财经应用文写作课程标准

财经应用文写作课程 课程名称:财经应用文写作 学 时:40 适用专业:会计专业 开课学期:第3学期 一、课程概述 (一)课程性质 《财经应用文写作》是会计化专业开设的一门专业基础课，财经应用文写作是经济工作中处理公务、沟通信息、解决问题、科学管理不可缺少的重要工具。开设本门课程是为了培养学生具备基本的应用写作理论知识，较强的专业写作能力及文章分析与处理能力，促进学生综合素质的提高，具有实践性强、应用性突出的特点。 (二)教学目标与要求 本课程的教学目标，是使会计电算化专业学生受到较系统的财经应用文写作的训练，掌握必要的写作技能技巧，获得较完备的关于财经应用文写作的理论知识，提高专业写作的实际能力，以适应今后在学习、工作、生活的写作需要，并为毕业论文的写作做必要的知识准备。 本课程的基本要求为: 依据高职教育实践性、应用性强的特点，教学力求突显基础性、实践性和发展性的统一，强调创新能力的培养，重在阐明实践应用价值，拓宽基础知识面，注意与相关课程的衔接，强化能力训练与能力迁移，使基本文化素养和一般能力的培养与职业能力的培养相结合，从而保证学生具有较好的职业文化素质，并为其拓展学习和终身学习打好基础。具体表现在: (1)促使学生从理论上把握新学文体,掌握必备的写作理论知识; (2)让学生多接触文章实际,领悟常用财经应用文体的写法,提高应用文写作能力; (3)指导学生进行有效的写作训练,帮助学生形成良好的写作习惯和熟练的写作技巧。 (三)重点和难点 使用频率较高的法定、事务文书、经济活动分析报告、市场调查报告、商业广告、、毕业论文的写作方法及写作能力的提高。 (四)与其他课程的关系 《财经应用文写作》是本专业学生的专业基础课，课程内容既学理论知识，又培养写作能力，是专业理论知识与能力并重的课程。旨在培养学生应用文章写作能力，它既服务于其他课程又体现其他课程综合days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 学习结果，是检验学生业务素质、工作能力的试金石。总之，加强基本知识、基础理论、阅读能力、分析能力、写作能力的学习与训练，是该课程教学中理论与实践统一的具体表现。本门课程是学习会计电算化专业课程重要的基础课，与财务管理与报表分析、法律基础、现代企业管理、审计实务、市场营销等课程关系尤为密切。 (五)教材及教学参考书 本课程采用的教材是《财经应用文写作》编著者傅宏宇，北京大学版社2013年7 月出版。 教学参考书 1、《财经应用文写作》，尹世玮主编，南开大学出版社出版 2002 年版 2、《现代财经写作》，彭祝斌等主编，湖南科学技术出版社，2002年版; 3、《应用写作》，张德实主编，高等教育出版社，2001年版; 4、《经济写作》，余国瑞主编，高等教育出版社，1998年版; 二、学时分配 学 时 分 配 章 课 程 内 容 总学时 理论 实训 财经应用文写作概述 1 2 2 财经通用公文 2 8 8 经济活动分析报告 3 2 2 市场调查与预测报告 4 4 4 财务分析报告 5 2 2 商品说明书及商业广告 7 4 4 合同 8 4 4 招标投标文书 9 2 2 经济诉讼文书 11 2 2 经济新闻 12 2 2 经济论文 13 2 2 综合实训 考查 2 2 合计 40 40 三、课程内容 第一章 财经应用文写作概述 【教学目的和要求】:掌握财经应用写作性质、功能;财经应用文的的概念、特点和种类;财经 应用文写作基础知识。 days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 【重点和难点】: 财经应用文的的概念、特点和种类;财经应用文写作基础知识。 【主要内容】: 第一节 财经应用写作性质、功能; 第二节 财经应用文的的概念、特点和种类 第三节 财经应用文写作基础知识 【主要教学环节的组织】:以讲授为主，重点为财经应用文写作基础知识。 【思考题】: 1(财经应用文写作的特点是什么, 2(结合专业，谈谈你如何学好财经应用文写作这门课程, 第二章 财经通用公文 【教学目的和要求】:通过本章的教学，使学生弄清行政公文的性质、作用和特点，熟悉行政公文种类与格式，明白行政公文的行文规则，掌握几种常用公文的写作要领。掌握事务文书的基本含义、特点、作用、分类，掌握写作要领。 【重点和难点】: 教学重点:行政公文的种类与格式。 教学难点:几种常用公文及事务文书的写作。如通知、通报、报告、请示、函、、总结、调查报告等。 【主要内容】: 第一节: 行政公文概述 第二节: 几种常用公文的写作 第三节: 事务文书概述 第四节: 常用事务文书写作 【主要教学环节的组织】:以讲授为主，文章分析及给出案例材料学生写作训练相结合。 【思考题】: days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 1(绘制公文格式图。 2(报告和请示的区别是什么, 第三章 经济活动分析报告 【教学目的和要求】:了解经济活动分析报告的涵义、结构和内容及写作要求。 【重点和难点】: 经济活动分析报告的结构和内容。 【主要内容】: 第一节 经济活动分析报告概述; 第二节 经济活动分析报告的结构和内容 第三节 经济活动分析报告的写作要求 【主要教学环节的组织】:以讲授为主，结合范文教学，训练学生写作能力。 【思考题】: 1(说出经济活动分析报告与调查报告、工作总结的区别。 第四章 市场调查与预测报告 【教学目的和要求】:了解市场调查与预测报告的涵义、市场调查与预测报告的内容与方法及写作要求 【重点和难点】: 市场调查报告的写作。 【主要内容】: 第一节 市场调查报告; 第二节 市场预测报告 【主要教学环节的组织】:以讲授为主，组织开展学生市场调查活动，结合范文教学，训练学生写作能力。 【思考题】: 1(简述市场调查报告的内容。 days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 第五章 财务分析报告 【教学目的和要求】:了解财务分析报告的涵义、编写格式及写作要求 【重点和难点】: 财务分析报告的写作。 【主要内容】:财务分析报告; 【主要教学环节的组织】:以讲授为主，结合范文教学，训练学生写作能力。 【思考题】: 1(说说财务分析报告的写作要求。 第七章 商品说明书及商业广告 【教学目的和要求】:了解商品说明书及商业广告的涵义、特点及写作要求 【重点和难点】:商业广告的写作。 【主要内容】: 第一节 商品说明书; 第二节 商业广告 【主要教学环节的组织】:以讲授为主，结合经典广告的介绍及学生对广告作品的搜集与分析， 训练学生写作能力。 【思考题】: 1(说明书的结构分成哪几个部分, 2(商品广告的结构由哪几部分组成, 第八章 合同 【教学目的和要求】:了解合同涵义、条款及写作要求 【重点和难点】:合同的写作。 【主要内容】: 第一节 合同概述; days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 第二节 合同的写作 【主要教学环节的组织】:以讲授为主，结合范文教学，训练学生写作能力。 【思考题】: 1(合同应具备的条款有哪些, 第九章 招标投标文书 【教学目的和要求】:了解招标投标应遵循的原则、程序及招标投标文书写作要求。 【重点和难点】: 招标书的写作。 【主要内容】: 第一节 招标投标文书概述 第二节 招标文书及投标文书的写作 【主要教学环节的组织】:以讲授为主，结合范文教学，训练学生写作能力。 【思考题】: 1( 投标文书与招标文书的关系怎样, 第十一章 经济诉讼文书 【教学目的和要求】:了解经济诉讼文书的主要种类及起诉状和答辩状的一般写法。 【重点和难点】:起诉状和答辩状的写作。 【主要内容】: 第一节 经济诉讼文书概述 第二节 经济纠纷起诉状 第三节 经济纠纷答辩状 主要教学环节的组织:以讲授为主，结合案例教学，训练学生写作能力。 【思考题】: 1( 经济诉讼文书的写作如何体现“以事实为根据，以法律为准绳”和基本原则, days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 第十二章 经济新闻 【教学目的和要求】:了解经济新闻的涵义、特点、结构及写法。 【重点和难点】:经济新闻的写作。 【主要内容】: 第一节 经济新闻的含义、特点及种类 第二节 经济新闻的结构和写法 【主要教学环节的组织】:以讲授为主，结合案例教学，训练学生写作能力。 【思考题】: 1(什么是“倒金字塔结构”, 2(经济新闻的分类有哪些, 第十三章 经济论文 【教学目的和要求】:了解经济论文的涵义、特点、选题原则、写作程序、写作格式及毕业论文写作。 【重点和难点】: 毕业论文的写作。 【主要内容】: 第一节 经济论文概述 第三节 毕业论文写作 【主要教学环节的组织】:以讲授为主，结合案例教学，训练学生写作能力。 【思考题】: 1(说说毕业论文的写作要求有哪些, 四、技能训练 序号 实训(实验)项目 实训(实验)目标 实训(实验)时间 财经常用通用公文写作 掌握财经常用通用公文用途，基本能写作格第四周 1 式规范、内容完整的财经常用通用公文 days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow 第五周 经济活动分析报告写作 运用所学的文体写作知识，对一篇经济活动第六周 2 分析报告进行评析 市场调查报告写作 就本市市场上各大商场手机销售的情况进行第八周 3 调查写作市场调查报告 财务分析报告写作 以某一公司的财务报表为例，对该公司的运第九周 4 营能力和偿债能力进行分析 商业广告写作 根据文字材料内容，为青岛啤酒拟写一份报第十一周 5 纸刊登的文字广告 合同写作 改错:指出合同中不合法、格式不对、内容第十二周 6 不具体、不明确、语言不规范之处 投标书写作 提供招标文书材料，写作投标书 第十三周 7 经济纠纷起诉状写作 提供经济纠纷案例，写作经济纠纷起诉状 第十四周 8 经济新闻写作 现场采访名企，选取角度写作经济新闻 第十五周 9 综合练习 通过汇总不同类型的题目进行练习，全面检第十七周 10 验学生学习情况 五、教学方式 本课程教学要突出应用性和实践性强的特点，一般每章节的重点内容都相应结合现实生活中的案例帮助学生理解和掌握，而且每一种文体都要求学生能够勤写多练，以通过写作实践形成良好的写作习惯和熟练的写作技巧，强化与运用所学相关知识。 具体而言，除知识点讲解的举例之外，本课程计划安排范文和案例分析，并要求学生参加调查实践，创作出社会实践调查报告，所分析的案例和范文部分来源于书本，大部分参考相关教材和企业实际等材料组织讨论，另外，在大多数练习中，注重培养学生的社会实践能力和团队合作精神，提高学生的写作水平。 六、课程考核 考核类型:考查 计分办法:本课程学生总评成绩由平时分、小测成绩、期末考查成绩三部分组成。其中学生平时成绩占40%，主要体现为学生出勤、作业、上课回答问题、社会实践调查情况、案例讨论发言等情况的加减分，总分为40分。学生的小测成绩占总评成绩的30%，学生期末考查成绩占总评成绩的30%。 编制人:付景叶 编制单位:山西水利职业技术学院 编制日期:2014-10-01 days of Drudge, illness increased, he Chong soon Fatt said: "it seems that I'm not dead to Japan soldiers tortured to death, and it certainly can not go home alive, even with small Japan fight and get it over, if you have the opportunity to get away." When shipping via Shun Tang Qiao, when river water needs, siazhen hard to pull the boat oars, and urgent steps on the ship's rail, a small wooden boat overturned on the spot, the ship upside down, ship arms into the river bottom, brought the ship 2 Japan failed to come out of the water, and siazhen were also sacrificed. 1 Zhang Shun in the little boat, panic, jumping on the River Bank and escaped. (11) Chen Jinhai, Wu Ada fishing-Japanese soldier remains one day in April 1939, active in Wuzhen, anti-Japanese forces of Zhu Xi Xin Cheng, Yan Tomb, Tao Yuan min Yi Shen Zhuang Yang side of the village, this encounter with a group of Japanese soldiers, engaged in a fierce gun battle. 3 soldiers heroically battle Zhu Xi forces, remains fell into the Shen Zhuang Yang. Zhu Xi troops in pursuit of the Japanese, and no time to salvage the soldiers remains. Chen Jinhai, Wu Ada 2 people until the local villagers shot away, to the Yang side, Yang was found in the remains of soldiers, the two hurried back home to take out the tools and hit the 3 bodies and flood, and made a deal. The next day, Zhu Xi troops transported soldiers remains. Chen Jinhai, Wu Ada stories initiative to salvage the remains of soldiers affected by the anti-Japanese forces and local people of praise. (12) Shen Yuezhen shipped guns the end of 1938, on a dark night, rain falling, sleepy town streets, there are several shadows into a goddess. Soon, large landowners of Zhong Shaomei back door a few times, the door opened, son of Zhong Shaomei put them in. That shadow