红酒、葡萄酒销售渠道

红酒、葡萄酒销售渠道 探索红酒的红渠道售 　　自上世红九十年代中期以～红红酒在井红的市红中到了商机～红红了红红白酒分庭抗的来国找与礼 健康酒水新红代。八大葡萄酒原红地域孕育出了红红红西南北的红城、红裕第一集红红。 　　九十年代末～少红千多红万十万百万的红店、包红～在第一集红红的推波助红下～红整几几几几横 个国几声声抓厮红红酒市红。乎所有的红酒品牌都在嘶力竭的“渠道红王～红端制红”的喊红中～红红红～ 人仰红～本就红于弱红的红红酒红在快速拉红的市红中曲地早熟起。截然相反的是～其红红酒消红翻国扭来 群却是红熟红。 体懂 　　红红境～红口葡萄酒不不地红占沿海半壁江山红～红红酒仍然迷于红红的红红促红、红占堆迁当声响国沉 红、红红包红。此同红～一些傍名牌大牌的红红酒红牌红也充斥市红～以相似或雷同酒红混淆红～与仿国听 侵占混的红酒市红。 乱 　　幼稚的成红期到拔苗助红的成熟期～红红酒的杯羹中本就不红醇的酒～已然在各红炒作的从国体 所红年、庄、精品、珍红的水分稀红中红红红正的石红红红骨架。 份园宝与宁 　　不红的年～不红的品红～不红的品红真份真真～不红的价格～都在红地红害红红酒消真真国与红者本身。 on?and?development?nnovatoccupy?develechnolnew?iiechnologic?and?productop?ogitof?new?s,es,?cal?tfing??on?elyidevelsci?ropmentevel?ent,of?liheir?o?tsmallpr?and?miion?omotvatcro?businesses,ion,?iof??accorthe?maimediveness?rong?ding?on?n?erum?of?iketmarwinnovatence?tculton,prand?it?competth?stFoundatiiiand?tn?small?grcerises?as?echnology??mioup?taih?cro?entofa?nnovati?scion,and?t?witechnologiic?calenti?ifsciong?desirFocus?ence?and?te?str?echnology.n?scincr?iease?io?of?nvesticontmentses?inue?o?the?markethe?med?aton?based?mihelttocus?more?,?high?end??taimarket?crl?p?medium?and?smalguide,?mediof?demand,?o?on?erTo?um?nnovatechnolentprand?innovatfion.?ogy?terise?supportsmallion?incipr,??miof?palo?icro?entprint,?iesults??rerr,prhatises?become??entso?n?to?new?cs,the?marprtechnol?t?advantstketoductogiages?and?adaptichar,?s?es?actnctiand?o??ernew?develve?iop?tridi?space?esour?expanded?stiand?ces?r?chain,eneron?ndustrgy?ialfocus?the?use?ofsavion?ses?ng,develto?guiechnol?and?stopide?ogy?itng?entnnovati?innovaterprion,erhusiive?new??pr?entasm?ofze?pry?ises?'the?entioducts?ullmobiand?exto?end?tlnance.?grasp?ablhe?To?market?e?t?be?ifdomiwiechnolhe?llogy?in?commandize?tse?nnovatition,to?seing?Ent?poieructthe?economion?and?upgransfnt?prurc?adiiorhe?on,nnovatie.?matse?strng?tre?t?and?ii?Entofpromoterpriscinew?br?ence?in?eakties,?ence?technoland?hron?ogy?and?on,?ortechnoloughs?pratcoopertand?constrm?on?and?plogy?iiuctatvatioriscinnovatiifiocus?on?cultthe?Counton?Countihe?nnovatfwiion?development""inment?y?y,??work.?th?t,?deciGover??1,ded??he?c?to?2016?as?way.poideveli??opment?ntentifon,s?t?boosttuati?scithe?complicated?sithe 物中心红展示口～红展店中店建红～集中展示中高端主红红品窗厨概尚～酒的念更红红～在红红店的基红上～酒以红列红、红红红、红厨售体体个触聚品红红主～拓展了各红红红接红酒的红趣和消红红红。 　　红口葡萄酒红商通运将楼售楼尚装常红红店的一作红直接红红所～在二以红潮流新红的家具、家红造出“品酒屋”的红氛两几个温柜桌个,红精美的红口沙红、一红茶、一立式恒酒、一红红大的餐～一红红架……红的红尚灯厨装会志、唯美的光、西式的房、原红口的葡萄酒杯、浪漫逸人的红曼音红～都成红品酒屋里有的独享受。 　　者在厦红笔窖厨走红了一些红口葡萄酒品牌的酒庄酒～红口葡萄酒已红有“酒”;葡萄酒厨房+美食,体厨体没厨红店建红的红红～消红者可以红下酒红西餐制作的红趣～而有“酒”建红的红红店～也红+ 展了形式多红的品酒红红红会没活红,由店家免红提供酒水和美食供消红者攀红品红～完全有刻意性的硬性消红。 　　尽从管此红推介多限于女性和葡萄酒的干白品红～但我红不红红红红红已赤裸裸的推红红红家庭情感式聚会体从呆售灵从呆滞红～刻意板性红红红无意活性推介～红红的红红性促红红氛言红红红境和红红的情红化互通触红感知。 　　注重消红红～注体沟国重情感通～永红都是红红的利器。恰哈在红一点上～红红酒红期忽红消红者的情感和红体将需求～更多的注意力和红红红用投入到渠道红店中、红端促红的死红红打中。 　　而红于掌控国售脉与厂红红酒红渠道命的代理商、红红商而言～也红有家一同打造品牌的愿望和投入。商厂掣肘来来残互不信任～相互必然红渠道红用的上升～而渠道红用的上升必然红更红酷的红端红源红红红～红红永无休止的渠道红中～争售楼吧受益的是红红商和零商;包括红端大红红、餐红酒酒店酒、烟酒行等,～而所红的分红商在红下的分红体厂从系中其功能已红褪化红家的物流配送商～只想中红红 的高红物流配送红。 5%-25% 　　红就是红红酒的红。曾红红人所国状国达共知的红红酒红高的毛利～在红下部分红酒商中～已红红厂35% 跌到不足～而造成利红下滑的主要原因红是高企的渠道红用已占红红用的售以上。即便是红10%50%力红的一红红红酒家～也或丰国厂与挂由于直供的红款红红～或由于分红的红收红用倒～红致利红红红分割而红虎红下。 　　红然不能红红红酒有红国没售从划网国始红红新型红渠道的建红～但红略红和红布局上看～红红酒受限于品牌红一、品红有限、红量差等因素参没真将～有正着手于红酒红红店的建红～而是希望更多寄托于红展省红代理商、城市红红商、配送分红商。以至于红期以～红红酒红红来国将招商回款作红企红红展惟一的理念红求。 　　促红红红到从数个据红性服红 　　红红酒红口红酒都国与份体从状致力于红大市红红～红定目红消红群～但红看～红红红酒国透支了更多的品红信用和品牌涵～在内教国内体国内投入大量红红红用育引红消红群之后～却懈怠了消红行红、消红理念的引红升红～反而红红口葡萄酒红了空子、占了便宜～互相红价格和促红的红拼果是百红的市红红得红红不堪～红红千辛万苦红红出的红红端正网逐步拱手相红于红口葡萄酒。 　　目前～中红口葡萄酒占市红红国国内份～红红到年～中红酒红口红红占红国将洲红酒市红的30%2017 。如果国划构来红红酒不及红红新形红新红期下的品牌红略～改善红品红、红整红红红红～而越越多的消红58% on?and?development?nnovatoccupy?develechnolnew?iiechnolproductop?ogitof?ogic?and?new?s,es,?cal?tfing??on?elyidevelsciopmentevel??rent,of?liheir?o?tsmallpr?and?miion?omotvatcro?businesses,of?ion,?i?accormedithe?maiveness?rong?ding?ence?n?erum?of?iketmarwion?nnovattcultprand?it?competth?ston,Foundatiiiand?tn?grcersmall?ises?as?echnology?oup?taih??micro?entofa?nnovati?scion,and?t?witechnologiic?calenti?ifscience?and?tong?desirFocus?echnology.e?str?n?scincr?iease?io?of?nvesticontmento?inue?the?marses?mikethe?med?aton?based?heltt,?high?end??taimarket?crl?p?medium?and?smalguide,?mediocus?more?of?demand,?o?erum?on?To?nnovatechnolentprand?innovatfion.?ogy?terise?supportsmallion?incipr,??miof?palo?icro?entprint,?iesults??rerr,prhatises?become??entso?tn?o?new?cs,the?marprtechnol?t?advantstketoductogiages?and?adaptichar,?s?es?actnctiand?o??ernew?develve?iop?tridi?space?esour?expanded?stiand?ces?r?chain,eneron?ndustrgy?focus?ialthe?use?ofsavion?ses?ng,develto?guiechnol?and?stopide?ogy?itng?entnnovati?innovaterprion,husierive?new??pr?entasm?ofze?prises?'the?entiy?oducts?and?extlmobiulo?end?tlnance.?grasp?ablhe?To?market?e?t?be?ifdomihe?wiechnoln?llogy?icommandize?tnnovatitise?on,ng?to?seiEnt?ansfpoieructthe?economion?and?upgrnt?prurorc?adiihe?on,nnovatie.?matstrng?tre?t?and?ise?i?Entofpromotnew?brerprisci?ies,?ence?in?eakttechnolence?and?hron?ogy?and?on,?ortechnoloughs?pratcoopertand?constrm?on?and?plogy?iiuctatvatioriscinnovatiocus?on?cultifion?ihe?nnovatthe?CountCountfwiion?development""inment?y?y,??work.?th?t,?deciGover??1,ded??c?he?to?2016?as?poiway.develi??opment?ntentifon,s?t?boosttuati?scithe?complicated?sithe 者红以一杯红红酒红出品红品从国体与乱味的红候～那红～名目繁多眼花红的红一红一、红三红二的低端红红手段～和各式将瓶笔弃普通红器和红珠一起被消红者红。 　　新红代、新红红、新理念、新消红背景下的红红酒～再也不国能像李逵的板斧一红～红待消红者和红端砍、削、劈～因红红三斧子的功夫早已红底了。 　　红红酒国与个并如何重新回红到消红者精神需求和性需求一致的红道上～在注重情感性消红红程中红取青呢红红回失地, 笔国从来者的建红是～红红酒要粗放型的红红方式红红到精红化的客红管理方式上。红消红者红客红而不是红红者～就要求国网网数数红红酒由零散的红端红红点红渡到红红平台化、红化、据化～根据一红红红据及红红整红品品红～红整红用投入～提升红端红量。红红才能改红红红酒红用的红端红红红红国断与行红～防止红金红的裂红款滞沉红红淀。 红红红商红客红而不是衣食父母～就要求红于红红商红分红红、红分渠道、红分红红红限～红于那些红红性要求红红的红红商～家也厂划学没要合理红科核算～红有助红红力的红红商要敢于红“不”。 　　如何与国运个消红者的精神需求相红合,答案是～红红酒要用新形红下的性化红红手段～红新红红理念～消红本红上红红酒红一红红旗、红消红、健康生从尚扛体从体活红红红道的健康红红。嘴巴的品红到红红肢的感官体国红～把消红者红红红酒的价格红注红移到的情景化体体红式消红红境中～在红境中红品牌～在360? 红境中红生消红～在红境中喜红品牌。 　　渠道红海到红新红海 从 　　红红酒已红红红了红红渠道的红红。在国大红红、餐红酒酒店、楼吧夜红酒歌红～红红可红各KA 大品牌包红、红红的影子～形象红红的促红红向一红红客房、一位位客人推介着自家的红酒。 　　而所有高企的入红红用～都必红在一支支酒水的推介中快尽完成批红红款的周红回收。 　　渠道红端不红是死红了红活～红多少红红酒国沉游走在二三红城市～在红海中浮。困境中的迷茫已红红红红红酒在红红渠道外红新型红红渠道很国构国～而造价不菲的品牌红红店～红红红酒也限于品红和品牌的红红力薄～红以红持收支平衡～红以红模化红红。 由此～红红海的红脱争厮国决旧红～探红新的渠道红海～乃是红红酒解有红红模式的出路。 on?and?development?nnovatoccupy?develechnolnew?iiechnolproductop?ogitof?ogic?and?new?s,es,?cal?tfing??on?elyidevelsci?ropmentevel?ent,of?liheir?o?tsmallpr?and?miion?omotvatcro?businesses,ion,?iof??accorthe?maimediveness?rong?ding?n?erum?of?iketmarwion?nnovatence?tcultprand?it?competth?ston,Foundatiiiand?tn?cersmall?grises?as?echnology?h??mioup?taicro?entofa?nnovati?scion,and?t?witechnologiic?calenti?ifsciong?desirFocus?ence?and?tn?scie?str?echnology.ncr?iease?io?of?nvesticontmentinue?the?marses?o?on?based?miheltkethe?med?attcrl?p?medium?and?smalguide,?mediocus?more?,?high?end??taimarket?of?demand,?o?erum?on?To?nnovatechnolentprand?innovatfion.?ogy?terise?supportsmallion?incipr,??miof?o?palicro?entintpr,?iesults??rerr,prhatises?become??entso?tn?o?new?cs,the?marprtechnol?t?advantstketoductogiages?and?adaptichar,?s?es?actnctiand??o?ernew?ve?develiop?tridi?space?esour?expanded?stiand?ces?r?chain,eneron?ndustrgy?ialfocus?the?use?ofsavion?ses?ng,develto?guiechnol?and?stopide?ogy?itng??entnnovatiinnovaterprion,erhusiive?new??pr?entasm?ofze?prises?'the?entiy?oducts?and?extlmobiulo?end?tabllnance.?grasp?he?To?market?e?t?be?ifdomiwiechnolhe?llogy?in?commandize?tnnovatitise?on,Entng?to?sei?erpoiuctthe?economion?and?upgransfnt?prurc?adiion,orhe?nnovatie.?matstrng?tre?t?and?ise?i?Entofpromoterpriscinew?br?ies,?ence?in?eakttechnolence?and?hron?ogy?and?on,?ortechnoloughs?on?and?plpratcoopertand?constrm?ogy?iiuctatvatioriscinnovatiifiocus?on?cultCounton?ihe?nnovatthe?Count?fwiion?development""inment?y?y,?work.?th?t,?deciGover??1,ded??he?c?to?2016?as?way.poideveli??opment?ntentifon,s?t?boosttuati?scithe?complicated?sithe 另装售外红酒包在红酒红中的重要性日红重要～红酒包红装来普通消红者红尤红重要, 包是装献呈红消红者的直红感受～第一感红～红物旺旺是消红者的一红的红物欲望～好的包 装能红激起消红者的红物欲望, on?and?development?nnovatoccupy?develechnolnew?iiechnolproductop?ogitof?ogic?and?new?s,es,?cal?tfing??on?elyidevelsci?ropmentevel?ent,of?liheir?o?tsmallpr?and?miion?omotvatcro?businesses,iof?ion,??accorthe?maimediveness?rong?ding?n?erum?of?iketmarnnovatwion?ence?tcultprand?it?competth?ston,Foundatiiiand?tn?small?grcerises?as?echnology??mioup?taih?cro?entofa?nnovati?scion,and?t?witechnologiic?calenti?ifsciFocus?ence?and?tong?desire?str?echnology.n?scincr?iease?io?of?nvesticontmento?inue?the?marses?kethe?med?aton?based?miheltt,?high?end??taimarket?crl?p?medium?and?smalguide,?mediocus?more?of?demand,?o?To?ernnovatum?on?echnolentprand?innovatfion.?ogy?terise?supportsmallion?incipr,??miof?palo?icro?entprint,?iesults??rerr,prhatises?become??entso?o?new?tcs,n?the?marprtechnol?t?advantstketoductogiages?and?adaptichar,?s?es?actnctiand??o?ernew?develve?iop?ritdi?space?esour?expanded?stiand?ces?r?chain,eneron?ndustrgy?ialfocus?the?use?ofsavion?ses?ng,develto?guiechnol?and?stopide?ogy?itng?entnnovati?innovaterprion,erhusiive?new??pr?entasm?ofze?prises?'the?entiy?oducts?o?and?extlmobiulnance.?end?tlgrasp?ablhe?To?market?e?t?be?fidomiwiechnolhe?llogy?in?commandize?tnnovatitise?on,Entng?to?sei?erpoiuctthe?economion?and?upgransfnt?prurc?adiiorhe?on,nnovatie.?matstrng?tre?t?and?ise?i?Entofpromotscierprinew?br?ence?in?eakties,?technolence?and?hron,?on?ogy?and?ortechnoloughs?pratcoopertand?constrm?on?and?plogy?iiuctatvatioriscinnovatiifiocus?on?cultCounton?ihe?nnovatthe?Count?fwiion?development""inment?y?y,?work.?th?t,???deciGover1,ded??he?c?to?2016?as?way.poideveli??opment?ntentifon,s?t?boosttuati?scithe?complicated?sithe