BEC写作强化班

剑桥商务英语（BEC）中、高级写作讲义 1、 关于BEC是什么的问题 2、 BEC中高级考试写作部分简介 3、 课程安排——以中级为基石，高级为提升，实用为原则，踏实的写作为手段和最终目的。 集合老师带写、课堂练习和课后答疑三种模式，最终目的是让大家真正做到“下笔如有神”。 4、 BEC中级（Vantage）Part Ⅰ 1． 文体——Memo, Note, Email, Message 1） 离开类 ——离职、出差 · 真题写作范例： 例一（课堂带写，三段式）： · You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. · Write a memo of 40-50 words to your secretary: · Telling her who you are going to see and when · Asking her to book flight tickets and accommodation · Telling her what work you would like her to do in your absence. · Write on your answer sheet. 例二（课堂5分钟快速练习，一段式）： · You are a manager in a company which manufactures office furniture. Next month, you are going to London to discuss an important contract. · Write a note of 40-50 words to your assistant: · Saying when you want to leave and return · Asking him to book flights · Telling him which hotel to book. · Write on your answer sheet. 例三（课堂10分钟常规练习，三段/一段式）： · Your company has just opened a new office in the United States. You have agreed to go and work there for six months. · Write a memo of 40-50 words to all your colleagues: · Explaining why you will be absent · Saying when you are leaving the office · Expressing your wish to keep in touch · Write on your answer sheet ——请假、缺席 例一（课堂带写）： · You would like to go to a seminar on presentation skills. · Write an email of 40-50 words to your line manager: · Requesting time off work to go to the seminar · Saying when the seminar is · Explaining why you want to go 例二（课堂10分钟常规练习）： · You are a regional sales manager for an international company. You have been asked to go to a meeting at your company’s head office. You cannot go, so somebody else will go in your place. · Write an email of 40-50 words to Erica Young, who is organizing the meeting: · Apologizing for not being able to go to the meeting · Explaining why you cannot go · Saying who will go 2) 告知重大事件发生 例一（课堂带写）： · You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad. · Write a memo of 40-50 words to your project team: · Informing them of the cancellation and giving the reason · Stating a new date and time for the meeting · Requesting suggestions for the agenda 例二（课堂5分钟快速拓展练习）： · You are the Research and Development Director of an engineering company, which is a subsidiary of a large corporation. The Chairman of the corporation is visiting your company next week. · Write a memo of 40-50 words to all your staff: · Informing them of the visit · Telling them why the visitors is coming · Telling them when he will arrive and asking them to be at the welcome reception for him 例三（课堂5分钟快速拓展练习）： · You are the managing director of a company whose profits have recently increased and you would like to reward staff for this. · Write a memo of 40-50 words to all staff: · Thanking them for their contribution · Explaining why profits increased · Telling them what their reward will be. 例四（课堂10分钟常规练习）： · You need to inform your marketing team about a radio advertising campaign for one of your company’s new products. · Write an email of 40-50 words to your team: · Reminding them which new product is · Explaining why you’ve chosen to advertise on radio · Saying what you expect, the advertising campaign to achieve 3) 组织活动 · 典型结构 · 典型的开头部分写作 · 真题写作范例： 例一（课堂带写）： · You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff. · Write a memo of 40-50 words to staff: · Explaining why the course are necessary · Saying which members of staff should attend · Announcing when the course will start 例二（课堂10分钟常规练习）： · You have been asked to organize your company’s staff training program. Before the program starts you would like to identify training areas that staff are interested in. · Write a memo of 40-50 words to all staff: · Saying when the training program will start · Asking for suggestions for what to include in the program · Giving a deadline for suggestions. 5、 BEC中级（Vantage）Part Ⅱ& BEC高级（Higher）Part Ⅱ 1． 文体——Correspondence / Report / Proposal 2． 写作者的口吻； 3. 语言的整合； 4. 按照文体讲解： 1） Business Correspondence · 考试频率； 5种内容类型（补充求职信和简历）； 基本格式: 1） Make Change · 写作的注意事项； 典型的开头部分写作； 典型的正文部分写作 · 真题写作范例： 例一（课堂带写）： · Your Managing Director has asked you to reply to the letter below which is about a proposed educational visit to your company by a local school. He has written his comments on the letter. SUNDSTORM TECHNICAL COLLEGE Re: Educational Visit Dear Mr. Takahashi, Thank you for your recent letter accepting our request for an educational visit to your company. I have spoken to the students concerned as well as the teacher who will accompany them. They are a group of 35 students, aged between 17 and 18, and will be taking part in the visit as part of their careers development program. I would like to suggest Friday 10th December. The group will leave here at 9:00am and should be with you by 9:45am. I understand the training officer is willing to give a talk to the students about the company’s training program. This will be of considerable value, and I wondered if it would be most effective at the beginning of the visit. Finally, would it be possible for the students to talk to some new employees in an informal ‘question and answer’ session? I would be grateful if you could inform me as to whether these proposals are suitable and would like to thank you once again for your cooperation with the scheme for ‘School and Business Links’. Yours sincerely, Mr. Yamaguchi, Headteacher · Write a letter to the head teacher explaining the changes the Managing Director would like to make to the visit. 例二（课堂12分钟快速练习）： · The company where you work is organizing a sales conference. Your Sales Manager has asked you to reply to the letter below, from a transport hire company called A1 Coaches, concerning arrangements for the conference. He has written his comments on the letter. · Write a letter to Mr. Otley of A1 Coaches, to make sure that the arrangements are changed. Dear Conference Organizer, Transport arrangements-Sales Conference 9/10 December Following your telephone call yesterday, I am writing to confirm the coach and car hire details for your Sales Conference in December. Friday 9, December 8:15 am Collect delegates from Grand Hotel Transfer passengers to Whitestone Conference Centre by 9 am 48 passengers-1 coach 8:45 am Collect Chairman and guests from your Head Office (Silver Street) to arrive at Conference Centre by 9 am. 10 passengers-2 car 6:00 pm Collect all delegates from Conference Centre. Take to Grand Hotel, for overnight stay. Collect Chairman and guests by car-transfer to Grand Hotel. 48 passengers-1 coach 10 car passengers-2 cars Saturday 10, December (1 coach booked for 48 passengers. No cars booked) 9:00 am Transfer delegates from Grand Hotel to Conference Centre. 10:30 am Take delegates to your factory site in Station Road 1:00 pm Collect delegates from factory to return to Grand Hotel for ‘End of Conference’ lunch Please confirm that these arrangements are correct. Yours sincerely, PJ Otley A1 Coaches Ltd. 例三（课堂20分钟常规练习）： · You are responsible for planning the magazine advertising of your company’s new product, which is a polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign. · Write a letter words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him or any other information that you require. 2) 推荐信 · 推荐信的分类——自荐与推荐； 推荐信的原则； 推荐信的典型开头部分写作 例一（课堂带写——自荐）： · You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products. · Read Novestat’s advertisement below, on which you have made some notes. · Then, using all your notes, write a letter to James Dowling at Novestat. NOVESTAT AGENTS REQUIRED FOR A NEW PAPER PRODUCT Novestat, a leading manufacturer of business stationery, is delighted to announce its exciting new range of designer paper products. This range allows customers to create their own business stationery to the highest professional standards, using their own computer printers. We are looking for companies world-wide to distribute the NOVESTAT DESIGNER PAPER range. If your company has: · Minimum 5 years’ relevant experience · Dynamic, motivated salesforce · Excellent distribution network Then, please write to James Dowling, Novestat, Unit 3, Basing EASTAT, Hampton, Middlesex, TW13 5SA, UK. 例二（课堂20分钟快速拓展练习——推荐信）： · The international organization you work for makes an award every month to a person in each department based the following criteria: · Productivity · Relations with customers · Contribution to the team · Your line manager has asked you to recommend someone from your department for this month’s award. · Write your recommendation, stating who the person is and the reason for your choice. Describe how this person meets each of the three criteria for receiving the award. · Write 200-250 words on your answer sheet. 专题：求职信与简历（Covering Letter / Letter of Application and Resume）： · 求职关键词介绍 · 求职信与个人简历以及个人履历的关系 · 求职信的基本格式、注意事项及范例 · 简历的基本格式、注意事项及范例 · 真题写作范例： 例一：求职信 · You have seen a job with a multi-national company advertised in a newspaper. · Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualification and experience, what you are doing now and what you could contribute to the position. · Write 200-250 words on your answer sheet. Letter of Application Room 320, Building 3, Lane 5 130 Nanjing Road Huangpu District Shanghai, 200000 P. R. China 22 June, 2005 Mr. Julian Proctor Director of Sales & Marketing Fortune Travel Agency 4490 Emmett Avenue London, WC1 AC1 UK Dear Mr. Proctor, I wish to apply for the position of Regional Sales Manager, as advertised in today’s Toronto Star. As the attached resume suggests, my experience in the travel industry has prepared me for this challenging position and I would welcome the opportunity to work for a prestigious and well respected employer such as Fortune Travel. My academic background includes a degree in Business Administration from Queen’s University, where I completed all of my marketing courses with honors. I also have two years of experience in advertising and public relations, when I designed and implemented a marketing plan for Interprovincial Business Systems. My communication skills have always been a major asset to me and I take pride in my ability to work well with others in a managerial and supervisory capacity. These skills will allow me to contribute to your sales and marketing effort from the start. I would really appreciate an opportunity of interview to further discuss my qualification and fitment to the position. I’m available anytime in the following 3 months and I’m looking forward to your favorable reply! Yours sincerely, John Steven John Steven Encl: Resume 3）解释信/ · 中高级考试对于“解释信/报告”要求的异同点 例一（课堂带写）： · You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has his comments on the customer’s letter and asked you to write a reply. · Write a letter of 100-120 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player. Dear Mr. Mason, Re: Repair of Tashita Cassette Player You returned our cassette player to us on 5th September, after having it in your shop for over a month, saying that you could not repair the following faults: 1. A problem with the volume control 2. Difficulty operating the on/off switch. I was very surprised to hear this, because the equipment is not all that old. Therefore I would be grateful if you could explaining in writing why the equipment is, in your opinion, beyond repair, so that I can discuss this matter with the manufacturers. Yours sincerely, Paul Johnson 例二（课堂20分钟快速拓展练习）： · You have received the following email from a customer: I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business. I’d be very sorry if this were true. Colin Sanders · Write a letter of 200-250 words to the customer, and include the following points: · A denial of the rumor · A possible reason for the rumor · Your company’s plans for future growth · Your hope for Mr. Sander’s continued custom. 例三（课堂带写——报告）： · Your company or organization is becoming more successful. In order for this success to continue, you want to expand and increase the budget of your department. The Directors have asked you to write a report saying why your department needs extra money. · Write a report of 200-250 words, explaining why your department needs more money, and include the following points: · Whether extra staff are needed (and if so, why?) · Whether changes to the office space and equipment should be made · What plans you have for future development · How the investment would generate extra business. 例四（课堂10分钟快速拓展练习）： · Your company is considering appointing someone as your assistant. Your boss has asked you to write a short report on whether an assistant would be useful for you. · Write a report of 200-250 words for your manager, describing: · The advantages to you of having an assistant · What difficulties might arise if an assistant is appointed · What qualifications and experience would be desirable in an assistant · What personal qualities would be desirable in an assistant 4) 多选一 · 题型特点及中高级区别 · 写作要点 · 真题写作范例： 例一（课堂带写）： · Your company exports to a number of countries around the world and is looking for a new agent for international freight. The Export Sales Manager has asked you to write a proposal saying which agent you recommend. · Read the two advertisements below, on which you have already made some notes. · Then, using all your handwritten notes, write your proposal of 120-140 words for the Export Sales Manager. · Write on your answer sheet. 例二（课堂20分钟快速拓展练习）： · Your company has planned three training courses: · Foreign Language Development · Changes in Technology · Management Skills · You have been asked to write a report, recommending the course you think would be most useful for people who do the same kind of job as you. · Write a report of 200-250 words, saying which course you have chosen. Explain why you feel it would be the most useful and why the others are not suitable. 6、 BEC高级（Higher）Part Ⅰ——图表作文 · 图表作文的文章结构 1） 引言部分； 2）主体段落； 3）结论部分 2） 例文分析： The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997. Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words. The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services. The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994. There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997. · In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing. · 真题写作范例：例一（课堂15分钟快速练习）： · The graph below shows development in the ownership of mobile telephones as a percentage of telephones owned. · Write a short report for a university lecturer describing the changes in telephone ownership.. Mobile Telephone Ownership as Percentage of All Telephone Ownership 例二（课堂15分钟快速练习）： · The following two graphs display the workforce distribution in 1932 and 2000 in Great Britain. · Write a report for a university lecturer describing the trends in the following graphs. · You should write at least 150 words. Comparative Workforce Distribution Great Britain, 1932 and 2000 例三（课堂讲解）： · The first table below shows the results of a survey which sampled a cross-section of 100,000 people asking if they traveled abroad and why they traveled for the period 1994-1998. The second table shows their destinations over the same period. · Write a report for a university lecturer describing the information shown below.. (图四间图一处) The tables illustrate why the surveyed UK people traveled abroad from 1996 to 2000 and what their destinations were over the period. According to the tables, these UK residents traveled abroad mainly for holidays, business or visits to their friends and relatives and their destinations are largely Western Europe and North America. There was an increase in the number of the UK population who traveled abroad over the period in all the three categories. In 1996, there were 15,246 holiday makers abroad, which was much larger than the number of business travelers (3,155) and that of visitors to their friends and relatives (2,689). In 2000 the number of holiday makers increased to 20,700, followed by 3,957 for business travelers and 3,181 for visitors to friends and relatives. The total number of travelers abroad went up from 22,072 in 1996 to 28,828 in 2000. Obvious from the 2nd table is that Western Europe is the most preferred destination for the UK travelers and that travelers to all the destinations increased during the five years. The travelers to Western Europe increased considerably from 19,371 in 1996 to 24,519 though there was a slight drop in 1997. And the visitors to North America doubled from 919 in 1996 to 1,823 in 2000, which was less than 10% of those to Western Europe. In conclusion, more and more people in UK traveled abroad from 1996 to 2000 and their most preferred destination was Western Europe. 例四（课堂讲解）： · The graph below shows the sales of a product in three major international markets in the period between June 1994 and January 1997. A new marketing strategy was introduced in June 1995. · Write a letter for a university lecturer describing the information given in the graph. 例四（课堂15分钟快速练习）： · The graph below shows the profit or loss made on three new products (A, B and C) in the year following their introduction to the market. · Using the information from the graph, write a short report of 120-140 words on changes that occurred between February 2000 and the end of the year. BEC Samples 一、BEC中级 Part Ⅰ 1． To: Mary, Secretary From: John, Head of Research Date: 13 March, 2005 Subject: Urgent Trip I’m leaving tomorrow to meet Pierre Blanco in the French branch of our company. In that case, please subscribe for me a return air ticket and a single room at a hotel around the branch. Also be sure to maintain the order of all the documents and make notes of all the contacts when I’m away. 2． To: Chris, Assistant From