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8大电话销售话术与3招话术技巧

2018-02-17 21页 doc 60KB 50阅读

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8大电话销售话术与3招话术技巧8大电话销售话术与3招话术技巧 电话销售作为近几年备受企业青睐的营销模式,电话销售话术是电话销售员不容被忽视的,消费者越来越强的抗体使得电话销售话术变得越来越困难。清华领导力电话销售资讯整合了世界八大经典成功的电话销售话术来供大家分享学习,并从这些成功的电话销售话术中来分析电话销售话术的沟通技巧与什么样的电话销售话术让消费者更喜欢。 一、八大经典成功的电话销售话术 电话销售话术一:“不景气”成交法 当顾客谈到最近的市场不景气,可能导致他们不会做出购买决策时,你怎么办, 电话销售员话术: XX先生(小姐),多年前我学...
8大电话销售话术与3招话术技巧
8大电话销售话术与3招话术技巧 电话销售作为近几年备受企业青睐的营销模式,电话销售话术是电话销售员不容被忽视的,消费者越来越强的抗体使得电话销售话术变得越来越困难。清华领导力电话销售资讯整合了世界八大经典成功的电话销售话术来供大家分享学习,并从这些成功的电话销售话术中来电话销售话术的沟通技巧与什么样的电话销售话术让消费者更喜欢。 一、八大经典成功的电话销售话术 电话销售话术一:“不景气”成交法 当顾客谈到最近的市场不景气,可能导致他们不会做出购买决策时,你怎么办, 电话销售员话术: XX先生(小姐),多年前我学到一个人生的真理,成功者购买时别人都在抛售,当别 人都在买进时他们却卖出。 最近很多人都谈到市场不景气,而在我们公司,我们决定不让景气来困扰我们,你知 道为什么吗, 因为现在拥有财富的人,大部分都是在不景气的时候建立了他们事业的基础。他们看 到的是长期的机会,而不是短期的挑战。所以他们做出购买决策而成功了。当然他们 也必须要做这样的决定 XX先生(小姐),你现在也有相同的机会做出相同的决定,你愿意吗, 电话销售话术二:"我要考虑一下"成交法 当顾客说他要考虑一下时,我们该怎么说, 电话销售员话术: ××先生(小姐),很明显的,你不会花时间考虑这个产品,除非你对我们的产品真的感兴趣,对吗, 我的意思是:你告诉我要考虑一下,该不会是只为了躲开我,是吗, 因此我可以假设你真的会考虑一下这个事情,对吗,可不可以让我了解一下,你要考虑一下的到底是什么呢,是产品品质,还是售后服务,还是我刚才到底漏讲了什么,××先生(小姐),老实说会不会因为钱的问题呢, 电话销售话术三:"不在预算内"成交法 当顾客(决策人)以他们公司没有足够预算为借口,准备拖延成交或压价,你怎么办, advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 电话销售员话术: ××经理,我完全理解你所说的,一个管理完善的公司都必须仔细地编制预算。 预算是引导一个公司达成目标的工具,但工具通常本身需要具备有弹性,你说是吗, 假如今天我们讨论的这项产品能帮你的公司拥有长期的竞争力或带来直接利润的话,作为一个公司的决策者,××经理,在这种情况下,你是愿意让预算来控制你呢,还是由您自己来主控预算, 电话销售话术四:"鲍威尔"成交法 当顾客喜欢某个产品,但习惯拖延做出购买决定时,我们怎么办, 电话销售员话术: 美国国务卿鲍威尔说过,他说拖延一项决定比不做决定或做错误的决定,让美国损失更大。 现在我们讨论的不就是一项决定吗, 是",那会如何, 假如你说" 假如你说"不是",没有任何事情会改变,明天将会跟今天一样。 假如你今天说"是",这是你即将得到的好处:1、„„2、„„3、„„ 显然说好比说不好更有好处,你说是吗, 电话销售话术五:"杀价顾客"成交法 当顾客习惯于对你的优质产品进行杀价时,你怎么办, 电话销售员话术: ××先生(小姐),我理解你的这种想法,一般顾客在选择一样产品时,他会注意三件事: 1、产品的品质;2、优良的售后服务;3、最低的价格。 但现实中,我从来没有见过一家公司能同时提供最优秀的品质、最优良的售后服务、最低的价格给顾客。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 也就是这三项条件同时拥有的情况是不太可能的,就好比奔驰汽车不可能卖桑塔那的价格一样。 所以你现在要选择产品的话,你是愿意牺牲哪一项呢,愿意牺牲我们产品优秀的品质,还是我们公司优良的售后服务呢, 所以有时候我们多投资一点,能得到你真正想要的东西还是蛮值得的,你说是吗,(我们什么时候开始送货呢,) 电话销售话术六:"NOCLOSE"成交法 当顾客因为某些问题,对你习惯说:"NOCLOSE",你该怎么办, 电话销售员话术: ××先生(小姐),在生活当中,有许多推销员他们都有足够理由和足够的自信说服你购买他们的产品。 当然,你可以对所有推销员说"不"。在我的行业,我的经验告诉我一个无法抗拒的事实,没有人会向我说"不",当顾客对我说"不"的时候,他不是向我说的,他们是向自己未来的幸福和快乐说"不"。 今天如果你有一项产品,顾客也真的很想拥有它,你会不会让你的顾客因为一些小小的问题而找任何的理由和借口而对你说"不"呢, 所以今天我也不会让你对我说"不"~ 电话销售话术七:不可抗拒成交法 当顾客对产品或服务的价值还不太清晰,感觉价格太高,仍有一定的抗拒点时,你怎么办, 销售员:上了这个课你感觉可以持续用多久,你觉得可以在未来的日子里让你多赚多少钱, 顾客:1000万~ 销售员:未来5年多赚1000万,那你愿意出多少钱来提高这些能力呢, 顾客:××,(10万) advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 销售员:假如不用10万,我们只要5万呢,假如不用5万,只需1万,不需1万,只需4000元,如果现在报名,我们只需要2000元你认为怎么样呢,可以用20年,一年只要100元,一年有50周,一周只要2元,平均每天只要投资0、3元。0.3元/天,如果你连0.3元/天都没有办法投资,你就更应该来上课了,您同意吗, 电话销售话术八:"经济的真理"成交法 当顾客想要最低的价格购买最高品质的产品,而你的产品价格不能商量,怎么办, 电话销售员话术: ××先生(小姐),有时候以价格引导我们做购买的决策是不完全正确的,对吗,没有人会想为一件产品投资过多的金钱,但是有时候投资太少,也有它的问题。投资太多,最多你损失了一些钱,但投资太少,你损失的可就更多了,因为你买的产品不能带给你预期的满足。 这个世界上,我们很少发现可以用最低价格买到最高品质的产品,这是经济社会的真理,在购买任何产品时,有时多投资一点,也是很值得的,对吗, 假如你同意我的看法,为什么不多投资一点,选择品质,比较好一点的产品呢,毕竟选择普通产品所带来的不是你能满足的。当你选择较好的产品所带来的好处和满足时,价格就已经不很重要了,你说是不是呢, 二、电话销售话术中沟通的应用技巧 电话销售话术是一个什么过程,有人说是一个说服的过程;有人说是一个介绍的过程;有人说是一个服务的过程;也有人说是一个让对方接受的过程„„ 这些都没有错,有的强调结果,有的强调态度,有的强调主动性,我认为,电话销售话术是一个沟通的过程。那么何谓沟通呢, 首先,沟通是一个动词,我们沟通沟通,意思就是我们聊聊。但是意思有不完全一样。沟通一般特指双方主体,如果出现第三方一般就是谈判能或者是斡旋,主体再多就是圆桌会议了。所以电话销售更适合用沟通,因为电话销售的主体只有双方,当然会有监听人员,但他们肯定不会参与到现实的电话销售的过程中。所以我在此篇文章中主要强调沟通的双向性。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 你想要拒绝一件事情可以找到一万个理由,而如果你接受一件事情可能只需要一个理由。所以电话销售的成功率一般不超过3,,这是很正常的事情。树立这样的信念之后我们来分析顾客拒绝的真正理由。 第一,有过不愉快体验经历。一朝被蛇咬,十年怕井绳,这是人们普遍的心理。消费者对某个品牌或某种购物体验一旦产生抵触心理,那在短期内让他扭转是很困难的。我本人曾经有过这样一个经历。几年前,我曾经莫名的收到中国移动的一封律师函,上面说我使用过的某移动号码欠费千余元,让我立即去缴费,而且上面有我的身份证号。这使我莫明其妙,因为我从来没有使用过移动卡,我想可能是有人用我的身份证复印件开通过此业务吧。但谁能肯定自己的身份证复印件不流失呢,还一种可能就是有人施展欺诈行为。但不管怎么样,自此以后我从来没有办理过移动的电话卡。 第二,没有需求。当然万是没有绝对地,就像把梳子卖给和尚,男人推销卫生巾一样。应该说营销是可以控制的,但有控制难度的问题,作为营销人员,你应该寻找最容易控制的营销方案。顾客拒绝你如果是因为没有需求那你就没有必要强求了,因为还有很多其他的潜在顾客等着你,如果你把时间和经历都耗在这名顾客身上,那你失去的可能会更多。我们的坐席代表销售洗车卡是遇到过这类客户,他们有钱有车,可就是不需要洗车卡。因为他们是单位的领导,有很多马屁手心甘情愿的为领导洗车。当然如果花些心思卡是可以销售给这位顾客的,可我们还是拒绝了,因为会得不偿失。 第三,需求不明确。每天都有新的产品面市,每天都由老产品推出。很多情况下消费者不明确自己的需求,所以他们不知道该不该选购该产品。比如说外包呼叫中心,了解呼叫中心的人都知道他的灵活性和可利用性。他可以做电话销售,数据清洗,电话调查,电话邀约,机会挖掘等等。可以为企业提高效率,创造财富。可就是这个具有强大功能的行业在国内发展只有10年的历史,很多企业都不曾接触甚至听说过呼叫中心。他们首先想到的是110、114、112等。而我们就应该把类似顾客作为潜在顾客看待。适当地加以引导。 第四,偶然因素。人们很容易受到自己情绪的影响,心情好时你会觉得推销很容易;心情差时你会发现即使推销他最需要的产品也会碰钉子。 第五,习惯性拒绝。当某人向我们推销产品时,我们首先想到的就是拒绝,这是一个保险的回答。因为拒绝我们还可以回头选择购买,而一旦接受在选择拒绝就比较困难了。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 当然了,这些都是比较有代表性的拒绝心里,还有很多,那么如何才能提高电话销售的成功率呢,这里我给大家介绍有效沟通的电话销售话术三招。 电话销售话术第一招,帮助顾客作决定。“您订一个吧,我这就给您开订单了”,“您买一个吧”。你可别小看这句话的作用目更别觉得不好意思,因为这就是我们做电话销售的目的。很多人在购买产品时都会征求别人的意见,而在做电话销售时出了面对你他不可能面对别人,所以这时你就要帮他作决定了。 电话销售话术第二招,这也是最厉害的一招,问问题。我们做电话销售一定要让顾客开始说话,一旦顾客愿意和你说话了,那你就成功一半了。让别人说话最好的办法莫过于问她问题了,这样才能达到共同的目的。当然不能一直是你问他答,你要想办法让顾客问你问题。如果他就是不问,你就可以让他问“您看我这么介绍你是否清楚了,您还有什么问题吗,”。问问题时最好是选择题,这样可以增加互动性,同时也可以帮助顾客作决定,“您是不是现在说话不方便,那您看我是明天上午还是下午在给您打过去,”当然问问题的方式和办法还可以继续研究和探索。 电话销售话术第三招,放松心态,把顾客当成熟人。每个人都愿意和自己熟悉的人交谈,这里的熟人有的是经验上的熟人,有的指心理上的熟人。有些客服代表亲和力很强,说话很有技巧,她每次给别人打电话对方都喜欢和她沟通,因为她说起话来就像在和朋友说话,有时还会开玩笑甚至笑出声来,别人感觉和她说话很轻松。心理上的距离近了,推销起产品来自然就容易了。 三、什么样的电话销售话术让消费者更喜欢 1、电话销售话术中要给客户一个购买的理由。 上个月到东门去逛街,走进一家小店,老板娘热情地迎了上来,向我们介绍各式的服装。试过几件后都觉得不太满意,只是看老板娘很热情,也不太好意思就直接走了。令我意想不到的是,就在我们逛了半个小时觉得累得时候,老板娘把我们试过的那些衣服都打好包了。我说我们不要了,老板娘的脸色一下就变了。最后,我说,那你给我一个购买的理由吧~店主无语了。 时时把握客户的需求与承受能力,体察客户的心态,才是最终成交的关键。很多时候,我们做了很多事情,也浪费了很多时间,可最终临门一脚就打歪了。就像上面我去买衣服,本来也就是逛逛,没有太强烈的需求,只是看看,有合适的,实在看得上的,就淘一件。可advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 老板娘把我看成了一个大客户,无论从接待到最后的成交金额都是按照这个级别来实现的。就象我们做销售一样,一个小公司明明只招一两个人,我们却从始至终都是在跟他谈一年的,这样最终成交起来难免加大了难度,也给客户带来了不好的影响。 最让我想不通的就是老板娘最后还有点发脾气的意思,本来我想就是这次不买,看她为人民服务的意识还好,这也是难得,下次要是买东西一定到她这里,这样想想她这半小时的口舌也是值得了。但是我们有时太急功近利了,客户答应了或者默许的事,没有兑现时,我们往往会带有一点情绪,这样与客户交流起来就会有障碍。要知道我们所做的工作,实为销售,其实有更多的成分在服务。 记得离开前一家东家时,我回头看了一眼销售部的办公室,那几个赭色的大字依然醒目:客户永远是对的。 2、说话要真诚的电话销售话术消费都会喜欢。 只有真诚的人才能赢得信任。我们不能为了提升个人业绩,去劝说一个年产值500万的,一年就招聘一两次人企业去做一个我们的高级会员。那是不现实的,也会遭到客户的 反感。首先,我们应该从该公司的客户群、所属行业、企业规模等因素出发,尽可能多的了解上游资源,从大形势下去与客户沟通,让客户感受到我们是专业的。其次,我们在与 该公司HR经理聊天的时候,去了解此人的脾气、爱好。如果此人比较忙,在你把此客户定义为准客户之后,也可以旁敲侧击,使一些甜言蜜语,从其助理或同事中去了解。我想当 你了解了这些之后,对你的进攻一定会大有帮助。据说,美国总统华盛顿在约见客人之前,第一天晚上都是必须要看此人的兴趣爱好的,我们何乐而不为之呢~ 3、真诚热情的电话销售话术最能打动消费者。 不要在客户问起产品时,就说我给你发一个报价,你看一下。除非是客户时间非常紧的情况下,你才会说发一份报价看看。那也应该在前面说,实在报歉,本来要给您介绍产 品的,这次可能让你自己看了。让客户时时感觉你就在她身过,让她感受到奔放的感情,如流铁一样在感炙着她。如果时间充许的话,就是客户没有需求,或者没有需求的客户, 我们也应该真诚、热情的去接待她们,谁知道她是什么职位,她是什么背景;她没有需求,怎么知道她老公没有需求;她没有需求,怎么知道她朋友中就没有一个高职称的人吗, 这是我做“汇仁肾宝”的朋友告诉我的。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 没错,我们应该有“广义客户论”——世人皆客户也。 4、电话销售话术中让客户明确的知道不只是他一个人购买了这款产品。 人都是有从众心理的,业务人员在推荐产品时适时地告诉客户一些与他情况相类似或相同的企业或公司都购买了这款产品,尤其是他的竞争对手购买的就是这款。这样不仅从 心理上给他给震撼,而且还增强了购买的欲望。根据经验,这个公司在购买同一类型的产品时,肯定会买比竞争对手更高级的,也以此来打击对方的士气。 5、电话销售过程中注意倾听客户的话,了解客户的所思所想,这样的电话销售话术消费是不会拒绝的。 有的客户对他希望购买的产品有明确的要求,注意倾听客户的要求,切合客户的需求将会使销售更加顺利。反之,一味地想推销自己的产品,无理地打断客户的话,在客户耳 边喋喋不休,十有八九会失败。 6、电话销售话术中千万不可以在客户面前表现得自以为是。 很多做HR的客户对人事工作一知半解,更多的,我们接触到的,就是个前台文员,或人事专员,有时会问些非常幼稚的问题,这个时候请我们一定不要自以为是,以为自己什 么都懂,把客户当成笨蛋。很多客户都不喜欢那种得意洋洋,深感自己很聪明的业务员。要是客户真的错了,机灵点儿,让他知道其他人也经常在犯同样的错误,他只不过是犯了 大多数人都容易犯的错误而已。很多人在家贴着做人两规则:一、老婆永远是对的;二、即使老婆错了,也按第一条执行。在外面,在公司,只要你把词稍做修改,变成客户永远 是对的,即使客户错了,那也是我们的错。我相信你不仅是一名“新好男人”,同时也是一名工作出色的销售员。 7、你能够给客户提供什么样的服务,电话销售话术中要请说给客户听,用心做给客户看。 客户不但希望得到你的售前服务,更希望在购买了你的产品之后,能够得到良好的服务,持续不断的电话,节日的问候等等,都会给客户良好的感觉。如果答应客户的事千万 不要找借口拖延或不办,比如礼品、发票是否及时送出。 8、当客户无意购买时,千万不要用老掉牙的电话销售话术伎俩向他施压。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts 很多时候,客户并没有意向购买你的产品,这个时候是主动撤退还是继续坚忍不拔地向他销售,比较合适的做法是以退为进,可以转换话题聊点客户感兴趣的东西,或者寻找 机会再次拜访,给客户一个购买的心理准备过程,千万不要希望能立刻一锤定音,毕竟这样的幸运是较少的。 9、电话销售话术切记“攻心为上,攻城为下”。 兵法有云:攻心为上,攻城为下。只有你得到了客户的心,她才把你当作合作伙伴,当作朋友,这样你的生意才会长久,你的朋友才会越来越多。做职业经理人的大哥告诉我 ,只有你把客户做成了朋友,你的路才会越走越宽;反之,那只是昙花一现。 攻心并不一定是大鱼大肉的应酬、腐败,锦上添花不如雪中送炭。平时过年过节的问候一下,一句话、一辈子、一声情、一杯酒,足矣,足矣~ 10、电话销售话术过程中不要在客户面前诋毁别人。 纵然竞争对手有这样或者那样的不好,也千万不要在客户面前诋毁别人以抬高自己,这种做法非常愚蠢,往往会使客户产生逆反心理。同时不要说自己公司的坏话,在客户面 前抱怨公司的种种不是,客户不会放心把人才招聘放在一家连自己的员工都不认同的公司里。 著名学者、管理科学家朱则荣指出:电话销售的成本比较高,通过是33:1,每寻找33个客户,能够找出一个可培育客户,然而真正在完成成交时,需要至少与该客户沟通七次 ,但大部分的电话销售人员只打一两遍电话就不再与客户沟通了,是实现不了销售的,这部分对电话销售不熟悉的工作技术成本,就成了企业实施电话销售中最大的一块成本。好 的电话销售话术对于电话销售工作人员是非常重要的。 advantages, facing the Yangtze River Delta, Pearl River Delta, Shandong peninsula, Beijing-Tianjin-Tangshan area, targeted investment promotion several times. Industry-led unit and various town streets are developing detailed promotion plans, the basis of what is specific to each industry, has formed a kind of scale, need to bring in the kind of projects each town street has the kind of resources, what location, focus on the development of the kind of industries. Four stroke technology and science. Determinants of technology is the County's economic development through scientific and technological innovation, improve product value-added and improve economic competitiveness, is the inevitable way to achieve leapfrog development. Talent is the city center city's first resource, is the primary industry development, and revitalization of the social protection. So, in terms of skills: to catch ... Competitive. Encouraging enterprises to actively undertake science and technology projects, strengthening research cooperation, using advanced technology to increase the added value of their products to ensure that introduction of transforming scientific and technological achievements during the year ... ... New research enterprises ... ... Home, creating innovative platforms ... ... Generic classifier. In: first, we must strengthen the cultivation of talent, efforts to increase vocational education and training and meet the basic demand of enterprise development. Then introduced a number of the county needed scarce education, health professionals, meet social development needs to invest more in machinery, pharmaceutical manufacturing research and development in higher education, such as the introduction of talent to meet the need. Third, we must rely on ... ... Post-doctoral workstation, ... ... Food research station platform, to the XX University to find experts
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