比赛开始了
he2008OlympicswillbegininBeijinginjust
afewweeks.Therearemanyimportantevents
duringtheOlympicSwithsomeofthemost
excitingeventsbeingthebigraces.Theseracesattract
theattentionofbillionsofpeoplefromaroundtheworld
wantingtosupporttheircountriesathletes.
SimilartotheOlympicsintheprintingindustrythereare
currentlymanyimportantandexcitingracesthatareinprogress
OFwillsoonbegin.And,thefuturedirectionoftheprinting
industrywillbedeterminedbythewinnersoftheseraces.
FortheOlympicathletestheresultsoftheracesthattheyare
competingincanbelifechangingevents.And.althoughthe
printingindustryraceswewillbediscussingarenotOlympic
eventstheycanalsobelifechangingeventsforthosewho
workintheprintingindustry.
OUTPUTLlNKS专栏
ll疆辩0:灞舞鹫DPII
ByAndy&JutIePlata
OutputLinks,GCWandCOPI
industryforyearstocome:
1.Offsetprintingversusdigitalprinting
2.PDFversusAFP
3.Inkjetversustonerprinting
Offsetprintingversusdigitalprinting
Thevendorsofoffsetprintingtechnologyareinaraceagainst
thevendorsofdigitalprintingtechnologytowinthebiggest
increaseinmarketshare.
Theoffsetvendorsfeelthatinkbasedoffsetprintprovides
superioroutputqualityandthattheirintegrationofinkjetheads
intheirprinterswillprovideenoughvariableprintingcapability
tosarisfymostbuyers.Theyhavealsousedtechnologyto
reducejobsetuptimeandlabor.Thesefactorsmakeoffset
vendorsfeelthattheywilleasilywinthisraceforbiggest
ncreasejnmarketshare.
HerearethreeoftheFacesthatwefeelwillaffecttheprintingMeanwhile,thevendorsofdigitalprintingtec
hnologyfeel
会是喷墨从墨粉印刷过渡到喷墨印刷对于己经大量
投资购置墨粉类印刷设备的印刷厂来说会是个很难的
过程
暖结论
在北京奥运会上,有些赛事是长距离的比赛,像
5000米跑;有些是中等长度的,像800米跑有些是短距离
的像200米跑.这同样适用于印刷技术的赛事.
下面是我们关于在此讨论的3种印刷技术比赛的时问
长度的看法.
喷墨对墨粉的比赛就像是200米奥运项目.这是一
个短期的比赛似乎已经以喷墨作为赢家而结束了.
我们认为PDF格式对AFP的比赛像800米跑.胜者要
在未来两三年里才能确定.
然而,胶印与数码印刷的比赛就像是5000米赛事.
这将是一个长期的比赛.将花5年甚至可能10年,我们才能
知道哪一方能获胜.
这些印刷业赛事的赢家和输家合起来对于未来将会产
生非常重要的作用.所以现在你可以明白为什么我们说
这些赛事可以影响您的职业生涯就像奥运会可以影响运
动员的体育生涯一样.
‘
(:~OutputLinks,《数码印刷》~nqcw这样的出版物.可以
在未来几个月和几年里帮你留意这些重要的印刷业赛事.dp
2008”科印杯”数码印刷作品大奖赛作品征集火热进行中!咨询热线:o7或登陆
WWW.keyin.crl2..8年第7期dp81
?DPOLJ.rf)LJ1-L-INKS专栏oUTPUTLIN妖Se0LU
thattheirsuperiorflexibilityinvariableprintingmixedwith
thecontinuingimprovementof”nearoffsetquality”oftheir
coloroutputisgoodenoughformostapplications.Themove
toinkjetversustonerhashelpedreducethecostperpage
andtheincreasedspeedoftheirprintersallowforincreased
productivity.Thesefactorsmakedigitalprintvendorsfeelthat
theywillwintheraceforbiggestincreaseinmarketshare.
Sotheraceisonbetweenoffsetanddigitalprintingtechnology
Whodoyouthinkthewinnerofthisracewillbe?
PDFversusAFP
PDFstandsforPortableDocumentFormatandAFPstands
forAdvancedFunctionPresentation.PDFhasbeenaprimary
documentformattingsystemforofficeusersandthosein
thegraphicartsindustryformanyyears.AndAFPhasbeen
aprimarydocumentformattingsystemusedbydatacenter
printersfordecades.InthepastbothAFPandPDFserved
differentmarkets—PDFforhighqualitybutlowspeedvariable
outputandAFPforlowerqualitybuthigherspeedvariable
output.Therewasverylittlecompetitionbetweenthetwo
architecturesinthepast.Butthingsarechangingandtherace
isnowon.
AFPwaspreviouslyownedbyIBMbuthasnowtransitioned
toanopenstandardarchitecturethroughtheAFPConsortium.
TheAFPConsortiumismadeupofmajorhardwareand
softwarevendorsinthedigitalprintingindustryandthe
objectiveoftheconsortiumistoinsurethatAFPdevelopsinto
thebest—of-breedpresentationarchitectureformonochrome
andcolorproductionvariabledataprinting.Anadditional
objectiveoftheConsortiumisenablingAFPtofullyservethe
needsofthegraphicartsandofficeusers.
PDFisanISOarchitecturethatenablesintegrated,end—to—
endPDFworkflowsforprintinggraphicallyrichcontent,
includingvariablecontentforpersonalizedpublishing.
Adobe’sPDFPrintEngineisbeingpromotedbythemand
theirOEMpartnersasthearchitectureofchoiceforbothhigh
qualityandhighvolume.Sotheyarepreparingtobedirect
competitorstoAFP.
SotheraceisonbetweenPDFandAFP.Whodoyouthinkthe
82p2q}帮飘.毫..|
winnerofthisracewillbe?
Inkjetversustonerprinting
Inthepast,mosthighvolumedigitalprintersweretonerbased.
Butinthelastfewyears,inkjethasbecomeagrowingforcein
theraceforthebestmarkingtechnology.Inkjetwasshownin
almosteveryprintervendor’sstandatdrupathisyear.Inkjet
isalsothenewplatformofchoicefortheultrahighvolume
printersthatwereannouncedbycompanieslike,Kodak,Ode
andInfoPrintSolutions.
Thisraceisonethatseemstobenearinganendanditlooks
likethewinnerwillbeinkjet.Thistransitiontoinkjetfrom
tonerwillcreatehardshipsforprinterswhohavemadelarge
investmentsintoner-basedprintingtechnology.
Conclusion
IntheBeijingOlympics,someeventsarelongraceslikethe
5000meterrace,somearemediumlengthlikethe800meter
raceandsomeareshortlikethe200meterrace.Thesalneis
truefortheprinttechnologyraces.
Hereareouropinionsregardingthelengthofthethreeprinting
technologyraceswehavebeendiscussing.
Theinkjetversustonerraceislikethe200meterOlympic
event.Itisashortonethatseemstohavealreadyfinishedwith
inkietasthewinner.
WethinkthePDFversusAFPraceislikethe800meterrace
asthewinnerwillbedeterminedinthenexttwotothreeyears.
However,theoffsetversusdigitalprintingraceislikethe
5000meterevent.Itwillbealongracewhichwilltakefiveand
possiblyeventenyearsbeforewefindoutwhichsidewins.
Thecombinationofwinnersandlosersoftheseprinting
industryraceswillhaveaveryimportanteffectonthefuture.
Sonowyoucanseewhywesaythattheseracescanimpact
yourprofessionallifeasmuchastheOlympicscanimpactthe
sportslivesoftheathletes.
PublicationslikeOutputLinks,DigitalPrin”ngandGraphic
CommunicationsWormcanhelpyoukeepaclosewatchontheses
importantprintingindustrylacesoverthecomingmonthsandyears.do
?l甏