手机电视特征论文：手机电视特征 手机电视技术标准 手机电视市场发展 手机电视内容提供

手机电视特征论文：手机电视特征 手机电视技术 手机电视市场发展 手机电视内容提供 手机电视特征论文:手机电视特征 手机电视技术标准 手机电视市场发展 手机电视内容提供 【中文摘要】从口语传播时代到电子传播时代,历史上从未有一种传播工具像手机这样遍地开花,并深深地影响着我们的生活。手机从诞生之日起,其普及率之高,普及速度之快,是任何电子产品都难以比拟的,而基于整合通讯和视频功能的手机电视正是站在传媒行业的制高点上,呈现出无比庞大的发展前景。本文将从手机电视理论及相关业务的综合思辨出发,清晰地指出了在手机电视技术标准方面,广电部门握有手机电视运营牌照和手机电视节版权,而移动运营商掌握着承载手机电视业务的移动网络,统一手机电视标准,二者相互合作,手机电视才能更好更快地发展。在手机电视的市场发展方面,我国手机电视起步比较晚,发展相对缓慢。但是我国的手机用户基数庞大,这将会成为手机电视产业巨大的潜在用户,并形成相当大的市场规模。广电、电信两大部门看到了巨大的商业利益,他们迅速启动手机电视业务,企图牢牢地控制手机电视的运营权。如何实现资源的集约利用,实现效益的最大化,我认为运营手机电视业务,应该加快促进广电和电信的融合,协同发展手机电视业务。本文最后部分,着重探讨了商业模式、用户及手机电视媒介特性与手机电视内容的关系,他们之间相互依存、互相作用,无形中影响着手机电视的内容提供。不管是免费的商业模式还是付费的商业模式,都对手机电视的内容提供有着一定的影响。另外,互联网的到来改变了传统的媒介环境,任何人都可以通过互联网及手机媒体向别人传播信息。受众从被动地接受信息变 为主动地获取信息,而且发展成为主动地报道甚至发布信息。手机电 视因其移动、便携、及时、互动等特性,决定了形态多样的微视频是 适合手机电视内容的重要形式。电视传输通道的数字化、移动多媒体 终端的多样化,使电视产业开始进入多频道时代。随着多频道的存在, 单独的某个机构不可能为所有的频道提供节目。同时多频道也分散广 告主的注意力,广告收入会连带减少,电视频道不能依靠广告收入来 支撑。为了自身的发展,手机电视内容必须提供独一无二的、非常吸 引人的节目内容,以此来抓住观众的眼球,保持市场占有量。 【英文摘要】From oral communication era to electronic dissemination era. never before in history have a communication tools like mobile phones blossom everywhere, and deeply affect our lives. Mobile phone from the date of birth, its popularity. popularize the high speed, is any electronic products are incomparable, and based on the integration of communications and video function mobile television is standing in the commanding heights of the media industry, showing a matchless huge development prospects.This paper from the mobile phone TV theory and related business, based on the comprehensive thinking clearly points out the technical standards in the mobile TV. radio and television department holds mobile television operation licence and mobile TV programs, and mobile operators copyright holding bearing mobile television business mobile network and unified standard for mobile television, reciprocal cooperation, mobile TV can better faster development. In the mobile phone TV market development. Chinese mobile television started quite late, develop relatively slowly. But China’s mobile phone user base, this would be huge mobile television industry’s huge potential users, and form the quite big market scale. Radio and television, the telecommunication two big department saw huge commercial interests, they quickly start mobile television business, attempt to grip the the9 mobile television. How to realize resource intensive use and realize the benefit maximization.1 think operation for mobile television business, should accelerate the fusion of broadcasting and telecommunications to promote mobile television and coordinated development business.This paper last part, and discusses business model, users and mobile TV media properties and mobile TV content, the relationship between their interdependence and interaction, virtually affects mobile television content provided. Both free commercial mode or pay business model, all of the content of the mobile television provide has certain effect. In addition, the Internet has changed the traditional media environment, anyone can through the Internet and mobile media to others spread information. The audience from passively receiving information into actively obtain information, and become actively reports even release information. For its mobile phone TV, portable. timely,interactive features. determines the micro video is pleomorphic mobile television content for the important form. TV transmission channel digital and mobile multimedia terminal diversity. make TV industry began to enter much channel era. As much channel of existence, of an individual agencies could not provide all the channel programs. Also much channel also scattered the attention, advertising revenue advertisers will joint reduce, the TV channel can’t rely on advertising revenue to support. In order to its development, the mobile phone TV content must provide the unique and very attractive program, so as to catch the audience’s attention,maintaining market occupancy. 【关键词】手机电视特征 手机电视技术标准 手机电视市场发展 手机电视内容提供 【英文关键词】mobile phone TV features mobile phone TV technology standard mobile phone TV market development provide mobile phone TV content 【】手机电视及其市场发展研究 摘要 4-5 Abstract 5-6 1 引言 10-14 1.1 研究背景 及问题提出 10-11 1.1.1 研究背景 10-11 1.1.2 问题的提出 11 1.2 研究方法 11-12 1.2.1 文献和二手资料分析 11-12 1.2.2 对比分析法和个案研究 12 1.3 研究目的及意义 12-13 1.3.1 研究目的 12 1.3.2 研究意义 12-13 1.4 研究内容 13-14 2 手机电视概述 14-18 2.1 手机电视的概念 14 2.2 手机电视的特征 14-18 2.2.1 便携移动性 15 2.2.2 私有个人性 15-16 2.2.3 参与交互性 16 2.2.4 受众规模庞大 16-18 3 手机电视技术及标准 18-26 3.1 手机电视技术 18-21 3.1.1 手机电视的技术难题 18-19 3.1.2 手机电视的实现技术 19-21 3.2 手机电视标准 21-26 3.2.1 CMMB与T-MMB标准分析 21-23 3.2.2 手机电视两大标准市场反响不 23-24 3.2.3 CDMB标准分析 24 3.2.4 我国手机电视标准的争议剖析 24-26 4 手机电视的市场发展 26-39 4.1 国外手机电视的发展状况 26-28 4.1.1 韩国 26 4.1.2 日本 26-27 4.1.3 欧洲 27-28 4.1.4 美国 28 4.2 我国手机电视的发展状况 28-35 4.2.1 基于移动通信网络的手机电视的发展 29-33 4.2.2 基于广电网络的手机电视的发展 33-35 4.3 手机电视运营的主导权博弈 35-39 4.3.1 广电主导运营 36 4.3.2 电信主导运营 36-37 4.3.3 协同主导运营 37-39 5 手机电视的内容 39-53 5.1 影响 手机电视内容提供的主要因素 39-41 5.1.1 商业模式 39-40 5.1.2 用户 40-41 5.1.3 手机电视的媒介特性 41 5.2 手机电视内容提供的特征 41-45 5.2.1 微型视频 42-43 5.2.2 内容区分:从窗口化到版本化 43-44 5.2.3 内容的个性化与适用性 44-45 5.3 手机电视的内容重点 45-48 5.3.1 资讯与娱乐的界定 45-47 5.3.2 用户对资讯与娱乐的期待 47-48 5.4 手机电视的内容制作 48-53 5.4.1 微视频与 UGC 48-49 5.4.2 电视媒体制作和社会制作 49-50 5.4.3 关于内容制作的新问题思考 50-51 5.4.4 手机电视的特需内容 51-53 结语 53-55 参考文献 55-56 个人、在学期间发的学术论文与研究成果 56-57 致谢 57 【采买全文】 1.3.9.9.38.8.4.8 1.3.8.1.13.7.2.1 同时提供论文写作一对一辅导和论文发表服务.保过包发 【说明】本文仅为中国学术文献总库合作提供，无涉版权。作者如有异议请与总库或学校联系。