New focus
on Specialty
Fertilizers (p16)
Dead Sea
production
assured (p8)
Record sales;
robust
earnings (p3)
Eco-friendly
portfolio
expands (p24)
Creating a Better World
Corporate profile 2011
A BreAk out
YeAr for ICL
2011 In A SnApShot
ICL is a global fertilizer and specialty chemicals company. We
have almost 12,000 employees throughout the world and
generated revenues of $7.1 billion in 2011.
2011 was a breakthrough year whose record results
rounded out a full decade of exceptional growth for
ICL. Our success reflects the steady execution of long-term
strategies that have proven their ability to generate consistent
growth and shareholder value despite the continuous change
and volatility of world markets.
In this review, we have illustrated our strategies in motion
by highlighting some of the many accomplishments that we
achieved during 2011.
2 ICL Corporate Profile 2011 |
Selected Financial Data (in $ millions)
1. To the equity-holders of the company.
2. Net income plus net financing expenses, taxes, minority interest, depreciation and amortization, excluding extraordinary or one-time events.
3. Return on Equity = Net income/ Shareholders’ Equity, average.
4. Return on Invested Capital = (Operating Income x (1-0.20))/(Trade Receivables + Invenotory - Trade Payables + Property, Plant & Equipment, net), average.
5. Calculated according to market capitaliztion based on average share price adjusted for dividends.
2011 2010 2009
Sales 7,067.8 5,691.5 4,554.3
Operating Income 1,926.0 1,346.1 938.2
Net Income1 1,511.8 1,024.7 770.4
Cash Flow from Operating Activities 1,269.4 1,537.0 1,199.7
EbITdA2 2,190.2 1,572.1 1,225.9
ROE3 53.1% 38.0% 29.5%
ROIC4 33.5% 21.4% 19.4%
dividend Yield5 5.9% 7.0% 3.9%
Segment Sales
Revenues, Operating Profit,
Net Income ($ millions)
based on 2011 external sales 2003-2006 figures are based on Israeli GAAP
2007-2011 figures are based on IFRS
Net Income1Operating IncomeSales
2,271
203
103
1,926
1,512
7,068
‘05 ‘07 ‘08 ‘09 ‘10 ‘11‘04‘03 ‘06
Other
P
er
fo
rm
an
ce
P
ro
du
cts
Ind
us
tri
al
P
ro
du
ct
s
iz
e
rs
F
e
r
t
il
21%
21%
54%
4%
Fertilizers &
Phosphates
22%
Potash
32%
3 | ICL Corporate Profile 2011
Strategically, we completed acquisitions on three
continents, enabling us to broaden our downstream
product portfolio, expand our reach into fast-growing
markets and further diversify our offerings. And equally
important, in December we entered into a landmark
agreement with the State of Israel, achieving certainty
regarding our future production activities at the Dead Sea.
These developments are the natural outgrowth of
strategies we have been executing for more than a decade.
Working on multiple fronts, we have transformed ICL
from a conglomeration of separate enterprises into a
highly profitable, focused, global, vertically-integrated
company with a proven capacity to flourish in all market
cycles. Perhaps the clearest indicator of our success is our
market cap, which has risen from $1 billion in 2001 to $14
billion today.
These results owe much to our steady execution of a long-
term vision focused on extending our reach, improving
our efficiency and taking advantage of opportunities
arising from favorable market trends. Our decisions to
continually expand our production capacity, to stockpile
inventory during periods of weak demand, to diversify
our mineral resources, to undertake global expansion
and to pursue downstream markets – all while investing
heavily in safety and environmental protection – have
continually strengthened our operations, enabling us to
deliver significant growth despite volatile markets. As a
result, this consistent implementation of our strategy has
led directly to our record sales and high profit margins.
The diverse activities that we carried out in 2011, as
described in this profile, are good illustrations of the
multi-dimensional strategies that have driven our success.
Having decided to expand our focus on the
emerging specialty fertilizers market, we acquired
Everris (previously, Scotts Global Pro) and Fuentes
Fertilizantes, the leading specialty fertilizers
producer in Spain, while also expanding our holdings
in NU3, the world’s largest manufacturer of soluble
NPK components. These strategic moves have
transformed us into one of the largest global players
in the Specialty Fertilizers industry.
From almost every perspective, 2011 was
a breakthrough year for ICL. Financially, our
revenues reached a record level above $7 billion,
giving us a net profit of $1.5 billion, second only
to the outstanding year we had in 2008.
from our
ChAIrmAn And Ceo
4 ICL Corporate Profile 2011 |
environmental awareness, and continue to research new,
eco-friendly directions in specialty fertilizers, flame
retardants, water treatment, battery storage and other
areas.
We thank our employees, shareholders, customers and
suppliers for their important role in helping us to reach
this exciting juncture in ICL’s history, and look forward to
reporting continued progress in the year ahead.
Yours truly,
To expand our downstream capabilities and marketing
reach in the Americas, we acquired Mexico-based
Cosmocel Quimica, a manufacturer of functional
food ingredients, and Halox, a U.S. producer of
specialty phosphate products.
To diversify our global sources of minerals, we scaled
up our potash mining at Iberpotash and initiated
mining of CPL’s vast North Sea reserves of polyhalite,
an organic fertilizer. We are the first company in the
world to mine polyhalite commercially.
Perhaps most important, our landmark agreement
with the State of Israel eliminates uncertainty
regarding our future production activities at the Dead
Sea and related special taxes for the foreseeable future.
Our willingness to meet the government’s challenging
demands - especially our agreement to bear the
lion’s share of the project’s financial and operational
burden and to double our potash royalty rates on
sales above 1.5 million tons per year - demonstrates
just how seriously we regard our responsibility to our
workers, the communities in which we operate and to
environmental protection.
As we move forward, we have never been more excited
about ICL’s prospects. Our efforts of the past have built
the company into a powerhouse that is benefiting from
the world’s strongest growth trends. We are proud that
our products enhance global food supplies, clean the air,
purify and multiply global water resources, and protect
the world’s growing population. But the best is still ahead.
We see new areas in which we would like to expand, and
many new ways in which we can help alleviate difficult
global challenges. We are excited by the many changes
made possible by new technologies and an increased
Mr. Nir Gilad
Chairman of the board
Mr. Akiva Mozes
President & CEO
Mr. Nir Gilad
Chairman of the board
Mr. Akiva Mozes
President & CEO
In January, Mr. Akiva Mozes notified ICL’s Board of
Directors of his intention to retire after 37 years of
working for the Company, including 13 years as its
President and CEO. Mr. Mozes has not set the date
of his retirement, and has agreed to continue serving
as CEO while the Board of Directors conducts its
process of identifying and naming a successor.
The Board has nominated a committee to establish
criteria for identifying a new CEO and to review the
suitability of candidates.
5 | ICL Corporate Profile 2011
StrAtegIeS for
AChIevIng SteAdY
growth In A
gLoBAL, voLAtILe
eConomY
6 ICL Corporate Profile 2011 |
Securing and broadening
our mineral resources
We benefit from differentiating
access to plentiful sources of
concentrated minerals. To broaden
our advantage, we continually
expand our production capacity
and diversify our offerings.
Extending our reach in
fast-growing markets
By creating products, sales and
service organizations that target the
needs of rapidly growing regions, we
create strong new revenue streams
for ICL.
Moving downstream with
new products & services
By expanding into downstream
markets driven by global trends,
we diversify our revenue streams
and protect ourselves against
downturns in any one market.
Expanding our
environmental landscape
We invest to expand our portfolio
of eco-friendly products for large
markets and to replace existing
products being phased out.
By making our operations more
eco-friendly, we create efficiencies
and reduce our impact on the
environment.
7 | ICL Corporate Profile 2011
SeCurIng &
BroAdenIng
our mInerAL
reSourCeS
One of ICL’s key differentiating advantages
is its favorable access to diverse sources of
high-quality minerals.
8 ICL Corporate Profile 2011 |
33%~8%
ICL ProdUCEs:
~8% oF tHE worLd’s PotasH aNd
33% oF tHE worLd’s bromINE.
In 2011 we protected and extended this advantage through a number of
activities, including:
Entering into a landmark agreement with the State of Israel achieving certainty
regarding our future production activities at the Dead Sea.
Starting the next-stage expansion of our potash facilities at the Dead Sea.
Initiating the consolidation and expansion of our potash mining
operations in Spain.
Launching the mining of polyhalite using our existing infrastructure in England
Acquiring peat mines in England.
9 | ICL Corporate Profile 2011
SeCurIng our
deAd SeA ACtIvItIeS
Floating dredgers will
dredge the salt.
The salt will flow
through a floating
pipe to shore.
1 2
The process:
In December 2011, ICL agreed to carry out the landmark Salt
Harvesting Project, a permanent solution for stablizing the water
level in Pond 5 (Southern Basin of the Dead Sea) and providing
certainty regarding our future production activities at the Dead Sea.
10 ICL Corporate Profile 2011 |
The dry salt will be
transported on a 36km
conveyor to a terminal.
At the terminal, the salt will
be loaded onto barges.
3 4 5
The barges will return
the salt to the Dead
Sea’s Northern Basin.
A RESPONSIBLE APPROACH
THAT BENEFITS INDUSTRY,
TOURISM AND NATURE
The Salt Harvesting Project:
The project will be carried out over 6 years by ICL’s Dead
Sea Works, and thereafter annually, at a total cost of NIS
3.8 billion* through 2030, 80% of which will be borne by
ICL. When added to the present value of the dividend
which ICL paid to the Israeli government in 1992 that was
earmarked for the purpose of financing a solution to the
rising level of the water in Pond #5, the Company will have
covered, in effect, nearly 100% of the project cost.
* present value 7%
The level of Pond #5 will be stabilized at
approximately 1.2 meters above its current level. The
Pond’s dikes will be raised and strengthened, and the
water level will be kept constant at its new, stabilized
level via ongoing salt dredging and maintenance.
16 million cubic meters of salt will be harvested each
year.
The first round of dredging is expected to begin in
2016.
11 | ICL Corporate Profile 2011
INITIATION OF POLYHALITE MINING
In 2011, ICL’s subsidiary Cleveland
Potash began mining the vast reserves
of high-quality polyhalite that lay 150
meters below its existing Boulby potash
seam at ~1,000 meters depth in the
North Sea.
ICL is the first in the world to mine
polyhalite commercially, and expects
to ramp up production to 600 kt per
year by 2015.
Polyhalite is an organic fertilizer with
a mineral structure consisting of 14%
K2O, 50% SO3, 7% MgO and and a
maximum of 3% chloride. It is ideal
for use on sulfur-depleted lands,
and particularly suited for chlorine-
sensitive crops, such as premier fruits,
vegetables, coffee, etc. It can be used
as a raw material in both compound
fertilizers and blends.
12 ICL Corporate Profile 2011 |
rAtIonALIZAtIon of
IBerpotASh mIneS
In 2011, ICL’s subsidiary, Iberpotash, began carrying out a mining and processing
upgrade efficiency program designed to expand its Suria/Cabanasas center and
to phase out its Villafruns/Sallent center. The first phase of the program will cost
€160 million.
The project calls for increasing Cabanasas’ capacity to produce fertilizer- and
technical-grade potash. It also specifies the building of new technologically
advanced plants to manufacture vacuum and de-icing salt from potash
manufacturing by-products. All plants will have a superior environmental profile
in terms of energy usage, water consumption, emissions and by-products.
€160M COST OF FIRST PHASE OF MININGAND PROCESSING UPGRADE AT ICL’SIBERPOTASH UNIT IN SPAIN
Rationalization plan
2005 >>> >>>Today Tomorrow
Bigger
Cabanasas Mine
Bigger
Suria Plant
Suria Mine
Cabanasas Mine
Vilafruns Mine
Sallent Plant
Suria Plant
Cabanasas Mine
Vilafruns Mine
Sallent Plant
Suria Plant
13 | ICL Corporate Profile 2011
14 ICL Corporate Profile 2011 |
Success in downstream markets requires us to establish
enhanced support and formulation capabilities near our
customers in Europe, North America, Latin America and the
Far East.
In 2011, we initiated a new focus on the fast-growing specialty
fertilizers industry while continuing to build out our local
service capabilities for the food processing, paper, paints and
coatings and other industries.
ICL’s PosItIoNINg IN dowNstrEam markEts:
#1 in organophosphorus flame retardants
#1 in soluble fertilizers and controlled & slow release
fertilizers
#1 producer of pure phosphoric acid
#1 in specialty phosphates
#1 in fire safety products
#1 in PK fertilizers (compound potash & phosphate)
#1 in bromine-based drilling fluids for the oil and gas
industry
Major player in specialty fertilizers & specialty chemical
niche markets
To help us capitalize on
our back-integration to
mineral, we continually
expand our downstream
activities, especially in
markets whose growth is
being propelled by long-
term global trends.
No.1
15 | ICL Corporate Profile 2011
NEw FOcuS ON SPEcIALTY
FErTILIzErS
FOOd
INGrEdIENTS
& HYGIENE
SOLuTIONS
Nutrisi Holdings (50%): owner of 50% of NU3
(partnership with Yara), the world’s largest
manufacturer of soluble NPK fertilizer components.
Now, ICL sPECIaLty FErtILIzErs Has bEComE a
sEgmENt wItH:
~$650M in annual sales
One of the Specialty Fertilizer industry’s largest
global sales & support organizations
Broad portfolio of unique, branded products &
proprietary technologies
In a world with more mouths to feed from less land
and water resources – and with increasing awareness
of environmental protection - farmers throughout the
world are increasing their use of advanced agricultural
techniques and specialty fertilizers. As a result, global
sales of specialty fertilizers are growing at 5%-8% per
year, compared with 3%-4% for conventional products.
During 2011, ICL carried out acquisitions to transform
itself into a Specialty Fertilizers leader:
Everris (formerly scotts global Pro ): a leading
Specialty Fertilizer company with sales and support
teams on 5 continents, manufacturing plants in
the US and Europe, a broad portfolio of branded
products and proprietary technologies.
Fuentes: Spain’s largest specialty fertilizer company,
with production facilities in the center of Spain’s
agricultural areas, as well as warehouses, port
facilities and logistics centers in southern and
eastern Spain.
ICL is a leading global provider of innovative solutions
that meet growing global regulations and concern for
all aspects of food processing and preparation. Through
activities carried out in 2011, ICL expanded its product
and further expanded its local support capabilities:
aCQUIsItIoN oF CosmoCEL, a Mexican
manufacturer of phosphate-based functional food
ingredients and specialty chemicals for the bakery,
dairy and beverage industries.
LaUNCH oF saLoNa™, a natural Dead Sea mineral
used in food processing as a low-sodium replacement
for salt.
16 ICL Corporate Profile 2011 |
ICL provides customized water treatments for a wide
variety of industrial and institutional industries,
including power plants, oil refineries, chemical
plants, paper companies, steelworks and waterworks.
ICL’s offerings include brominated biocides for pre-
treatment, treatment, de-contamination and re-use
of wastewater. For example, ICL’s joint venture with
Angang Industry Group provides comprehensive water
treatment solutions to Ansteel Group, the second largest
steel producer in China.
In 2011, ICL’s Medentech business unit, which
develops cost-effective water disinfection solutions,
obtained US Environmental Protection Agency (EPA)
registration for Aquatabs, the world’s leading brand of
water purification tablets. This registration opens the
lucrative US market to Aquatabs sales.
wATEr
TrEATMENT
SOLuTIONS
& SErvIcES
$650M
ANNUAL SALES OF ICL SPECIALTY
FERTILIZERS FOLLOWING 2011
ACQUISITIONS OF EVERRIS (FORMERLY
SCOTTS GLOBAL PRO) AND FUENTES
500
R&D EMPLOYEES DEVELOPING CUSTOM
SOLUTIONS AND NEW, SUSTAINABLE
PRODUCTS & APPLICATIONS AT ICL’S IMI
INSTITUTE IN ISRAEL AND BUSINESS
UNITS WORLDWIDE
99.9999%
BACTERIA KILLED OF MEDENTECH’S FDA
APPROVED AQUATABS, THE WORLD’S #1
WATER PURIFICATION TABLET
dOwNSTrEAM
PHOSPHATE
SPEcIALTIES
During 2011, ICL Performance Products acquired the
Halox Division of the Hammond Group to expand its
portfolio of specialty phosphate products for the paint and
coatings industry.
17 | ICL Corporate Profile 2011
extendIng
our reACh
In fASt-
growIng
mArketS
18 ICL Corporate Profile 2011 |
China, India, Brazil and other developing regions
have been experiencing extraordinary economic
expansion over the past few years. To capitalize
on their growth, ICL continues to expand its global
manufacturing, distribution, sales and support
capabilities.
OF ICL’S PERSONNEL ARE BASED
OUTSIDE OF ISRAEL
55%
43.5%
OF ICL’S SALES ARE OF PRODUCTS
MANUFACTURED OUTSIDE OF ISRAEL
19 | ICL Corporate Profile 2011
ExPANdING IcL’S
PrESENcE IN cHINA
INdIA: A NEw cENTEr
OF IcL’S GrOwTH
China has been a focus for ICL’s potash sales for more
than a decade. In 2011, ICL’s potash sales to Chinese
customers reached a record of 1.25 million tons.
ICL is establishing a growing network of manufacturing,
sales and support capabilities throughout China. Recent
projects and activities include:
Establishment of the bkg/angang steel -
Partnership for the provision of water purification
services for steel plants
Building of a thermoplastic waste recycling center
Building of a rhenoflex “waste-free” production
line
Erecting a new plant for the manufacture of
bromine-based biocides for water treatment
Expanding our capacity to manufacture phosphate
salt food additives
Establishing the marketing and service network for
our hygiene and disinfection business
ICL recently established a regional office in Gurgaon
to coordinate all of ICL’s Indian business activities
and to provide centralized support for local business
development, marketing and administrative requirements.
ICL’s key activities in India during 2011 included:
Completion of potash supply agreement totaling a
record 1.4 million tons
Expansion of the manufacturing capacity of Zuari
Rotem Specialty Fertilizers’ soluble fertilizer
manufacturing plant, with plans to build two
additional plants
20 ICL Corporate Profile 2011 |
AcquISITIONS
ExPANd GLObAL
SALES, SErvIcE
& LOGISTIcS
cAPAbILITIES
EvErrIs: gave ICL Specialty Fertilizers a highly-
trained sales and support organization with 220
employees in the US, Europe and the Far East
FUENtEs: gave ICL Specialty Fertilizers warehouses
and logistics centers throughout Spain, and a platform
for the launch of operatio