穹顶之下的营销

穹顶之下的营销 “穹顶”之下的媒介观察:网络媒体与自媒体共舞 2015-03-02 10:27:17 来源: 网易 分享到: , , , , , , , 0 2014年初从央视辞职的柴静，近日推出空气污染深度调查纪录片《穹顶之下》。视频 一经发布，即引起大范围共振。 据媒体报道，截至3月1日12:00，该纪录片在网络视频平台的播放量突破1.17亿。 这部时长达103分钟55秒的视频聚焦近些年来公众最敏感的雾霾问，得到了网友的广泛 支持。根据凤凰网民调结果显示，截止到3月1日22:00，超过13万人参与调查，92%的 网友对片子评价很高，认为该片“非常好，全面客观的做了雾霾科普，深刻揭露了雾霾污染 的黑暗面。” 有评论称，《穹顶之下》很可能是官媒与自媒体在影响力上的一次分水岭。 在自媒体中，《穹顶之下》可以说取得了爆炸性的成功，正式发布24小时即取得过亿 的点击量，在自媒体尚未如此活跃的从前是根本无法想象的。以笔者自己为例，在关注的 100多个微信公众号中，今天有超过一半推送了与柴静和《穹顶之下》有关的，这其中 不光有新闻资讯类公众号，许多生活类、娱乐类公众号也参与其中，朋友圈更是一直在被与 柴静有关的话题刷屏。在微博上，有媒体给出数据，以“柴静+雾霾”为关键词的内容阅读 量，24小时达到了1.6亿次。回到柴静的调查视频本身，TED式演讲、flash动画、电影特 效、信息可视化、无人机拍摄，时下最时髦的新媒体呈现方式都可以在视频中寻到端倪。难 怪有媒体撰文《柴静《穹顶之下》可能会、应该会改写的新闻学》。 与自媒体的集体狂欢相比，传统媒体在此次传播确实逊色很多。由于其自身规律的束 缚，据笔者观察，今日上午发行的报刊几乎都未提及柴静事件，只有部分下午出刊的报纸对 这一话题有所涉及，但是内容也远远滞后于网络。传统媒体只在其社交媒体的官方公众账号 上有所反应。中山大学传播与设计学院院长张志安在微博中谈到《穹顶之下》给传统媒体带 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 来了3点启发，教育部前发言人王旭明也对传统媒体提出批评“羞传统媒体的麻木与冷漠，如对北京国际马拉松竟少有批评。” 网络媒体介于传统媒体和自媒体之间，围绕着《穹顶之下》也在寻求自己的突破。相比于自媒体相对闭塞的讨论环境，以凤凰网为例，作为网络媒体的他们则尝试为网友提供一个更开阔包容的思想交流平台。凤凰网推出的民调《你对雾霾治理有多大信心,》 上线不到2个小时参与人数即突破十万人，给予网友交流观点，抒发情绪的空间。 在传统媒体有原创能力没有机动平台，自媒体平台灵活却缺乏原创实力的时候，网络媒体在这里体现出了他的优势。凤凰网在3月1日连续推出独家评论《穹顶之下，柴静的调查真相》、《为什么是柴静，而不是CCTV,》等，特别是前一篇还联系到了柴静本人进行了简要采访，成为《穹顶之下》播出以后首家采访到柴静本人的媒体。1日下午，环保部部长陈吉宁在媒体座谈会上，回答了凤凰网等媒体关于柴静纪录片的回应。陈吉宁的首次表态，就这样也被凤凰网等网络媒体抢了首发独家。 可见，在信息爆炸的时代，优质的原创内容依旧葆有强大的生命力。 网络媒体比之自媒体和传统媒体的最大优势在于实现了全媒体的融合。据第三方数据统计，截止到3月1日22:00，《穹顶之下》在凤凰网、凤凰视频、凤凰新闻客户端、凤凰视频客户端、手机凤凰网等5大平台共产生视频播放量1368万。在该片热播的同时，凤凰视频又选出相关题材纪录片《3个爸爸为孩子“死磕”雾霾 众筹千万造空气净化器》配合推荐。凤凰视频长期以新闻和纪录片作为主打，既是差异化又体现稀缺性。移动互联网造就的用户阅读行为发生显著变化，再优秀的调查图文新闻，也比不上视频纪录片的直观，这也是《穹顶之下》引爆舆论的原因之一。 在移动端，凤凰新闻客户端、视频客户端和手机凤凰网三大平台对柴静话题实现了滚动聚合报道，发力整合了零散的自媒体稿件，并且进行互动直播，与用户共同探究雾霾。 在柴MM掀起的传播风暴过后，留下的不仅仅是一地鸡毛。自媒体的灵活、传统媒体的保守、网络媒体的立体都给作为看客的我们留下了深刻的印象。一个崭新的全媒体时代，值得我们去期待。 如何打造一场《穹顶之下》式的成功营销 源自:娱乐资本论 作者:吴立湘 发布时间:2015-03-02 15:07 分享到: HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 浩淼繁星，言极穹顶，两会前的这一个周末，是属于柴静的。在一个习惯着睁眼说瞎话的文宣系统中，产生了看见的柴静。然后在一个自我承担风险、资金以及荣誉的自媒体时代，柴 浩淼繁星，言极穹顶，两会前的这一个周末，是属于柴静的。在一个习惯着睁眼说瞎话的文宣系统中，产生了“看见”的柴静。然后在一个自我承担风险、资金以及荣誉的自媒体时代，柴静又努力去解释那些“看不见”。不过真要把柴静当如娱乐资本论一般的自媒体，把《穹顶之下》当做一次私人恩怨，那就实在是属于幼稚。 一条旧牛仔裤，一件白衬衫，语调沉静专业，叙述逻辑缜密强大，柴静就这样作为一名母亲，一名拥有话语权的名记者，凭借自己的力量和金钱为自己的女儿，为未来的中国，交上了一份名为《穹顶之上》之上的雾霾调查作品。 但看到柴静的视频在朋友圈疯转，不免让很多外宾产生一丝疑问:难道，诺大的中国，直到今天才知道雾霾是什么吗? 不可否认，《穹顶之下》本身以系统性的思路、广泛的调查、生动的多元化视听语言，给大家上了一堂生动的“雾霾课”。但回想起来，别说潘石屹、骆家辉等众多大佬为普及此知识做的努力，单说和柴静合作的南方周末记者汪韬，其实在环保圈内早已赫赫有名;而南方周末，也早在2009年10月就推出了绿版(专注绿色新闻的版块);新京报等主流媒体也一直在不遗余力报道相关进程。 但之所以让《穹顶之下》成为《穹顶之下》，而不是成为众多被淹没的“xx调查”、“xx”，正是因为其抓到了新媒体传播学的几个要点:1.周末发布 2.情感煽动 3.柴静式的新闻符号。 1、发布时间:集体回京的第一个周末 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 细数去年横空出世的诸多营销事件，比如说“余佳文”、“少年不可欺”、“1%的生活”，几乎都是在周末发声，并形成飓风般的传播效力。(其实娱乐圈的“周一见”也莫不是如此，往往都是周五放料形成期待和讨论，然后周日再真正放料形成事件) 周末效应，除了最显而易见的新闻真空外，在中国，它还有其特殊优势:对手的懈怠和懒惰。在“少年不可欺”事件中，选择在周末发布，最大的好处就是成功利用了优酷这种大企业的混乱与权责不清，并最终导致优酷出了篇堪称“最糟危机公关”的声明。 回到《穹顶之下》，以娱乐资本论了解到的情况，虽有人民网背书，但其热议程度明显超过了“相关部门”的预计——这么说吧，大家明天关注下党国媒体的报道情况，就知道这是什么意思了。 通过报道，大家都知道这场视频早在一月份就已经录好，但之所以选择在大家集体回京的第一个周末，除了外地人回京看到北京雾霾的一种荒凉之感外，于小娱看来，或许有在三月份全国两会的前期引爆的意图。但此次的环保议题设置，能不能引发全国两会的讨论，并达到柴静团队所设想的通过舆论倒逼当局的效果，仍需拭目以待。 2、柴静的符号:更人性化的白岩松、更中立感的崔永元 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 自从我父母辈入侵朋友圈后，大家总能看到“白岩松”、“崔永元”等国之大师们分享的鸡汤语录和慷慨陈词。 毫无疑问，柴静也是这样一个新闻符号，但和已经成为国脸的白岩松、陷入和方舟子循环撕逼的崔永元不同，柴静作为一个女记者，一直以来以一种更为人本的、代入感强的新闻符号存在。 其实，柴静遭遇诟病的也正是这种个人的、感性化的叙事风格，支持者认为是新闻的人性化表达，反对者则高举“理性客观”大旗反对这种柴氏鸡汤。 但在《穹顶之下》中，柴静几乎抛弃了《看见》那种纯粹依靠对话、画外音制造人物情绪、营造故事线的过时形式，而是采用一种互联网最爱的、类似于TED的演讲形式来述说故事。而且，柴静还颇为罕见的多番采访科学家，并采用了极其严谨的数据引用格式(每一个段落几乎都有3、4位科学家背书，且每个数据的右上角都会写明数据来源)，让以往爱挑她刺的人也无话可说。 同时，柴静也没有放弃主持人的那种个性魅力(开口一句就是典型的电台温婉女主播腔，让人想起了她主持《夜色温柔》的时候)，并成功代入自身的故事，成为整片叙事的主线，让科学素养比较浅层的观众也能理解无碍。 3、情感核心:一个母亲的悲怆反击 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 《穹顶之下》是个什么故事?简单的说，是一个本满怀生女期待的母亲(希望)，却遭遇女儿肿瘤(同情)，之后不得不走上探寻之路(愤怒)，在这个答疑解惑的过程中反思过去(共鸣)，最终用一个蜗牛的故事畅想未来(梦想)的有着完整起承转合的故事。 在这个里面，她是有敌人的，大型国企、垄断行业、相关部门、冷漠的制度，都是她草灰蛇线的暗指，这种尺度的把握，也是拜长期央视的新闻训练而得。 那回想一下，一个弱者反抗强者，愤怒、警醒、面对、自我激励、团结一心，这些元素，不恰好都和去年的“少年不可欺”、“1%的生活”非常相似吗? 而柴静相比那些创业者，虽然没有90后的标签，但一个“母亲”，一个女儿身患肿瘤无法外出游玩的“母亲”，不是更能引发共鸣的符号吗? HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 再说回柴静这个新闻符号，虽然她一直以悲天悯人著称，但“调查记者”这个天然的英雄形象符号，以及她文笔中多多少少的价值观高级感，其实柴静在社会底层中并不讨好(在她被人抨击疑似移民海外一事中展现的非常明显)。但在《穹顶之下》中，她母亲的定位，以及“为女报仇”的这一设定，很容易就将“社会责任”这种大词转化成了普通人更能接受的共鸣情感。 不过真要把柴静当如娱乐资本论一般的自媒体，把《穹顶之下》当做一次私人恩怨，那就实在是属于幼稚。 不信看看《穹顶之下》片尾的字幕，里面每个人都是隐藏的Boss。简单地说，就是提供技术支持和风格定位的罗永浩团队+范铭的文案摄像团队+通过常年客厅社交积累下来的大V智囊团。 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 1.首先映入眼帘的是大家都知道的《看见》的原团队 以主编范铭、制片人李伦、编导郝俊英以及摄像团队为主。按名单，应该主要以拍摄、文案为主，是幕后主力。 2.然后是罗永浩，以及他的锤子团队 其中许岑、东东枪、欧阳念念都是锤子的员工。有人说“演讲的场位是罗永浩指导的”，然后许岑、欧阳念念都是负责 keynote 制作，看样子整个TED式的互联网风格的发布会都是由罗永浩团队决定。 3.大V记者、调查记者等外脑 史航、土摩托、丁文山、汪韬、袁凌、黄章晋、杨潇等人，都是微博公知届或调查记者圈内赫赫有名的大佬。 数到这里，估计不加V就会又急吼吼的称柴静是“客厅派对主人”了，肯定也会有人称柴静是当代林徽因，到底是正常的客厅聚会，还是暧昧昏黄的舞会?或许如何评价柴静的这次人员聚集，也会折射不同的人心。 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 当笔者采访某位参与了此事的“客厅客人”时，他非常精到的点评一句:“林徽因只是个沙龙主持人的角色，柴静却每次都在吸收众家所长，最终推出了让每个人都吓一跳的作品。” 一。范铭团队有哪些人?范铭是谁? 随便找期之前的《看见》对比下名单，就能知道此次《穹顶之下》集中了大量的原《看见》团队的成员。 其中，最出名的当属范铭，据她自我介绍中透漏，她是无锡人，这个可爱的天蝎座女孩1998年入读南京大学中文系，毕业后2002年9月进入中央电视台，曾任《新闻调查》、《面对面》编导，CCTV-1《看见》主编。 在CCTV的工作中，范铭和郝俊英、柴静等三人在合作中成为铁磁闺蜜，因三人对新闻的执着被称为“三剑客”。 一位电视界的朋友说，2014年最遗憾的事应该是，老郝(郝俊英)、老范(范铭)、老柴(柴静)这三剑客离开了公众的视线”，@-Obscurity-写道:“看到(雾霾调查)编导是范铭，感觉柴静她们又回来了。”@洛之秋 说柴静只是前台，幕后是范铭这样的专业团队。@ 格桑小巫HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 说“做过幕后以后就不容易产生偶像情结了，柴静的这个片子和她以往的作品一样，最厉害的是范铭。老百姓才崇拜独行侠，圈内人只钦佩好团队。” 李伦又是谁?是《看见》和《24小时》的原制片人。 柴静还曾经发过一篇和李伦相识的博文，里面详细记载了李伦是如何给予柴静施展拳脚的空间的:“我临时做了几天《24小时》的主播，跟邱启明搭档，他当天重感冒，咳嗽得不得了，有一会儿我实在觉得他够呛，就把他的稿子接过来，对观众说“让他歇一下，我来替他播”。我没有直播经验，不知道图和文是按照主持人坐的位置配好的，我这么一换，导播临时调换图都来不及，这要出点事，就算是播出事故了。李伦是制片人，第一责任人。但他不动声色，节目结束了还噙着点笑。第二天我想在直播中采访新闻当事人。通常为了避免直播的风险，主播只连线记者，但我职业惯性，觉得采访当事人是最接近新闻核心的办法。我倒是不假思索，风险都是李伦担着，可他鼓励我这么做。” 二。罗永浩，以及他的锤子团队 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 罗永浩就不说了，一篇《罗永浩跨界对话柴静:畅谈彪悍人生》的对谈，从中也能看出两人在风格上的不同和价值观上的某种一致。 至于备受好评的keynote风格，则是由锤子团队的许岑、欧阳念念负责。其中，许岑是早期罗永浩的伙伴之一，与罗老师在电影进修班相识，后加入老罗英语培训。著名的老罗培训在迷笛上放的广告片(mother fu×k那个)，就是和他一起做的。锤子科技历来发布会的keynote制作，均由他负责，之前他还出了一个 keynote ，一个英语学习教程，感兴趣的人可以搜一搜。欧阳念念则是锤子科技的设计师。 三。大V记者 下面就按片子名单排列了(最后那十几个我也不认识)，不过光看这几十人名单，也可知柴静在圈内人脉之广泛。袁凌告诉娱乐资本论，其实他介入这次的事件比较晚，当时还是一月份他去柴静家里看了原版视频，“视频比现在长，片子在中后段延伸到了国家发展模式的探讨，但我觉得难以探讨清楚，觉得没必要在一部片子里操总理该操的心，而且这一部分看起来有点累。我就建议说还是得把能源政策和法制症结上这个主要的逻辑链弄清楚，最后再回归到个体经验上。” 从最后的视频成片，也确实可以看出柴静确实采纳了袁凌的意见。可以想见，柴静就是通过这种“众人拾柴火焰高”的渐进方式，一步步改造自己的视频作品，最终造就了这一次成功。 罗永浩:锤子科技创始人 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit 李伦:原《看见》的制片人 汪韬:《南方周末》绿版记者，探究中国大气的第一记者。 袁凌:著名调查记者，曾发表过数十万字小说、诗歌，出版诗集《石头凭什么呼吸》。 史航:编剧、策划，影评人。 东东枪:文字/创意工作者，网络红人 丁文山:湖南卫视频道声音形象代言人，和柴静相熟于湖南卫视时代。 郝俊英:《看见》“三剑客”之一，著名编导。 土摩托:三联生活周刊的专栏记者 关于为什么一定要做雾霾的纪录片，小娱想柴静在《穹顶之上》的结尾时说的话，或许更能代表她的内心: ——每次在夜空中，看到这颗星球孤独旋转，我心中都会有一种难以名状的依恋和亲切，将来有一天，我会离开这个世界，但是我的孩子还在其中生活，这个世界就与我有关，所以我才凝视它，就像我凝视你。所以我才守护它，就像我守护你。 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit