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绿色奥运、科技奥运、人文奥运

2012-12-29 6 侵权/举报
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绿色奥运、科技奥运、人文奥运

北京获得2008奥运会的举办权是世界对北京的认同和信任。根据“为人的和谐发展,以促进建立一个维护人的尊严的和平社会”的奥林匹克宗旨,北京提出了“绿色奥运、科技奥运、人文奥运”的举办理念。

绿色奥运,就是将环境保护作为奥运设施规划和建设的首要条件。北京正在各个领域里努力推广环保工作,积极参与各项改善生态环境的活动,大幅度提高首都环境质量,建设生态城市。北京2008奥运将以绿色清新的面貌出现,为世界环保运动注入新的动力。

科技是人类文明进步的动力源泉。古老的中国,曾在世界科技史上占有重要地位。今天的中国人民,不仅与全世界共享科技文明的成果,也在各个领域推动世界科技的进步。科技奥运将反映科技最新进展,集成全国科技创新成果,推出一届高科技含量的体育盛会;提高北京科技创新能力,推进高新技术成果的产业化及其在人民生活中的广泛应用,使北京奥运会成为展示高新技术成果和创新实力的窗口。

2008年北京奥运会更将是一次人文奥运的盛会。它将普及奥林匹克精神,弘扬中华民族优秀文化,加深各国人民之间的了解、信任与友谊。北京奥运会将坚持“以人为本”,以运动员为中心,构建体现人文关怀的环境,为八方来客提供全方位的优质服务。围绕这届奥运会,一系列丰富多彩、形态各异的文化、体育活动将陆续展开,汇为普天同庆的文化盛典。

Environment-friendly Olympics, Technology-empowered Olympics and Culture-enriched Olympics

The fact that Beijing has been awarded / Beijing’s success in winning the right to host the 2008 Olym
pic Games shows the world’s recognition and trust of Beijing. As “the goal of Olympism is to place everywhere sport at the service of the harmonious development of man, with a view to encouraging the establishment of a peaceful society concerned with the preservation of human dignity,” Beijing has proposed / put forward, in harmony with this spirit, the concepts of Environment-friendly Olympics, Technology-empowered Olympics and Culture-enriched Olympics.

Environment-friendly Olympics requires that environmental protection (should) be given priority / taken as the first consideration in the planning and construction of Olympic infrastructures and facilities. Beijing has been pressing ahead / forward / on with environmental protection in every field by launching various projects to improve the city’s ecological environment, with a view to considerably raising the environmental quality of the capital so as to eventually build / turn it into an ecology-friendly city. The 2008 Olympic Games to be held in Beijing will present itself as a refreshingly Green Olympics, which will add momentum to the worldwide endeavor / drive for environmental protection.

Science and technology empowers the progress of human civilization. Ancient China had once held an important place in the history of scientific and technological development. Today, the Chinese people, while sharing the technological accomplishments with the rest of the world, are contributing their part in all fields to propelling the advance of

science and technology in the world. The technology-geared Olympics will showcase the latest development of science and technology, and display the achievements of technical innovation throughout the country. It will appear as a great multi-sport event sophisticated by high-tech applications. The Beijing Olympics in 2008, intended as a show-window for displaying high-tech achievements and innovation progress, will enhance Beijing’s capacity of technical innovation, and promote the industrialization of high-tech fruits and their wide application in people’s daily lives.

The Games of the 29th Olympiad to be hosted by Beijing will be a gala gathering featuring a culture-oriented massive sport event.It will extensively incarnate the Olympic spirit, disseminate the brilliant Chinese culture, and enhance the understanding, trust and friendship among the peoples all over the world. Upholding the “putting people first” principle and adopting the “sportsman-centered” approach, the Beijing Olympiad will create an atmosphere filled with humane care, rendering a full range of quality services to guests and friends from the four corners of the earth / globe. Against the backdrop / in the context of the 2008 version of Olympic Games, a rich program of events in a variety of forms will be staged, which will culminate in an international cultural pageantry amidst great jubilation.


在外宣翻译工作中要尽量采取“立体化”的思维方式

一、外宣题材翻译的标准和方法

外宣题材的翻译具有时效性强、涉及面广等特点,工作的难度比较大。为了提高翻译效果,在外宣翻译工作中要尽量采取“立体化”的思维方式。所谓立体化的思维,体现在四个方面。首先是多角度的切入。这就是说,在着手翻译之前,我们首先要考虑英语里有没有现成的东西可以“借用”;如果没有,那么我们再想一想英语里有没有类似的说法可以“模仿”;如果还是没有,那么我们就得自己“创造”。立体化的思维的第二个方面就是多元化的翻译标准。我们可以把外宣工作的翻译标准具体化为:准确、通顺和变化。只有做到了这三点,对外宣传的翻译工作才能收到更好的效果。

准确 (loyalty) -- 外宣工作中的翻译有一个突出的特点,即基本上都是中译外,也就是把大量有关中国的各种信息从中文翻译成外文,通过图书、期刊、报纸、广播、电视、互联网等媒体以及国际会议,对外发表和传播。这一特点决定了这类翻译的首要标准是传达原文的意思必须准确。

通顺 (readability) -- 对于从事外宣工作的翻译人员来说,最应该注意的是要潜心研究外国文化和外国人的心理思维模式,善于发现和分析中外文化的细微差异和特点,时刻不忘要按照国外受众的思维习惯去把握翻译。这就是要求英译文要尽量做到地道一些,符合英语的表达习惯, 为外国读者所喜闻乐见。

变化 (variety) -- 由于对外宣传的内容主要涉及政治、经济、商业、社会等等方面,题材一般都比较严肃,中文通常都缺乏生动性,所以在将其翻译成英文时应尽量注意语言表达的丰富性和多样性,这样更加符合这类题材的英语风格,可读性更强一些。

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