商铺认筹执行方案

商铺认筹执行 “中泉?国际广场”商铺开盘前(内部)期认筹执行方案 一、认筹活动目的: 1、快速圈定意向客户，将意向客户转化为准客户，为后期开盘销售做准备。 2、根据购卡客户的资料，及时调整后期推售策略。 3、商铺集中认筹销售，营造热销效应，为后期的开盘做铺垫; 4、利用商铺认筹节点，通过媒体对外释放商铺信息，以此促进商铺销售; 5、认筹前半个月时间内，所有能利用的媒体全部用上，强势媒体攻击整个信息传达渠道，将商铺认筹信息传达到本地区的每个角落; 二、认筹目标: 目标: 当天 张VIP卡，开盘前合计认购 张 原则 核心策略:购卡和优惠以“简单、务实、公平”为操作准则 1、认筹金额: 万元一卡，每人持有效身份证件限购1张VIP卡; 2、选铺时按购VIP卡的顺位选铺、每卡限购一套指定商铺; 3、VIP卡优惠形式: 万抵 万; 4、签约优惠:要求三日之内签约，并提供完备按揭资料。按揭优惠 %，一次性付款优惠 %; 三.、认筹时间 2014年 月 日(星期六) 下午3:00 阶段准备工作 1、加大客户回访量，邀约前期及近期来访客户，进行意向商铺的登记; 2、统一销售说辞，在5月11日前将商业说辞定稿; 3、每周做好意向客户梳理名单和回访记录; 4、 5月10日——5月15完成针对产品全体置业顾问，通过考核的置业顾问安排认筹当天进行服务工作; 5、 现场包装、销售物料，体现项目商业特征的; 四、认筹方式 1、按顺位先后出售VIP卡 2、按客户缴纳 万元意向金的先后次序出售VIP卡 poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 3、认筹优惠: 金卡优惠:交 万抵 万， 签约优惠(按揭 %、一次性 %)认筹当天公布; 以上优惠重叠累计。 五、认筹流程 1、先到先得:认筹当日，客户按顺序排队，申领VIP卡; 2、客户填写VIP卡申领单; 3、客户凭填写完毕的申领单、有效身份证件复印件到财务交款; 4、审核区审核并发卡; 附:认筹须知(易拉宝文字) 1、 本VIP卡的顺序按照客户申领的先后顺序排号，排号靠前的在选房之日可以优先选房; 2、本次VIP卡选房范围:所有可售商业; 3、VIP卡优惠交 万抵 万; 4、认筹需要带好下列资料:有效身份证/复印件，每人限购一张VIP卡; 5、请妥善保管好VIP卡、申领单、收据，上述资料为选房时必须出示的资料。 6、客户在选房之日未选定合适房源的，本售楼处在选房后七日内开始接受退款申请; 六、具体活动内容 1((5/21)18:30组织全体人员做认筹彩排 2((5/21)19:00前停车位清场、内外场动线封闭、室外舞台搭建完毕，清点第二天所需物料、售楼中心一层到二层的通道设障碍物隔离、开始部分外场包装。 3((5/21)6:30 外场包装剩余部分到位 4((5/21)7:00 全部工作人员到位，再一次检查所有物料。 5(7:30 固定岗位人员各就各位 6(8:00 放暖场音乐 7(8:15 组织意向客户按顺序排成一队，并按客户排队的先后次序发放临时号牌; 8(8:25为客户发放早餐，供应100份，后备50份 9(8:45外场演艺开始暖场 10(9:00 认筹正式开始 11(9:00同时允许新客户入场参观 12(9:00 演艺活动正式开始 13(12:00 外场演艺结束(视情况确定结束时间) poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 备注:外场演艺节点，由主持人结合活动自由进行，其中加入互动环节。互动小礼品:200纸抽和20靠垫。 七、活动组织方案 1. VIP金卡现场发售流程(易拉宝文字) 外场等候区 : 意向客户按到访顺序依次排队等候;维持客户排成一队，同时按顺序发临时号牌。 内场等候区: 9:00 主持人宣布认筹开始，客户开始入内场 认筹区 :在内场工作人员的安排下客户按临时号牌顺位至指定柜台填写VIP卡申购表。 办理时出示有效证件(身份证、军官证等)、临时号牌。工作人员按临时号牌序号让客户填写申购单 跑单区 : 认筹须知填写完毕的客户，在工作人员的陪同下至收银区等候付款; 收银区 :客户付款，领取交费收据; 审核区 :审核区审核认筹须知，收据是否一致。检查无误后给客户发放VIP卡; 休息区 申购流程完毕，客户可在此处逗留。 备 注: 1、申购客户在进入内场等候区时原则上需要出示身份证或有效身份证件(若客 户未携带，亦可以进入办理VIP卡，事后进行补办)。 2、客户的临时号牌仅作为此次业务办理的顺序依据，并只作一次性使用，内场喊好人员每次按顺序叫号5组，叫号三次后作废临时号作废。 备 注: 1、申购客户在进入内场等候区时原则上需要出示身份证或有效身份证件(若客 户未携带，亦可以进入办理VIP卡，事后进行补办)。 2、客户的临时号牌仅作为此次业务办理的顺序依据，并只作一次性使用，内场喊好人员每次按顺序叫号5组，叫号三次后作废临时号作废。 2. 内场布置(见附图一) 3. 物料准备 负责 单位 : 物料 类型 : 物 料 名 称 : poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 物 料 数 量 分 布 : 区 域 备 注: 尚锦 认筹道具 认筹收据 200份 收银区 5.21完毕 收据加盖公章 200份 收银区 5.21完毕 黑色水笔 2盒 (40支) 认筹区、收银区、 审核区 5.21完毕 印泥 10盒 认筹区 5.21完毕 POS收款机 2个 收银区 已到位 点钞机 3个 收银区 保险柜 1个 收银区 VIP卡 300张*0.5 收银区 5.21前到位 临时号牌 300张 外场总控人处 5.21前到位 展架 2个 接待区 5.21前到位 销售道具 宣传资料(单页、折 页) —— 接待区 5.14到位 商业楼书 —— 接待区 5.14到位 审核区 :审核区审核认筹须知，收据是否一致。检查无误后给客户发放VIP卡; 收银区 客户付款，领取交费收据; 休息区 申购流程完毕，客户可在此处逗留。 6 投资手册 —— 接待区 5.14到位 户型图、折页等 —— 接待区 5.14到位 手提袋、纸抽 300份 接待区 5.14到位 易拉宝(申购须知和 流程) 2套 售楼处门头两侧、 接待处 5.14到位 道旗 —— 售楼部外场 5.15 工地围挡 —— 工地现场 5.15 橱窗展示 —— 商业街 5.15 喷绘背景 2个 售楼部 5.15 商业影视宣传片 1段 内场液晶电视,影 音室 5.15 组织道具 花篮 8个 售楼处门头两侧 5.21到位 矿泉水 300瓶 内场准备 5.21前到位 饮料 30件*360 等候区 5.21前到位 面包 300份 等候区 5.21前到位 纸抽 200份 外场演艺区 互动礼品 靠背 20份 外场演艺区 互动礼品 各区域桌椅 8套 认筹区、收银区 礼品券发放区 各区域桌椅 花栏 8个*160 售楼处门口 信封 500个 礼品发放区 客户资料用 话筒、音箱 1组 内场 已有物料 礼 仪 公 司 组织道具 彩虹门 2个 外场入口处 含条幅 背景板 2个 内外场地各一个 商业认筹信息 汽柱 4个 外场入口处 含条幅 气球 8个 外场入口处 含条幅 椅子 200把*12 内外场等候区、跑单区等区域 前到位 隔离带 40米*4 外场区、内部等候区、认筹区 5.21前到位 功放+音箱 1组 售楼处门头两侧 暖poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 场、叫号 人专用 地毯 10米*4 外围等候区 5.21前到位 桌布 约10张*10 与桌椅分布区域相 一致 5.21前到位 现场包装物料费用，在月度预算中支付，本次活动主要是礼仪公司费用。 7 魔术 600元/位 1 600 模仿秀 800元/位 1 800 礼仪公司物料费用4880元;演艺费用3500元; 合计总费用:8380元 4、活动人员总体分配 尚锦公司 负责人:卢贤全 易居公司 活动总控:王夏 各板块人员细分 及职责 板 块 人数及岗位 板块负责人 人员名单 职 责 内 场 区 域 售楼部 入口处 共3人 保安2人 易居:张挺美 置业顾问1名 助理1名 对入场过程的客户进行登记，发放临时号 牌行数量良好把控; 内场等候区 共5人 易居:聂晓宇 置业顾问4名 负责巡场，安抚客户，维护秩序，解答疑问，与售楼部入口人员对接，及时 通告等候区席位空缺的情况，请外场客户及时补缺; 认筹区 共8人 保安1名 易居:王阿文 喊号:王阿文 配合:助理1人 签单:置业顾问6名 1名工作人员负责喊号，请客户至指定窗口进行业务办理，6名工作人员定岗为客户办理申 购单， ,名保安负责秩序维护; 跑单区 共7人 易居:冯玉环 跑单人员:援助人员6名 8 人负责跑单，带客户缴款，领卡，安抚情绪，解答问。 收银区 共6人 保安2人 尚锦: 财务人员4人 进行收款、开具收据、发放VIP卡 等工作;2名保安维持秩序，确保 现金安全; 审核区 共 4人 易居:李媛 尚锦:戚钰淼 助理2名 1名尚锦工作人员负责发卡，1名易居工作人员负责审核并收集申购须知 poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 外 场 泊车区 保安2人 尚锦: 分别在划定区域进行停车安排 8 区 域 外场等候区 共5人 保安3人 易居:宁伟国 4名置业顾问 易居人员维持外场客户秩序、安抚客户情绪、解答客户疑问，对未办卡的客户进行梳理，提 请办理。 3名保安负责外场客户的排队秩序; 王霞其 他 人 员 机动人员 共2人 尚锦: 负责当天的摄影 保洁 共9人 (内场4人、外 场5人 尚锦: 负责当天现场的环境维护和垃圾 清理; 外联人员 共3人 (尚锦2人、易居1人) 尚锦: 易居: 应对突出情况，进行外联协调: 合 计 62人 其中(财务人员:4人、工作人员 39人) (保安:10人 保洁:9人) (见附图二) 八、预备方案 1、 雨天预案 准备工作:在认筹前三天，查询认筹当天的天气情况。 预案措施: 准备雨伞200把，以备 发放给认筹客户。 负责单位:易居 2. 客户冲突预案 预案状况:申购客户内部因等待焦虑或是排队等问题发生争执和冲突。 解决方案:原则上 由客户自行解决，通过事先准备的“卧底工作人员”在客户 之间进行内部调解。如仍无法 协调，则交由尚锦、易居双方领导共同协商处 理，不听规劝者影响销售正常申购程序的， 交给保安强制送出销售中心。 负责单位:易居 poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the : poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the