Film Awards in Australia (from 1999 until 2006), and the Lexus Centre in Melbourne, Australia. Lexus is also an official
sponsor of the Hollywood Bowl and Sydney Opera House, along with
the Los Angeles Philharmonic and the Philadelphia Orchestra. In addition
to its tennis and golf event partnerships, Lexus has signed endorsement
contracts with star athletes, including Andy Roddick (with support for [121] Lexus also signed musician Sir Paul McCartney as a the Andy Roddick Foundation), Annika Sörenstam, and Peter
proponent of its hybrid vehicle technology (including the charity auction Jacobsen.
of a specialized RX 400h designed with input from the
former Beatles star).
Historical timeline
, 1983
o Toyota Chairman Eiji Toyoda challenges his company to
build a luxury flagship to “challenge the world’s best.” This
effort becomes known as the F1 project.
, 1985
o F1 researchers visit the United States to conduct market
research and focus groups on luxury buyers. The first LS
[122]400 prototypes are built. , 1986
o Testing for the new Lexus flagship begins at the autobahn in
[122]Germany.
, 1987
[122]o Final design of the LS 400 is approved.
, 1989
o The LS 400 debuts at the Detroit Motor Show, and goes on
sale in September of that year alongside the entry-level ES
250 sedan.
, 1990
o Car and Driver magazine names the LS 400 one of the Ten
Best vehicles of the year. Lexus capture the trifecta of J.D.
Power’s Initial Quality, Customer Satisfaction, and Sales
[122]Satisfaction studies. , 1991
o Lexus becomes the top-selling import marque in the United
States. The ES 300 and SC 400 models are introduced.
, 1992
o Motor Trend magazine names the SC 400 its Import Car of
[122]the Year.
, 1993
o Lexus introduces the GS 300 luxury performance sedan. , 1994
o Lexus introduces the second generation LS 400 sedan. , 1996
o Lexus introduces the third generation ES 300 sedan and its
first luxury utility vehicle, the LX 450. , 1997
o Lexus introduces the second generation GS 300 and GS 400
sedans. Motor Trendmagazine names the new GS its Import
[122]Car of the Year.
, 1998
o The RX 300, the world’s first luxury crossover SUV, goes on
sale at Lexusdealerships. The RX soon becomes Lexus’
top-selling model.
, 1999
[122]o Lexus sells its one-millionth vehicle in the U.S.
, 2000
o Lexus introduces the third generation LS 430 sedan and IS
300 entry sport sedan.
, 2001
o Lexus introduces the fourth generation ES 300 sedan. , 2002
o Lexus introduces its third luxury utility vehicle, the GX 470. , 2003
o The Lexus Development Center is founded in Japan,
becoming the headquarters for Lexus' future design efforts. , 2005
o Lexus introduces the third generation GS 300 and GS 430
mid-size sport sedans, debuting L-Finesse styling. Later that
year, Lexus introduces the second generation IS 220d, IS
250 and IS 350 sport sedans.
o Top Gear named the IS as the Compact Executive Car of the
year, defeating the BMW E90 3-Series. , 2006
o Lexus debuts the LS 600h L, the world’s first production V8
hybrid sedan. The new ES 350 and fourth generation LS
460/LS 460 L sedans go on sale. , 2007
o At the North American International Auto
Show, Lexus launches its dedicated performance division,
F-Sport, with the unveiling of its first
high-performance sedan, the IS-F, and an exotic supercar
concept, the LF-A.
o The Lexus LS 460 flagship is crowned Luxury Car of the Year,
Most Respected, and International Car of the Year at the
ICOTY Awards, and is also named World Car of the Year at
the WCOTY Awards.
o The LS 600h and LS 600h L go on sale worldwide.
, 2008
o Expect the Lexus LX 570 in early 2008.
o Expect the Lexus IS-F in late 2008.
See also
Japanese Car Portal
, Lexus LF
, Toyota
, Toyota Century
External links
, Lexus Japan
, Lexus USA
, Lexus Europe
, Lexus International
o Lexus Australia
o Lexus Canada
o Lexus GB
, ClubLexus - enthusiast club
, Lexus Owners Club - US, UK, NZ, EU
, Lexus at the Open Directory Project
Lexus — a luxury division of Toyota Motor Corp. — road vehicle timeline
1990s 2000s
Type
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
IS IS Entry-Level
IS-F
Mid-size ES ES ES ES ES
GS GS GS
460 Full-size LS LS LS LS
RX RX
Crossover
RX Hybrid
GX SUV
LX LX LX Coupe SC SC
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