游戏化黏着客户,期待激励（Game oriented meeting customers and expecting incentives）

游戏化黏着客户,期待激励（Game oriented meeting customers and expecting incentives） 游戏化黏着客户,期待激励(Game oriented meeting customers and expecting incentives) "Game oriented": meeting customers and expecting incentives Every day, mobile phone users from around the world spend a total of 200 million minutes on "angry birds" - 16 years. So far, more than 3 trillion green pigs have been killed by the little bird. Tens of thousands of petty moments were killed in the next throw. A mobile phone game life cycle even months not to, but landing apple APP Store since December 2009, "angry birds" not only survived until now, but most of the time in the ranking boss position accept we worship. This longevity bird actually uses only two strokes: multiple platforms increase the number of users; multitasking increases user stickiness. Adhesion experience Along with the wonders of these little birds, a new concept, Gamification, has become a popular business idea and has been used in the management, education, and other fields of sociology. The so-called game, that is, in the game of super human desire to continue to strengthen and bring benefits to the mechanism, the introduction of product marketing or personnel management, the ordinary experience becomes extraordinary. At present, many foreign companies have begun to grope in this field, but the achievements are not large, and the concept is still in the initial stage. And many venture capital investors and entrepreneurs are strongly sought after this concept, and even think that the "game" will be the next 10 years to become the most concerned concept. The real essence of gameplay is to make sure what your goals are, and then learn from the game's mechanism of amplifying human nature. Although in the relevant field of this concept. A more rigorous and conservative who believes that the game is always accompanied by the development of human history, "the game" is the concept of re packaging, can not bring substantive significance. However, it is precisely the opinions of different opinions that have heated the idea of "playing games" and have been put into practice in various fields. Expectancy incentive The gameplay concept of "upgrading", "integrating" and "Medal" forms a great attraction and a pleasant sensation to the game, which is closely related to a famous experimental case in the field of psychology. In 1968, American psychologist Rosenthal examines one school at random from each class to draw 3 students a total of 18 people in writing a form, to the principal, very seriously: "the 18 students through the scientific determination of all intelligence talents." Later, the 18 average people all performed well. Ultimately, "expected motivation" is summed up as the Rosenthal effect". In management, people used a beautiful Greek fairy tale to define it as the "leather Marley Weng effect"". It requires leaders to input emotion, hope and special guidance to subordinates, so that subordinates can exert their initiative, enthusiasm and creativity. If a leader is assigned a task, he may say to his subordinate, "I am sure you can do it well.""...... In this way, subordinates will develop in the direction that managers expect. If a person's ability is not very good, but after encouragement, can be able to maximize the play, it has become a line. Clever game" A network marketing company The Next Web of the "game" of the marketing activities made seven technical summary: set the challenge, integral system, upgrade mechanism, leaderboards, multiplayer mode, reward and overall operation. This series of game elements are relative mapping in the enterprise management, such as "setting challenges" of the enterprise mission requirements, "upgrade mechanism" in the enterprise competition, "the list" of employees in enterprise business ranking etc.. Jump out of the technical category, this kind of expectation driven motivation concept has been widely used in various fields of society, especially in education and enterprise management. Duan Hongbin, founder of Zhuhai's real estate Yongxin said in a lecture, he love to Party staff exchange organization far away, And he praised everyone who bought the car. His reason was that employees who dared to spend for a better life would work harder". Different from the simple incentives and games, Duan Hongbin, as a manager, only uses the principle of "game oriented" concept and the "Rosenthal effect" inspired by motivation to play incisively and vividly. The famous philosopher Schiller said, "a game of people, became a real person", and more scholars put forward the new century second ten years is "Gamification era", but this should be different. Foshan Daily reporter Luo Songling Sharp words 11 days "Pineapple science award is jointly organized by the science and technology website guokr.com and Zhejiang province science and Technology Museum, and practical research by collecting science fun, let more people share the interest of science and technology, to arouse people's curiosity and love of science. Let China pineapple Science Prize has let people laugh science award. The award-winning research includes the amount of money can relieve pain, why to drink chicken soup and so on. Pineapple award planner said in an interview, the future will increase the range of awards, so that science has become a popular element, according to the Nobel prize, "pineapple Science Award" awarded physics, chemistry and math, psychology and other nine awards. The world sinks 11 Wuhan: morning reading "moral Sutra" (map) According to reports yesterday, recently, the Wuhan International Trade University has been using the 5 year old morning, must do the project to read English, skip the radio was canceled, instead of reading the moral Sutra, learn to dance collective dance. According to reports, the school will be linked to this initiative and credit, the development of assessment methods, periodic assessment. Net friend Red fit: in my opinion, one word: noisy! What kind of students should be trained in a college is related to the time thinking and the idea of running a school. Let the students know the common sense of being a man, not the morals". Academic barriers, and no more of the "classics" are useless! The tears of ___ breaching of the dike: as I said in the students' vulnerable. Anhui: from the stranger was fined 30 thousand According to China Youth Daily reported yesterday, Hefei 67 year old Li Rongshou out of kindness, with their own free motorcycle carrying a car hit a woman, in the lady off after being punished: transportation management law enforcement officers ordered to stop operation of the elderly, a fine of thirty thousand yuan. Yunguanchu explained that the way free with people in violation of the basic common sense". Li Rongshou afterwards lamented, it seems that after doing good, first opened proof. Net friend Tt33yy: thanks for the great contribution of our moral yunguanchu has made the cause of landslide. Aj02843: whether or not they participate in commercial transportation is not only to see whether they provide services, but the most important thing is to see how much they charge while providing services. The old man by the way, the lady has no direct evidence that the elderly charged, it should be qualitative non operating. Shanxi: prodigy, cadre department, historical reasons According to Xinhua reported yesterday, Shanxi Changzhi intends to appoint more than 2 cadres at or above the level of work, 14 years old work, 1 people 16 years old work, 5 people 17 years old work. Party Organization Department comrades said, special history and other cadres age. 82 year old Wang Rui, 96 years, admitted to secondary vocational school, even if the work. Li Yanjun, 82, graduated from high school at the age of 16, was hired to work, and then went to school. Net friend Zhou Pengan: it is easy to make clear the problems of "child prodigy" cadres in Shanxi and Changzhi. It is necessary for the departments concerned to publish their detailed resumes and see where they work and where they go to school Particularly prominent: I have to say I regret going to college! If you graduated from junior high school to participate in the work, is not now deputy director? Constantly strengthen human desires, full of expectations to encourage development Gameplay incentives: let users stick to you Whether your mobile phone is apple, Android, or other systems, whether you are a school Maotouxiaohuo son, white-collar office, or sat in the government, If you haven't played or even heard about the angry birds game, you might fall back on the "Altman". In fact, every day, mobile phone users around the world spend more than 200 million minutes on this game - 16 years, and more than 3 trillion green pigs have been killed by "birds". This huge and frivolous time was murder in the next throw. Along with the wonders of these little birds, a new concept, Gamification, has become a popular business idea and has been used in the management, education, and other fields of sociology. User stickiness Frowning bird, since landing in apple APP Store in December 2009, not only survived to the present, and most of the time in the position of ranking boss to accept worship. For a mobile phone game, the bird is high, and the "health" of the secret is to increase the number of users: multi platform; multi task to increase user stickiness. This strategy is summed up as "game oriented"". In the game, the desire to continue to strengthen, and thus bring benefits when this mechanism was introduced to the product marketing or personnel management, the use of simple fresh promote user participation and sharing, increase the user's attention. As a result, ordinary boring things in life become interesting, and boring work becomes more relaxed and enjoyable. The real essence of gameplay is that you should first identify what your goals are, and then draw on the game's mechanism of amplifying human nature to achieve your goals. Although in the relevant field of this concept. A more rigorous and conservative who believes that the game is always accompanied by the development of human history, "the game" is the concept of re packaging, can not bring substantive significance. But it is precisely these diverse opinions that have heated the idea of "gaming", making it a popular business philosophy, and many world famous companies are beginning to play the game. Expectancy incentive "Upgrading", "integration" and "Medal" a game of ideas, forming a huge attraction to the game player, and happy the excitement of the game, and the psychology of a famous experimental case lining. In 1968, American psychologist Rosenthal examines one school at random from each class to draw 3 students a total of 18 people in writing a form, to the principal, very seriously: "the 18 students through the scientific determination of all intelligence talents." His "prophecy" worked, and then all 18 of the original people performed well. This "expected stimulus" was summed up as the Rosenthal effect". When this effect is widely used in management, people define it with a beautiful Greek fairy tale, called "leather Marley Weng effect"". It requires leaders to input emotion, hope and special guidance to subordinates, so that subordinates can exert their initiative, enthusiasm and creativity. As a leader, you may wish to say something to subordinates, such as: "I believe you can do it well" and "you can do it"...... In this way, subordinates will develop in the direction that managers expect. Clever game" A network marketing company The Next Web of the "game" of the marketing activities made seven technical summary: set the challenge, integral system, upgrade mechanism, leaderboards, multiplayer mode, reward and overall operation. This series of game elements are relative mapping in the enterprise management, such as the set of challenges than the enterprise's mission requirements, "upgrade" mechanism control posts the competitiveness of enterprises, and the "list" is similar to business enterprise employee rank etc.. Jump out of the technical category, this kind of motivation with expectation has been widely used in other areas of society, especially in education and enterprise management. Duan Hongbin, founder of Zhuhai's real estate Yongxin said in a lecture, he love to Party organization staff exchange far away, and the Car Buying staff praise, his reason is "dare to work harder for a better life consumption of employees". Different from simple incentives and games, Duan Hongbin, as a manager, skillfully uses the idea of "play" and the "Rosenthal effect" caused by motivation". Schiller, a famous philosopher, once said, "the man who plays the game becomes the true man."". Tsinghua University Professor, a famous scholar Yin Hong pointed out in a more broad sense, the highest realm of life is the pan game, in the game, is a kind of free nature, and from the experience in the process of understanding the philosophy of nutrition state. Some scholars suggest the new century second ten years is "Gamification (game) era", but in the end also should be different. Foshan Daily reporter Luo Songling What about what day 11 Apple CEO annual salary of $378 million San April 10th news, in the United States in 2011, 100 listed companies executives annual salary list, apple CEO Tim Cook topped the list with an annual salary of $378 million. The New York Times calculates that the money amounts to 40% of the Apple Corp's advertising budget in 2011 and is equivalent to 60919 years' salary for a Foxconn worker whose company pays about $17 a day. A numeric symbol: @ Dong Lu (well-known football commentators): 60 thousand years too long, seize the day. @bluemountain007: it doesn't make any sense to him personally. It's nothing but a numerical symbol. Live frugally for others: @Caiyuxia_TCA: live frugally to buy apple, the original is to contribute to CEO. @ Rick: give people a little cold water, rational treatment of apple consumption, do not always follow the trend, to face, money is given to the old beauty. Chinese style development: Temperature Rou @ Jiebudiao: another American Chinese, also brought $100 thousand for 680 thousand yuan, 500 thousand to buy a house, the remaining 180 thousand in a year after going back China idle away in seeking pleasure, the house rose to 1 million, was converted into a $200 thousand home, thought, cool white, playing Chinese once, also made 100 thousand dollars. At this point, China's Statistics Bureau was happier because GDP was up. The key lies in the transformation: @lynix: no one can afford to pay a low salary. China has been taking advantage of it for a long time. Do you dare to pay less than our workers? No, we can lower it. @Super Xiao Xin: if you can not industrial transformation, no independent innovation, if only in the lowest end of the value chain, such disparity is difficult to understand? How should the account be counted?: @ little tiger Miss Wen: No, creativity is priceless! @Run_Run_Bunny: this account should be so, if not Apple's CEO, this Foxconn's hundreds of thousands of workers should still land in their hometown?. Cannot always compare numbers in simple and narrow sense. If China can produce several companies with lasting innovation like apple and Google, we can also use a CEO salary to replace the cheap labor force of countless workers across the ocean. Usually in the challenge before you have a look at the challenge, if not, please shut up.