关于开办奥普集成吊顶项目可行方案

关于开办奥普集成吊顶项目可行 关于开办奥普集成吊顶项目的可行性方案 一、项目背景 二、集成吊顶产业概况 三、普通吊顶与集成吊顶比较 四、集成吊顶主要品牌分析 五、建设规模及销售模式 六、管理模式及政策支持 七、店面选址及政策支持 八、厂家介绍及政策支持 九、项目投资及回报分析 十、项目的意义和作用 十一、项目风险 十二、可行性研究结论 江西耐火材料厂实业开发公司 二O一一年十月二十八日 attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after completion of the various types of finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as follows: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to various criteria (and planting project co-ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality management. (4) construction management combined with tree planting projects. ? Lawn planting seeds: designing Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square metre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grass seed Sub ... E, growing hedge plants, spaced evenly, tree-rich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on modeling spell planting, planting depth should be consistent. F, block planting time or group planting time, plant back in the order from the Center outward. -Slope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be partitioned block planting. ? subsidiary facilities of the Green Project: a green space of water-supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a solid and compact. (2), pipe clamps, interfaces should have a firm, tight, clean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after installation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers. 一、项目背景 集成吊顶出现的时间并不长，至今也不过六年时间。但是，在这六年时间里，从最初的星星之火，到如今的燎原之势，中国的集成吊顶产业爆发出旺盛的生命力，诸多品牌争相进入。在各大城市，消费者也逐渐接受了集成吊顶，有50%以上的新装修家庭使用集成吊顶，也有相当部分家庭对吊顶进行更新换代。 中国集成吊顶主要生产于浙江嘉兴，这里占据了全国集成吊顶企业80%的数量，生产着全国70%的集成吊顶。珠三角地区的集成吊顶产业也逐渐兴起，内地也有部分集成吊顶企业不断涌现。如今随着国家的不断发展，经济的不断强盛，大量的基础设施需要兴建、重建、改造，这为工装顶的发展提供了契机。按照目前的建设速度，5至10年都是兴旺期。随着集成吊顶行业的系统化，天花吊顶未来的市场具有较大的发展空间。 据统计， 2011年全国集成吊顶潜在市场约400亿，目前集成吊顶实际销量与潜在市场相比，还有巨大的潜力;在各行业均出现增长放缓或负增长时，集成吊顶增幅达到60%;一个中等地级城市有接近5000万的集成吊顶消费潜力;个别一级城市知名品牌专卖经销商年营业额突破1000万。从这一组数据便能看出，集成吊顶的潜力有多大。 二、集成吊顶产业概况 (一)产业现状 2004年底，嘉兴市王店镇友邦提出“集成吊顶”产品概念，一时间，“集成吊顶”如同“浴霸”一词成为行业的泛名词，迄今已带动了一个新兴产业的崛起。它作为跨界营销产物，用六年多的时间已经拥有近400亿的市场规模，并形成长三角以浙江嘉兴为中心、珠三角以广东中山为中心的两大产业板块，并已初步形成了一定的产业规模。 集成吊顶将在近几年迅猛的发展，快速抢占高端市场，领导家装潮流趋势。但总的来看，在近几年内国内受住房条件、经济能力、消费观念的影响，集成吊顶仍会在高端家装市场发展。 ?1lation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers.ean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after instalsolid and compact. (2), pipe clamps, interfaces should have a firm, tight, cl supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a-ities of the Green Project: a green space of water subsidiary facilpartitioned block planting. Slope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be -ing time or group planting time, plant back in the order from the Center outward. odeling spell planting, planting depth should be consistent. F, block plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on m-ed Sub ... E, growing hedge plants, spaced evenly, treeass setre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grning Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square me Lawn planting seeds: desig?t. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality managemen-criteria (and planting project corious s: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to vaof finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as followcompletion of the various types attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after 集成吊顶行业年产值增长图 亿元 400320300240 180200 10050100.5102004年2005年2006年2007年2008年2009年2010年 集成吊顶企业数量变化图家30003000 25002200 20001500150010001000500500200 02005年2006年2007年2008年2009年2010年 (二)市场现状 “集成吊顶”作为一个新兴行业的产品，其产品属性使其现为不同的营销形态。前期广东和浙江企业产品通路有明显的两级分化，广东企业发挥原先铝扣板渠道优势，开始主要从板材批发市场进行产品向市场的渗透，浙江王店企业则发挥利用原先浴霸产品成熟的渠道优势，进行产品向市场渗透。因此形成在不同行业的专业市场都有零散的集成吊顶销售商家。 就近两年来看，随着人们认识程度不断提高，已经有不少市场专业开发出集成吊顶销售的版块区域，对行业从商者进行集中，目前市场形态主要三大格局:一、原先建材综合市场开发出的建材市场集成吊顶销售专区;二、照明灯饰市场开辟出集成吊顶销售专区;三、大型家居商超开辟集成吊顶销售专区。除这之外，还有小部分独立在专业市场之外、大型社区和商业街道的独体专卖店。 从产业格局来看，广东中山主要以铝扣板材为主，占领全国扣板生产销售90%的市场份额，嘉兴则充分利用原先浴霸产业资源配套的优势，主要以电器的配套生产销售为核心，占领全国集成吊顶电器销售95%的市场份额。综合来看，目前集成吊顶品牌和企业80%集中在嘉兴。因此嘉兴王店已成为当今集成吊顶的核心产业基地。 浙江嘉兴王店镇现有工商注册的集成吊顶企业562家，未注册的企业数量也基本相当，共计企业约1200家。目前基本以专卖店、店中店的形式进行渠道开拓，基本不存在物流、运营中心等操作模式。终端市场缺乏集中度，大多数城市集成吊顶专卖店非常分散，灯饰市场、陶瓷市场、五金市场、板材市场以及一些建材超市都有可能存在集成吊顶专卖店， ?a different color when color bunch planting should be partitioned block planting. Slope plant should be planted from top to bottom. Large block graft or -ing time, plant back in the order from the Center outward. anting should be based on modeling spell planting, planting depth should be consistent. F, block planting time or group plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, pl-dge plants, spaced evenly, treeapplied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grass seed Sub ... E, growing he uld berass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square metre. Grass seed sow sho Lawn planting seeds: designing Proportioning of g?gement. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality mana-roject cointent and design drawings confirmed on the basis of the construction site. (2) according to various criteria (and planting p designould thoroughly implement quality and project management to ensure complete. Main points are as follows: (1) fully grasp the as well as the skilled technician jobs to be chosen. It is also after completion of the various types of finishing job, it shattention to the relationship between plants and soil, 2st. (4), should be carried out after the pipeline trench and soil compaction in layers.ic telip clearance accuracy. (3), the piping should comply with the design requirements and after installation must be hydrostat e should be based on a solid and compact. (2), pipe clamps, interfaces should have a firm, tight, clean pipe end not FLOSS,supply and irrigation construction shall conform to the following provisions: (1), the water supply pip-ect: a green space of water subsidiary facilities of the Green Proj 全国目前集成吊顶经销商预计在1万家以上。 随着市场分块化的逐渐集中，相对提高了一些行业认知度。据部分同行透露，在一线城市家装用户选用集成吊顶已经达到60%以上，二线城市也已经达到40%左右。然而作为与房地产行业向关联的产业，还有近十倍的市场规模空间有待于开发，随着行业竞争的加剧，价格水平的平均，市场认知的不断提高，预计每年30%以上的增长率，这也正是这个行业欣欣向荣的表现。 (三)行业现状 06-07年是集成吊顶行业初期形成的第一个增长高峰，以嘉兴王店最为明显，诸多原先做浴霸的企业转型或者多元化投入集成吊顶生产，周边配套配件企业也如雨后春笋纷纷而至。与此同时，也有不少原先从事浴霸行业的经销商看准这一块蛋糕，并积极投身做起集成吊顶，完成从代销到自主经营企业的转型。今年以来，更有几个跨行业品牌企业也瞄准这一行业的市场前景，投入集成吊顶项目，如TCL罗格朗、DILEXI(德力西)、美的等。据业内人士介绍，集成吊顶行业年销售额达1亿元以上的企业不超过10家，年销售额5000万——1亿的企业占5%左右，年销售额2000万——5000万的企业在20%左右，其中友邦、奥普、奥华、宝兰等企业规模比较大。由此可见，相对庞大的市场潜力而言，还是有很大的增长空间。 据有关数据统计，2010年整个行业销售额为50亿，大致占到中国吊顶行业的百分之二。预计集成吊顶市场可达容量为400亿，但从50亿到400亿，行业发展还需10年或更多的时间发展。 (四)生产厂家 目前，市场上常见的品牌有友邦集成吊顶、奥普集成浴顶、奥华集成吊顶、法狮龙集成吊顶等等，这些品牌多为原浴霸厂家。短短六年多时间，集成吊顶厂家从2005年的几家发展到目前已过两千家，但都普遍存在着抗风险能力弱，市场影响较小的现象。目前，除淅江奥普、奥华、友邦、宝兰为知名浴霸沉淀的企业外，其次近年仅靠吊顶发展的有美尔凯特、法狮隆、花旗、顶上、品格，其余多为规模、实力更小的企业。 (五)主要通路 其主要通路为1、以自设专卖店为主2、建材市场现有的吊顶通路3、与各地大的家装公司配合，从设计开始配套。例奥华旗下奥华.德科隆整体吊顶已经和上海前10名装饰公司中5家达成合作4、工程通路 三、普通吊顶与集成吊顶比较 1、普通吊顶+浴霸模式与集成吊顶优劣势比较 传统吊顶+浴霸 集成吊顶 1、价格低廉 2、铺货简单，通1、功能上，取暖功能、换气功能、照明功优势 路齐全，渗透性强，各级市场都能分开，使各功能模块最大限度的优化同 有销售。 3、操作简单，可装修时，提升了卫浴间的安全性能 2、 partitioned block planting. 3lation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers.ean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after instalsolid and compact. (2), pipe clamps, interfaces should have a firm, tight, cl supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a-ities of the Green Project: a green space of water subsidiary facilSlope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be ?-ing time or group planting time, plant back in the order from the Center outward. odeling spell planting, planting depth should be consistent. F, block plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on m-ed Sub ... E, growing hedge plants, spaced evenly, treeass setre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grning Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square me Lawn planting seeds: desig?t. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality managemen-criteria (and planting project corious s: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to vaof finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as followcompletion of the various types attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after 时让木工安装 外观上，美化了传统以吊顶，满足当今家 庭对于厨卫装修高标准的个性化需求 1、外观上，与集成吊顶相比整体1、成本较高 2、销售覆 效果不高 2、功能盖点较少，目前只能进一级市场，二三级劣执 上，因其功能集于一体，使各功市场较难普及 3、需量 能都弱化 身定做，专业通路及专业安装工人。 2、普通吊顶+浴霸模式与集成吊顶价格比较 a、普通吊顶 普通吊顶的主上费用分为材料费用和安装费用 材料费用:一般包括扣板费用、边角费用和龙骨费用(一般随板材搭配有固定规格和尺寸的轻钢龙骨，但也会使用到木龙骨)。 安装费用:商家销售处会有木工带安装，提供的安装价格在15-20元每平方米(包括辅料)，装铝扣板都会帮助安装吸顶灯、浴霸之类的，故浴霸无需另外收取安装费用 (以5平方米浴室为基准 ) 普通吊顶 数量 单价 总价 金属扣板 5 100 500 浴霸(奥普灯暖) 1 600 600 照明 1 60 60 排气 0 0 0 收边条 12 15 180 龙骨 10 5 50 安装费 5 15 75 合计 1465 b、集成吊顶 主要分为扣板材料费用、各功能性模块和安装费用。 材料费用:一般包括扣板费用、边角费用和龙骨费用。 扣板模块高价位一般会选金属扣板中的250-380的铝锰合金，低价位会选90-180的普通铝扣板。其龙骨相对需要较多，故整体辅料价格较高。 卫生间应该包括的产品:22W照明灯、28W换气扇、275W浴霸至少二个、300*300铝板(跟据卫生间大小使用数量不同)、龙骨、边角线，吊装配件。 安装费用:安装需要另外收费的15-25元每平米 (以5平方米浴室为基准 )、 集成吊顶(奥普低价位) 数量 单价 总价 -dge plants, spaced evenly, treeapplied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grass seed Sub ... E, growing he uld berass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square metre. Grass seed sow sho Lawn planting seeds: designing Proportioning of g?gement. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality mana-roject cointent and design drawings confirmed on the basis of the construction site. (2) according to various criteria (and planting p designould thoroughly implement quality and project management to ensure complete. Main points are as follows: (1) fully grasp the as well as the skilled technician jobs to be chosen. It is also after completion of the various types of finishing job, it shattention to the relationship between plants and soil, 4st. (4), should be carried out after the pipeline trench and soil compaction in layers.ic telip clearance accuracy. (3), the piping should comply with the design requirements and after installation must be hydrostat e should be based on a solid and compact. (2), pipe clamps, interfaces should have a firm, tight, clean pipe end not FLOSS,supply and irrigation construction shall conform to the following provisions: (1), the water supply pip-ect: a green space of water subsidiary facilities of the Green Proj?a different color when color bunch planting should be partitioned block planting. Slope plant should be planted from top to bottom. Large block graft or -ing time, plant back in the order from the Center outward. anting should be based on modeling spell planting, planting depth should be consistent. F, block planting time or group plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, pl 金属扣板模块 4.5 168 756 取暖模块(两灯) 1 590 590 换气模块 1 428 428 照明模块 1 308 308 收边条 12 20 240 龙骨 50 5 250 安装费 5 25 125 合计 2697 四、集成吊顶主要品牌分析 1、市场状况 友邦，按现市场上有做集成吊顶的各企业综合实力、发展策略与市场表现来看，友邦在家居集成吊顶行业目前可以称之为领先品牌。目前，友邦已在全国市场拥有500多家专卖店和旗舰店，无论是销售点是市场占有率都位居第一。 奥普，其集成吊顶项目为2006年5月份新上市，目前产品上以跟随友邦为主，现正处于全国性设点铺货阶段，约200个点左右。上市后销售业绩状况不是很好，未达到预期，全国月均销量约为2500套左右。 2、奥普与友邦分析 友邦 奥普 市场的领先者，产品款式较多，品种产品以跟随友邦策略为主，目前产品产品 丰富(扣板大约20余种颜色) 款式、质感较于友邦都有改进。 以5个平方卫生间，标配:取暖灯配在扣板上价格与友邦基本差不多，但价格 置+换气扇+照明灯，价格在3000元左电器模块高于友邦，故整套产品价格 右 高于友邦 1、 建材市场现有的吊顶通路 以建材市场现有的吊顶通路以及自设 通路 2、 自设专卖店为主 专卖店为主 3、 与各地家装公司签约相配合 市场切入时机最早，网络比较成型，品牌与原浴霸网络的优势明显，公司优势 产品保持持续更新 的基础管理工作相对比较完善 营销管理与服务工作受到企业自身素 首次推出的产品一般，后期的产品开劣势 质的原因，在网络庞大后已明显出现发与营销推广工作的跟进力有待加强 管理力的薄弱 3、服务 产品:取暖模块、换气模块、照明模块(不含光源)整机保修三年;吊顶模块保修三年;光源部分保修壹年;所有产品终身维护，过保换期的上门服务只收更换件的成本。 安装:一般一批安装队伍为3人左右，一厨一卫一天就可以装好。一厨二卫一天半或两天， ities of the Green Project: a green space of water5 subsidiary facillation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers.ean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after instalsolid and compact. (2), pipe clamps, interfaces should have a firm, tight, cl supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a-?partitioned block planting. Slope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be -ing time or group planting time, plant back in the order from the Center outward. odeling spell planting, planting depth should be consistent. F, block plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on m-ed Sub ... E, growing hedge plants, spaced evenly, treeass setre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grning Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square me Lawn planting seeds: desig?t. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality managemen-criteria (and planting project corious s: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to vaof finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as followcompletion of the various types attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after 如果热水器多或窗户多就要多一点时间。 五、建设规模及销售模式 店面面积:200平米左右。 营业员:4名 设计师:1名 测量安装:4名 市场推广员:3名 销售模式:以奥普集成吊顶旗舰店品牌代理为主，兼顾全省品牌营销网络、零售和工程。 六、管理模式及政策支持 鉴于我公司零售、代理业务开展欠缺经验，需要不断经营摸索，为减少我公司投资风险，经过与厂家协商。拟采取股份制经营模式，成立股份制公司，其中江西耐火材料厂实业开发公司占49,股份，产品厂家浙江凌普电器公司占15-20,股份，引入第三方参股31-36,，注册资金100万元。厂家给予以下政策支持:价格给予省级运营价格，全省设立统一的物流管理平台，设立旗舰店形象，厂家派驻驻店业务经理负责门店人员的培训和签单工作，并派驻至少2名业务经理负责全省渠道的开发和管理，省平台以下客户汇款和发货均通过省平台操作。厂家将主导和协助门店开业前期的全省招商会，协助建立省平台以下的专卖服务系统。厂家总部市场部、专卖店管理部全部支持江西运营的良性发展。预期用两到三年时间，建立全省专卖店网络20家左右，协助销售网络20家，销售额争取达到800-1000万元。并为江耐实业开发公司培养经营性人才2-3名，渠道管理开发人员3-5名。公司对省级平台这种创新特殊的人员给予全面支持。 七、店面选址及政策支持 我们目前还是创业初期，在资金、物力及人力等方面都相对薄弱，希望能够得到总厂的大力支持,其一:在新建的一楼店面划出230左右平方米租赁给实业公司，以作为该项目的营业场所。并希望在项目经营初期租赁价格能以不高于目前厂部整体市场平均租赁价格，这样，一来为我们店面租金费用方面不至于造成过重的压力，二来我们可以借助周边商圈的商业氛围，能够平稳上位。其二:请求厂部将旗舰店门头楼上的招牌位交由实业公司管理，以作品牌宣传和销售宣传。一来可以提升旗舰店的终端形象和知名度，以便于销量的提升;二来可以促进品牌的知名度，以便于抢占市场份额。 八、厂家介绍及政策支持 经过我公司管理高层到浙江实地考察，根据对多个厂家各方面综合比较和品牌形象和档次的考虑，公司决定选择奥普吊顶品牌做代理。现将该公司部分信息摘要如下: 厂家简历 浙江凌普电器有限公司主要经营奥普厨卫吊顶，公司占地面积超过50000平方米，员工583人。奥普厨卫吊顶生产规模系行业内最大生产基地的品牌之一，凭借无可挑剔的专业品质，领先的研发技术，精益求精的制造工艺，奥普正日益成为国内集成吊顶行 applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grass seed Sub ... E, growing he uld berass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square metre. Grass seed sow sho Lawn planting seeds: designing Proportioning of g?gement. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality mana-roject cointent and design drawings confirmed on the basis of the construction site. (2) according to various criteria (and planting p designould thoroughly implement quality and project management to ensure complete. Main points are as follows: (1) fully grasp the as well as the skilled technician jobs to be chosen. It is also after completion of the various types of finishing job, it shattention to the relationship between plants and soil, 6st. (4), should be carried out after the pipeline trench and soil compaction in layers.ic telip clearance accuracy. (3), the piping should comply with the design requirements and after installation must be hydrostat e should be based on a solid and compact. (2), pipe clamps, interfaces should have a firm, tight, clean pipe end not FLOSS,supply and irrigation construction shall conform to the following provisions: (1), the water supply pip-ect: a green space of water subsidiary facilities of the Green Proj?a different color when color bunch planting should be partitioned block planting. Slope plant should be planted from top to bottom. Large block graft or -ing time, plant back in the order from the Center outward. anting should be based on modeling spell planting, planting depth should be consistent. F, block planting time or group plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, pl-dge plants, spaced evenly, tree 业领先品牌。 公司不断加强研发力量的建设，开展广泛技术合作与交流，积极与世界先进的工艺设备厂商、原材料供应商，著名的设计师进行广泛的合作，在行业内率先研发出众多开创性的专利产品。奥普厨卫吊顶注入澳洲简约时尚、轻松精致的设计理念，人性化的设计方式，旨在推进中国集成吊顶产业的发展，为每个中国家庭营造品味、舒适的厨卫上层生活空间。 奥普厨卫吊顶一直坚持不懈的追求创新的研发技术和独树一帜的设计风格，不断升级的产品研发提升。公司采用世界一流的生产线和美国原装进口的扣板深加工设备等代表世界领先技术的生产设备和工艺技术，为每一款产品的卓越品质提供强有力的保证。 企业荣誉 中国建筑装修装饰协会集成吊顶分会常务副会长单位 集成吊顶行业十大品牌 上海2010年消费者最喜爱的品牌 同济大学战略合作单位 国家康居示范工程定点采购单位 全国工商联家居装饰业商会天花板委员会理事单位 国家《建筑用集成吊顶》标准起草单位之一 产品简介 奥普拥有从产品的设计、研发到制造再到销售的全程完备体系。公司不断加强研发力量的建设，广泛开展技术合作与交流，积极与世界先进的工艺设备厂商、原材料供应商，著名的设计师进行深入合作，在行业内率先研发出众多有开创性的专利产品。公司始终坚持自主研发的企业理念，专注于创造主流生活新元素，以生活为本，通过对系统美学的深层次把握，从整体家装美学的立场开展产品创意与美学设计，强调产品与环境的和谐共鸣;与整体家居的协调统一。 目前公司产品规格主要有:300X300,300X600,300X480,150X300,600X600等各种系列规格产品，系目前集成吊顶行业覆盖规格最多的企业之一。 营销网络 奥普厨卫吊顶正式进军集成吊顶行业在2006年，通过多年的经营管理，奥普吊顶已建立了完善的营销网络。在全国拥有400多家专卖店，分别在全国各大城市建立了充满设计灵感的集成吊顶展示厅，满足了消费者的不同需求。 目前，奥普厨卫吊顶在上海、浙江、江苏、四川、重庆、贵州、北京，天津、辽宁、吉林、山西、安徽、湖北、新疆、福建等省建立了400家专卖店，基本建立了覆盖全国的销售服务网络。全国从事奥普厨卫吊顶的服务人员超过2000人。 售后服务 1(奥普厨卫吊顶吊顶产品如有批量质量问题，由厂家负责退换货，退换货的运费由 subsidiary facil7?lation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers.ean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after instalsolid and compact. (2), pipe clamps, interfaces should have a firm, tight, cl supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a-ities of the Green Project: a green space of waterpartitioned block planting. Slope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be -ing time or group planting time, plant back in the order from the Center outward. odeling spell planting, planting depth should be consistent. F, block plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on m-ed Sub ... E, growing hedge plants, spaced evenly, treeass setre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grning Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square me Lawn planting seeds: desig?t. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality managemen-criteria (and planting project corious s: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to vaof finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as followcompletion of the various types attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after 厂家承担。 2. 销售公司负责当地客户的售后管理和服务工作，售后服务所需零配件按照公司要求以旧换新 3(销售公司退换货的数量，以厂家的仓库验收为准。 4(其它详见《售后服务标准》。严禁未经审核自行退货，否则，公司有权拒收。 九、项目投资及回报分析 1、投资估算: 项 目 费 用 估 算 备 注 商品流转 60万元 店面装修及样品 23万元 厂家有部分支持 电脑、空调、打印机、传 2万元 真机等办公设备 设备及工具 3万元 媒体推介费用 10万 可分期投入 年租金 28万 可逐月支付 其他不可预计费用 4万元 投资合计 130万元 2、每月的固定支出: 项 目 费 用 估 算 备 注 店面租金 23000元 人员工资 24000元 水电费、税务等 6000元 通讯费 800元 折旧费 3000元 仓储费 4500元 区域维护费 10000万 其他不确定支出 5000元 费用合计 67300元/月 3、资金回收 第一年，该项目处于市场摸索和拓展期，估计需要垫付市场拓展费用，当年较难产生显性效益。 在一到两年后，当经营规模达到一定程度，假定产品销售毛利率50,，如旗舰店一个月销售额为 12万元产品，则毛利可达 6万元;全省营销网络销售额一个月销售额为20万元产品，按20,抽取管理费，则一月收益4万元。减去开支67300万元，则一个月收益 ect: a green space of water subsidiary facilities of the Green Proj?a different color when color bunch planting should be partitioned block planting. Slope plant should be planted from top to bottom. Large block graft or -ing time, plant back in the order from the Center outward. anting should be based on modeling spell planting, planting depth should be consistent. F, block planting time or group plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, pl-dge plants, spaced evenly, treeapplied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grass seed Sub ... E, growing he uld berass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square metre. Grass seed sow sho Lawn planting seeds: designing Proportioning of g?gement. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality mana-roject cointent and design drawings confirmed on the basis of the construction site. (2) according to various criteria (and planting p designould thoroughly implement quality and project management to ensure complete. Main points are as follows: (1) fully grasp the as well as the skilled technician jobs to be chosen. It is also after completion of the various types of finishing job, it shattention to the relationship between plants and soil, 8st. (4), should be carried out after the pipeline trench and soil compaction in layers.ic telip clearance accuracy. (3), the piping should comply with the design requirements and after installation must be hydrostat e should be based on a solid and compact. (2), pipe clamps, interfaces should have a firm, tight, clean pipe end not FLOSS,supply and irrigation construction shall conform to the following provisions: (1), the water supply pip- 32700元，一年392400元。随着业务量的逐年增长，效益也将按年20%增长，即三年后逐步达到年收益47万元、57万元、68万元的效益规模。 十、项目的意义和作用 1、提供创业平台和探索新的经济增长点，探索提高企业经济效益的新途径。 2、促进企业提高参与市场经营的竞争力。 3、省装潢市场建设较早，主要以店面、仓储租赁经营模式为主。随着企业不断发展和企业外部竞争的加大，租赁经营的单一模式已不适应企业的加速发展。如能选择几个有代表性的知名建材品牌自己经营，一来可以为企业将来市场全面升级改造，打造南昌乃至江西省档次最高、规模最大、人气最旺装潢建材精品市场，提供经营试点，同时也为其提供经营管理经验和人才储备;二来可以带动市场经营向整体精品高端市场转型。 4、集成吊顶项目投资相对较少，风险可控。最重要的是集成吊顶代表未来发展方向，我司经营集成吊顶除了在南昌树立样板，更好的和装修公司合作外，还利于我们建立覆盖全省的销售渠道和网络，为公司未来发展经营新的品项打下基础。 十一、项目风险 1、 零售、代理业务开展欠缺经验，需要不断经营摸索。 2、 安装、设计等方面技术不足，需要逐步积累设计、经验。 3、 同行业市场竞争较为激烈，得到消费者的认同需要一个过程且我们目前缺乏客户基础，短期内难以估算销售额，也就难以准确把握业绩情况。 十二、可行性研究结论 结合上述的分析，我们认为现阶段我公司开办奥普集成吊顶项目是具备可行性的，该项目的运营定会为我公司带来经济效益与社会效益的提升。 ?9lation must be hydrostatic test. (4), should be carried out after the pipeline trench and soil compaction in layers.ean pipe end not FLOSS, lip clearance accuracy. (3), the piping should comply with the design requirements and after instalsolid and compact. (2), pipe clamps, interfaces should have a firm, tight, cl supply and irrigation construction shall conform to the following provisions: (1), the water supply pipe should be based on a-ities of the Green Project: a green space of water subsidiary facilpartitioned block planting. Slope plant should be planted from top to bottom. Large block graft or a different color when color bunch planting should be -ing time or group planting time, plant back in the order from the Center outward. odeling spell planting, planting depth should be consistent. F, block plantrich side from outside, seedling height, trunk size, uniform mix. In the nursery pruned hedges, planting should be based on m-ed Sub ... E, growing hedge plants, spaced evenly, treeass setre. Grass seed sow should be applied before the foot base fertilizer and water immersion, be slightly dry sow grass seed. Grning Proportioning of grass seed, grass seed mix, sow grass seed should be evenly distributed not less than 35g per square me Lawn planting seeds: desig?t. (4) construction management combined with tree planting projects. ordination) preparation of engineering plans and scheduling plans. (3) the materials and materials used for quality managemen-criteria (and planting project corious s: (1) fully grasp the design intent and design drawings confirmed on the basis of the construction site. (2) according to vaof finishing job, it should thoroughly implement quality and project management to ensure complete. Main points are as followcompletion of the various types attention to the relationship between plants and soil, as well as the skilled technician jobs to be chosen. It is also after