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《跨文化商务交际》课程教学大纲

2017-09-19 7页 doc 24KB 161阅读

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《跨文化商务交际》课程教学大纲《跨文化商务交际》课程教学大纲 课程编号:11312081 课程名称:跨文化商务交际 英文名称:Intercultural Business Communication 总 学 时:30 讲课学时:30 学 分:2 授课对象:商务英语专业本科学生 先修课程:英美文学导论、英语国家概况、西方文化入门 课程性质:选修课 开课参考学期:7 教 材:窦卫霖:《跨文化商务交际》,高等教育出版社,2005 教学参考教材: [1] 许力生:《跨文化交际英语教程》,上海外语教育出版社,2004 [2] 张爱琳:《跨文化交...
《跨文化商务交际》课程教学大纲
《跨文化商务交际》课程 课程编号:11312081 课程名称:跨文化商务交际 英文名称:Intercultural Business Communication 总 学 时:30 讲课学时:30 学 分:2 授课对象:商务英语专业本科学生 先修课程:英美文学导论、英语国家概况、西方文化入门 课程性质:选修课 开课参考学期:7 教 材:窦卫霖:《跨文化商务交际》,高等教育出版社,2005 教学参考教材: [1] 许力生:《跨文化交际英语教程》,上海外语教育出版社,2004 [2] 张爱琳:《跨文化交际》,重庆大学出版社,2003 一、课程教学目的、基本要求及在教学计划中的地位 【教学目的】 本课程旨在传授国际商务环境中跨文化交流的相关知识、礼仪、价值观、技能和交流方式,讲授跨文化学习的重要性和理解文化与国际商务交流的基本理论和基本概念,包括商务报告、信件等的写作和商务就业、商务礼仪与规范等,目的在于帮助学生解决在跨文化交际中因文化的差异而产生的种种问题,培养、提升学生的跨文化沟通能力。 【基本要求】 通过该课程的学习,学生应了解国际商务环境中跨文化交流的重要性;理解文化、国际商务交流的一些理论基础和基本概念;掌握国际商务沟通交流的基本技巧, 【在教学计划中的地位】 学科选修课。 二、教学时间安排 学 时 分 配 章 序 标 题 总学时 讲授 习题 实验 其它 Communication: An Intercultural Chapter 1 3 3 Perspective Chapter 2 Understanding Cultures and Their Values 3 3 Chapter 3 Comprehending Verbal Communication 3 3 Chapter 4 Perceiving Nonverbal Communication 3 3 Chapter 5 Intercultural Business Writing 3 3 Chapter 6 Intercultural Business Etiquette and Protocol 3 3 Chapter 7 Intercultural Business Negotiation 3 3 Chapter 8 Intercultural Marketing Communication 3 3 Chapter 9 Intercultural Business Ethics 3 3 Organizational Culture and Chapter 10 3 3 Intercultural Communication Training 30 30 合 计 三、教学基本内容 Chapter 1 Communication: An Intercultural Perspective Basics of Human Communication 1. Needs and Purposes for Communication 2. Definition of Communication 3. The Scope and Classification of Communication 4. The Process of Communication 5. Characteristics of Communication A Review of Intercultural Communication Study 1. Intercultural Communication Study in the U.S. 2. Intercultural Communication Study in China 3. The Multidisciplinary Nature of Intercultural Communication Study A Review of Intercultural Business Communication 1. The Research of Intercultural Business Communication 2. The Importance of Learning Intercultural Business Communication 3. The Complexity in Learning Intercultural Business Communication Chapter 2 Understanding Cultures and Their Values The Nature of Culture 1. Definitions of Culture 2. Ingredients of Culture 3. Characteristics of Culture The Basics of Cultural Values 1. Definition of Value 2. Values Form the Core of Culture 3. Priorities of Cultural Values Understanding Cultural Patterns 1. Kluckhohn and Strodtbeck’s Value Orientations 2. Hofstede-Bond’s Value Dimensions 3. Trompenaars’Value Dimensions 4. Schwartz’s Value Inventory 5. Hall’s High- and Low-context Orientation Chapter 3 Comprehending Verbal Communication The Relation Between Language and Culture 1. The Influence of Culture on Language 2. The Influence of Language on Culture Cultural Impact on Language at Various Levels 1. Meanings of Words 2. Sociolinguistic Rules 3. Analysis of Speech Acts 4. Discourse Patterns 5. Verbal Styles Chapter 4 Perceiving Nonverbal Communication The Basics of Nonverbal Communication 1. Defining Nonverbal Communication 2. The Importance of Nonverbal Communication 3. Functions of Nonverbal Communication 4. Cultural Impact on Nonverbal Communication Chapter 5 Intercultural Business Writing The Importance of Writing in Intercultural Business Communication Cultural Consideration in Planning Business Messages 1. Defining Purpose 2. Analyzing Intercultural Audiences 3. Selecting a Channel and Medium Cultural Consideration in Organizing Business Messages 1. Organizing Routine, Good-news, and Goodwill Messages 2. Organizing Bad-news Messages 3. Organizing Persuasive Messages 4. Organizing Reports 5. Organizing Employment Messages Cultural Differences in Format and Layout of Business Letters Chapter 6 Intercultural Business Etiquette and Protocol The Importance of Appropriate Etiquette and Protocol Defining Business Etiquette and Protocol Cultural Differences in Business Etiquette and Protocol 1. Initial Business Relationships 2. Social Entertainment 3. Gift-giving Etiquette 4. Business Dress 5. Business Scheduling 6. The Use of Humor Chapter 7 Intercultural Business Negotiation Defining Intercultural Negotiation Intercultural Negotiation Variables 1. Factors Influencing Business Negotiation 2. Analysis of Intercultural Negotiation Variables Intercultural Negotiation Models and Styles 1. Intercultural Negotiation Models 2. Intercultural Negotiation Styles Intercultural Negotiation Strategies and Guidelines 1. Intercultural Negotiation Strategies 2. Intercultural Negotiation Guidelines Chapter 8 Intercultural Marketing Communication A Cultural Approach to International Marketing 1. Marketing: Borrowed Concepts and Practices 2. Marketing as an Exchange and Communication Process Cultural Influence on Selected Aspects of Marketing and Advertising 1. Verbal Language 2. Nonverbal Language 3. Rituals and Religions 4. Values Global Marketing and Advertising 1. Controversial Issues of Global Marketing 2. Thinking Globally and Acting Locally 3. The Global Consumer Chapter 9 Intercultural Business Ethics Law and Ethics of Intercultural Business Communication 1. The Nature of Legal Environment of International Business 2. Ethical Dilemmas in Intercultural Business Communication Major Legal and Ethical Issues in Intercultural Business Communication 1. Protection of Intellectual Property 2. Dispute Settlement Through Legal Channels 3. Labor-management Relations and Employment 4. The Issue of Bribery and Corruption Building Ethical Competence in Intercultural Business Communication 1. Moral Philosophies or Relevance to Business Ethics 2. Incorporating Ethics into International Business Decisions 3. A Universal Set of Ethics Chapter 10 Organizational Culture and Intercultural Communication Training The Foundations of Organizational Culture 1. Defining Organizational Culture 2. The Function of Organizational Culture 3. Differences Between Organizational and National Cultures 4. Types of Organizational Culture The Role of Communication in Organizations 1. The Structure of Communication in Organizations 2. Intercultural Communication Needs in Organizations Intercultural Communication Training in Organizations 1. Content Areas of Intercultural Communication Training 2. A Four-step Approach to Improving Intercultural Communication Competence
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