LOGO液体壁纸营销策划书

LOGO液体壁纸营销#策划书# 第三届营销策划大赛--------LOGO液体壁纸营销策划书 团队的标志 5:1 标志含义: 团队名称为“5:1”，“5”代表5个女生，“1”代表1个男生。“5”组成一个手掌，托起我们胜利的希望;“1”是一个拳头，代表着我们齐心协力，为自己呐喊、加油。 六个人组成一个团结友爱的团队，在这个团队里我们相互支持，相互合作，共同努力。其中有过矛盾，有过争吵，有过沮丧，但是我们仍然继续坚持着。在我们的共同努力下，终于收获了胜利的果实。 相信我们团结，我们合作，我们一定会越走越远„„ 指导教师:王晓兵 团队成员:郎保力 马丽 杨珍 李冉 魏永涛 张晓云 2 第三届营销策划大赛--------LOGO液体壁纸营销策划书 序 言 随着人们收入水平及消费水平的提高，人们的生活质量也逐步提高，对室内装修的要求也越来越高，但是由于目前市场上壁纸品种单一，环保性能差，越来越不能满足人们对高品位、高质量及绿色健康生活的要求，因此我公司推出一种新产品——液体壁纸。 我公司拥有液体壁纸专利权，产品全面通过国家ISO9001:2000国际质量体系认证及ISO14000环境管理体系认证。本产品具有变色、除尘、消灭空气中甲醛、苯、汞、铅等污染物的功效，并且可以根据消费者喜好设计图案，所以液体壁纸拥有广阔的发展前景。 基于对客观市场的分析，我公司结合竞争对手与自身优势比较，制定了公司的发展战略。第一阶段:市场导入阶段;第二阶段:品牌发展阶段;第三阶段:多元化发展阶段。并据此制定相应的导入策略、营销策略等。 3 第三届营销策划大赛--------LOGO液体壁纸营销策划书 目 录 第一章 公司简介 ............................... - 1 - 1.1 公司LOGO .......................................- 2 - 1.2 公司组织结构图 ..................................- 3 - 第二章 产品介绍 ............................... - 4 - 2.1 产品展示........................................- 4 - 2.2 工程案例........................................- 7 - 2.3产品特色 ........................................- 7 - 第三章 SWOT分析: .............................. - 9 - 3.1优势(S) .......................................- 9 - 3.2劣势(W) ........................................ - 12 - 3.3机会(O) ........................................ - 13 - 3.4威胁(T) ........................................ - 14 - 第四章 营销目标 ............................... - 16 - 4.1 总体目标....................................... - 16 - 4.2 具体目标规划 ................................... - 17 - 第五章 市场分析 ............................... - 18 - 5.1 市场背景....................................... - 18 - 5.2 营销环境分析 ................................... - 19 - 5.3 市场细分....................................... - 20 - 5.4目标市场 ....................................... - 23 - 5.5 市场定位....................................... - 24 - 4 第三届营销策划大赛--------LOGO液体壁纸营销策划书 第六章 营销策略 ............................... - 25 - 6.1 产品策略....................................... - 25 - 6.2 价格策略....................................... - 28 - 6.3 促销策略....................................... - 30 - 6.4 渠道策略....................................... - 33 - 第七章 市场推广 ............................ - 38 - 7.1 广告策略....................................... - 38 - 7.2 公关策略....................................... - 39 - 7.3促销策略 ....................................... - 40 - 第八章 营销风险预测与应对: ..................... - 40 - 8.1 质量风险....................................... - 40 - 8.2 定价风险....................................... - 40 - 8.3预期效果未实现 ................................. - 41 - 第九章 费用预算 ............................... - 41 - 附录 ......................................... - 45 - 附录一 市场调查问卷 ............................... - 45 - 附录二 市场调查报告: ............................. - 47 - 附2.1 概要 ....................................... - 47 - 附2.2 调查问卷分析 ............................... - 47 - 附录三 参考资料 ................................... - 53 - 5 第三届营销策划大赛--------LOGO液体壁纸营销策划书 第一章 公司简介 LOGO液体壁纸公司坐落于廊坊(京津走廊)开发区**号，是由在世界享有极高知名度的某美国液体壁纸制造厂商与中国某家著名液体壁纸制造厂商联合设立的，拥有世界先进的技术水平和制造能力，注册资金为3000万元。 我公司专门从事液体壁纸的科研、开发、制造与销售，拥有先进的自动化生产线和严格的控制系统，这些都是生产高质量产品的保证。我公司针对市场特点以及发展趋势，在产品销售等业务方面作了很大创新，建立了崭新的业务操作模式。体制方面积极推进现代企业制度，加速企业发展，加强企业管理。 我们拥有高素质的员工队伍，不仅公司的服务质量、服务水平有保证，也使公司具有强大的发展后劲，并本着顾客为上的服务宗旨，建立了一套完善的售前和售后服务体系。 公司依托广阔的京津市场，将产品进行全国范围的市场推广，建立庞大的销售和推广体系，树立品牌形象，力图经营发展与国际接轨，迈出国际化的坚实步伐。 - 1 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 1.1 公司LOGO 本标志色彩以红色、绿色、黄色以及蓝色为主。红色代表本公司具有很好的发展前景，以及本公司服务人员真诚的心，竭诚为顾客服务的态度;绿色代表环保、健康，体现本产品环保的特色;蓝色代表着蓝天，给人一种清新、淡雅的感觉;黄色是丰收的标志，代表公司的产量很多，会有很多的收获。 整个图形以圆形为主，意味着公司成员紧紧团结在一起，共同为公司努力奋斗，而公司也一定会发展的更远。 - 2 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 1.2 公司组织结构图 公司董事长会 专家顾问 总经理 总经理助理 行政财务部 分管副总经理 分管副总经理 行财法 政务律技术部 部 部 部 市人商 场事务 部 部 部 技质系技 术量统术 服检集支 务测成持 部部 部 部 心 - 3 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 第二章 产品介绍 我公司专业生产液体壁纸，采用新型环保材料，无任何有害成份释放，绿色环保。 本产品应用纳米技术，使其达到长效防霉杀菌、疏水耐污、高度耐擦洗和自洁功效，并拥有声学隔音、力学抗摩、光学感应、疏水疏油和保温隔热等性能;且以珠光原料为色料，产生变色效果;并结合光触媒技术，使其拥有消灭空气中甲醛、苯、汞、铅等污染物的独特功效，可以有效治理家装污染，呵护全家健康。 2.1 产品展示 我公司系列产品有数种系列，几百种图案供顾客选择，其独特的装饰效果和优异的理化性能是任何涂料和壁纸都不能达到的，并且一次性施工就能保持二十年以上风格各异、如丝似绸的超群效果。 滚花系列:可滚涂出各种色彩的 花型图案，不同视觉产生不同的 艺术效果; 图2-1 滚花系列 - 4 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 印花系列:装饰效果流光溢 彩，错落有致，图案清晰、层 次分明; 图2-2 印花系列 幻彩系列:同一个图案随着观察 角度或光照角度的变化而呈现变 幻万千、无与伦比的色彩效果; 图2-3幻彩系列 夜光系列:吸收紫 外线光或可见光照射10-20分钟 后，可在黑暗时持续发光3-5小 时; 图2-4 夜光系列 - 5 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 浮雕系列:通过专用模具，使墙 面产生立体浮雕效果的特种水性 涂料; 图2-5 浮雕系列 梦幻系列:日 常光源下是 隐形的，只有 在紫光灯下 才能显现出图2-7 梦幻系列 图2-6 文字来。用梦幻天系列 使涂料施工 后，平时无任 何痕迹，打开 紫光灯后会 突然呈现出 各种奇妙的 图2-8 自然风光 - 6 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 画面，使您感受到一种超越时空的视觉效果; 度身定做:度身订做各种特殊施工工艺、定制个性化图案， 满足市场个性化需求，创造独特卖点。 2.2 工程案例 针对客户的不同需要，量身定做，使室内呈现完美的视觉效果。 2.3产品特色 (1)取材天然、健康环保 - 7 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 我公司生产的液体壁纸主要取材于天然贝壳生物壳体表面，辅之环保型有机胶体，不含有毒有害物质，绿色环保，具有生态功能，取得权威机构认证。 (2)适用广泛、人人喜爱 我公司生产的液体壁纸适合于各种场合，大到办公楼、酒店、KTV、医院，小到千家万户等，是一款多方面、多层次都适用的高科技艺术涂料。 (3)不易老化、 永葆青春 该液体壁纸以水为分散介质，采用超耐候性原料为主要成膜物质，加以多种配套助剂及纳米材料精制而成。整体感、立体感强，无接口、密度高不藏菌，高强度耐刮擦、阻燃性能好，寿命长达20年以上，用户如追求时尚还可反复涂刷。 (4)百变风格、随心所遇 花色图案精美多样、风格各异，多种系列、上千种款式，让你的空间个性飞扬，其独特的装饰效果和优异的理性化性能是任何涂料和壁纸都不能达到的。 (5)美观大方、彰显品位 完成施工后，乍一看如锦缎彩绸，华贵绮丽;仔细端详，金丝银线，凹凸有致;变换视觉，波光流转，色泽变换;并可根据顾客的不同爱好需求，特别定制个性化图案，或量身订制各种特殊施工工艺。 (6)尖端科技、健康环保 - 8 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 采用纳米光触媒介质，相比其他普通涂料，产品具有消烟除尘，使其自然沉积，消除二手烟危害制造活性氧，激活空气中的氧分子预防空调病;改善肺功能 : 人体吸入有氧分子 , 肺部可多吸收氧气 20%。等优异的环保性能。与其他装饰材料不同的是我公司液体壁纸能随室内温度的变化而变色。温度变低时，可使墙面图案变为暖调色彩;温度变高时，又可使墙面变为较冷调的图案，让您的居室冬暖夏凉。 (7)生活装修、两不耽误 我公司生产的液体壁纸可以边施工边使用房屋，不需对原有设施改动，可在磨砂玻璃、乳胶漆面、木质、布面等多种材质上施工，无需晒置，不影响正常使用，具备速干性。 第三章 SWOT分析: 3.1优势(S) (1)产品优势 其液体壁纸与传统墙体装饰材料有很大的不同，主要特点对比如下: - 9 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 对比项 液体壁纸 墙纸 其他涂料 新型环保性材料，化学制品+矿物主要成分 取自天然贝壳类化学物，纸张 质 生物壳体表层 全面通过国家含挥发性有机化ISO9001:2000国含有甲醛、氯乙烯合物VOL、游离际质量体系认证是否环保 单体及钡、镉汞等子、甲醛几多种及ISO14000环境多种有害重金属 可溶性有害重金管理体系认证，对属 人体无害 施工简单便捷，按施工繁杂，胶水粘 施工 品种对应不同的贴，有损健康，不施工简易 涂装施工工艺 利于二次装修 附着力强，无毒、 无污染、抗氧化、品质不一，如采用品质不一，难以产品品质 抗老化、十年持久CMC粘贴，容易翘鉴别 如新，利于进行二边脱落，容易开裂 次装修 耐水耐擦洗性能污垢难清洗去除，优良，表面污垢可清洁后易产生水会留下擦痕，水清洁性 用常规清洁剂擦印和波纹，与整印、图案破损等不洗，不裉色，不影体墙面产生色差 良后果 响折光效果 非墙体、人为原因容易褪色翘脱落，易出现败色、起使用寿命 损坏，品质保证20寿命短 层、裂缝等 年 受潮不褪色、不脱受潮后发泡起皮受潮后容易霉耐潮性能 落、不起皮 泛黄发霉 变，脱落 易燃、并在燃烧时防火性能 无可燃物质 无引火性 产生有毒气体 各类图案、纹理、仅有不可定制、不丝缎、效果综合应单一的颜色或者图案选择 能更改、单一的图用，可根据业主需图案 案选择 求定制 易出现败色、起易出现败色、起非人为原因损坏，先用年限 层、裂缝等，寿命层、裂缝等，寿可使用20年以上 短 命短 质感 光滑细腻 大部分良好 较为粗糙 光下线产生不同仅高档墙纸有折折光效果 无其功能 折光效果 光效果 表3-1 - 10 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 附: 液体壁纸具有隔音性能:漆膜密度高有很好的隔音效果，同时漆膜形成的多面体又可以削减噪音，凡音无所侵扰 液体壁纸具有艺术性:立体、高雅、时尚、古典等丰富的色彩及图案，均可以满足您个性化艺术的追求。 液体壁纸整体质感强，墙面和花型图案均有立体凹凸感，视觉手感更胜于高档墙布。 我公司生产的液体壁纸响应国家政策，迎合市场需求必将淘汰落后的传统墙体装饰材料，迅速打开市场，成为市场的宠儿，备受追捧。 (2) 技术技能优势 引进美国先进技术，产品采用贝壳类表体经高温处理，加上纳米光触媒介质而成，绿色环保，拥有完善的控制体系。 (3) 人力资源优势 领导具有较强的领导能力，市场洞察力及分析判断能力。公司有高素质，高技艺，积极上进的员工队伍，公司对新员工都有培养，由老员工亲手带领，致力于培养适应时代要求的员工。 (4) 市场竞争优势 产品开发周期短，适应市场环境的变化。 目前市面上的墙面装饰品为乳胶漆、普通壁纸等，这些产品已进入成熟期，并向衰退期发展，其产品已经开发成型，延伸新产品已不太可能，所以这些产品虽目前市场占有率高，但随着替代品进入市场，消费者消费习惯的改变，终归是要退出市场的。而液体壁纸技术现已 - 11 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 成型可以进入市场，虽目前价位较高，施工期较长，但随科技的发展，生产工艺的成熟，这些弊端迟早有一天会避免。 (5) 高品质的产品和先进的设计理念 高科技最新生产工艺，环保理念，在消费观念转型期引领新的消费方向。产品可延伸性强，开发空间广，市场需求大，目前市场空白大，可有效进入市场，树立品牌形象，并占领市场。 (6) 管理优势 公司聘请了一部分具有丰富管理经验的管理人员，独创定期巡回定反馈的督导制度，同时实行定人定店负责制度，督导定期巡视辖区店铺，帮助加盟店解决经营中的实际问，提高加盟店服务质量、核心竞争力和产品的市场占有率。再把消费者、店主的意见和建议反馈给公司，成为公司改进工作、制定市场战略的基本依据。 (7) 服务优势 本公司实行一条龙服务，消费者购买产品同时有公司人员为其涂刷，并且消费者可以请公司专业服务人员到室内调查，为消费者搭配适合其风格的色彩及图案 。 3.2劣势(W) (1)施工比较麻烦，它的施工时间也比普通乳胶漆长，大概有七八道工序。 (2)价格较高，适宜涂刷小面积的电视背分景墙、客厅沙发后墙等; - 12 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 针对这种情况公司采用节假日及周末有奖及赠品销售(具体见6.3促销策略)。 (3) 修复性较差，如果划痕或碰伤，修补较麻烦( 温馨提示:请保护好您家的墙壁，尤其是小孩不要用刀滑，以 留下划痕，使产品修复困难。 (4) 技术和工艺不完善，生产批量小，生产成本高。 针对这种情况，公司定期对技术人员组织学习，学习国内及国外的技术，并花费大量的经费来进行新产品的研发及试用。 同时改进设备，使其可以大批量生产，从而利于及时向经销商、中间商及零售商供应产品。 3.3机会(O) (1)经济水平:随着廊坊市消费水平和经济收入的提高，市场有扩大趋势。 (2)地理位置:鉴于廊坊位于北京和天津之间，地理位置优越，便于向北京和天津借鉴经验。 (3)市场空白:液体壁纸近几年在大城市如上海、北京等地已相当流行，并日益成熟，但在廊坊有很大的空白。 (4)宣传: 现有的宣传使消费者对本产品有一定的认识，利于消费者接受新产品。 - 13 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 3.4威胁(T) (1)替代品的威胁 普通壁纸进入市场早、价格低廉已广泛被人们接受。近几年一些艺术字画、三维立体画、乳胶漆等异军突起，打入市场对产品造成极大威胁 ，如图3-2所示 : 准备用什么材料装饰墙体, 40%36% 普通壁纸30% 23%艺术字画 17%20%三维立体画14%普通乳胶漆10% 10%液体壁纸 0% 图3-2 液体壁纸的最大竞争对手为三维立体画这种新产品，且普通壁纸和乳胶漆等由于价格较便宜也是本产品的竞争对手，而通过对液体壁纸的宣传之后，较多的市民有意愿接受液体壁纸，说明消费者对这种环保新产品有较强的购买欲，恰好说明本产品在廊坊的市场前景广阔，因此本公司也立足于不断开发新产品，以满足消费者的需求。 (2)市场占有率威胁 本产品尚处于萌芽阶段尤其是在廊坊，若不采取有效措施，很难打开市场。 针对这种现状，我们对廊坊市民进行了调查，如图3-3所示: - 14 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 是否听说过液体壁纸 80%61% 60% 39%听说过 40%没听说过 20% 0% 图3-3 调查显示，廊坊市民听说过液体壁纸的不是很多，因此对其了解程度可想而知，所以本产品在廊坊的推销有一定困难。 (3)未来的威胁 1? 廊坊现有的壁纸公司及墙漆公司的威胁，使竞争更加激烈。 ?2 人力资源的不稳定性阻碍企业的发展。近年来由于周边省市壁纸公司的发展，不断吸引和挖掘人才，造成企业人力资源的不稳定性，无论是管理人员还是销售人员。 ?3 企业产权制度不合理。公司只注重经营方式的调整，没有注重所有权和经营权的分离，没有给予更大的管理空间。 ?4 新的竞争对手。在廊坊液体壁纸空白的情况下，很可能出现一系列新液体壁纸公司，从而产生新的竞争对手。 - 15 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 第四章 营销目标 4.1 总体目标 (1)短期目标:在半年内使液体壁纸的销售额增长到1000万元。 据市场调查分析，廊坊市市民大多都没听说过液体壁纸，因此我公司在成立之初最重要的是加大对液体壁纸的宣传力度，积极地通过各种宣传把新产品的信息和功能传递给消费者、用户和中间商，让他们了解公司产品的最新动态，利用不同时期的产品特色吸引顾客的注意力，激发他们的购买欲望。 并且在廊坊市场上建立起本产品的特殊形象，巩固企业的市场地位，使更多的顾客了解、熟悉和信任本企业的产品，此来提高产品的知名度，从而开拓市场占有率，不断扩大自己的市场份额。 (2)中期目标:在一年内扩大市场份额，占领廊坊市以及周边地区的50%以上，在一年内提高已有顾客的忠诚度，留住80%以上的客户。 (3)长期目标:开拓新市场，力争在京津地区占有一定市场份额。5年内提升液体壁纸行业的地位，提高品牌知名度。 1? 在产品上实行横向一体化战略，在液体壁纸现有技术的基础上研发其他智能装饰产品。在廊坊形成有影响力的品牌，扩大现有的生产规模，完善市区及县城的销售网络。 2? 在我国各大中小城市建立销售机构,形成具有一定品牌优势的企业,使我公司的液体壁纸被广大消费者接受,成为他们选择装饰产品的首选品牌。 - 16 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 4.2 具体目标规划 (1)市场占有率 公司将在未来的5年中，围绕我们的主要业务开展宣传销售活动，力争经过5年时间占领廊坊市，及周边地区50%以上的市场占有率，在廊坊市装饰材料行业中树立一个良好的企业形象。(见表1) 未来5年市场占有率 单位:% 年份 2009年 2010年 2011年 2012年 2013年 市场占有率 8 15 30 43 50 (2)主营业务收入 根据我们对销售额的预测，5年的销售收入目标(见表2) 2009年—2013年销售额预测 单位:万元 年份 2009年 2010年 2011年 2012年 2013年 销售额 1800 2000 2400 2700 3000 (3)潜在市场的开发 公司在主营业务走向正轨的同时，将加大力度对产品深度和服务广度的拓展，将市场拓展到开发区，用合理的宣传方式将公司的业务发展到一个新的台阶。 - 17 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 第五章 市场分析 5.1 市场背景 液体壁纸是一种高科技新产品，目前国内同类产品品牌较少，所以竞争对手较少。并且由于该产品进入国内时间较短，产品新颖，所以市场前景十分广阔，利润空间巨大。 并且从2007年开始，欧盟已经禁止在家庭装饰中使用油性涂料，在不断强化环保理念的中国，随着消费者对于环保的重视，水性涂料开始被更多的消费群体所接受和认可，将来墙体装饰必将是水性艺术液体壁纸的天下～ 据调查室内装修材料含有对人体健康极为有害的物质，严重影响人们的身心健康。现代城市人80%的时间是在室内度过的，而目前新装修的写字楼及居室内空气污染超标率高达70%，室内环境及装饰产生的苯、甲醛的超标率超过80%，来自建筑材料中的放射性元素更成了不容忽视的隐形杀手，室内污染是导致儿童白血病、肺病、恶性肿瘤的罪魁祸首。 据调查，中国每年由室内空气污染引起的死亡人数已达11万人～办公室、居室成为令人恐惧的“毒气室”。如图5-1所示: 图5-1 - 18 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 5.2 营销环境分析 (1)宏观环境 1? 政策法律 在环境与社会发展道路上，我国坚持“可持续发展战略”，在不损环境发展的情况下发展经济。同时，我国已加入WTO，对产品的安全标准、性能标准与卫生程度的要求更为严格;在建材方面，更多的环保要求被提出并以法律形式来生产者与消费者的行为，从而确保消费者的合法权益。 2? 经济环境 长期以来，我国国民经济保持持续快速发展的好势头,经济增长率保持持续平稳的增长。 3? 技术环境 科学技术的进步，新工艺新产品的发展已成为新趋势。经济全球化又为技术的引进和改造提供了良好的技术环境，并在此基础上加以吸收创新形成自己新型的科技。 4? 地理环境 廊坊位于“京津走廊”，临两大经济发达城市，有广阔的经济腹地，同时北京、天津有相当多的市民有意愿或已在廊坊购买用房，作为装饰材料的液体壁纸有广阔的市场空间。 5? 社会文化环境 随着我国国民教育水平的提高，其价值观和消费观逐渐由传统产品向高技术、高质量、高品位的新型产品转变。 - 19 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 (2)微观环境 据相关报道廊坊市商品房年均销售面积208万平方米，年均增长14.5%，2006年廊坊市竣工商品房289万平方米，全年实现商品房销售面积238.1万平方米。加上目前存量住宅110万平方米将进入维修期，届时墙体装饰材料市场的要求持续扩大。一个可遇不可求的时代已来临，空前繁荣的墙体装饰市场已开户。 从长远来看，廊坊市液体壁纸市场的发展前景更被看好。 廊坊市又拥有包括北京、天津两大直辖市和京畿大省河北在内的近一亿人口的消费群体。近年来廊坊市生产总值增长态势良好，人均收入增加，且时尚观念在不断的改变着生活，人们渐渐认识到,装修不一定花钱多就是最好的，于是“轻装修、重装饰,把钱花在刀刃上”,已成为人们普遍认同的观点了. 廊坊市市场前景广阔。 装饰画原本在家装中是起到美化环境,是调节气氛的装饰物。随着快速变化的装饰风格,人们已不满足把画放在框中,把艺术局限起来,人们开始想象怎么才能把富有自然气息的花草等自然环境引入屋内,让艺术和生活环境紧密的结合起来,在家里的某个角落,家具等所有可以表现的地方,都可以用艺术彩绘来装饰,简单的几个元素就能体现出不一样的空间感受,是目前最流行的,并且最受中青年人欢迎! 5.3 市场细分 根据市场调查，本产品适用于家装和工装。 - 20 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 (1) 家装: 由对家庭消费者的调查如图所示: 考虑使用的装饰材料 占廊坊月收入 市总人普通壁艺术字三维立普通乳液体壁 口比例 纸 画 体画 胶漆 纸 1500以下 12% 40% 12% 10% 21% 17% 1500-2500 20% 22% 15% 8% 35% 20% 2500-3500 22% 21% 12% 15% 19% 33% 3500以上 40% 11% 10% 25% 9% 45% 表5-3 从表5-3中可以看出月收入在2500以上的消费者愿意用液体壁纸装修，因此在家装市场上月收入在2500以上的消费者成为目标群体。 由于我们的产品与普通壁纸、普通乳胶漆等可替代产品相比，价格较高，所以其购买者一般为白领阶层。他们具有稳定的收入，使他们有能力支付这种“精神”消费。并且大部分人有很高的审美观念，喜欢追逐潮流、时尚的东西，爱好艺术，而且有资本享受生活。 如图所示的图片，正好迎合了青年人追求时尚潮流的心理特征。 - 21 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 (2)工装: 除家用以外，我公司产品还适用于公司办公楼、学校领导办公室、酒店，KTV、宾馆等场所 。如表5-4所示的调查结果: 考虑过装修 用液体壁纸 大 71.6% 80.5% 宾馆 小 41% 29% KTV 75% 53% 婚纱影楼 49% 18% 酒店 69% 47.7% 办公楼 85% 57% 表5-4 从调查来看，大的宾馆(天坤宾馆、天瑞宾馆)、KTV(量版式KTV、大世界KTV)、酒店(和平饭店、银都饭店)、办公楼(大公司的办公楼、政府的办公楼)等高档地方对室内要求水平较高，对墙壁的要求很高，且注重档次和品位。市场广泛，一般批量购买，产品销量较高。而我们的产品正好迎合其需要，虽然价格相对于替代品较高，但对企业微不足道。如图展示: - 22 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 宾馆 办公室 KTV 5.4目标市场 廊坊市的市场需求: 廊坊市每个收入层次的人对液体壁纸 的需求 120% 100%45% 80% 60%33% 40%3500以上20%2500~350020% 17%1500~25000%考虑过用液体壁纸装饰墙壁1500以下 表5-5 随着廊坊房地产的迅速发展,装饰行业也是如火如荼,各种建材、装饰材料更新之快让我们难以想象,材料价格也是节节攀升,有便宜的壁纸一百多一卷,有的稍微高档的就400-1000一平米,但经过一个阶段的豪华装修,奢侈装修,过2-3年过时了,又造成财力和人力的浪费。人们认识到墙体已不能用简单的壁画装饰，而是怎样把艺术与墙体结合，让空间个性飞扬。而我公司的液体壁纸正是一种以水性涂料 - 23 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 代替有机溶剂，可以直接用水稀释，施工工具也可以用水清洗，降低了对环境的污染，且图案变化多样，款式新颖的高科技艺术涂料。因此本产品迎合市场需求，市场需求量大。 5.5 市场定位 品牌的建立都是以消费者需求为基础展开，因而大家的结论与做法亦大同小异，所以仅仅符合消费者的需求并不能让液体壁纸形成差异。而品牌定位的制定，是在满足消费者需求的基础上，通过了解消费者认知，提出与竞争者不同的主张。 目前许多液体壁纸公司生产的液体壁纸都具有环保功能，因此，只具有环保功能并不能使本公司更好的立足与本行业，针对这种状况，我公司对产品种类进行定位。 LOGO液体壁纸有限公司初期以“引领健康时尚生活”为口号，以期推动其销售。 更重要的是根据消费者的性格特点及心理特征，设计师提出了新的创意，新的设计思路，满足消费者对不同风格的需求，提高居室的整体装饰效果，显示与众不同的装修风格，同时通过本产品完美的装饰效果，可以带来亲戚、朋友、邻居、同事等更多的潜在客户，满足不同的客户得到不同的个性需求。 我公司生产的液体壁纸充分诠释了“时尚”、“健康”的生活理念，不仅是时尚的家具妆扮，更是一种现代的生活观念——对美好生活的个性化追求～这正是现代都市人所崇尚的生活方式～ - 24 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 这样定位，是从现实液体壁纸格局通盘考虑，主要益处有三: 其一，有利于LOGO液体壁纸走出廊坊市场。 其二，避免LOGO液体壁纸与其他液体壁纸公司直接竞争，形成 独特区隔。 其三，成功地将LOGO液体壁纸的劣势转化为优势。 确立了LOGO液体壁纸的定位，就明确了营销推广的方向，也确立了广告的标准，所有的传播活动就都有了评估的标准，所有的营销努力都将遵循这一标准，从而确保每一次的推广，在促进销售的同时，都对产品价值(定位)进行积累。 第六章 营销策略 6.1 产品策略 (1)产品概念 ?1 核心产品:液体壁纸 ?2 无形商品:我公司为消费者提供无形服务，内部设有专门人员对液体壁纸进行配套，根据其需求并完成涂刷，并满足(服务)其要求。 ?3 附加产品:对需求较多的消费者，我公司免费赠送与壁纸配套的家具产品，如沙发、地毯、窗帘等。 (2)产品技术及生命周期 新产品推广到市场的同时充分考虑到只有技术领先，才能领先市 - 25 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 场。以研制好不同风格与类别的新型质感艺术的涂料，多样化新一代的产品，适时投放市场，延长液体壁纸产品的生命周期，从根本上保证经销商的利益，使产品在市场中始终处于绝对优势。 产品的生命周期:我公司刚刚成立，产品刚刚面向市场，初步判定为市场的导入阶段。液体壁纸属于新工艺产品，目前属于开发初期，随着技术的成熟，产品可待空间很大。我们可以以液体壁纸为基础，利用这种技术，拓展延伸，开发出一些列产品，这一点是其它老产品所不具备的。 (3)产品特点 针对目前人们的消费观念，人们更注重环保健康。因此本产品适应消费者的购买心理，应用先进的技术，使产品具有除尘、变色、环保、无污染的功能。通过调查发现(图6-1) 若购买液体壁纸，更注重什么, 60%60% 价位40% 质量 23%环保健康20% 品牌12%5% 0% 图6-1 从图中还可看出，大多数消费者选择液壁纸的标准主要是环保健康,因此本公司开发新产品更注重无污染，更环保。 (4)产品图案的选择 - 26 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 ?更注重自然风光的生产 若购买液体壁纸更喜欢哪一系列, 卡通动漫系列12%57%17%10% 自然风光系列 抽象系列 艺术字画系列 0%50%100% 表6-2 调查结果显示，一半以上的人选择了自然风光图案，表明了现代 人希望回归自然的想法，和追求和谐的心理。 而我公司想消费者之所想，结合不同地区、不同国家的自然风光， 生产出多种变幻多彩的自然风光系列使消费者如置田园之中。 ?针对不同顾客的需求生产 - 27 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 图6-3 通过调查，根据不同消费群体的市场需求量，决定本公司各系列产品的产量。 6.2 价格策略 (1)初期高价强度促销策略 虽然本产品刚刚进入廊坊市场，部分消费者对其不了解，但是我公司生产的液体壁纸较其它产品有较高的环保及其他产品所没有的功能(变色、除尘)，所以我公司采取高价强度促销策略，即高价(比市场上的同类产品价格较高)推出新产品，以先声夺人，迅速占领市场。由于预付大量广告及其它促销费用，必使本产品达到良好的宣传效果。 (2)需求差别定价法 本公司根据市场细分，即将市场定位在家装和工装市场，因此根据不同系列定位及不同的消费者群体定位。在各种不同系列中，由于图案的繁简工艺不同，成本存在差异。，所以价格也有些差别。(下图列举了产品若干系列的价位，由于空间有限，只列举了一部分) - 28 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 印花和滚花系列: 40元/平方米 45元/平方米 50元/平方米 幻彩系列: 55/元平方米 59/元平方米 62/元平方米 梦幻系列: 75元/平方米 80元/平方米 83元/平方米 夜光系列: 100元/平方米 90元/平方米 - 29 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 (3)心理定价策略 1、尾数定价 2、从众心理定价策略: (1) 零头定价:奇数 (1)特价品策略:特高价策略 偶数 特低价策略 接近整数 高折扣策略 吉祥数 (2) 时尚价格策略:限量策略 (2)整数定价:普通商品 限时策略 耐用商品 流行策略 3、习惯定价策略: 4、声望定价:(1)高档品 (1) 遵从约定俗成策略: (2)高性能品 维持策略保持传统策略 (2) 改变习惯的策略:产品更新 质量更新 包装变化 商品分级 广告影响 6.3 促销策略 (1)产品促销 为提高产品的销量，实现销售目标,公司制定了合理的促销方案，具体如下: 时间:五一、十一、元旦 地点:新华路北段(新建道路两侧)公益广告:LOGO液体壁纸提醒 您注重环保，爱惜健康。 在明珠大厦、沃尔玛、新朝阳购物广场、集美家居以及开发区 树立条幅;开设临时专柜，并且由促销人员在外面发放传单、 为顾客讲解产品，及产品演示(变色水杯及宣传样品)。 人员: 每个专柜站立2名专业的营销人员，为顾客讲解详细的产品性 能，并为顾客展示实体的壁纸样品。 - 30 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 每个商场外面分配4个促销人员，发放传单，吸引顾客。(促销人员经过专业人员的培训，拥有一定的推销技巧) 活动内容:有奖销售活动在四大商场均推广实行，礼品赠送仅在集美 家居、新朝阳购物中心实行。 有奖销售:一等奖 设100名，窗帘一套。明珠大厦、沃尔玛分 别设30名，新朝阳购物中心、集美家居分别设20名。 二等奖 设200名，一套高档杯具。明珠大厦、沃 尔玛分别设60名，新朝阳购物中心、集 美家居分别设40名。 三等奖 设400名，毛毯一条。明珠大厦、沃尔玛 分别设100名，新朝阳购物中心、集美家 居分别设100名。 赠送礼品: 消费在3000元以上，赠送电饭煲一个，或优质毛毯一条， 根据消费者喜好两者择一; 1500-3000元，赠送豆浆机一个; 1000-1500元,赠送吸尘门垫一个。 从长远来看，公司为学校提供赞助，在校园内拉条幅，发传单; 举行公益活动:为希望工程小学捐款; 以本公司的名称设立助学贷款:LOGO助学贷款。 以此来提高产品及公司的知名度，树立品牌形象。 (2)人员促销 作为面对面最直接的促销方式，能更有针对性，让消费者更深入 - 31 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 的了解产品优点性能，所以人员推广可现场给消费者展示产品性能，如变温使其变色，自动除尘等。 地点可设在新开发的楼盘展销厅前，或在较旧的楼区，设免费赠送样品点，也可在装修城里设专点人员介绍等。 附: 促销人员培训策略 基本素质与能力培训: 诚实守信，服务意识，学会宽容，自信坚韧，不轻言放弃。 基本知识方面培训: ?产品知识: 就是要使促销人员全面了解所推销产品的用途、性能、使用方法等基本内容。 ?营销知识:包括营销技巧和相关知识。 ?心理素质方面: 让其能面对客户的拒绝，消除自卑心理，以保持旺盛的斗志。 ?时间管理能力方面: 怎样充分利用零散时间;正确合理的分配工作时间和休息时间。 促销技能培训: ?接近客户的技术: 快速识别客户需求需求的方法;如何成功的展示产品;如何与客户进行谈判。 促销目的: - 32 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 宣传新产品，针对产品特色(变色)引起消费者好奇心及购买欲。 促销主题: 促销创意: 可以在大街上搭一简易房，内涂有液体壁纸，并写“心灵中转站”，“休息小屋”等温馨话语，可让人免费休息。 6.4 分销渠道策略 (1)我公司直接分销为主，以间接分销为辅。 附:直接分销(在廊坊建立分店，使整个廊坊形成销售网络) 1?纵向渠道模式: 在此模式中，我公司采用两种方式: A.直接分销渠道 生产厂家 消费者或用户 a.通过与消费者直接接触，我公司可快速而且具体地了解消费者的需求，及时做出相应的市场营销决策; b.便于为顾客提供服务，并防止假冒伪劣商品对我公司声誉的影响;B间接分销渠道 零售商 生消产费 厂者 家 批发商 零售商 间接分销渠道采用两种方式，长短结时进行: - 33 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 短渠道主要是因为这种液体壁纸相对于其竞争者而言，价格较高，而一般收入的家庭不会花太多的钱来装饰墙壁，所以对于此种情况，比较适合短渠道分销，从而减少利润差额，产品价格相对较低。 而我们所谓的长渠道分销即三阶分销道，是由我公司首先把商品销售给批发商，再由批发商销售给零售商，最后由零售商把商品销售给消费者。此种分销渠道适用于我们的长期发展阶段。在初期阶段打开市场的前提下，采用此种分销渠道，扩大市场，提高市场占有率，扩大销售规模。 采用间接分销渠道，可以在广阔的市场空间进行商品分销，既能减少公司对流通领域的投入，又能扩大本产品的销售量，从而扩大公司的生产规模，提高规模经济效益。利用中间商可以有效的推销商品，在廊坊加快产品的流通速度，对于我们的液体壁纸而言，作为一种新兴产品，在市民不太了解的情况下，能承担部分市场风险。 2?横向分销渠道 选择性分销渠道:对于装饰材料的选择，顾客不仅要求其质量可靠、档次高，而且希望买的放心、开心。因此，我公司借助于一些具备专业销售能力、保证质量、在顾客心目中享有信誉的商场来销售本公司液体壁纸。以此提高产品形象，强化推介力度，增加本产品的选购率。因此本公司将在廊坊等几家具有影响力的商场建立专卖店及专柜. 具体做法如下: 由图显示消费者更愿意到销售地直接购买，这样就要企业压缩渠 - 34 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 道层次，使渠道结构扁平化，更加快速的服务，更加快速地响应顾客的要求。 希望通过什么方式购买装饰材料, 81% 14%5% 网上订购电话订购直接到销售地购买 图6-4 首先 在廊坊市里建立分店 在廊坊市里几家较高层次的商场建立专柜及专卖店。(如图6.8所示 ) 专柜 专卖店 新朝阳 2 1 第四大街 —— 1 开发区 —— 1 集美家居 1 —— 图6-5 图6-8所示的地方在廊坊属于高消费人群的消费地，因此在这些地方建立分店，利于抓住高消费人群，产生集群效应，先抓住一部分的消费者，进而增加消费量，从而在廊坊市里打出自己的品牌。 其次 在廊坊形成一个销售网 - 35 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 在廊坊相对繁华的小区(吉祥小区)及火车站附近等经济水平较高、消费能力较高及人口较密集的地方租房建立专卖店(店面较小，由公司统一装修并且按时配送货物)。 在廊坊分属县市，如霸州、大城等县城建立分店，使整个廊坊市形成一个销售网。 并且公司建立分销商指导委员会 ，定期集中讨论有关问题和趋势，由本公司直接派总经理直接到各分店，完善其经营理念及服务品质，减少厂商服务的失真行性并且减少销售成本。 注: (一)生产合作商 费用 31800元 43800元 49800元 LBT-?型一台(反应、合成、真空一台(反应、合成、真一台(反应、合成、 全自动智过滤、自动灌装一体机) 空过滤、自动灌装一体 真空过滤、自动灌装 能成型机 机) 一体机) LBT-F滚涂一台 二台 二台 机 印花成型八套 十套 十套 配 器 LBT-?型 一台 一台 送 制版机 LBT-?型 一台 一台 拉模机 LBT-2型自 一台 动上料机 自动调色一套 一套 一套 系统软件 制版图库 一套 一套 软件 市场营销一套 一套 一套 策划 产品图库一套 一套 一套 及光盘 - 36 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 员工服饰 二套 三套 三套 产品质量检测报告、绿色环保检测报告、力邦特商标、授权书、中国全套相关绿色名优产品、质量信得过产品、全国建材行业满意首选放心品牌 中证件 国知名品牌。 力邦特壁滚花系列、印花系列、幻彩系列、金属系列、钻石系列、自然系列、 纸漆生产夜光系列、浮雕系列。 技术 力邦特壁 纸漆施工 操作技术 (二)经销商 级别 县(市)级城市经销地(市)级城市经销省会城市经销商 商 商 经营服务费 16800元 19800元 25800元 品牌管理费 无 无 无 免费赠产品价值 18000元 21000元 28000元 后期进货价 经销价 经销价 经销价 免费开业产品 1000元 2000元 3000元 广告补贴 8000元 10000元 16000元 施工技术 免费提供 产品图库及配色软件 免费提供 1、从第二次购货开始，累计进货额每达到1万元时返还经销费技术服务费及广告费1000元(现金)，直到返完为止。 支持 2、累计进货额每达到3万元时，甲方即奖励1000元，作为广告 费补贴，返完为止。 (三)代理商 级别 县(市)级代理 地(市)级代理 省会级城市代理 全省级代理 区域代理费 4.38万元 6—8万元 12万元 60万元 年度管理费 1000元 1500元 2000元 3000元 首批免费铺货 4.5万元 7—9万元 13万元 60万元 免费开业礼品 2000元 3000元 4000元 6000元 1. 在总部授权区域内可自行发展下级代理商及经销商 2. 在总部授权区域内独家经销 3. 享受总部最低供货价 4. 免费享受总部广告支持 (2)实体分配的策划: 1?商品的运输和配送: - 37 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 我公司配有专门的运输车辆，将产品分配到各个零售网点，缩短运输时间、减少运输费用，减少货物在库中滞留。这一高效率的运作系统可使我公司销售成本比其他行业平均水平节约2%到3%。 向顾客提供优质产品，在顾客想要的时间和地点能够马上送至他们手中，并为其提供优质服务。 2?商品的仓储: 我公司拥有自建的储备仓库，考虑到客观物流量和当地交通运输条件等因素，我公司优先采取大规模处理货物手段。 第七章 市场推广方案 7.1 广告策略 由于液体壁纸是一种新产品，许多消费者还不太了解，所以在第一阶段市场导入期，我们应加大宣传力度，提高产品知名度。广告为主力军，通过电视，报纸，杂志，媒体等加大宣传力度。根据对廊坊液体壁纸了解的途径调查分析(图7-1) 通过什么渠道听说液体壁纸的 41% 杂志50%31%电视广告40%广播30%12%网络7%5%4%20%朋友介绍 其他10% 0% - 38 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 由图显示，网络及电视是人们获取信息的主要渠道。因此我公司要加大对液体壁纸的宣传力度，建立自己的网站、邮箱，同时也应加大电视、杂志等其他广告的宣传，使廊坊及各地消费者更多的了解该产品的性能，从而吸引更多消费者的眼球。 另外，站牌、公车车身上附广告及电子屏(图7-2)、人流多的地方的电子滚动广告，让更多的人了解、认识并接受液体壁纸。 图7-2 (注:因为液体壁纸为高科技产品，价位较高，所以我们的广告强调高品位、高质量的生活，抓住高消费人群追求绿色环保生活的消费心理。) 7.2 公关策略 如免费给政府高级会议室、电视台小型演播室装修壁纸及小区做样板房等.这样有利于提高产品的市场开发速度，能够有针对性地选择目标消费群体，吸引消费者，而且可以在消费者中形成传播效应，提高品牌知名度和品牌亲和力。 - 39 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 7.3促销策略 (具体方法见6.3促销策略) 第八章 营销风险预测与应对: 8.1 质量风险 产品出厂后可能出现质量问题。 应对方案: 首先，制定完善的消费体系，力求每一桶液体壁纸漆都确保质量。 其次，有应急的召回措施，如发现已出厂的产品存在质量问题无条件找回并为代理商、经销商，免费运输更换退货，为消费者免费重新装修。 最后，本产品一般应用为20年，可在每一分产品都附一份公司承诺，并签一份合同，十年内确保质量问题，如出现质量问题(非人为因素)只征收全部产品10%的折旧费并重新装修。如人为因素，公司只收材料费，半价服务费为其补修、维护。 8.2 定价风险 因为液体壁纸研发成本、专利成本较高，因此可能价位较高，消费者初期接受度小。 应对方案: 广告宣传应突出环保功能，抓住人们高品位、绿色环保的消费心 - 40 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 理，及对生活舒适度的追求，强调“现在比别人多花的钱来买20年的无污染生活空间，保证自己的肺20年不吸入甲醛”即突出性价比，让消费者愿意掏腰包。 节假日及周末促销 (具体方法见促销策略) 8.3预期效果未实现 由于促销方案不全面，执行方案力度不够使产品短期推广没有打开市场。 应对方案: 及时了解促销方案的实施程度，并且及时修正营销策略，以保证方案的可实用性 。 对公司成员进行培训及学习，提高其业务水平及服务能力，以保证公司的人力资源得到合理利用。 定期由公司派总经理到各地调查实际情况，使各个分店及经销商能及时完成任务、创造利润。 第九章 费用预算 根据以上各策略及其预测，编制一年所需总费用(万元): 员工工资 1212 万元 广告费 50万元 调研费 1.26 万元 科研费 50万元 促销费 2.625 万元 赠品费 20.85万元 共计:1321.085万元/年 图9-1 - 41 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 工资表 职称 人数 工资(万元/年) 共计(万元/年) 董事长 1 50 50 秘书 1 8 8 总经理 3 15 45 助理 3 6 18 专家顾问 3 12 36 各部经理 9 9 81 分管副经理 2 7 14 技术部 15 7 105 行政财务部 10 10 100 市场部等 15 25 375 物流配运师 10 10 100 普通员工 200 1.4 280 共计:1212万元/年 表9-2 附:以上费用为大概预测，公司职员的奖金并未列入其内，到年底根 据公司利润，合理分配各职员的奖金。 - 42 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 促销费用表 费用(元/ 时间 时间长度 人数 天数 总费用 天) 周一~周11:00~13:10 20 30 6000 00 五 8:00~17:周末 45 25 6 6750 00 8:30~17:节假日 50 30 9 13500 30 共计:2.625万元 表9-3 注:本公司在一年内在前三个月进行促销。 节假日为五一，十一，元旦各三天。 赠品费用 赠(奖)品 单价(元) 数量 总计(元) 电饭煲 355 100 35500 豆浆机 250 100 25000 毛毯 150 400 60000 窗帘 300 100 30000 吸尘门垫 180 100 18000 杯具 200 200 40000 表9-4 共计20.85万元 - 43 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 调研费用预算 项目 员工(5人) 交通费 60(元/天)×3天×5人,900(元) 餐费 30(元/天)×3天×5人,450(元) 住宿费 60(元/天)×3天×5人,900(元) 电话费 10(元/天)×3天×5人,150(元) 200(元/天)×3天×5人,3000其他支出 (元) 差旅费 20(元/天)×3天×5人,300(元) 资料费 600元 合计 6300元 表9-5 注:其他支出中包括了在开发市场和调研过程中一些必须的商务开 支，以及以上项目未包括的事项(大概预算)。 - 44 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 附录 附录一 市场调查问卷 调查问卷1 随着人们收入水平及消费水平的提高，人们的生活质量也逐步提高，对室内装修的要求也越来越高，为此我公司推出一种最新液体壁纸，其具有变色、除尘、消灭空气中甲醛等污染物的独特功效。为了解该产品的市场前景，特进行此次调查。 ?您的月收入是多少, A 1500 B 1500~2500 C 2500~3500 D 3500以上 ?您有没有考虑过装修您家的墙壁, A 考虑过 B 没有考虑过 ?若打算装修您准备用什么装修, A 普通壁纸 B 艺术字画 C 三维立体画 D 普通乳胶漆 E 液体壁纸 ?您听说过液体壁纸吗, A 听说过 B 没听说过 ?如果您听说过，您通过什么渠道听说的, A 杂志 B 电视广告 C 广播 D 网络 E 朋友介绍 F 其他 ?如果您想购买液体壁纸，您会更注重什么, A 价位 B 质量 C 环保健康 D 品牌 ?如果您购买液体壁纸，您更喜欢什么图案, A 卡通、动漫 B自然风光 C人物 D 艺术字画 ?您购买普通壁纸、油漆等一般装修材料的原因是什么, A 价位低 B 质量好 C 广告影响 D售后服务 ?您一般通过什么方式够买这些一般装修材料, A 网上订购 B 电话订购 C 直接到销售地购买 ?您对液体壁纸有什么看法 - 45 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 调查问卷2 我公司生产一种液体壁纸，其独特的装饰效果和优异的性能能创造优雅、舒适的室内环境，提高您公司的档次，并给您带来更大的客流量，为了解该产品的市场前景，特进行此次调查。 ?您有没有考虑过装修您公司的墙壁, A 考虑过 B 没有考虑过 ?若打算装修您准备用什么装修, A 普通壁纸 B 艺术字画 C 三维立体画 D 普通乳胶漆 E 液体壁纸 ?您听说过液体壁纸吗, A 听说过 B 没听说过 ?如果您听说过，您通过什么渠道听说的, A 杂志 B 电视广告 C 广播 D 网络 E 朋友介绍 F 其他 ?如果您想购买液体壁纸，您会更注重什么, A 价位 B 质量 C 环保健康 D 品牌 ?如果您购买液体壁纸，您认为哪一系列更适合您的公司, 艺术字画 A 卡通、动漫 B自然风光 C人物 D ?您购买普通壁纸、油漆等一般装修材料的原因是什么, A 价位低 B 质量好 C 广告影响 D售后服务 ?您一般通过什么方式够买这些一般装修材料, A 网上订购 B 电话订购 C 直接到销售地购买 ?您对液体壁纸有什么看法 - 46 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 附录二 市场调查报告: 附2.1 概要 随着人们生活水平提高，对室内的墙壁要求也越来越高，我公司推出一种新产品—液体壁纸。凭借它的多功能和健康环保的优势，会有很大的发展前景。但是由于其可替代品众多，诸如普通乳胶漆、一般壁纸等已经有很高的市场占有率，而且与本产品相比，有很大的价格优势。所以要想打开市场，会面临着一定的挑战，但由于廊坊经济较快的发展，高品质的生活已经成为一种主流。为此我公司采用了调查问卷的方法，对廊坊的市场现状作了详细调查，以了解液体壁纸在廊坊的市场现状，分析其市场前景。 附2.2 调查问卷分析 (1)您的月收入是多少, A 1500 B 1500~2500 C 2500~3500 D 3500以上 46%50% 40% 30%22%20% 1500以下20%12% 1500~250010%2500~35000%3500以上 月收入 (2)您有没有考虑过装修您家的墙壁, A 考虑过 B 没有考虑过 - 47 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 80%67% 60%33%40% 考虑过20% 没有考虑过0% 是否考虑过装饰墙壁 根据调查问卷分析，廊坊高收入人群及高消费场所较多(月收入为3500以上的占46%)，人均收入水平较高，有足够的能力进行高消费，并且一半以上的人群正考虑装饰墙壁，说明消费者对室内装饰要求逐步高，而液体壁纸正是一种高品质、多功能，凸显品味的环保产品，正好可以满足消费者的需求心理。所以廊坊市场蕴藏着巨大的商机。 (3)若打算装修您准备用什么装修, A 普通壁纸 B 艺术字画 C 三维立体画 D 普通乳胶漆 E 液体壁纸 准备用什么材料装饰墙体, 40%36% 普通壁纸30% 23%艺术字画 17%20%三维立体画14%普通乳胶漆10% 10%液体壁纸 0% - 48 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 该图显示，液体壁纸的最大竞争对手为三维立体画这种新产品，且普通壁纸和乳胶漆等也仍是本产品的竞争对手，但是通过对液体壁纸的宣传之后，较多的市民有意愿接受液体壁纸，可见消费者对这种环保新产品有较强的购买欲，并且可以肯定本产品在廊坊的市场前景广阔。 (4)您听说过液体壁纸吗, A 听说过 B 没听说过 是否听说过液体壁纸 80%61% 60% 39%听说过 40%没听说过 20% 0% 调查显示，廊坊市民听说过液体壁纸的不是很多，并且在廊坊建立的液体壁纸公司也为数不多，因此本产品仍具有巨大的市场空白点，所以要想树立品牌必须加大宣传～ (5)如果您听说过，您通过什么渠道听说的, A 杂志 B 电视广告 C 广播 D 网络 E 朋友介绍 F 其他 - 49 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 通过什么渠道听说液体壁纸的 41% 杂志50%31%电视广告40%广播30%12%网络7%5%4%20%朋友介绍 其他10% 0% 由图显示，网络及电视是人们获取信息的主要渠道。因此我公司要想加大对液体壁纸的宣传力度，必须建立自己的网站，邮箱，同时也应加大电视、杂志等其他广告的宣传，使廊坊及各地消费者更多的了解该产品的性能，从而吸引更多消费者的眼球。 (6)如果您想购买液体壁纸，您会更注重什么, A 价位 B 质量 C 环保健康 D 品牌 若购买液体壁纸，更注重什么, 60%60% 价位40% 质量 23%环保健康20% 品牌12%5% 0% 从图中还可看出，大多数消费者选择液体壁纸的的标准主要是环 - 50 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 保健康程度及其质量。而价格、品牌等也在一定程度上影响了消费者的选择。因此，我公司在生产过程中在注重液体壁纸的环保健康程度和质量的同时还应考虑价格、品牌等影响因素。 (7)如果您购买液体壁纸，您更喜欢什么图案, A 卡通、动漫 B自然风光 C人物 D 艺术字画 若购买液体壁纸更喜欢哪一系列, 卡通动漫系列12%57%17%10%自然风光系列 抽象系列 艺术字画系列 0%50%100% 调查结果显示，一半以上的人选择了自然风光图案，表明了现代人希望回归自然的想法和追求和谐的心理。而我公司想消费者之所想，结合不同地区、不同国家的自然风光，生产出多种变幻多彩的自然风光系列使消费者如置田园之中。 (8)您购买普通壁纸、油漆等一般装修材料的原因是什么, A 价位低 B 质量好 C 广告影响 D售后服务 购买普通装饰材料的原因是, 32%售后服务10%广告影响 51%质量好 17%价格低 - 51 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 据调查显示，消费者在购买其他同类产品大多是因其质量好及售后服务，因此给我公司提出了宝贵意见:保证液体壁纸的质量，完善售后服务体系。确保树立品牌形象。 (9)您一般通过什么方式够买这些一般装修材料, A 网上订购 B 电话订购 C 直接到销售地购买 希望通过什么方式购买装饰材料, 81% 14%5% 网上订购电话订购直接到销售地购买 由图显示大多数的消费者愿意直接到销售地购买装饰材料，既说明店面营销的重要性，又给我们的创业提供了宝贵的建议:扩大分销渠道。在廊坊开发小区及高消费人群聚集的地段，开分店销售及服务。但也会完善网络等制度，加大网上及电话订购的服务，方便让更多的人了解并购买本公司产品及服务。 - 52 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 附录三 参考资料 《营销调研策划》——范云峰(机械工业出版社) 《商务调研策划与实施》——贾怀勤(对外经贸大学出版社) 《营销师国家职业资格培训教程》——中国就业培训技术指导中心 (中央广播电视大学出版社) 《市场营销策划》——尚晓春(高等教育出版社) 《现代市场营销策略与技巧》——吴友富 张梅芳(上海外语教育出 版社) 《营销理论与经营实务》——简明 杨晶(中国物资出版社) 《企业竞争力》——韩中和(复旦大学出版社) 《创业管理概论》——张光辉 戴育滨 张日新(东北财经大学出版社) - 53 - 第三届营销策划大赛--------LOGO液体壁纸营销策划书 (英文版 ) easily blame, to prevent the broken window effect. Supervise the leading cadres to play an exemplary role, take the lead in the strict implementation of the < code > and < rule >, lead to safeguard the solemnity and authority of the party discipline, ensure that the party discipline and the laws and regulations for implementation in place. Throughout the discipline in the daily supervision and management , strengthen supervision and inspection, from the thorough investigation of violations of discipline behavior. Strengthen to key areas, key departments and key projects as well as the masses reflect the concentration of the units and departments for supervision. - strengthening supervision, discipline inspection and supervision of cadres to set an example for compliance with the < code > and < rule > is a man must be hexyl, blacksmith needs its own hardware. Discipline inspection organs as the executor of the party discipline, and supervisor of the defenders, for its supervision must be more strictly, discipline inspection and supervision of cadres to firmly establish the awareness of Party Constitution, sense of discipline and rules consciousness, politics loyalty, sense obey. Action speak Ji Ordinance to set an example of the regulations of the rule of law, strengthen supervision and accept the supervision of the firmness and consciousness, do comply with < > and < >. To firmly establish the discipline must first be disciplined, the supervisor will be subject to the 54 第三届营销策划大赛--------LOGO液体壁纸营销策划书 supervision of "concept, and consciously safeguard and implement party compasses party, take the lead in practicing" three strict real strict, so loyal, clean, play. To be good at learning, the Constitution and the < code > as morality, politics and brought to fruition; to implement < >, do not want to, dare not, not with disciplinary ruler to supervision; to discipline a ruler, often the control inspection, and consciously in the ideological red line to draw the row Ming Good accumulation is indeed the bottom line, so that the heart has fear, said to have quit, the line has ended. Attached: indifferent to heart, calmly to the table in our life, there are many unpredictable things will happen, some good, some bad things, we cannot control is powerless to stop, but with time, you will find in life sometimes turns out to be not good, some bad things finally turned out to be a good thing, but then we muddy however did not know, this is the life teach us things. 1, life can be complex, can also be simple. Want simple life of precipitation, to have enough time to reflect, to make Become more perfect. Life is the most important thing is not to win, but the struggle; not to have conquered, but to have fought well. 2, the plain is the background of life. Live a plain life, give up on themselves is not a coward, but the wise answers; not disillusioned after the heart, such as ashes, but experience the storm after the enlightenment; not unrewarding perfunctorily, but calm attitude of life of unrestrained self-confidence. Plain living, there is no noise noisy, no earthly troubles, more did not fill in the discontent of desire, 55 第三届营销策划大赛--------LOGO液体壁纸营销策划书 some just a calm, a calm. 3, memory of heart will not good things to erase the, life is a When no movie, pain is a beginning, the struggle is a kind of process, death is a kind of ending. Give up this giving up is the helpless, do not give up the abandoned, do not give up this giving up is ignorance, do not give up should not give up is persistent. 4, a thing figured is heaven, think impassability is hell. Since the living, to live better. Sometimes we because of too narrow-minded, too care around the chores and penny wise and pound foolish, not worth the candle. Some things to attract trouble and worry, completely depends on how we look at and deal with it. Don't always take everything back to things, and don't get into a blind alley, don't want to face, don't be narrow-minded. Poke to care, is a kind of open-minded, a free and easy. 5, I am not afraid of others behind me a knife, I afraid to look back and see stab me, is my intention to treat people; I am not afraid of the truth to tell the best friend, I'm afraid he turned to it as a joke to tell don't 6, when we are in a positive frame of mind, you will find many good things; and when we are in a negative state of mind, you will find many depressed things; life happy and worry, all is you of life attitude, optimistic, good luck; loss of sink, Eritrea company. When you are in adversity, may wish to change a point of view to think everything over to the good Think, because good mentality decided the fate of the! 7, people are tired, rest; heart tired, calm. Grow up, mature, this society read. Tired and sad, squat down, to their a hug. Because the world no one can 56 第三届营销策划大赛--------LOGO液体壁纸营销策划书 sympathize with you, have mercy on you. You cry, tears is your own; you pain, no one can understand. Then you only tears to smile. 8, each people have youth, Each youth are a story, the life of the world never gets easier, I want what, wish the world all know, as has been the same; now want anything, for fear that others know, or like to lose the same. 9, the heart move, everything in the world is followed by birth, Rangrang, important thing is often the most difficult to open one's mouth, because words will reduce its importance; to let strangers people care about your life in the good things, the original is not easy 10, do not blame, do not laugh at who, also don't envy who. Like a person is a kind of feeling, not like a person is true. The truth is easy to explain, I feel Is unspeakable. The best travel life is that you in a strange place found a long lost touched. 11, happy life not in the bustling in, and in the peace of mind; no matter how many grievances, how uncomfortable, and ultimately to heal themselves or their own, others may got you to comfort, but never know your heart is how wanjianchuanxin. 12, ma'am, like a movie, learn to appreciate, learn to be grateful, learn tolerance, and goodness, helping others. Instead of accusing the society, as into one; and an exception is better to give than to what 13, don't envy him A sum of, don't lose your life and the life, respectively is: the former is a we experienced cannot escape in a day finally will last minute, while the latter is our persistent, we want to cherish the memory of those people and things. 57 第三届营销策划大赛--------LOGO液体壁纸营销策划书 14, learn to smile, learn to strong, the world you know so many people, so many people and you are, you cannot change also can't let everyone like you, so also do not want to do. Life is too short to go crazy to love to go to waste, to chase the dream to regret. 15, when temper, a blessing to go. A wounding elegant people, the key is to control their own emotions. With the mouth is the most stupid behavior. A control negative emotions than a can take a city more powerful water flow slow, language is expensive. People spent two years of time to learn to speak, but to spend a few years time to shut up. That is a kind of ability, that is a kind of wisdom. 16, life is not perfect, sometimes, growth is not a cry, not an eyeful of tears, there is no trace of emotion, there is no gleam of hope, no desire, no action, no static, there is only one kind of downward sinking feeling, sink A murky? 6? 7? 6? 7 sink? 6? 7? 6? 7 toward the bottom of the sink. 17, in some way, do not go, you will not know the other side scenery is beautiful. To you is not good, you do not mind too much, no one has an obligation to you; you learn knowledge, is you have weapons, you can start from scratch, but not unarmed; how do you treat people, does not represent how others treat you, if cannot see through this point, only inviting worry. 18, time is like a sponge in the water, as long as you are willing to squeeze, the total water is still there. Every life, after the ups and downs The best test of live, to life, survival and continuation, do not stop the struggle in the joys and sorrows of life on the road, so that different soul to bear life beat, acceptance of 58 第三届营销策划大赛--------LOGO液体壁纸营销策划书 suffering. 19, indifferent to heart, calmly in table, elegant and comfortable life, do not take what is so important. The pursuit will be disappointed; to be alive, you will have trouble. Life is the most afraid of what all want to care about, but also what all grasp is not firm, without scenery, separated populations, such as not to desire, all docked in the fate of the end. Why is too rigid, the natural, to go stay not to live, let go of obsession, revel is 20, if the fate of the broken Hopes of sailing, please don't despair, the coast is still, if the fate of the withered petals of the beautiful, please do not sink, the spring is still, life will always be endless trouble, please don't helpless, because they are still alive, is still a dream, the sun still, we still. Lost, keep memories; to get, must work to; but the most important is good to cherish their own. 21, life, select the complex, is to choose the pain; choose a simple, is choose to be happy. The complex world like a Significance of pride. Hope is the ornate palace, outside people admiring the magnificent, living in the deep knowledge of living it to pay the price. Simple world as a simple log cabin outside ridiculed shabby, the heart is willing to go live to know the joy. Suffering and joy is their own choice. 22, learn how to use a single powerful heart, let the past be the past, let the future come. Life is really the end of the end of an eagle is flying wings, life is constantly pursuit. Don't miss to regret, don't wait for old just miss. Time to return, seize every moment, again painstakingly again tired also Those struggling to fly. 23, life could not Yimapingchuan, even flat 59 第三届营销策划大赛--------LOGO液体壁纸营销策划书 pavement, inevitably there will be a few pieces of roadblocks. Some of the rocks around the past, while others have to move it out. Just move others put the stone is very easy, because the stone from the appearance we can discern; difficult to myself to move away the heart of stone head. Leave time to spend with her, often reflect my heart, so as to remove your heart of stone. 24, everything does not have to be demanding, come to, everything does not have to care about, over the past; failing to do not frown, laugh it laugh. Results Don't demand, do to; life is a simple, calm and peaceful. Always not to choose their own path and regret, life is like a train, the scenery and then the United States will retreat, the passage of time and encounter will eventually drifting further and further away, before is always himself. 25, everyone has a weakness, weakness is true humanity. That has no weakness, a shallow person. That people think there is no weakness, mostly false. Life has shortcomings, there are shortcomings is the real life. That no one regret, or childish or numbness or Self deception. It is in tolerance of weakness and so on to accept, people live happily. Hello, everyone! I am a party member. The title of my speech is: < study and implement the party's two laws, doing practical play highway. 2015 October 18, the Central Committee of the Communist Party of China promulgated the implementation of the < the probity of the Communist Party of China self-discipline criterion > and < Chinese Communist Party 60 第三届营销策划大赛--------LOGO液体壁纸营销策划书 discipline and punishment regulations. We Heyuan male passers-by to respond positively to the call of the Central Committee of the party, earnestly organize the study "party two regulations", truly grasp the essence and gist, and in their respective positions, to hold the bottom line of the discipline, build a strong ideological line of defense, with the courage to play, the courage to fight tough and fearless spirit, at the crucial moment well to complete the task, with practical action to test the study and implement effect Because of discipline in the * * * * * * * * * * * story. Here, let me to cast a brick to attract jade, speak about our highway. Highway line section of the road surface transformation project, last year "towards the country seized" will be seized one of the items. To complete this arduous task, as a project management office director Comrade, keep in mind from the Communist Party membership, recognize and identify the "bottom line", strict management, and strict adherence to the quality of the project. He not only set an example, honesty and self-discipline, but also requires the management of all the members of the O.K., do not eat the construction unit one meal, do not accept the construction unit a ceremony. In this way, they didn't really dare to adhere to the principle. No comrade, constantly put on reworking an emergency meeting to Comrade Zhen to speak louder, management tube too strict. Remember in Dongguan Street, 400 meters long cement concrete surface layer, because of various reasons, the smoothness of the poor in the bottom cavity, covering film traces and 61 第三届营销策划大赛--------LOGO液体壁纸营销策划书 car imprinting quality problems, * * * inquiries, immediately rushed to the scene to understand and verify the situation, the convening of the management office, the construction units, supervision units, construction units, construction units construction time is tight, the economic loss and other reasons to intercede ******** unmoved. He said, "now a popular word, to the discipline and rules quite in front, there are no rules Radius, you construction team not accordance with the technical specifications, quality problems, it must be to carry out rectification. Engineering quality responsibility be weightier than Mount Tai, if we manage to this matter Pavement quality quantity are placed the matter, we this time to learn two regulations have what use? Still what is the Communist Party? "Finally, in his insisted, the road after rework, to solve these problems. In the construction of the new comrades and the project all the colleagues efforts, after four months of fighting, the project the main project was finally completed and passed inspection. Thousands of miles of ice, thousands of miles Piao, this is a splendid and romantic scene. But snow for the highway, it is a disaster, a serious threat to the traffic safety. This year, a month, a century of cold wave swept from North to south, and the snow blowing to Guangdong, but also to bear the blow To * * * * the highway. In January on the evening of 23, Lianping county city temperatures dropped to minus 2 degrees, a wide range of sudden rain sleet, before and after the provincial S341 line in Jiulianshan Mountain tunnel sections of the road appeared in 62 第三届营销策划大赛--------LOGO液体壁纸营销策划书 the snow, lead to the passing vehicles skid, traffic is blocked. In the face of the sudden natural disasters, city and county highway department immediately launched the emergency plan for disaster prevention. As the front line of the main force, Lianping Highway Bureau of all Party members and cadres to remember the Party member responsibility, braving the biting cold wind, the first time rushed to the scene, on the icy pavement of salt disposal. Because the temperature is too low, just melt water immediately freezes, addition to the ice work to increase the difficulty. To ensure In addition to the re organization of the depths of the traffic safety, road people braved the icy put reflective cones and warning signs, endure cold at minus 2,3 of Jiulianshan patrols until one in the morning. Just before dawn, Lianping Highway Bureau personnel on the icy road salt ice melting processing until ten o'clock, ice melting ice success, the road gradually returned to normal traffic. In the cold winter night, which people do not miss the warm bed, which people do not miss the warm home. However, our highway on the road to the owners of the masses can go home early, the night fighting to secure the avoidance of the road safety and smoothness, fulfill their responsibility. Xi General Secretary Every Party member cadre cautioned against said: blacksmith needs self hard "." two regulations ", is our own hard standard test, more exercise every party members and cadres of the fire. We should continue to strengthen the party two regulations, conscientiously in practical work, practical play road, the 63 第三届营销策划大赛--------LOGO液体壁纸营销策划书 road for the development of the cause of Heyuan and struggle. In the industry domain report the situation of road traffic in recent years, in the province highway departments of the concern and support, our bureau management department based on the job, loyalty duty, best service, to further promote the highway management standardization, legal, scientific and information technology to improve the management level and service quality. This will be my last work is as follows: first, around the center, go all out to greet the seizure in 2015, "meet national examination" is my bureau work. As the highway management department, we focus on the work of the center to strengthen road renovation and management as the focal point, further optimize the service environment, improve service levels. Inspection, the inspection group and the Ministry of transport, the Bureau under the leadership of the ministries and agencies highly evaluated and fully affirmed. (a) increase road area remediation efforts. The programme of work, strengthen the organization and leadership. The timely development of the city of <*** common trunk highway area environment remediation plan >, along the road signs and markings, traffic safety facilities, on both sides of the green, advertising signs, control area illegal construction and implementation of remediation tasks to the relevant departments, clear work time of the node to ensure rectification work timely. Set up road area special rectification work 64 第三届营销策划大赛--------LOGO液体壁纸营销策划书 leading group, implement a bureau, the Bureau of the county (District), the project road site domain environment comprehensive improvement Mechanism. To ensure that the work carried out smoothly, the bureau also organized the city road managers participated in the regulation of road region and the relevant laws and regulations of the special training. 2. Active butt joint is reported, actively strive for the support of. Local Party committee and government support is the job As a magic weapon, I am one of the Bureau of the principal leaders repeatedly attack inspection "remediation and road area to the principal leaders of the municipal report. * * *, the Secretary of municipal Party committee, mayor * *, * * *, vice mayor of many times the rate of the relevant departments directly under the responsible person in-depth National Highway G105 line, G205 line, provincial S341 line and the other highway project site, on-site office, coordination solve engineering construction and environmental comprehensive renovation in the presence of difficulties and problems. Last year, national highway along the county (District) government led organizations deploy traffic, urban management, public security, land, environmental protection, industry and commerce, highways and other related departments, to carry out to dismantle illegal construction and ground structures, cleaning up illegal standard Records label "as the main content of the road domain integrated environmental remediation activities and achieved good results. 3. Pay attention to 65 第三届营销策划大赛--------LOGO液体壁纸营销策划书 comprehensive management, improve the effectiveness of remediation. Road construction control management has been strengthened. According to the relevant provisions of the laws and regulations of the < Highway Law > and < highway safety regulations for the protection of > and so on, county * *, * * County People's Government on highway construction control area were delineated and issue a public notice, * * County People's government also approved by the executive meeting of the government through discussion, implementation of road boundary markers of 73 million yuan of special funds input, stake setting. According to statistics, last year the city has erected building control zone peg 820, construction control area boundary markers 815 . the second is highway greening and beautification work enhance the road area remediation effectiveness. Will highway greening and beautification work as road area remediation of a key, invite garden experts to guide the design of green, the implementation of high standards for ecological landscape highway activities to create, five years, I board greening mileage of more than 900 kilometers, appropriate road greening greening rate of 100%, effectively enhance the city road greening level and grade, adds a sharp scenery line for **********. Third, rectification of illegal construction and occupation of the road has been checked. By through the town, crossing the road on many occasions to carry out concentrated rectification actions, to clear the remnants of the wall, broken Archives of highways in strict accordance with the wall of 66 第三届营销策划大赛--------LOGO液体壁纸营销策划书 building structures and the illegal deposits, remediation along the Jeeves, Jeeves placed advertisements and vehicle maintenance, car washing and other acts, standardize and purification on both sides of the highway billboards and other non road signs, I city of national and provincial highway basic elimination of the "dirty, chaotic, poor, blocking phenomenon, highway traffic environment purification, landscaping. (2) to strengthen the management on the basic data management. The level of the archives management regulations, formulate the < file management system >, the establishment of the road, the implementation of the file manager, file collection, filing, sorting, filing, confidentiality, custody, borrow, identification pin Destroy the standardization. 2, standardized management, enhance service image (a) evaluation system to further improve in order to strengthen and standardize guidance and assessment of each county (area) bureau of highways management work, the Bureau developed a <*** City Highway Bureau highways management assessment implementation measures (Trial). To regularly check for half a year, year-end assessment and irregular random sampling combined, taking the spot road inspections, sampling sections, listening to the reports, archives data check, for each county (area) bureau of highways management work implementation of the special assessment. According to the annual comprehensive assessment appraisal score results, evaluation of outstanding, excellent compliance and Not up to the standard of four 67 第三届营销策划大赛--------LOGO液体壁纸营销策划书 grades. And in accordance with the level of assessment, the award on behalf of dial highway management funds. Total score is above 95%, is excellent, 10 million yuan reward; total score of 90 - 94 for excellent, 8 million yuan reward; for the total score of 80 - 89 points for standard, reward 50000 yuan. On the total score is less than 79 points for non-compliance unit, circulate a notice of criticism. (II) Sheung inspection work to further standardize a is in place to ensure the inspection. National and provincial trunk highway patrol monthly not less than 20 days, State Road a week of not less than 3 times, dart a week of not less than 2 times. The second is to explore and promote the electronic patrol monitoring. City highway patrol vehicles are installed on the highway patrol vehicle monitoring system; highway law enforcement personnel are equipped with a recorder for law enforcement, on the process of supervision and law enforcement to ensure evidence has played an effective role. The third is unified and standardized inspection ledger records, inspection equipment use and management of the electronic Patrol information storage utilization. The fourth is the establishment of highway maintenance and inspections mechanism. The city's 19 country and provincial trunk highway maintenance center equipped with the CPPCC keeper, and to develop a road of the Chinese people's Political Consultative Conference tube member responsibilities. According to statistics, in 2015 (on the road. Day.... Stop the road mileage, 17 cases; clean up debris on 68 第三届营销策划大赛--------LOGO液体壁纸营销策划书 both sides of the road 20 , demolition billboard 30, demolition chaotic scaffolding house 3, clean Lane Hawking 15.) (3) road permit work to further strengthen the implementation of administrative licensing system, strengthen the supervision and administration of the licensing. Strict implementation of the < Guangdong Province highways license implementation measures >. According to the provisions of the road approval procedures and processes to carry out road license, do according to the law, the license in accordance with the law, shall be subject to examination and approval of the. Implement the collective examination and approval, to strengthen supervision. Highways and approval of business implementation of technical review of administrative approval and separation, the audit focused on the more complex involved in the road licensing matters, collective decision-making, to improve the scientific nature of the road administrative examination and approval, reduce approval corruption risks. Second is to promote the In administrative permission of information technology to improve service quality. According to the <*** Provincial People's Government Office on Issuing 2014 improve and expand the spirit of the relevant documents of the online business hall of program of work notice > and ministries and provincial and municipal government, I realized the butt of Guangdong Province highway information network and provincial network business hall * * * branch office highways licensing examination and approval work. 69 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Simplify the licensing process, and strengthen the office system, optimize the quality of service. (4) image of the team to further enhance a is grasp Windows image.2015 years, my bureau highways licensing in the city administrative service center settings window service. According to the <** provincial highway The provisions of the administrative licensing service window management way > and < on regulating the content of the public notice >, I Bureau for damaged highway capacity compensation standard, occupied by highway repair (lost) compensation expenses standards, in accordance with the law of administrative licensing items, the communications administrative license implementation procedures into the line on the wall publicity, in the service window is equipped with all kinds of application fill in sample, administrative licensing service guide brochure, in a conspicuous place public commitment to the system and advisory telephone complaints, for the masses provides warm and thoughtful service. Second is to grasp the "Four Unifications" working in the city's highway law enforcement image. According to the Ministry of transport < to strengthen transportation administrative law enforcement image construction guidance Scheme > and the ministries of the Provincial Bureau of the relevant documents, I board in front of the June 2015 completed the identification of law enforcement, law enforcement station appearance, clothing of law enforcement, law enforcement documents "four unification". (5) the AILU nursing atmosphere further formation of 70 第三届营销策划大赛--------LOGO液体壁纸营销策划书 my bureau attaches great importance to the propaganda work of highway management "road awareness month" into <*** City Highway Bureau 2015 road administration work points. One is around the "norms of law enforcement, improve the service" theme "road awareness month" activities carried out. According to statistics, the city's highway system were deployed highways propaganda car 60 times, staff of highways 152 people, set point consulting 6, issued and publicity Data of 8000, hanging banners 134; broadcast 60 hours / 20, update 7 inch high rod making permanent propaganda page 4; in <*** Daily > 7th edition published < highway laws and regulations publicity content >, purchased and distributed < the people's Republic of China Highway Law >, < highway Ann Quanbao supporting regulations > legal text, a total of 500 this. The second is to carry out "12.4" national legal advocacy day activities, the city road officers go deep among the masses interpretation of highway Highways Management laws, regulations and policy advocacy, analysis for illegal construction at both sides of the road, a typical case of illegal advertising management, showing public road construction and maintenance of highways The actual results of the management, the masses love protection consciousness and social awareness to further enhance the enforcement of highways. In recent years, I board in the highway management work were some beneficial explorations and the attempt, and achieved initial results, but 71 第三届营销策划大赛--------LOGO液体壁纸营销策划书 there is still a certain gap compared with requirements of the Provincial Bureau and other brothers City, we will to implement the party's spirit of the Fifth Plenary Session of the eighth session of the opportunity, and further increase the intensity of road management work, and constantly improve the overall quality of the workforce and the ability to learn, and strive to achieve the new highway across. Today the topic of democratic life will I talk about the main to correctly treat leave turn ensure transition delicate gas is understanding, to carry out criticism and self-criticism, in-depth to find problems, profound analysis of the causes, through self analysis to find their own existence problem, to correctly understand their own, strengthen the party spirit training, to ensure that the election of smoothly and successfully completed. Below I talk about their own situation, please put forward valuable opinion. Main understanding (a) serious discipline, to create a delicate gas is in the general environment in accordance with the Central Commission for discipline inspection organs, < of Organization Department of CPC Central Committee on strengthening the election of the notice of customs supervision >, municipal < on doing a good job City Township leadership transition in the notification > and county Party Committee Organization Department of the county Party Committee Organization Department < on the convening of the correct treatment leave turn ensure transition 72 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Fengqing gas is a feature of democratic life notice > files related to the spirit of the requirements, earnestly implement the "nine is prohibited, nine shall be" the solemn discipline, I earnestly study the < Chinese Communist Party principle of honesty and self-discipline >. < Chinese Communist Party Disciplinary Regulations >, < promote leading cadre of some regulations >, < party and government leading cadres selection and appointment Regulations > and file, and a profound understanding of the nine is prohibited, a nine law "discipline essence and firmly safeguard the election of serious Ensure the unhealthy tendencies have successfully completed, and actively create a delicate gas is the election of environment, to ensure that the election, so as to further strengthen the town leadership and cadre team construction. Through the study, in-depth thinking, to a serious discipline the importance and necessity of a more profound understanding. First, it is the iron discipline. The central put forward the "nine is prohibited, nine shall be the reason for early serious general discipline, designated" high-voltage wire, "itself reflects the party committees at all levels of the reelection of attaches great importance to the objective is bright resolute attitude, the implementation of effective measures, the same candidate to fight with discipline election of wind Discipline in gas is health. Secondly, this is prevenient. From some typical cases, we can see that individual cadres election to engage in speculative hack canvassing votes, in violation of discipline, and ultimately paid a high 73 第三届营销策划大赛--------LOGO液体壁纸营销策划书 price. The destruction of Hengyang election case and Nanchong canvassing bribery case that strengthen election discipline, serious election discipline of necessity and importance. The discipline of publicity to the public, wide report, that is, early warning, early hit precautionary needle, tell the cadres should do what shouldn't do, what to do and what not to do, and better education of cadres, warning cadres, and build a strong line of defense, to avoid the occurrence of similar problems. There is duty. Serious discipline, with a strong team is an important starting point. As the leadership of the party members and cadres, take the lead in the implementation and take the lead in upholding the election of discipline, which is a major political responsibility. Must be clear requirements, strict constraints themselves, cherish the honor, safeguard the image of the organization; promote righteousness, play an exemplary role. Especially as deputy Township, but also to give a full play to its role, always stand in the discipline of first-line maintenance. The wind Su Ji through the election of the work of the whole process. (II) serious discipline, treat correctly leave turn as a cadre of the party, whether it is in, is back, stay, turn are organization Metabolism of entrepreneurial career, need and development need. So, his first with a broad mind to treat "leave turn". The position is officer positions, power for the people service tools. Different positions of the party's cause, plays a decisive role, the same important. To ability strong, 74 第三届营销策划大赛--------LOGO液体壁纸营销策划书 style of comrade to important positions and applause, is full of vigor and vitality and promising young cadres in leadership and cheer for their own "leave turn" and calmly face, calm place. Second is to a healthy state of mind to treat "leave turn". The personnel of metabolic, between the past and the present. Cadre new old alternant, team, push In the party constitution control strict working to career development objective need, is never the end of the historical process. Each a cadre must face up to the laws of nature to think we also took the former relay baton "go on leadership post, regardless of the current positions, positions and responsibilities have what change, can do for peace of mind and mood, such as water, in a happy mood. (3) carefully and find out the problem, correct understanding of themselves, even though they do conscientious, serious attitude, honesty in politics, but high standard < >, the control standard, especially control learning, striving for excellent activities emerge in large numbers of advanced characters, advanced deeds Static not consciously practice the "strict three real" and strengthen the party spirit accomplishment to find the gap, swing is insufficient, a clear direction, mainly manifested in the following aspects: one is the learning initiative and self-consciousness. Often busy with work as an excuse, not consciously take the initiative to spare time to learn. Is often superior to learn what to learn what, and work closely to learn, and working relationship is not less to learn. Mainly manifested in the theoretical study 75 第三届营销策划大赛--------LOGO液体壁纸营销策划书 is not thorough, system is not thorough, the Marxism Leninism, Mao Zedong thought, Deng Xiaoping Theory and "Three Represents" important thought, the scientific concept of development and learning, general secretary of the series of speech learning, just from the surface on learning In the less less less and not deep enough, not from the deeper study, to study, to understand, to sentiment, to use, to guide the work. The second is to investigate the research. This year their participation in the county, the county government's important meeting, the town Party work time is more, coupled with the specific affairs busy, in-depth primary research time reduced. The inspection was carried out research activities, there are surface examination, thematic research, listen to reports and discussion research, the general requirements and specific guidance, in a certain extent, affected the timely discovery and solve. Third is the level of leadership, leadership and need to be further improved. Stroke the personnel selection is positive, work coordination and cooperation can't to the best effect; in the coordination to deal with some complex problems, the approach is not enough. Especially encountered, time is tight, the task is heavy, is often the soldiers to be blocked, the water to soil cover, struggling to cope with. The global and forward-looking innovation is not enough. (4) to ensure that the transition delicate gas selected loyal to the party loyal to the people of leading cadres (recommended) for the county to provide accurate information to ensure the transition in the air, after the 76 第三届营销策划大赛--------LOGO液体壁纸营销策划书 general election of work have a greater change. The second is balanced, promote the work in an orderly manner. In the future a period of time, the transition will be in the county under the leadership of the Extended surface. And breeding industry and the construction of key projects also in actively, they have to seriously consider, overall transition and key projects to promote. Education team members and the town, village cadres actively participate in industry cultivate the work, with outstanding achievements to accept the assessment of test of the organization and the masses of the people, in the town set up promising is a strong general business and the right atmosphere general election, do election and projects to promote the two not mistake, the promotion of two. Second, the rectification measures One is to enhance learning, awareness raising, he will continue to strengthen learning, improve the level of awareness, their own unity of thought and action to the county, township party committee of arrangements for the election. The second is correctly, strengthen discipline, own the right of transition, a matter of personal leave turn, as a town, deputy secretary of Party committee, themselves are fully aware of the only serious work, strict demands on themselves in order to not negative expectations of organizations and the masses, so that individuals can well deal with good transition in personal leave turn. Three people on the election promise as Deputy Secretary of the Party committee, in the election of my solemn commitment to Catch: if a is strictly abide by and 77 第三届营销策划大赛--------LOGO液体壁纸营销策划书 take the lead in the implementation of the "nine is prohibited, nine" transition discipline, not to engage in cliques, not to engage in canvassing votes buying and selling, buying, and no fraud swindlers officer, do not intercede say hello, not illegal, not to run gas leak, do not interfere with changing times, accomplish strict discipline, warning, with iron discipline firmly put unhealthy trends, promote delicate gas to ensure transition in the healthy and orderly development; the second is resolutely obey organization arrangement, and resolutely to stress the party spirit, principle, discuss overall situation, correctly treat personal leave turn, the correct treatment the election results and focus on their careers, from start to finish, ensure the normal and orderly develop. For in-depth study and implement the party's eighteen, the eighth session of the fourth, the spirit of the fifth plenary session, the implementation of comprehensive strictly required, a solid grasp of the construction of Party member team, in accordance with the requirements of the county Party Committee Organization Department No. 3 (2016) Luo Zufa. According to the requirements of the < Chinese Communist Party Constitution > and the central work of education for the party members, combined with actual town, 2016 Party member education and training scheme is formulated. The guiding ideology adhere to a 78 第三届营销策划大赛--------LOGO液体壁纸营销策划书 comprehensive study of implementing the scientific development view as guidance, in-depth study and implement the party's eighteen, the eighth session of the fourth, fifth plenary session and the General Secretary Xi Jinping series important Speech adhere to the application for promoting learning, and strive to improve our ideological and political quality of Party members; firmly establish catch a party to build pipe must be members, tube members first catch education of ideological understanding, close to the Party member's ideological and practical work, strive to build a party regular education work mechanism, promote the party members play a vanguard and exemplary role; firmly grasp the construction of ability of administration of strengthening the party, advanced nature and purity of construction of the main line, adhere to to enhanced grasp the party building work consciousness, strengthen the self construction of the party organizations as the fundamental starting point, for the town's economic and social development provided for ideological and political guarantee of the strong and powerful organization guarantee. Second, target 201 The main task of 6 years of education and training of Party members is earnestly implement the <2015 - 2018 XX County Education and training of Party members to implement views > (Luo Wei do [2015] 121) to further strengthen the work of the education and training of Party members request, to training the town, the grassroots party members and common. From 5 January 2016, through a variety of channels in a variety of forms in 79 第三届营销策划大赛--------LOGO液体壁纸营销策划书 a planned, step by step, to focus on the organization to carry out the education and training of Party members. A party spirit idea generally enhanced. Through education and training, prompting the majority of Party members to further strengthen the ideal and faith, enhance the party concept, consciously practice the agency will socialist core value system. To further enhance the confidence of the road of socialism with Chinese characteristics, theoretical system of self-confidence and confidence. (II) Party members working ability greatly improved. Through the development of education and training, to boost the knowledge structure of Party members transformation and upgrading, improve the party to use the Marxist stand, viewpoints and methods of analysis and problem solving ability, adapt to the new situation and new tasks. (3) play an effective role of Party member model. Through the development of training and education, promote the party members in theProduction, work, learning and service to the community in give full play to the exemplary vanguard role, and actively striving to take the lead in learning to improve and take the lead in striving for success, serving the masses to take the lead and lead law-abiding, take the lead in promoting the healthy atmosphere model. (4) the building of grassroots organizations strong impetus. Through the development of education and training, the Party member troop overall quality and ability to serve the people increased, grass-roots party organization's creativity, cohesion and combat effectiveness of the 80 第三届营销策划大赛--------LOGO液体壁纸营销策划书 improved. Contents and measures according to different type of the town, at different levels, the actual needs of the different positions of Party members, hierarchical class to carry out the education and training of Party members. Adhere to the town overall and please tutoring, please Come in and sent down the combination, to the party spirit education and ability cultivation as the center, overall constitution and discipline, the core value system, political theory, domestic and international situation in town situation, party organization construction, legal education, culture, science and technology, industrial development, management, resource management and protection, social management innovation in the aspects, to village (unit) as a unit, to all members of the organization a above rotation activities. Focus on Township and village committee cadres straight unit leading Party group secretary, activist of join or be admitted to the party, the education and training of village class mothball cadre training, efforts to strengthen the parties organization Secretary of party spirit accomplishment, do a good job of the consciousness of the party building work, enhanced the Party activist , people in rural areas to promote rural economic development of practical abilities. At the same time, through the development of the theme of practical training, autonomous learning training, make full use of the party members and cadres of modern distance education network etc., for the party members in various fields to carry out the classification of rotation, party spirit training, tobe grind quality, 81 第三届营销策划大赛--------LOGO液体壁纸营销策划书 improve quality. Organizational Leadership (a) strengthen leadership, implement the responsibility. Town Party committee to the work of the education and training of Party members into the party building work important content, the overall responsibility of the Secretary of the Party committee, vice secretary of the lead and the implementation of specific members of the organization, the organizational Secretary of the parties to personally plan, personally deploy, supervise the implementation; the education and training of Party members to carry out into the grass-roots party Construction work responsibility system and the building of grassroots organizations special assessment, directly with the grass-roots party organizations Pingxianpingyou link, to strengthen the organization and leadership to do a good job of work to implement. (II) the overall progress, implement the plan. Ensure that the deployment, according to the arrangement of the 2016 Party member education and training plans, based on the actual needs of the party, on-demand rationing; do supervision and guidance, strengthen the supervision of the work of the education and training of Party members, guidance and services to help solve the difficulties and problems in the training; assessment, by listening to the report, information search, evaluation, etc., with emphasis on the assessment of the implementation of the plan, Party members to participate in training proportion and effect, indeed Protect task implementation. (3) the typical guide, step up publicity. Pay attention to cultivate advanced and 82 第三届营销策划大赛--------LOGO液体壁纸营销策划书 typical, timely promotion and the typical experience of the characteristics of the practice. The work of the education and training of Party members as the focus of the grass-roots party building and the sector skills training for communication and advocacy, by setting the column, offering special journals and other forms of propaganda, to create a strong atmosphere of public opinion, promote the orderly conduct of the work and achieved certain results. In order to further implement the General Secretary Xi Jinping series of major speeches about the party's work style and clean government and anti-corruption struggle spirit and the central, province, city, County Commission for Discipline Inspection and the spirit of the plenary session, to further strengthen the awareness of the loyal party members and cadres, sense of purpose, sense of responsibility and a sense of discipline, boost the county's economic and social development. In accordance with the ensemble [of Ji Qing 2016) spirit of the document No. 3, combined with my bureau actual, make this program of activities, and a theme of learning party discipline, strict discipline, boosting Qingshen development. Second, activity time April 2016 1 - April 30, three, activity content (a) carry out party discipline learning activities. Global organization of cadres and workers to focus on learning, network learning, self-study and other forms of strengthen constitution < < the probity of the Communist Party of 83 第三届营销策划大赛--------LOGO液体壁纸营销策划书 China self-discipline criterion "" Chinese Communist Party disciplinary Regulations >, < Xi Jinping on clean government and anti-corruption fight discusses excerpts > and other relevant information learning. Education for Party members and cadres to < code > < Regulations > as the ruler, combined with its work, measure, control and their own ideas and practical test, take the initiative to conduct Lianzheng is affirmatory consciously practice commitment, achieve the hearts of the party, Zun Jishou Confessions of readings of the Si > < confessions to carry out the hearts of the people, in the heart has the responsibility, in the heart has quit, maintain the party's advanced nature and purity. (2) to carry out special warning education activities. In the global "read < > writing experience, the concept of warning education independent micro film > reflections, prisons and courtroom free" as the main content of the special warning education activities. Use of the weekly worker will focus to watch a warning education. The < >, cadres and workers to write their feelings, reflections, and the clean publicity column posted; 4 month global organization of Party members and cadres to the eyebrow delta prison visits to detainees xianshenshuifa education of cadres and workers With low-cost combined with special method. (3) to teach a class of anti-corruption initiate cheap course. By the leaders of anti corruption and financial supervision and administration of state-owned assets of explain the profound things in a simple way to explain, so that all staff of honest business, according to the 84 第三届营销策划大赛--------LOGO液体壁纸营销策划书 law to act in a more profound understanding, so as to enhance staff's sense of responsibility and sense of mission. (4) to promote innovation to help the family activities. To carry out the party members and cadres "motto, bright family traditions" activities for family education into harmony, filial piety, encouraging learning, goodness, thrifty, inspirational, cultivation of excellent genes to guide Party members and cadres to good tradition folk, with a good tradition being honest, with good tradition promote political winds, creating a delicate gas is the general atmosphere. Four activities (a) to strengthen leadership, careful organization. One is the establishment of the "independent warning education month" activities leading group of the state owned Financial Bureau, bureau leading Party group secretary of the leader, board members of the team to serve as deputy head. The second is making < County State Owned Financial Bureau independent warning education activities month scheme > determine promotional content, clear steps, truly understanding, measures, and put in place, ensure the effectiveness of the activities. (II) take all factors into consideration, pay attention to actual effect. According to "strict three real special education and" two studies do "activities, in based on the provisions of the action without aliasing, and creativity to carry out various forms, rich and colorful activities, and strive to Pay attention to actual effect, and resolutely prevent, going through the motions, really promote the party members and cadres from the depths of the ideological solidating abide by discipline 85 第三届营销策划大赛--------LOGO液体壁纸营销策划书 regulations of the defence. (3) strengthening propaganda, to create atmosphere. To make full use of the column publicity, propaganda position of network, increase publicity efforts, expand warning education activities of the coverage and influence. Today, we hold the city's precise technology to poverty alleviation and project work to promote the meeting, the main purpose is to further promote the task of aiding the poor with technology roots and accelerate all kinds of scientific and technological projects. Last year, this year, the city's scientific and technological work has made remarkable achievements, such as the convening of national poverty alleviation of science and technology on the spot will, cultivate high-tech enterprises, Bashan scholar training and the introduction of scientific and technical personnel incentives, listing national agricultural science and Technology Park, science and technology incubator building. Just now, Huangli In recent years city science and technology to help the poor and science and technology project effectiveness, the main problems were analyzed, and in a period of time in the future, the city's precise technology to poverty alleviation and science and technology project work arrangements, I agree, I hope everyone to earnestly implement. Here, I stressed the three points. Learning "learning", to carry out the "learning and doing" education as 86 第三届营销策划大赛--------LOGO液体壁纸营销策划书 the city's innovation and development of an important driving force. The Party Central Committee decided to 2016 years in all Party members to carry out learning the party constitution, party rules, a series of speech, do a qualified party member education (referred to as "learning to do"). Some time ago, I called the "learning the party constitution, party rules, a series of speech, do a qualified party member education and mobilization, the province carried out within the" two a "learning education mobilization. Municipal Party committee will soon be held a mobilization will make arrangements for the deployment. To carry out the" two a "study and education, based on" learning ", key in" do ". As the science and Technology Department of cadres and workers, to (benchmark for two pilot demonstration study through studying the party constitution of party compasses, a series of speech, not only to do a qualified party members, to do a good job of science and technology innovation. Next week, I as the city's county-level leading cadres reading class open cooperation and innovation driven study group members went to Mianyang, Meishan national innovation driven development characteristics and the province's Innovation Driven Development Zone work experience, a great harvest, feeling very deep. Mianyang, Meishan city innovation driven strength is very great, especially is Mianyang has become civil military integration, a comprehensive reform and innovation, our benchmarking in Mianyang, the gap is very large. Mianyang Science and technology city construction 87 第三届营销策划大赛--------LOGO液体壁纸营销策划书 as the basis, built around the "Five" goal of building Hotbed of innovation of construction science and technology, military and civilian fusion demonstration, collecting and distributing center of scientific and technological achievements, innovative talents convergence and high technology industry concentration), vigorously promote to military and civilian fusion for the characteristics of comprehensive reform pilot innovation, and achieved remarkable results, is toward the national civil military integration innovation demonstration area, the national innovation driven development characteristics demonstration area and western economic development growth emerging great step forward. The expanding Park, stronger innovation platform; incubated enterprises, cultivate innovation; poly talent, to improve the ability of innovation; promoting fusion, highlighting the characteristics of the innovation; catch open, form innovation efforts of the experience is worth learning from. Benchmarking advanced, we have to struggling to The amount of weight is to grasp to catch the strategic innovation. To improve the target oriented system. The innovation actually placed in the core position, firmly establish the "grasping innovation development, seek innovation is to seek the future, innovation is not backward, slow innovation also will lag behind" concept, accelerate factor driven to innovation driven change. City Branch Bureau to actively seek the city management system emphasizing the innovation driven development, focus on strengthening the scientific 88 第三届营销策划大赛--------LOGO液体壁纸营销策划书 and technological enterprise incubator construction, scientific and technological innovation platform, technology oriented small and medium-sized enterprises to cultivate, high and new technology industry output value and product evaluation. Second, we must built innovation and Entrepreneurship platform. The city will be in Pakistan and the open area to build the whole To confidence, "double center", the new industrial park for a period, the city public entrepreneurship Park Phase II, Qin Ba electricity supplier industry park for three period, incubation area of more than 50 million square meters. The county (District) to take advantage of idle assets of construction science and technology enterprise incubator, a passenger space and other new public record space, the formation of a, a, a, to create vivid situation. Third, we must foster technological innovation subject. To vigorously implement the "high and new technology enterprise doubling plan" and "science and technology oriented small and medium-sized enterprises to cultivate plan", to honor the implementation of tax incentives, financial subsidies, such as a package of policies to support, so that high technology enterprise "indomitable spirit", let the small and medium-sized enterprise "overwhelming". To increase investment in science and technology innovation. To actively seek special funds for the development of Municipal Science and technology part for cashing innovation drive the development of financial subsidy policy, transfer a portion of funds for science and technology enterprises of loan 89 第三届营销策划大赛--------LOGO液体壁纸营销策划书 guarantees and interest subsidies. Encourage banking institutions set up science and technology branch of the franchise, push the patent pledge loan, for the small and medium sized enterprises of science and technology provide financing services tailored. Fifth, we must strengthen science and technology personnel. To attract more technology military personnel and high-end talent with technology, project, with funds to Bazhong Lingban or joint science and technology enterprises, encourage and support both inside and outside the citycomrades and the5 years of college graduates and college students to a new public space, science and technology business incubator innovation and entrepreneurship. Second, it is necessary to promote the precision technology poverty alleviation as the important content of the scientific and technological work. To build a well-off society in an all-round way by 2020 is the party's eighteen to the whole Party and the people throughout the country to make a solemn commitment. Lead the city people out of poverty to become rich go straight towards well-off, Party committees at all levels, political responsibility and mission of the times of the government's major political, technology sector is also the bounden responsibility. Municipal three tenth plenary session made < on the go all out win battle poverty alleviation and development to ensure synchronous completion of a comprehensive well-off society decided >, proposed to further promote the "five a group 90 第三届营销策划大赛--------LOGO液体壁纸营销策划书 of" precise action to help the poor, "six precision" and "1 + 6" poverty alleviation projects, clear the "add Great science and technology achievement transformation efforts, accelerate the construction science and technology poverty demonstration village and demonstration households, give full play to the role of modern information network, for the impoverished village poor households to provide production technology, market information, policy advice, encourage scientific and technical personnel to the poor village launched a to one helping and guiding the development of income industrial projects, strengthen technical training and propaganda of popular science, highlighting grasp large breeding, family farmers, agricultural co-operatives are the backbone of the training "technical poverty alleviation mission. The city's science and technology sector must be from the political height, the assault fortified positions that help deficient up as the most important task, the most urgent work. The most arduous mission, to science and technology for precise poverty alleviation promote to speed up a well-off society in an all-round way Decision to deploy, boost the process to precise technology to poverty alleviation and the effectiveness of a well off society in an all round way. One should obey the overall situation. The city's scientific and technological system of cadres and workers, especially leading cadres, should have the political consciousness, ideological conscious action conscious, in accordance with the central, provincial and municipal 91 第三届营销策划大赛--------LOGO液体壁纸营销策划书 deployment requirements, to strengthen the organization and leadership, reasonable arrangement of time, carefully study the deployment, to ensure poverty. There must be resolutely implement the political position and character, poverty alleviation and the attitude to be distinctive, poverty alleviation action should be strong, to politics, to understand the overall situation, re implementation, see results. To lock the target. In accordance with the provincial Party committee and the municipal Party committee, municipal government, lock 2 provincial-level General requirements for the completion of the goal of poverty alleviation poverty alleviation poverty alleviation poverty alleviation poverty alleviation poverty alleviation and Technology Demonstration County, four provincial science and technology demonstration towns, 10 provincial science and technology demonstration village and a municipal science and technology demonstration area, 2 Municipal Science and technology demonstration towns, five municipal science and technology demonstration village and the "five one" precise technology to poverty alleviation and special operations tasks, inverted duration, wall chart battle, set the time, tasks, measures, staff, given the responsibility to ensure high quality precision technology poverty alleviation task. To focus on the key. To focus on precise poverty and accurate out of poverty, detailed measures, clear job responsibilities, to develop targeted and operable precise technology to implement poverty alleviation program. Prominent precise poverty 92 第三届营销策划大赛--------LOGO液体壁纸营销策划书 technical training, poor village informatization construction, technology oriented poverty reduction model village and demonstration households construction precision technology poverty alleviation focus, in a precise sense, precise attitude, precise style, go all out to fight the precise technology of poverty alleviation and battle. Three, it is necessary to strengthen science and technology funds supervision as an important means to enhance the quality of the project. Science and technology project fund supervision is the key to the implementation of the project of science and technology. In recent years, especially during the "Twelfth Five Year Plan" period, the system of science and technology management in the city vigorously to declare the implementation of the country and province science and technology projects, science and technology demonstration lead brought obvious effect and improve the scientific and technological innovation capability of enterprises, boosting the characteristics and advantages of industrial development, science and technology support to the economic and social leading role improved significantly. In the project management of science and technology, in addition to seriously implement the state, provincial science and technology project management rules and regulations, and the actual Bazhong, established the access system of science and technology projects, the project of science and technology commissioner system, 93 第三届营销策划大赛--------LOGO液体壁纸营销策划书 science and technology Project credit system and scientific and technological projects honest commitment system, and the Municipal Finance Bureau jointly issued the > < Bazhong City Science and technology development funds management approach, formulated the "trilogy of seven" science and technology project implementation specification, these are worth fully affirmed. However, we should also see clearly, we in the science and technology project management still exist "account of the special accounts, earmarking system is no effective implementation and other issues. In particular, this year the Audit Commission Chengdu Tepai ban on Bazhong confidence found in the audit of science and technology business incubatorProblem has certain representativeness. The audit to us sounded the alarm, should cause everyone vigilance. Here, I will strengthen science and technology project budget supervision put forward four requirements: a strict project reporting, prevent fraud. Implementation of the project to declare the competition mechanism, the annual financial support to science and technology projects oriented society Bulletin, conditions open content, open competition to declare, open field investigation, public presentations, the public assessment of the decision, do full open and transparent, fair, accept social supervision. To those who resort to deceit or something real is not clear, suspected of defrauding, impersonator national subsidy funds, once found immediately cancel Declaration of qualification, recovery of funds 94 第三届营销策划大赛--------LOGO液体壁纸营销策划书 subsidy and discipline in accordance with the law strictly held responsible. Second, we must innovation funds supervision. In county finance to establish science and technology project "account", the project undertaking entity in accordance with the key nodes task completion by formal invoice to apply for funding and audited by the Department of science and technology, the Ministry of finance funds, and resolutely put an end to project funds are retained, misuse and misappropriation. Third, we need to strengthen scientific and technological project supervision. Department in charge of science and technology to strengthen project inspections to check or checks, of ineffective implementation to strengthen the supervision and the existence of violations of responsibility into the project undertaker rectification. To establish a scientific and technological project, "black list" system, the Project implementation quality particularly poor recorded in the "black list", stage or permanent abolition of the applicant country, province, city science and technology project qualification. Fourth, it is necessary to carry out training funds management. Science City Bureau to the initiative to meet with the finance department, organize project unit commitment held science and technology project funds management training, of country, provincial and municipal science and technology project funds management of the relevant policies, financial acceptance specification, mid supervision points, budget review points and key contents were training system, to ensure the use of project funds safe and 95 第三届营销策划大赛--------LOGO液体壁纸营销策划书 reasonable. Thank you all! To implement the central, provincial, city and county to make important decision about the grass-roots party construction work in the deployment, push forward the county public security organs in the work of Party building, further strengthen the party secretary of the governing party and party liability, according to < of the Organization Department of CPC Committee of Xuchang County on the issuance of the "counties as well as the authority of Party building debriefing appraisal implementation solutions" notice > requirements, according to the arrangement of the Bureau of the party work. Today, the organization held the county public security organs party secretary grasping grass-roots party construction work in the debriefing will. The implementation of this is a powerful measure to the Secretary of the party organization construction of the party,, and is learning to carry out the party's spirit of the Fifth Plenary Session of the eighth session of the, grasp the new situation of Party building work under the rules, pushing Public security party building services in the public security center of the inevitable requirement. Just now, the 3 Juzhu unit Party branch secretary of debriefing, below I 96 第三届营销策划大赛--------LOGO液体壁纸营销策划书 on the 3 party organization work one by one review. Party branch of the Political Department Good: first, strengthen ideological and political work, pay close attention to the work of the implementation. The Political Department of the Party branch strictly in accordance with the requirements of bureau Party committee, to "strict three real special education as the main line, take effective measures, pay close attention to the ideological and political work of the implementation, strengthen the education of Party members and the police thought, improve the Police Ideological and political consciousness, make a solid foundation for public security work smooth development of health. Second, strict management team, boost the morale of the team. Strict implementation of Police Ideological Trend of periodic analysis, timely grasp the ideological situation of the personnel; strictly implement the system of check on work attendance, strengthen the daily management; cash rewards and punishments, continue to boost the morale of the team. The third is The intensification of police training, improve the police actual combat skill. Seriously and actively carry out a series of training activities and < Henan public security network, > learning activities, the majority of police in the political quality, physical quality, professional quality, policing skills improved. The fourth is to adhere to the 97 第三届营销策划大赛--------LOGO液体壁纸营销策划书 preferential treatment from the police, the warm pool police. According to thRequirements, and actively do a good job of personnel management work, to run within the scope of the policy, help the police solve the practical difficulties, the police systemic heart into work. The fifth is strengthening propaganda, promote righteousness. Around the center of the public security work, actively do a good job in the publicity, fully display the spirit of good public security team. Six is to fulfill the responsibility of Party building, do a good job of education and management of Party member team. Sound and perfect "three class", Party of democratic appraisal, commendation and reward system, effectively enhance the branch of the creativity, cohesion and fighting capacity. Shortcomings: is ideological and political work still can not adapt to the new situation, new task, in the form of a single, innovation is not enough, lack of learning education of the appeal and study the effect of education needs to be improved, the political department to strengthen the guidance to the grass-roots units. The second is the branch of organizational life will implement the is not good enough to play an exemplary role. Traffic Police Brigade Party branch 98 第三届营销策划大赛--------LOGO液体壁纸营销策划书 System of good practice: one is grasping the implementation of the work of Party building system, enhanced branch team cohesion, combat force. The brigade Party branch always pay close attention to the work of Party building and would not let go, conscientiously perform their duties, strict implementation of democratic life etc., to develop the branch of learning plan, all equipped with learning record the experience and experience the and organize regular inspection learning, ensures that the learning plan, implement, effect. Second is to carry out the "strict three real special education. The development of special education learning scheme, held a party branch focus on learning and the level of consultation forum, deputy director in charge of, brigade leader for the party members and the police on the lectures, deployed to carry out Ban Zicheng throughout the Yan Zhenchang Yang Shuicai to relive the oath to join the party, visit the memorial hall, learning advanced characters, micro lectures attention and learning characteristics of the activities, and to develop measures for rectification. Three is to pay attention to the party building work into the public security work. The brigade Party branch and always will be the work of Party building in 9.3 security, national civilized city re examination, the SCO security meeting, the focus of illegal investigation, "sword", "anti terrorist violence, to ensure safety", "five wave", "camp turn non bus", "detoxification", the focus of the work, in a timely manner to carry out the pre war mobilization, wartime dynamically judged, the 99 第三届营销策划大赛--------LOGO液体壁纸营销策划书 post-war award in recognition of a series of measures Members always fighting in the first line of traffic management, all traffic police has always maintained a high state of mind, a strong impetus to the work carried out. Shortcomings: first, there is a "hand hard and soft" phenomenon. Of work of Party building under the new situation is not enough emphasis, focus on light business building, re form light effects. The second is measures are not enough effective. In particular, catch a party to build working innovation consciousness is not strong, measures and methods used in the experience of the old, old practices and effectiveness needs to be further strengthened. The third is three lesson "not very good insist, life of the party organization to carry out less often. Zhao police station Party branch Good practice: one is to strengthen the study and education. To "strict three real special education as an opportunity to take leadership lectures, seminars, individual learning, exchange of experience in various forms, the police organization learning leaders at all levels of the spirit of the important speech, < > in the constitution as well as the side of corruption cases and asked party members and the police carefully recorded study notes, writing experiences, join and pay attention to the micro lectures, 100 第三届营销策划大赛--------LOGO液体壁纸营销策划书 according to the control requirements of inspection, enhance their own, to ensure that the learning effect. The second is to strengthen the leadership responsibility. Party branch secretary as the first responsibility of honest government, earnestly implement the" four person ", and insisted on the" important work personally Department Department, major issues personally intervene, personally key aspects of coordination, supervision of important cases personally ", Party branch members always strict demands on themselves, play an exemplary role model. Third, strengthen the service for the people. Every act of the masses for the warm reception, carefully recorded masses anti reflect each a problem, and make the resistancee bureau Party committeeHeart to answer, and constantly improve the quality of service. Combined with the "one village, one police work, police organization carefully touch row all may affect the stability of the unstable factors, resolve conflicts and disputes, and arrange for the police with daily visits, issued security leaflets, collecting sites, personnel information, promote the harmony police. Existing problems: a party branch team party affairs knowledge is not rich enough, on some of the procedural provisions are not familiar with, in a certain extent restricted the work carried out. The second is regular ideological education is not deep enough, the ideological trends of the police command is not timely and accurate. Third, there is a need to 101 第三届营销策划大赛--------LOGO液体壁纸营销策划书 improve the management level of refinement, police standardization awareness is not strong enough, daily habit is not quite self-conscious. Since this year, bureau unit Party branch to "strict three real special education as the main line, to the service center, troop construction as the focus, adhere to the combination of ideological building of the party and the system of the party, solid to carry out the comprehensive strictly required, to further standardize the construction of the party organization, continuously improving the quality of Party members and police, continue to strengthen the party building innovation, service building execution significantly improved, has made remarkable achievements. Meeting debriefing of 3 units in the work of Party building problems in other units are also different degrees of existence to other units by the party building debriefing, draw on the experience of face the problem, replicability, careful analysis of rectification, promote the sustained and healthy development of the work of Party building units. Below, to further strengthen the county public security organs party building work stressed the views of five points. One, improve the ideological understanding, enhance the sense of 102 第三届营销策划大赛--------LOGO液体壁纸营销策划书 political responsibility and historical mission Follow the basic construction of the party's eighteen years, Xi Jinping, general secretary: the series of important speech to the party put forward many new ideas, new judgment, the new requirements is to promote grass-roots party building work. We should thoroughly study and understand, and consciously assume responsibility. One is to grasp the party building "three questions" of the new requirements. Xi, general secretary of the party's mass line education practice summary of the General Assembly on the proposed the construction of "three questions, namely:" is not the party committees at all levels and the departments of Party committees (party) to achieve the sedulous catch a party to build is not at all levels of Party committee secretary, the Department of the party committees (party) secretary become strictly administering the party secretary? Is not at all levels and all departments of the party Forced the construction of Party committees (party) members to fulfill the responsibilities strictly responsibility? "General Secretary of the party building" three questions ", directed at the crucial point, enlightening, three mirror placed in front of everyone, let you according to a photo, see a look, want to think about the conscious of it, is the three pieces of papers placed in front of us, it is clear to judge ourselves whether in to do their duty. Building" three questions ", urge people to watch, thought-provoking, and 103 第三届营销策划大赛--------LOGO液体壁纸营销策划书 convey a strong responsibility to ask signal. The second is to understand the building" three no "new judgment. Xi, general secretary of the party's mass line education practice summary congress pointed out that" history and reality Are accounted for in the police forces of discipline, do not do, is to stop the event tells us, not a clear responsibility to implement the responsibility, accountability, and strictly administering the party is not to ". General Secretary of the" three no ", a clear responsibility to implement the responsibility, accountability, and point out the key. The county public security organs is a team of the Communist Party as the main body, Party members and the vast majority of bureau of belonging to different units of the leadership cadres and backbone of the party members, the power and responsibility are relatively concentrated in the party's construction, must be clear responsibilities, the implementation of responsibility, accountability, or catch a party to build is an empty word. Three is to clear the" three grasping "new initiatives. The total learning book Remember that catch a party to build must grasp the responsibility system, grasping accountability must grab the responsibility person, grasping the responsibility must catch the first responsible person. Why should we let the Bureau unit Party branch secretary of the debriefing is to implement general secretary put forward "3 catch". To seize the party organization's primary responsibility, seize the key issue. 104 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Two, the full implementation of the task of ideological construction, the theory of armed tasks implementedGeneral Secretary Xi Jinping in the mass line of educational practice summary congress put forward in the new period party building thought of tasks and requirements, to strengthen the construction of the Party pointed out the direction and path. One is to strengthen theoretical study. The urgent task is to fully understand the study and implement the spirit of the fifth plenary session of the eighth session of the significance of, the organization of Party members and the police through the focus on learning, self-study and special counseling and other forms of serious in-depth learning, adhere to the first step in learning, deep layer, accurately grasp the spirit of the Third Plenary Session of the Eleventh Central Committee, and do the thinking and learning gains, use it. The second is to strengthen the party spirit temperance. Adhere to the school party constitution. Through the center of the group learning. Secretary of the party organization about lectures and other forms of learning the party constitution, enlightenment spirit, guide Bureau unit Party branch and all members of the police to firmly establish the consciousness of the party. Persist in learning advanced. Vigorously carry forward the spirit of Jiao Yulu, Yang Shuicai spirit, seriously study the advanced deeds of Comrade Yan Zhenchang, deep fine shine Dusing the police party guided, to strengthen public opinion and public servant consciousness, consciously practice the "strict three real. The third is to 105 第三届营销策划大赛--------LOGO液体壁纸营销策划书 strengthen the party and Party discipline education. For the ideological construction of the party faces new tasks, new requirements, the emergence of many new problems, new situations, and actively take the initiative to adapt to the constantly emancipate the mind, innovative ways, making use of the Internet, micro channel, micro Bo new platform for new, enrich the content of education, improve education forms, the constant reminder education, enhance the police Party discipline in awe, guide Party members and the police do political understanding discipline about the rules of the leaders. The fourth is to strengthen the ideological and moral education. Guide the party police exemplary practice the socialist core values, cultivate good political and moral character, professional ethics, family virtue and morality, forming a strong atmosphere of moral construction. Pay attention to strengthen the positive guidance to the police party ideology, adhere to the diversification of the social ideology guided by the system of theories of socialism with Chinese characteristics, improving and perfecting the Party members and the police thought The dynamic analysis of mechanism, providing an ideological guarantee for the purity and firmness of team members. Three, fully implement the strict requirements, the management and administration of the party's responsibility to implement 106 第三届营销策划大赛--------LOGO液体壁纸营销策划书 General Secretary Xi Jinping stressed that to implement strictly the responsibility, do a good job of Party building as the biggest achievement. Therefore, in my bureau implement comprehensive strictly required must be the party tube responsible party implemented. First, to further implement the responsibility system in Party building. To establish and improve the party building responsibility assessment mechanism, at the beginning of the year to progressively signing party builds working target responsibility book. Party organizations at all levels is mainly responsible for comrades to do a good job of Party building as the greatest achievements, adhere to the development wholeheartedly for, to concentrate its attention on the construction of the party, the party building work is included in the agenda, and business to work with the deployment, with checks, with the implementation of, true to form Party grasping, Secretary to take the lead in efforts, in charge of the leadership Specific catch, catch a, layers of implementation pattern of Party building work. Is to improve the reporting and appraising system. In accordance with the "debriefing the party building, the appraisal rating of Party building, Party building assessment test, use of cadres at request of the party", CF county Party debriefing practice, and constantly improve the annual party built debriefing appraisal system, in particular, to the year debriefing appraisal evaluation and annual comprehensive examination closely together, the party builds the job evaluation results into the leading bodies and leading 107 第三届营销策划大赛--------LOGO液体壁纸营销策划书 cadres of the annual comprehensive assessment system, strengthen the use of dynamic management and results of debriefing appraisal work, further enhance the debriefing appraisal of scientific, effective and directive The new integration business. Three is to improve the "three class" system. "Three class" system is to improve the party's organizational life, strict party member education management system, we must do a good job in the implementation and long-term persistence. According to "the party secretary of the organization lectures", "party members and cadres micro lectures and Thematic Party Day activities, innovation" three class "form, rich" three class "content, pay attention to the work of Party building with the public security work, the formation of" the same resonance frequency, the linkage of communion "party organization life situation. At the same time, the" three class "system implementation of join or be admitted to the party organization committee debriefing appraisal of important content, strict grasp the" three class "system Real. Four, strict political discipline and political rules. Guide all Party members and the police in ideological political action always as the general secretary of the CPC Central Committee with Comrade Xi Jinping highly consistent, involved in major political principle, political stand, political views and other issues, we must be sober, stand firm. Guide the members of the civilian police to strengthen the sense of 108 第三届营销策划大赛--------LOGO液体壁纸营销策划书 organization, determined to do the individual is subordinate to the organization, the minority is subordinate to the majority, the lower level to the higher level, and the whole party to the Central Committee. Some time ago, I held a party enlarged meeting, focus on adherence to the party's political discipline and political rules of thematic theory study, I at the meeting for the feelings to speak. I understand, party a concept of organization, can not see Party, touch not. According to the materialistic point of view, the material determines consciousness, existence determines consciousness, consciousness is the objective things in the brain to reflect, then, how to prove that the party's existence? Like the current, can not, can not be touched, but through the wire carrier, connect power supply, the electric light, the motor is running, it is proved that the current existence. Similarly, the party is by living every Party member, every Party member, speech and action of the carrier, reflecting party. Party is a whole, in order to normal operation, each party members according to their personality characteristics. Academic knowledge, professional knowledge, hobbies, physical condition, age, work experience, work experience and other comprehensive evaluation, main task of the division of labor and in jointly do a good job in party work, is mainly responsible for the Division I business, then in my division of work, in the Party committee collective discussion by, decision, foreign, on every level of members can to bureau of the party in the name and identity delivered a speech, the organization of 109 第三届营销策划大赛--------LOGO液体壁纸营销策划书 work. In specific work, in the higher Party committees have clear provisions of the spirit, in accordance with the spirit of the documents of ranking Party committee, combined with my work of the division of labor, on behalf of the bureau Party committee put forward their views and suggestions. Since Party members according to the higher Party committees to the spirit of the document can be Bureau on behalf of the party organization of work, then the behavior has party authority and seriousness, we should respect them and be with, give support, cannot according to personal preferences, personal understanding and awareness, regardless of the occasion, in broad daylight, in meetings, especially in the lower front of, guilty of liberalism, published the higher Party committees have been expressly prohibited speech, also cannot euphemistically called the personal point of view; regardless of party image and personal image, irresponsible, gossip, just open the river, grumble, grumble about; even, sarcastic ridicule, sarcasm, oblique accusations, make people Hold the most stringent start speech, personal attacks, vent personal grudge; more even, with ulterior motives, ulterior motives; fan Yin breeze, will-o '- the wisp, deliberately and party dissension and discord, rumors spread, the spread of division, and the party and the people, the hearts of the people, the decline of morale. This kind of behavior is the party's discipline are not allowed, from my start, from the members of the Party committee member, once, who despite the party discipline, drunk, behind, the key moment, in 110 第三届营销策划大赛--------LOGO液体壁纸营销策划书 violation of the party's political discipline, political rules and wait for the party discipline. We must strictly comply with the implementation of the central and superior party committee has clearly defined, does not allow bargaining, unconditional obedience, unconditional , does not allow a discount, or disguised discount. In addition. We want to strictly enforce the system of democratic life of the party, Party of democratic life, it is necessary to carry out criticism and self-criticism, is between the members of the Party committee of the mutual criticism, remind each other, will not do not speak, gossiping afterwards. Guide Party members and the police strictly request reporting system, regularly party members to execute the political discipline of political rules situation analysis judged and thematic summary, constantly enhance political of the political life of the party, the principle and militancy. Five, comprehensively improve the scientific level of Party building, the task of the party building To enhance the scientific level of the construction of the party is our party according to the worldly affairs, national and the new changes and new challenges of the party put forward the major issue is effective to deal with the four test ", resolve the pressing requirement of" four big risk "is the only way to maintain and develop the party's advanced natuStep is to 111 第三届营销策划大赛--------LOGO液体壁纸营销策划书 strengthen the party's cohesion, attraction and the fighting power of the inevitable choice. Under the new situation, it is necessary to apply the law of the ruling party construction of Marxism, according to the basic requirements of maintaining the party's advanced nature, continue to study new situations, solve new problems, sum up new experience, make the party building in scientific orbit continues to advance. One to focus, efforts to lay a solid foundation. Continue to carry out the "two hit" activities, accurately grasp strictly required new rules and characteristics of the work of Party building under, deepening grass-roots increase of basic party organization and Party member quality upgrade plan. Continue to carry out the window units vanguard party post, window model building activities, and continuously Enhance the party members and the police involved in activities to create enthusiasm. Increase of Party organizations and Party members advanced typical advocacy training efforts to become a "sign", "evergreen tree". To broaden the party serving the masses channels, construction of Party members contacting and serving the masses work system, make the Party member to become truly keep in mind the purpose, advanced elements of the heart of the masses. Establish and improve incentives within the party, care, helping mechanism, we do care and love grassroots cadres, old party members, difficult life member. In order to promote the party construction services, continue to carry out "party members and counterpart assistance" live and on-the-job Party member 112 第三届营销策划大赛--------LOGO液体壁纸营销策划书 volunteer service activities. Second, we must strengthen management, efforts to enhance the party members Quality, and conscientiously implement < the Communist Party of China the development of Party Work Rules >, adhere to strict standards, rigorous training, strict procedures, strict regulation and control, and continuously improve the quality of Party members, optimize the structure of Party member team. Strengthening of different kinds of police, the classified management of Party members in different positions, through the implementation of target management of Party members, record management, star rating etc. ways to strengthen the education of Party members, management and service work. Adhere to the mass appraisal, solid and effective to carry out members of the public commitment, no post party post duty activities, give full play to the role of Party members. Actively introduce the Internet +, by means of information to strengthen the education and management of the party members and make full use of "Xuchang male Ann party building network "," peace of Xuchang, Communist Party members, Liancheng micro lectures and other network platform to strengthen the education and training of Party members. Three to strict requirements, efforts to improve the party's style of work. To build a first-class units, to create a first-class team, cultivate first-class style, create first-class performance as the goal, combined with learning from the advanced models, and effectively solve the police party in the party spirit, moral character, style and ability 113 第三届营销策划大赛--------LOGO液体壁纸营销策划书 existing prominent problems; adhere to the lead austerity, oppose extravagance and waste, and oppose formalism, bureaucratism and seriously practice the "strict three real, establish a good style of work; earnestly implement the" eight insist, eight against ", advocate diligence Excited to learn and apply what they have learned, the heart of the masses, serve the people, grab get right on the job really, and to ensure the effectiveness of, hard work, thrift, the overall situation, curried, develop democracy, solidarity work, impartially and with the right of honesty in politics, life is decent, healthy interest in eight aspects of good atmosphere, promote the county public security organs party political construction has made new achievements. Fourth, it is necessary to produce battle fort effect. Party organizations at all levels to grasp the practical to the center of the public security work service key links, adhere to the completion of difficult and perilous task as the main battlefield of the work of Party building, the more encountered serious incidents, major rescue mission, a major security tasks, the more you want to play the party organization The role of core, and earnestly do a good job before the war mobilization, wartime motivation, war veteran and so, truly party members and cadres to fight to where, the life of the party organization will extend to where, the role of fighting bastion of the party organizations play where, reflecting the party building work to promote and protect the power. 114 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Comrades, in the circumstances to promote comprehensive strictly new situation, the Party Central Committee and the Party committee of a higher level of the construction of the party proposed the new, higher requirements, the work of Party building task is arduous, the glorious mission, rare opportunity. Let us to the debriefing meeting as a starting point, in the Bureau of the party's correct leadership, conscientiously study and implement the series of important speech of General Secretary Xi Jinping, spirit and the party's spirit of the Fifth Plenary Session of the eighth, thoroughly implement the comprehensive strictly required, continue to carry forward the party's fine tradition, hearten spirit, do solid work, the enterprising spirit, selfless dedication, to continue to create the county public security organs of Party building work in the new situation, to maintain social stability to ensure Successful completion of the task,re, also is aPromote public security undertakings flourish, for the construction of a beautiful and happy Xuchang county to make new and greater contributions! Carry out the party building debriefing appraisal work, implement the central and provincial Party committee, the municipal Party committee and comprehensively promote the strictly deployment requirements, implement strictly the responsibility, tamp the foundation of Party Construction of major initiatives. Public security organs as the party's 115 第三届营销策划大赛--------LOGO液体壁纸营销策划书 absolute under the leadership of the democratic dictatorship force, as the party and the people in the hands of the "hilt" must to strengthen the work of Party building and walk in the forefront, and make an example. From just four of the Secretary of the party organization debriefing situation, the party organization of debriefing of Party building and ideological work attaches great importance to prepare more fully, in the debriefing process, say achievements do not exaggerate, speak the problem does not cover, emphasize not vanity about rectification, truly realistic. Offer as Political Bureau Director comments, targeted strong, closely with the practical assessment highlights outstanding characteristics, ask clear, point out of the results, points out the problems and points out the pressure. This is not only a debriefing meeting and Party building the responsibility to implement, today the debriefing, to do a good job of new period party building work will play a very good role in promoting. Next, according to the city bureau Party Committee on Party building work on the arrangements, Bai chief commissioned by combining city Bureau of Party building work of new requirements, borrow this opportunity to revisit four points. To improve the ideological understanding, enhance the sense of responsibility and historic mission, the party's eighteen years, Xi Jinping, general secretary Follow the construction of a series of important speech to the party put forward many new ideas, new conclusions and new requirements, the grass-roots party building work. We should thoroughly 116 第三届营销策划大赛--------LOGO液体壁纸营销策划书 study and understand, and consciously assume responsibility. One is to grasp the party building "three questions" of the new requirements. Xi, general secretary of the last 10 August, the party's mass line education practice summary of the General Assembly on the proposed the construction of "three questions". That is: "is not the party committees at all levels and the departments of Party committees (party) to achieve the sedulous catch a party to build is not at all levels of Party committee secretary, the departments of Party committees (party) secretary become strictly administering the party secretary? Is not at all levels and all departments of Party committees (party) Forced members to fulfill the responsibilities strictly responsibility? "General Secretary of the party building" three questions ", directed at the crucial point, enlightening, three mirror placed in front of everyone, let you according to a photo, see a look, want to think the self-knowledge; is the three pieces of papers placed in front of us, it is clear to judge ourselves whether the party's construction to do their duty. Building" three questions ", urge people to watch, thought-provoking, and convey a strong responsibility to ask signal. The second is to understand the building" three no "new judgment. Xi, general secretary of the party's mass line education practice summary congress pointed out that" history and reality, especially the Are substantially more than 80% of the discipline to move tells us, clear responsibility, fulfil responsibility, accountability, and strictly administering the party is not to ". 117 第三届营销策划大赛--------LOGO液体壁纸营销策划书 General Secretary of the" three no ", clear responsibility, fulfil responsibility, accountability, and point out the key. The city public security organs is a member of Communist Party as the main body of troops and members accounted for total number of civilian police, the Bureau of belonging to various departments of leading cadres and backbone of the party members, the power and responsibility are relatively concentrated in the party's construction, must be clear responsibilities, the implementation of responsibility, accountability, or catch of Party construction is empty. Three is to clear the" three grasping "new initiatives. Xi, general secretary of the strong , catch a party to build must grasp the responsibility system, grasping accountability must catch responsibility, grasping the responsibility must catch the first responsible person. Why should we let Jushu unit party secretary to the party organization at the next higher level debriefing is to implement general secretary put forward "3 catch". To seize the party organization is mainly responsible person, seize the key problem. Second, it is necessary to improve the work of Party building system, the system construction is to strengthen the party building work of public security is an important guarantee. To through the scientific development of the system, improve the system, execution system and make the system become a hard bound, continue to promote the public security work of Party building standardization. One is to further implement the responsibility of Party BuilSystem. It is necessary to 118 第三届营销策划大赛--------LOGO液体壁纸营销策划书 establish and improve Party building responsibility assessment mechanism, at the beginning of the year to progressively signing party builds working target responsibility book. Party organizations at all levels is mainly responsible for comrades to do a good job of Party building as the greatest achievements, adhere to the development wholeheartedly for, to concentrate its attention on the construction of the party, the party building work is included in the important process, and business to work with the deployment, with checks, with the implementation of, true to form Party grasping, Secretary to take the lead in efforts, leaders in charge of specific grab, grab a level, layers of implementation pattern of Party building work. The second is improve the debriefing appraisal system. In accordance with the "debriefing the party building, the appraisal rating of Party building, Party building assessment test, the use of cadres at request of the party", the Secretary of the party debriefing contrast do Law, and constantly improve the annual party debriefing appraisal system, especially to the annual debriefing appraisal evaluation and annual comprehensive examination closely together, the party builds the job evaluation results into the leading bodies and leading cadres of the annual comprehensive assessment system, strengthen the use of dynamic management and results of debriefing appraisal work, further enhance the debriefing appraisal of scientific, effective and oriented. Third, improve the "three will be a lesson system." three class system is to improve the life of the party organization, 119 第三届营销策划大赛--------LOGO液体壁纸营销策划书 strict management of Party member education system must do a good job in the implementation, insist for a long time. According to the "Secretary of the party organization lectures", "Party cadres Implementation of integrating micro lectures and theme day activities, innovation "three class" form, rich "three class" content, pay attention to the work of Party building with the public security work, the formation of "the same resonance frequency, the linkage of communion" party organization life new situation. At the same time, the "three class" of the implementation of join or be admitted to the party secretary of the organization debriefing appraisal of the important content, strict grasp the "three class" system. To strengthen the education of Party members, improve Party member of party spirit idea and political consciousness. Xi General Secretary profoundly pointed out: "firm ideal and faith are the legal team of political soul must be the ideal and belief education in political and legal team construction of the first , constantly playing firmly hold high the banner, command of the party, loyalty to the mission of the ideological foundation. "The city's public security organs is a with Communist Party members for the disciplined subject, Party members accounted for more than 80% of the total number of civilian police, bureau of belonging to different departments of leading cadres and backbone basically is a party member, do a good job in the construction of Party member team, will seize the fundamental construction of public security team. We must seize the 120 第三届营销策划大赛--------LOGO液体壁纸营销策划书 political construction of the police as the core, adhere to the party for public security work absolute leadership this fundamental principle, put the ideal and belief of party spirit education in a more prominent position, to ensure that the Party member troop absolute loyalty, absolutely pure, absolutely reliable. To adhere to the theory of armed, serious organization And adherence to the in-depth study of the majority of Party members and the party's basic theory, especially Xi Jinping, general secretary of the series of important speech spirit, education of Party members and the party's political discipline and political rules, and consciously in accordance with the party constitution and party political life standards to regulate their own words and deeds, so that discipline, rules, listen to say hello, do in the party party, the party worry about the party, the party for the party, the party retaining the party, and always in the ideological and political action and to Xi Jinping as general secretary of the Central Committee of the party remain highly consistent, consciously do the party's loyal guards of the masses of the people caring people. To build a strong base layer organization, strengthen grass-roots party organization's cohesive force and fighting force. To strengthen the basic level party organization construction Is the key to the target is doing a good job of Party building work of the important basis and guarantee. To optimize the organizational settings. In accordance with the ease of Party members to participate in activities for Party organizations play a role in principle, 121 第三届营销策划大赛--------LOGO液体壁纸营销策划书 reasonable norms of the party organization, Party organizations at the grassroots level full coverage, to ensure that each party members into the party organization in Party activities, organization and management, the organization of care, to accept the supervision of the organization, and actively play a role. Second, we must pay close attention to the team construction. Catch team, with the team party building is an important content and basic level party organization team with members shall complete, clear division of labor, responsibility implementation, implementation of post management. With a good team with a strong Party Secretary , to effectively strengthen the Secretary of the party organization is the Party of person of the first responsibility, sense of responsibility, the responsibility system to prevent "party construction task of Party building, Party building work and business two skins" phenomenon. Third, we need to play good battle fort action. Party organizations at all levels to effectively seize as a key link in the center of the public security work service, adhere to thedingTo the completion of difficult and perilous task as the main battlefield of the work of Party building and the encounter major emergencies and major rescue mission, a major security tasks, the more you want to play the core role of Party organizations, and earnestly do a good job in the pre war mobilization, wartime motivation, postwar entitled work truly where the battle of Party members and cadres, the party's organizational life extended to where, the role of fighting bastion of the 122 第三届营销策划大赛--------LOGO液体壁纸营销策划书 party organizations play where, reflecting the party building work to promote and protect the power. Comrades, in the circumstances to promote comprehensive strictly new situation, do a good job of public security Party Building work as the task is arduous and glorious mission, hope everyone to firmly establish "a game of chess," thought, put down Real strictly required as the new normal organ of the party's construction, further emancipate the mind, ningxinjuli, do solid work, to maintain social stability, promote social fairness and justice, protect the people live and work, to make new and greater contributions. The accident scene of the accident treatment of XX XX, April 7 to April 11, according to traffic police detachment and the traffic police brigade of the arrangement, I had the honor to participate in the Ministry of Public Security Research Institute held high-end training class, by 5 days of training and learning, I have a deep feeling, learning a lot of new knowledge and to deal with the accident of skills, to learn and work are of great help, we will experience is summed up as follows: first, study the new knowledge, to expand the field of vision. In the research the teacher to explain, we review the < road traffic accident scene drawing >, and emphatically studied at the scene of the real record drawing standards, the graph can reflect the state and each element Full coverage regardless of size, position, give a person to live a more intuitive understanding of the 123 第三届营销策划大赛--------LOGO液体壁纸营销策划书 next step accident treatment has a great help. At the same time, I have seen some new accident investigation equipment, such as a new generation of traffic accident scene drawing system, through training, the police can very fast rendering standard site map, data measurement, and in accordance with the Ministry of public security of the standard, and the UAV, the application of UAV camera or camera, from the fundamental solution overview accident photos. Second, on the scene photography basic requirements and accident photographic difference. The scene photography scene is the most objective real reaction. But photographs of the scene taken to ensure objective, comprehensive, timely and clear requirements, this scene photos to assurance its legal effect; the scene photography has also undergone a change by the original photography of orientation and overview of photography, Photo Center, breakdown of the photo, change for range photography, photographic overview, local camera, film element, photography of minutia, than photography, so to photographic content more refined, more specific, the as evidence of a more targeted, more accurate., on site survey extracted traces and field exploration process traces are extracted by the problems and errors. Trace on the scene of the discovery and extraction as a matter of So the scene investigation is an important part of the process, on the analysis of the cause of the accident and the accident are very important role, through the teacher's explanation and analysis them as an expert, from the perspective 124 第三届营销策划大赛--------LOGO液体壁纸营销策划书 of identification of traces of the scene points extraction and pointed out the direction for under our own exploration site to extract traces, at the same time, through the teacher's explanation, accidents will produce certain traces, which requires us in the scene of the accident investigation of careful, and not missing any useful to our trace on the scene. On advanced equipment of traffic accident identification, genetic analysis of the role of. I feel the deepest is now home Car safety air bag with something called the airbag module. This is known as "black box" car equipment, has a record of when the speed, whether to take braking, take a few braking and other data, recording, has a very large role for analyzing the cause of the incident, next serious accidents must pay attention to extract such equipment; and escape accidents are common in the general video surveillance on the blurred image, wLicense plate number; shellac, fiber identification, etc. with advanced equipment can make the identification, with the advanced equipment, technical backing, feeling the impartial handling of the each accident and escape detection accident confidence. On the scene of the accident protection. The teacher from three aspects to explain the road traffic accident and law enforcement duty site safety protection: 1, from the level of laws and regulations, Ministry of public security, proceeding from the actual conditions promulgated on the rules and regulations to strictly enforced, which requires each of us a police starting from their own point of view, for their own safety, must not omit any link, don't be afraid of 125 第三届营销策划大赛--------LOGO液体壁纸营销策划书 trouble, this is Lists are not qualified for you alone are responsible for the unit is responsible for the family is responsible for; 2. Strengthen on-site protection facilities of the configuration and use, the first to buy and configuration of safety protection equipment, if equipment, but also about what door? Then is another question, equipment, how to use, the teacher of Tianjin accident lesson, because a lot of equipment, is not put into use, resulting in our police due to the lack of timely reminder of the accident, causing us to a number of police casualties; 3, the device is put into use, but also strengthen individual protection skills and teamwork training. In a word, We want to use qualified equipment and abide by laws and regulations, strengthen training of personal skills and teamwork and ensure its own security in the field staff. Through the study of five days of training, an increase of knowledge, learning the something new, strengthen the unit and brother of business flow, also found their own shortcomings, the next step I want to share of Wuxi advanced concepts and colleagues, common learning and common progress, makes the traffic police brigade accident treatment work more on the floor! In recent years, XX city always adhere to a hand grasping the building, a hand grasp the management, and actively explore new mode of Biogas Service, strive to innovate new mechanism for ecological compensation, pay attention to enhance the image of the new energy team, cohesion to 126 第三届营销策划大赛--------LOGO液体壁纸营销策划书 create a new bright spot of circular agriculture, biogas in scientific management, comprehensive utilization and achieved certain results. First, the cultivation of new business entities, to explore new mode of follow-up services XX city has been built biogas 11 million households, biogas digesters is "treasure pool, biogas replaced the coal and firewood, become a clean, economic life energy, biogas pool instead of the old cesspool, become to improve the sanitary conditions of important possessions. With the maintenance quantity is increasing year by year, firedamp follow-up service into the long-standing problem. To do a good job of Biogas Service, polish up the brand of "XX model and we guide biogas mechanic established biogas cooperation, energy service companies, such as the model of market main body. Through market service, breakthrough in the past by the government construction, maintenance, a pack in the end of the narrow concept, establish the" who benefits, who management "the correct concept. The main body of the new take innovative service mode, expand service content and other measures, developing biogas service, centralized gas supply pipeline construction and gas charging operation and other aspects of comprehensive 127 第三届营销策划大赛--------LOGO液体壁纸营销策划书 management. It not only solves the problem of farm household biogas, and change the follow-up services, but also increases the income of service team. The cultivation of new subjects, to consolidate and improve the service system, the effective establishment of a long-term mechanism of biogas services, to achieve the standardization of the follow-up services, intensive and professional. Two, the introduction of international carbon trading, innovative new mechanism for ecological compensation XX City Xiang Bai Guo centripetal rich is an ordinary farmers biogas, biogas his home with very good results, he is carbon fund project of farmers, this year, the winner of the Netherlands government to pay him thehich can identifyInspired by the introduction of $23, he used this carbon trading income to buy a new gas stove. This is XX household biogas clean development mechanism project is the United Nations first successfully registered household biogas carbon fund project. The project of 4330 household biogas pool, each year to reduce carbon emissions in 7298 tons, carbon emissions trading income of 10 million US dollars, equivalent to RMB 65 million yuan, carbon trading income subsidies to build pool farmer for biogas digesters follow-up maintenance provides ongoing capital investment in carbon fund project, XX City, the implementation of 128 第三届营销策划大赛--------LOGO液体壁纸营销策划书 the "gas rewards" project, "whether the normal ignition, gas pressure size, pig herds head number Indicators will biogas digester using effect is good, medium and poor to refine the management and posting the use of farm household biogas, biogas use good farmers reward. Ecological compensation project implementation, increase the income of farmers, mobilize the enthusiasm of farmers, increase rate of the use of biogas, at this stage for the implementation of the voluntary emission reduction projects to provide a reference. Three, establish an advanced service model, highlighting the new image of the energy team Repeatedly since the technology of biogas digesters "third built seven in charge, not good will be" a year, two years, three years four years keep frogs. To catch the follow-up service, to catch the team XX City in strengthening the team building process, the emergence of a number of service models and technical experts. Dragon and Phoenix Town Agricultural Service Center of Yuan Liang, is a typical representative. He from 2005 years engaged in gas, ten years as one day, always keep the people of noble sentiment, conscientiously perform their duties conscientiously serve the masses. His advanced deeds of people's daily, the farmer daily, Hubei Daily and other media reported that 2015 was named 129 第三届营销策划大赛--------LOGO液体壁纸营销策划书 the provincial labor Model, by the Deputy Secretary of the provincial Party committee Zhang Changer as the new era of Shi Chuanxiang, Yuan Liang with his dedication to the cause of the gas, won the majority of people good reputation. Vigorously promote the typical deeds, strengthen the play. Incentive motivation, the city "for everyone to learn advanced, all vying for the advanced, everyone catch up with and surpass the advanced" has become so rampant, the team has the typical, post a pacesetter, set up the city's rural energy team for the good image of the civil service. Four, to promote the development of circular agriculture, build a comprehensive utilization of a new bright spot Table, an important role in the profound understanding of the ecological "XX" from the ecological agriculture, XX city to biogas development of ecological agriculture, always adhere to the construction of biogas energy line overall circulation agriculture demonstration, in accordance with the "gas into people's homes, free installation, according to the charges, comprehensive utilization" principle, vigorously carry out the centralized gas supply, recycling for the purpose of biogas engineering construction. One is to carry out multi demonstration. The dragon and 130 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Phoenix Town, Tun Xiang Bai Guo Xiang, the construction of the biogas engineering as a link to the "pig - biogas - vegetable", "pig - biogas - tea", "pig - biogas - fruit" cycle of agricultural demonstration base, through a variety of experiments and demonstrations, summarize test result And promotion of demonstration experience. The second is to enhance the quality. The city in biogas production and utilization, research and development of "high yield biogas fermentation device and selenium enriched biogas fertilizer production method" is State Intellectual Property Office of the grant of the patent right, to enhance the level of technology of the city of Biogas fertilizer use. The third is to expand the use of the area. According to local conditions, due to implement the strategy, the follow-up services of biogas and biogas comprehensive utilization of organic combination, to solve the "planting no biogas pool", "biogas pool or not in the labor force", practical problems such as "labor without cultivation", let biogas fertilizer was in circulation and utilization. The next step, XX city will in accordance with the provincial, state energy deployment, and further increase the efforts to the construction of biogas project, to accelerate rural biogas to the scale of development, comprehensive utilization and scientific management in the direction of transformation and upgrading, promote the sustainable development of biogas in rural areas. 131 第三届营销策划大赛--------LOGO液体壁纸营销策划书 In recent years, under the support and guidance of the provincial rural energy office, the county completed a total of household biogas pool nearly 7 million households, large-scale biogas project 4, small and medium-sized biogas project in 141, rural service outlets 211, subsidies for solar water heater 2340, biomass stove 2300 units, for the development of green agriculture, improve the people's quality of life play great role. In particular, we succeed in biogas purification, high value utilization based on, to further expand the scale, to open up the market, standardized management, to promote the transformation and upgrading of rural biogas project made some active exploration. Our approach to report as follows: One, scale development, play the economic and social benefits of high quality of methane utilization Biogas high-quality exploit inspired new rural of our country's energy market, for installation of gas pipeline engineering of new rural residential demand. Since last year the province's rural biogas high quality using after the spot, we based on the basis, to expand the scale, an ample supply of gas source, to ensure that farmers with adequate quality of bio gas. One is to expand the size of the original base. Last year held a spot of Qianfeng county and in the province of rural energy office, county 132 第三届营销策划大赛--------LOGO液体壁纸营销策划书 government support, in the original 30 acres of the project on the basis of, to ratify the new 10 acres of land, according to large scale biogas centralized gas supply engineering construction requirements, invest 100 million yuan to build a 3000m3 volume of anaerobic fermentation tank, the implementation of technical innovation, using carbon steel output pipeline, building to gas 10000m3 above the new holder, and complete the related projects, assurance that have been developed to farmers with the supply of gas, 2016 Spring Festival peak gas during. There have been no interruption in supply, the user of ten Satisfaction. Second is to actively open up new bases. This year, we through the comprehensive deployment of the county government, related to the integration of sector funds, in Pu Zhen Zhang Zhuang Songlin farm, the port town of gold farming cooperatives, plans to build two 2000m3 volume fermentor, copy forward mode, solve environmental pollution, fruit trees fertilizer, life problems with gas. We will also under the support of relevant departments, the forward mode is launched county public security, with conditions in other counties, willingness of biogas engineering base, to assist in the construction of gas compression purification equipment and production and marketing integration mode. At present, Qianfeng company has been declared a biogas purification, compression and canning 10 a number of utility Technology patents, 2 invention patents, has 133 第三届营销策划大赛--------LOGO液体壁纸营销策划书 applied for a registered trademark of the striker, and with the equipment manufacturers to improve the equipment stereotypes and production and business license related work. File, identity to access to a wide range of measures to implement a decentralized, and third, we will steadily develop the market, we forward the company together to form a team, the public security county, Nanping, lotus pond gate three town residential area development, joint concentrated propaganda, further mobilize and organize farmers to base inspection, to the user, enhance the perceptual knowledge, so that the majority of users of biomass gas from ignorance, doubt, and the safe, convenient, economical and practical advantages of convinced, blown away. At the same time, begin to rural area market development, Meng Zhen Jin Gang Cun Zha Kou Zhen De Yi Village pilot, the biomass gas supply farmers, let old people's lives improve grades. Popular support, this year, has added 2382 users. In the commercial sector, has also developed more than 10 food and beverage industry users, the amount of gas is equivalent to 500 civilian gas consumption. Two, make an inventory of the stock, to play the role of high quality of the use of Biogas 134 第三届营销策划大赛--------LOGO液体壁纸营销策划书 Rectification has been built in the biogas project, the use of mobile integrated compression purification equipment, the nearest gas recovery, the nearest distribution, improve the use of the original biogas project effect, give full play to the role of high quality and revitalize thProvince's rural marsh gas with high quality use after the spot, we organized a special group, on the basis of a full range of investigation and research, and forward the company together on the county's three large and medium-sized anaerobic fermentation tank be renovated and through technical transformation to restore gas production capacity, building integrated mobile compression purified gas recovery equipment, gas recovery at the price of one yuan per cubic meter by striker company recovery. Both sides have certain economic benefits, not only start the utilization of waste fermentation tank, but also saves the cost of new fermentation tank, achieve a win-win results. Transformation of concentrated residential above at the same time, we also the county nearly 20 100m3 volume fermentation tank, technological transformation, the use of forward the company's equipment, so that to make full use of the conditions are ripe for the District, we use small equipment for purification of direct supply, the use of the user directly with clean and high quality raw material gas, deeply welcome. For example, we in Zhang Tian Si Zhen Chang Chun Cun residential area gas investment 135 第三届营销策划大赛--------LOGO液体壁纸营销策划书 less than 20 million yuan, to more than 100 users for the natural gas. Through the entire old buildings and building new, one or two years to cover the whole county, and truly let the rural biogas upgrading work implemented, resulting in greater social benefits and economic benefits. Three, comprehensive utilization, to play the key role of biogas project to boost green agriculture Consumptive striker in my county is planting, livestock and poultry, aquatic County, according to statistics, the county pig herds 57 million head, poultry kept caged 9.7 million, large-scale farms and farming district more than 1000, animal manure and sewage emissions 20 million tons, aquaculture and environmental protection pressure. In the county government's support, we have more channels to raise funds, the biogas project near the base of the five towns more than 20 a livestock and poultry farm manure renovation to achieve separation of dry and wet, and each farm road repair, the company and the aquaculture field signed agreement, the implementation of paid service. On the one hand, to solve the environmental pollution problems, to ensure that the livestock and poultry breeding The healthy development of the industry, on the other hand, to ensure the Qianfeng company production of biomass gas raw materials, can effectively reduce the cost. In the treatment of biogas slurry and 136 第三届营销策划大赛--------LOGO液体壁纸营销策划书 residue, we equip the a full automatic drip injection and spraying fertilization system, biogas slurry destined for the vegetable fruit base, through the pipe network, the use of automation in process of sprinkler irrigation and achieve small investment, big gains in effect. Combined with biogas centralized supply through the establishment of biogas households, biogas comprehensive utilization demonstration area, fan out from point to area, to expand the scale, give full play to the commercial, biogas fertilizer fertilize the soil effect. Comprehensive utilization of agricultural structure adjustment to construction of biogas as a link, promote aquaculture, driven by planting industry development, and vigorously promote the "pig - Marsh - fruit, pig - Marsh - food, pig - Marsh - Fish" green mode, to create eco brand, organic brand. Over the past two years, we met with Xing Long ecological farm, Dorian vegetable cooperatives and Jin Gang grape base jointly invested more than 30 million, to build three "three natural ponds" comprehensive utilization project pilot, the economic benefit is obvious, vegetable growers of identity And praise. Although we have done some work on the use of biogas in high quality, but according to industry standards and market operation requirements there are many procedures need to complete, we urge the department pay more to give guidance and support, to ensure that rural biogas high-quality 137 第三届营销策划大赛--------LOGO液体壁纸营销策划书 use of standardization, scale, standardization and rapidly to the province, and strive to promote the country.e stock. 138