河南电信语音信箱市场推广方案

河南电信语音信箱市场推广 第一部分 产品描述 语音信箱是河南电信在声讯平台上开发推出的一项向用户提供电话留言服务的全新的语音增值业务。其基本功能如下: 留言功能:每一个语音信箱都有一个信箱号码～拨打语音信箱接入码11831580输入信箱号码就可以给信箱主人留言。听取留言功能:信箱主人可以随时拨通语音信箱接入码11831581～再用密码进入信箱收听留言。 留言管理功能:信箱主人可对留言进行重听、删除或存档等处理。 特点:个性时尚、私密感性、低资费、大容量。 资费:本网的用户后付费～其他的用户预付费 型号 容量 每月资半年资一年资备注 ,名称待,秒, 费 费 费 定, ,元, ,元, ,元, 普及型 300 4 20 30 商务型 420 6 30 50 VIP 600 8 40 70 第二部分 市场环境 消费者对语音增值类服务处于观望、尝试的初级阶段～语音增值poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 类服务在运营商的业务构成中处于辅助地位～但作为相关主业的延伸与拓展～具有相当的发展空间。 语音信箱业务目标市场广大～目标客户含盖了所有运营商的在网客户和潜在客户～不仅可以直接收取使用费～还可以得到异网的结算费用。 但是市场上～其他运营商提供的同质业务占据一定的市场分额。 同质产品竞争优劣势比较: 竞争服务 语音信箱优势 语音信箱劣势 电话录音 听取方便～不用专门购置语音信箱每月要收取使用 录音电话机 费 手机语音信非手机用户也能使用～不没有手机与语音信箱绑定箱 会因手机出现问题而中的简单、及时,尤其是商 断沟通 务用户, 移动秘 非手机用户也能使用～无没有手机与秘书服务绑定 须秘书转达～私密性更的简单、及时,尤其是商 强。 务用户, 手机短信 无需手机～便宜～不用按缺少短信的潮流感、直接 条收费,感性～能直接听互动性,市场远不及短信 到声音,使用简单～无需成熟～趣味性、丰富性没 掌握输入法 有短信强 电子邮件 感性～能直接听到声音,没有电子邮件信息容量 无需懂得操作电脑～使用大、市场现状远不及其成poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 简单 熟。 166/168 功能基本同质化～无明显166/168先入为主～抢占了 优势 一定市场先机 从竞争产品的优劣势比较可以发现～语音信箱产品在竞争中存在以下障碍:竞争性产品较多～区隔性不强～产品本身在流行性、及时性等方面还存在劣势。这就决定了我们在推广过程中一定要注重品牌策略～把传统的推产品转化为推品牌～以品牌的推广、提升促进业务发展,产品的销售,。 语音信箱的品牌基础源自于河南电信～河南电信的品牌基础源自于中国电信。我们实施语音信箱品牌策略的目的就是开始打造河南电信的品牌价值链～使中国电信品牌在专业、可靠、成熟的基础上变得更加亲切、创新、有活力～成为一个亲切的服务者～一个进取的创新者～一个积极的竞争者～随时随地为消费者创造价值。 第三部分 品牌推广 品牌定位:属于我自己的空间 品牌命名:T-mail 中文名:甜妹儿 听妹儿 广告语:T-mail 不T不流行 ,T-mail 有T才流行, 品牌标识: poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 推广策略:细分市场～分阶段实施 一、 学生市场推广方案 ,一,、推广策略 1、树立T-MAIL的时尚性和必要性 作为一项收费业务～ T-MAIL要打动学生就必须展示出品牌的魅力～强行树立T-MAIL时尚性和必要性的形象。提升T-MAIL作为现代通讯产物的潮流性。2、强化T-MAIL功能的差异化优势面对如此多的通讯手段～ T-MAIL必须彰显出独特的功能才能突围而出～不论是广告宣传还是公关活动都应紧扣其本身的差异化优势。3、校内宣传为主、校外宣传为辅的传播策略学校是学生们生活的地方～ 具有一定的封闭性～对T-MAIL的有效传播应集中在学校～同时也需要大众媒体辅助配合～以增强可信度和好感度。 4、广泛开展公关促销活动～建立参照群 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 学生们的跟风追潮、互相比较的心理～决定了学生市场是一个很容易建立参照群的地方～而建立起参照群后～T-mail的推广将更加顺利。 ,二,、主要推广方式1、投放大众媒体广告～增加学生对产品及品牌的信任和认同感,如报纸广告、户外广告、网络、电台等学生经常接触的媒体, 2、张贴海报、派发宣传单张 3、开展勤工俭学活动～发动学生进行T-mail促销～既为学生提供了勤工俭学机会～增加品牌的亲和力～又非常有效。 4、活动公关～利用校内活动以及学生对音乐、运动的热爱开展相应公关促销。 活动形式举例:通过小游戏与同学一起体验T-mail的功能,游戏1:学生可现场模拟给的留言～由评选出最具创意奖。游戏2、以留言的方式模仿唱歌～模仿得最像的也将得到精美礼品。, 公布由河南电信赠送给的T-mail号码～同学们以后可以通过该号码给留言。 让100个学子～先拥有自己的空间 ——T-mail沟通先锋校园大招募 活动时间:5月 活动地点:河南部分高校 组织:各市分公司 活动内容: poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, ,1,、各市选定2-3所高校张贴聘请T-mail沟通先锋的海报～或在校园网发布招聘信息～在报名的人中选择100名分布在不同的院系和的学生作为T-mail 推广大使～他们将免费享受2个月的T-mail服务。 ,2,、100名大使除了经常使用T-mail～还可以主动向同学推荐并促销。每促销成功5个或5个以上～就可以继续免费享受2个月的T-mail服务。 ,1,、面对时尚感强的通讯消费～大学生普遍都有跟风心理～因此聘请100名学生作为T-mail的用户“参照群”～能够对其他学生产生强大拉力。 ,2,、此外～更可通过100名学生的实际使用～促进其他同学对T-mail功能的了解～完成购买前的认知过程。 ,3,、与其它直接、硬性的促销相比～同学的现身说法更有可信度。 二、集团市场推广方案 ,一,、集团市场状况: 1、集团用户类别:各类型企业前端、客户服务部门、政府职能部门、金融、保险、医院等服务机构等 集团用户的需求点 ,1,、庞大的业务量 集团用户属于固话高频次应用客户～绝大多事务和工作通过固定电话来进行。电话繁忙和占线、转接和遇忙现象每天不断上演～为紧张的工作节奏再添繁忙。 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, ,2,、一部电话和多种需求 接听～拨打～转接……通知客户～来电～种种需求都通过一部电话～让沟通更显忙乱～一个一个的通知～不厌其烦地记录～造成低下的工作效率和混乱的通讯管理。 3、T-mail在集团市场的优势 ,1,、轻松发布信息——轻松发布各种消息～及时～高效～主动性高～对对方干扰小。 ,2,、提升通讯效率 ——遇忙或无人接听时～沟通不中断～解放电话～提高通讯效率。 ,3,、管理通讯平台——区分各类通讯～通过电话～构筑一个传真～电话～留言信箱三位一体的通讯平台。4、集团市场T-mail的障碍 ,1,、整个留言信箱市场的不温不火 ,2,、集团负责人对语音信箱功用缺乏体验 ,3,、相对单一的功用与烦琐的公司内部审批流程 ,二,、T-mail在集团市场的推广方式 1、人员推销～二次开发 对于集团市场～目前最有效的推广方式就是由业务人员上门对电信现有的客户进行二次开发。通过单张、产品手册等资料进行面对面的业务推介。 2、广告直销 以邮寄DM～邮寄话费单等形式～推介业务功能～这也是金融、通讯、保险等行业广泛应用的直效营销手段。 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 3、活动公关 以推介会展示会等活动～召集目标客户～做针对性推广活动。 4、业务捆绑促销 针对不同的客户需求～将留言信箱与固定电话、宽带业务等进行捆绑促销。,不能搞简单的赠送, 1、T-mail～与媒体热线一起“发热”活动时间:5月——12月底 活动目的:提高T-mail知名度活动内容: ,1,、该活动从媒体所公布的热线电话入手。首先选择河南关注率高的电视台、报纸和电台等～如《大河报》、《郑州晚报》等～并免费赠送它们一年的T-mail。 ,2,、接受赠送的媒体则在原有的新闻热线、咨询热线等公布的热线电话旁加以注明T-mail。如河南电视台新闻热线T-mail:11831580-66006600,大河报新闻热线T-mail:11831580-66009900。从而提高T-mail的知名度。 活动范围:全省。各市分公司负责当地新闻热线。 活动延伸:在新闻热线活动结束后立即展开房地产等类似各类咨询热线的发展工作。 2、“新电信～新体验” ——T-mail免费试用活动 活动时间:7月——12月 活动目的:促使目标客户参与产品体验～培养使用习惯 活动内容: ,1,、通过申请～开通语音信箱的集团客户～可享受6个月的免费试poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 用体验。 ,2,、赠送个人语音信箱1个,1年免费使用期, ,3,、100%的抽奖活动～可获得相应价值的17968IP电话卡。 活动要点: ,1,、以上门拜访和邮寄DM为主要方式～针对企业相关负责人的免费个人语音信箱和电话卡可以加大促销的力度。 ,2,、将咨询电话设置为语音信箱～在让客户感受信箱服务的同时～也方便安排拜访工作。T-mail在商务市场的机会 产品优势 ,1,、声动行隐～无干扰～更轻松:既可避免沟通中断～又可避免不必要的接听～,2,、绝对自我空间:私密空间～间接联系。 品牌优势 ,1,、联动优势:通过集团用户的示范带动作用～可以让客户在接触中打好认知基础～便于推广展开。 ,2,、占位优势:细分市场和精耕细做～可以让电信占据语音信箱的绝对优势～使客户接受用语音信箱时～首选电信品牌。 2、T-mail在商务市场的障碍 ,1,大众媒体广告 建立业务和品牌的形象及影响力 ,2,促销公关: 征对目标客户～做针对性推广活动。 ,3,直效广告: poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, DM、邮寄话费单等方式对目标客户展开针对性的广告推广。 ,二,、T-mail商务市场推广活动,本活动不够成熟～供参考, “讲不停～奖不停”——T-mail幸运大抽奖活动时间:6-8月 活动内容: 在写字楼～酒店宾馆和中高档餐饮场所等商务、白领阶层集中出入的场合～开展幸运抽奖活动。 活动要点: ,1,、在写字楼等场所设置抽奖箱～商务人士可将名片作为抽奖券投入～每天产生5—10名幸运者～赠送T-mail半年的免费使用期。,2,、在中高档餐饮场所～消费者可将个人名片作为抽奖券投入抽奖箱～在每天的消费高峰时段设置抽奖活动～抽取5—10名幸运者～一等奖可享受8折消费优惠～其余中奖可赠送T-mail半年的免费使用期。 活动配合: 以客户数据库和抽奖活动的客户信息为目标～通过邮寄DM等方式～展开直效广告和促销活动～并在城市高尚杂志～商务区公交媒体、出租车停靠站等分众媒体上～针对目标客户投放广告。 四、家庭市场推广方案,一,、家庭市场概况 1、T-mail在家庭市场的机会 拓展固话功能——拓展固话应用空间～使电话成为一个不间断的联系平台。简单方便实用——生动的家庭留言薄～轻松留言给家人～让孩子和老人更为放心值得信赖～价格便宜——中国电信收费便宜～而且poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 值得信赖。2、T-mail在家庭市场的障碍来自市场的挑战——市场的认知和接受度有待提高～ 收费方式面临考验。 来自推广的挑战—— 家庭市场基数大～大众媒介需要更大推广力度。 不同的家庭类型～如三口之家～三世同堂等～对推广的准确有力制造了难度。 T-mail在家庭市场的推广方式 ,1,、报纸广告:塑造业务品牌～推介产品功能。 宣传单张: 通过派发、DM、邮寄话费单等形式介绍业务促销信息和相关使用功能～深入消费认知。 ,3,、电台广告: 强调其感性～亲切和方便易用的功能～针对老年阶层。 促销活动:开展免费试用等促销活动～促进消费体验T-mail业务～培养使用习惯。还可与固话、宽带业务等进行捆绑促销。 T-mail在家庭市场的推广活动 1、T-mail——每月5元～有话直说 活动时间:7月——9月 活动内容: 以“T-mail——每月5元～有话直说”为传播主题～在终端户外进行一定的广告包装投放～形成广告冲击力～提升关注度～并利用促销吸引家庭用户。 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 活动要点: ,1,、制作以“T-mail——每月5元～有话直说”为主题的单页、海报等宣传品。利用河南电信的销售渠道～对网内家庭用户直接邮寄广告信息～并开展买1年送1个月使用期的活动。 ,2,、对网外家庭用户采取直邮广告形式～开展申请T-mail服务的抽奖活动～有机会赢得电话机一台。 ,3,、在家庭用户经常光顾的地方投放户外广告或张贴海报～如候车厅、公园、广场等地。 2、5元换100～T-mail亲情大送礼 活动时间: 11月——12月底活动内容: •,1,、凡购买每月5元的T-mail～就可以参与抽奖～有机会获得面值100元的电话卡或者100元的电话机。 •,2,、消费者申请T-mail后获得一张标有序号的奖券～直接放入准备好的抽奖箱～为了增加可信度～每星期或者每半个月抽奖一次。 •,3,、购买现场可现场演示T-mail:针对河南电信的服务～消费者通过公布的语音电话可以提出自己的意见和建议～留言者都能获得小礼品一份。 以上市场推广活动为推荐活动～各市分公司可以根据实际情况结合实施。 第四部分 业务管理 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 一、省公司与各市分公司分工界面 省公司负责: 语音信箱平台建设和维护 全省码号规划管理及收入统计 该业务的品牌宣传,省级媒体发布广告和统一制作促销品,～策划全省高校促销活动 该业务发展的监督管理和技术支撑 省级业务代理商的管理 市公司负责: 本市码号管理及业务开通登记 市级代理商管理 业务促销宣传,市级媒体的新闻、广告发布～宣传品发放,～配合高校促销。 二、省公司对此业务授权省级代理初步定为3家。各市公司选择适合本业务发展的代理商～可以发展公话话吧业主和网吧业主成为代理～选择学校勤工俭学组织作代理等。 三、 各市公司严格按照资费执行。特殊情况报省公司。 四、 由于此业务大部分是预付费用户～市公司要做好原始受理 单据保管、开通数据录入等工作。 五、 省公司分配各市分公司一定数量的免费语音信箱～各市员 工必须首先使用。 六、 二季度业务促销任务分解指标及各市分公司免费语音信箱poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 数量见附件一。 七、 码号管理。省公司制订了语音信箱码号分配办法～各市分 公司要严格执行。 1、 统一性和灵活性相结合～针对集群性大客户需要考 虑与其已有的通信工具号码相匹配的情况等～可适当突破码号结构原则。 2、 为吸引客户～业务开展初期要适当发放吸引人的号 码段。 3、 公司内部使用:语音信箱号码与个人办公固定电话 号码相同。 分配办法见附件二 八、 业务开通流程见附件三。 九、 业务拨打流程见附件四。 附件一 语音信箱二季度促销发展指标分解 单位 发展量,户, 免费信箱,户, 备注 郑州 15000 2500 开封 2370 395 洛阳 5934 989 平顶山 3252 542 安阳 3630 605 鹤壁 1296 216 新乡 3504 584 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County, 焦作 3000 500 濮阳 2652 442 三门峡 1752 292 许昌 2982 497 漯河 1734 289 商丘 2418 403 周口 2226 371 驻马店 2304 384 南阳 3066 511 信阳 2148 358 济源 726 121 总计 60000 10000 注:指标分解依据各市分公司04年业务收入占全省比例～免费信箱免费期暂为1年～容量为普及型～期满政策再定。 poverty alleviation, making stable poverty of village and exit in a timely manner, should support poverty alleviation into, from the ... The stability of families, not simply one off, not only to "help a horse", and "giving a lift" to prevent poverty and returning again. (D) to co-ordinate the configuration resource for poverty alleviation. One hand to work actively towards a superior policy. Central work Conference of poverty-alleviation, Central Government of General transfer payments, various types of special transfer payments involving the people's livelihood, in order to further to poor areas. National Revolutionary development seminars presented "five closely around the", developed to support development and construction of old revolutionary views. Prime Minister Li keqiang on the CPPCC was specifically proposed in the Government work report: "national waste management policies and the people's livelihood projects to impoverished areas." Meanwhile, provinces and cities will also be supporting the introduction of appropriate policies. These policies is very large, the ... ... For counties not only opportunities for poverty eradication, it is catching up, promote the development of opportunities in the surrounding area. Departments at all levels must firmly grasp this golden opportunity, let these opportunities become crucial for poverty eradication not only a powerful lever, also became ... ... Powerful breakthrough to overall development, with overtaking. Other integration-related funds. At the meeting, "two offices" introduced the integration of agriculture-related projects funds giving priority to poor implementation of village-poor tilt, clear integration of the 4 major categories of funds and use of the process. The involved departments, under the unified command of the leading group of poverty alleviation and development in the County,