为了正常的体验网站,请在浏览器设置里面开启Javascript功能!

[word格式] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略

2017-10-18 9页 doc 32KB 35阅读

用户头像

is_888153

暂无简介

举报
[word格式] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略[word格式] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略 论动画影片《喜羊羊与灰太狼之牛气冲天》 的营销策略 4???.10?E 2009??10?J W?W?W?W?W?W?W?W?W?W?W????5?(???]??????(??????) JournalofChangchunUniversityofScienceandTechnology(HigherEducationEdition) Vol14W?No110 W?Oct12009 ?????m????Wu???????l???7???????...
[word格式] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略
[word] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略 论动画影片《喜羊羊与灰太狼之牛气冲天》 的营销策略 4???.10?E 2009??10?J W?W?W?W?W?W?W?W?W?W?W????5?(???]??????(??????) JournalofChangchunUniversityofScienceandTechnology(HigherEducationEdition) Vol14W?No110 W?Oct12009 ?????m????Wu???????l???7???????U???FWr???5?????? ??W??X(?????]???????l????????,?????C??,610065) ??????(?C???d????????????????,?????C??,610065) [??W???]W??.???????m????Wu???????l???7???????U???FWr???????5?????????????5??????????,?(???????? ?C?????5??????,?E?S?y???????/???????m???????5???m?????????????E????????W1 [???8??]W????3???y;Wu???????l???7???????U???FWr;?5?????? [?A???(????]W?F713.5W?W?W?W?W?W?[???8?)???4]W?A [???9????]W????X(1984VU),??,???e?7????,?????]???????l?????????;???????U???E,?U?????h?/???v ????;??????(1977VU),?G,???e??????,?C???d???????????????????J,?U? ????h?/???????????4?y???(W1 W?W?2009?????k?6?7?J,???????m????Wu???????l???7?? ?????U???FWr((???r????Wu???r?rWr)?1?+?i??????W1?? ?d???????? 6? ,?????u?V??????????800?)??,???????? ???k3000?)??,???????????????W8000?)??W1???????? ????600?)???????????m????,Wu???r?rWr???G???????C ???????%???????3?????7?o???C??W1?????????????+?i?? ?e???v,???9???/Wu???r?rWr?C?????????m???????????C ?????5??????W1?.???(???????5???????????J???????C?? ????,?E?S?y???????/???????m???????5???m?????????? ???E????????W1 ?5???]?J???F???????????;Wu?5?????(Wr?????A,?? ???5???/Vd?7?????????y???S?VW4???????8W4???n?3???? ?:??????????????,???????????????-?????????????y?? ???(???rW1VT 6? ?C?????5?????????W???????)?1?/???????? ?-?S,???????9???o???W???????X?9??????,?n???????? ?????????????????y????W1 ?:?????7?4?y?????7???????5???m?????%?2?;?a???? ?v?????y???????A??????,????,?4?y?5???m???C?????? ?8,?;???1???4?y???????????k??W4?a?????v???????v?? ????????,???1?/?5??????W1 ??W4Wu???r?rWr?????5???????(?? ?????5???????%?4?y?a?????????V,???9??????????W4 ????W4???vW4???%??W1???0?????/,?V?????M???V?????? ?????/?%?h?????v???y???????????M?????VW1?;14?7???? ???v???y???????????????a?A,?h?????????/???J?????? ???a?.13??;???A?V????????Vd?f?l??VTVd?????]VT?? Vd?????]VT?o???)?)???(???/????W1 6? ????,?.???;?(???? ???5???????????t,?(?????(?????????????VW1 ??????,???p?m?????l???????????e?f??W4???????? ?????????????4???????3W1???A?????i?????????%?????v ???m?????M??????????W12008??2?J???p?m??????,?? 2008??5?J1????,?????v???m???????M?????????:???? ????????,?2???h???p?? ?????????m???l?i?????m?????F?????????a????3W1?? ?v,???????????????9??,?2?p?????????M???(?????M??; ???????m???;???????????????????u???????s??????;?c ?????y???????l???m???y???????l???5;???????????m?? ?y???W????W1???????e???????h?????3???y?????????]?? ????W1??,17?????????m???y???W?;2007?????m?M???? ?C???????m??132??,80457?(??,?????????m?????? 79%,??2006??????58%;2008??,???m?M?????C184 ??,102047?(??,?????????m??????77%,??2007???? ??26%W1 6? ???????????????V,?h?????h???m???],?????m???? ?m???????],?o?????%?;????????????,???v???y?????( ?????????????????V,???%???????m???????s??W1???M, ???????m?????????????k?????????????VW1?;?l???????? ?m??SWOT?(???A,?(?y?o?????(??W1 ??W4Wu???r?rWr?????(?? ?????9?(???%?1?/?????5???????????????V????W1?? ???????9??????,?????????o?????1?/?5??????????????W1 ?o?????????????????N??,?4?y?????k?????????????.?o ????:???;????????W4?n???y???o????????W4?????????? ??W4????????????????????????????W1?:???.?????????% ???m??Wu??????Wr???5??????,?????????(?????????n?? ?y?????o????????W1 ?A?????W?????m?1?/?m???u???a?C??,???M?u?V???? ?????m???????????a???h,???o???y?????????????C???? ???m?????a?yW1??2008?????????l?u?V??Wu???????EWrW4 Wu?????m????Wr??Wu?????4??Wr,?(?3?????W??660?), 300?)????100?)??????W1 6? ?m???n??,?A???v?????l???????m???????????C???? ??????W1Wu????????Wr?;???%?u???????O?????o??,???M ???????/???v????,????W4????W4???????????????v,?1 ?/?????????:?5W1?n?;???%?u???????l??Wu???????l???7 ???????U???FWr???G???????????m?p????????????W1Wu?? ????Wr?%Wu???r?rWr???????????3?????????????????4 ?9,???????????????3???J,?o?A???f???????l???f,?? ???+?i?????y?C?????eW1?????]?M???????3?????A,???? ?????????%?3?o???y?A?????V??Wu???3???3WrW1???v,?? VU6VU 17:00-20:0017:00-21:00 7: 91 ,???)???e?????:?????????W?C???????????? ?C??????W1Wu???3???3WrW4Wu??????WrW4Wu???????l???7???? ???U???FWr???C?????(??????????????????W1 ?oW4???????3???ySWOT?(?? ?h?????m?E???????m?????????;???????o?????E???? ??,???%?o???y?????????a?yW1?????5???C???????m????, ?????????4?y???????s????????W4?v???????A???/?y???4 ?????????J?(??,???M???????????????5?s??W1???????? ?s??(strength)W4????(weakness)W4?/?y(opportunity) ???h?s(threat)?????????W???/SWOT?(??,?????????% ?4?y???????M?????5?s???????+???;??????????W1?????? ??Wu???r?rWr????,???;?1?/?A??????????????????,?X ?????????3???y??SWOT?(??,Wu???r?rWr?;?????1?/?5 ???m???????t,???????;???r????:?X?????m???;?????? ?%,?a?????+?i???h???????+?i?C????;?????A???v???? ??;???/?????????V????W1???????W,???????????r????: ???h?????y?????0???V;?????E??W4???V?????8?4?y???J ??,???V???3???y??;????Wu???r?rWr??????,???????E ??????????W1 ??W4Wu???r?rWr?5?????? ???m????Wu???r?rWr???5???m???:?u?????????? (SMG)???5W1??Wu???r?rWr???????5???m?????r,Wu???r ?rWr?????????r???7??????????: (??)?p????????????,???????o???????1?/???? ???m?p??Wu???r?rWr?????????e?p?????m??Wu?????? ?l???7??WrW1?????e500?y??,?;??????????3???y,?;?? ?h?????e?A???U????W1?;?p???????????u?????p??,???G ?o?F?????h????,???/????????W1???l???v???3???y???? ?????3?m,?????p???p???????F?N?f???[?JW1 (??)???e????:Vd1+XVT?????r?N?f ?p??????Wu???r?rWr?????e?????%Vd1+XVT???N?f, ?????7?f???[???????????7?C???????N?f,?????N?f?[?J ?A??????W1???v,?????????C?????e,?????????????r?? ?y?A??????????,??Vd????VTVd???????F?EVTVd?????????? ???????a??????,???o?h????????????????VT??W1?????A ???7??Vd?????G??VT??????,???????????????a?h?????? ???????e??????W1???m???n??,????????????????,???C ???????+?i???a?EW1 (?o)???V????:?J???4?y???o???????]?????????V ?p????Wu??????Wr???????o3??:?u?????????? (SMG)W4???d???S?????????????????]?????????????5?? ?e???s???V??W1?????????:4??????????????W1?2???/?n ?????)?2??????,?????J???C?:??Wu???r?rWr????????W1 Wu???r?rWr?u?V??,?u???????F?;???????????;???r13?7 ????W413?7????????????????????W1?n?9???8???h?????? ?;???????????????o?h?????m?????????????(?????:?s?? ?V??????,??????Vd??????VT?p???????????????;?????] ????????W1???v,4???????????????W??????,???C???? ???o?]?W?/???????W??????W1 (??)???E?o?? ???????m???y?+?o???????????l?u?V,??2008?????? ???n???6?????o??:Wu???????EWrW4Wu?????m????Wr??Wu?? ???4??WrW1?????????A?????????????E????,???a???c?? ???C??W1Wu???r?rWr???????o???/????????,?????E?u?% ???kW1??????2009???5????????1?J16???u?V,?%???/ ?????F?????%?????A?f???????????????????????tW1???v, ?????/???????l?u?V???6?????m????Wu??????????2Wr?? Wu???p??Wr?1?/?????a?E????,Wu???r?rWr?;?p???u?????? ?????????M?????????+?l??W1?m???n??,???E???????o?? ?V?:???u?V????????????W1 (??)???E?????????? ?????p???.???????????v,Wu???r?rWr???????????? ?E??????????W1?????l??????Vd???r?rVT???????C????; ?;????????????????Vd???????o????VT?m??????;?????? ?????l???7???????H???????????U??W1?:?????o???S???? ????,Wu???r?rWr???????????y????????W4????W4?a??W4 ????????W4???????9W4????W4????W4????W4???9???????e ?p?????E????,???????????????;?????2?7????W1 ???????f???%,???E??????????????????Vd???y??VT, ?n?a?%?????????3???????;???9W4????W4?????9???????? ?uW1???v,?????????W??????????????????,???%Wu???r ?rWr?????k?????]?h?sW1?m??,???????J???y?????????s ??,?????u???????????S?f?W?????????????y????,???C ?4???????y??????,?%Wu???r?rWr???????????3???y???? ??????????W1 ???u????,???m????Wu???r?rWr???C?????]?r???u?? ???????C?????5??????W1?????????m??????,???M???5?? ?????a???????W?????a?M,???%???M?o???]???E???f??W1 ??W???: 6?W??d????:WuVd??????VT???k?/?????m???????/?k??????Wr,ht2 tp://yule.sohu.com/20090122/n261908573.shtmlW1 6?W?(??)???F??????????:Wu?5?????(Wr,?A?????h?]????????, 2001??,?.12??W1 6?W???????:Wu?A?????v???y??????????????Wr,???y???????8?? ????,2004??,?.37??W1 6?W?Wu???p?m??????2007W42008?????????p?????m???M???????? ?????y??WrW1 6?W???????:WuWJ???3???3Wo?S???????????m???????E??Wr,ht2 tp://ent.sina.com.cn/m/f/2008-06-25/12082074767. shtmlW1 6?W????0???,?6:Wu?A?????3???y???;???m?????????????U??Wr, ???d?J?0?]??????????,2007??9?JW1 VUVU071
/
本文档为【[word格式] 论动画影片《喜羊羊与灰太狼之牛气冲天》的营销策略】,请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑, 图片更改请在作品中右键图片并更换,文字修改请直接点击文字进行修改,也可以新增和删除文档中的内容。
[版权声明] 本站所有资料为用户分享产生,若发现您的权利被侵害,请联系客服邮件isharekefu@iask.cn,我们尽快处理。 本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用。 网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。

历史搜索

    清空历史搜索