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nullnullDenise Zaraya February 15th,2011Behr PaintnullThe fastegrowing Hnetwork…grown 43since Jan.ye r old 3 418-34 4Ma5- year oldear ol-64 y .9 MHome & Garden enthusiasts than just about everyoneHow can I make sure enough of my customers are seeing my ads?No2Better Homes & GardensShelterpop46% 3.3MDEMOGRAPHICS GENDER 54% Female 7.3 M AGEds2 s HOUSEHOLD INCOME$25-$50k 3M$50-$100k 2.1 M$100k+ 2.2 MReaching More4 45 s1.8 MSource: comScore Media Metrix & Plan Metrix, March 201110.6 Million UniqueVisitors in our Network C O M P E T I T I V E A DVA N TAG E DIY Network 1.8 M About.com H&G 2.5 M2.5 MDo It Yourself.com 2.6 M HGTV 2.7 M iVillage H&G 6M eHow H&G 6.8 M MODERN LIVING MEDIAHaven Home Media 8.8 M 10.6 M11.9 M st &G we’ve % 2010! Our Median Age is 39!null3Heavy Spenders in Remodeling1.8 M11.8 M1.7 M.8 M.5 M.2 M.2 M.3 MReplaced PlumbingFixtures1.4 M9.3 M1.1 M1.1 M.3 M.2 M.2 M.4 M Painted Interior orExterior3.3 M23.9 M2.9 M1.6 M.8 M.8 M.4 M1MRemodeled Kitchenor Bath1.6 M12.2 M1.6 M1.2 M.5 M.01 M.2 M.5 MInstalledFlooring1.1 M7.5 M1M.06 M.4 M..2 M.3 MBoughtAppliances1.9 M21.7 M1.6 M.9 M.9 M.4 M.3 M.8 MBoughtFurniture1.2 M16.5 M1.2 M.5 M.4 M244.3 M.5 MHome and Garden Enthusiasts in the right environments! Home and GardenReaching MoreNoSource: comScore Plan Metrix, Nov. 2How can I make sure enough of my customers are seeing my ads?nullvModern Liv46% morereach bathremodelers88% morereach kitchRight where you want them Reach home enthusiasts while they’re in project planning mode and are seeking information,tips & ideas on their project.Premium Placements Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet contentProject-based Targeting7Reach in-market home enthusiastsHow can I maximize my reach to in-market consumers?No ing is likely to room and likely to en remodelersLiving RoomBathroomRecommendations for Behr Paint-projects come in all shapes and sizes.Luckily,so does our audience! v FurnitureRefinishingOutdoor SidingDeck Remodelingnull8How can I maximize my reach to in-market consumers?NoUsing the right data to find your audience Finding your customers… Requires making intelligent decisions with massive amounts of data.We blend our proprietary data with the best 3rd party providers to make complete customer profiles. Recommendations for Behr When you use data to ask the right questions about your audience,you can get informed answers about your audience. AUDIENCE ATTRIBUTES Searched for Home Goods Online ..... 3.5M – 120 Index Recently bought Home Goods in Store... .5M – 111 Index Home Remodeling Project LastYear .....4.6M –150 Index Own a Home .........................6.7M – 123 Index Likely to have a baby ..................1M – 115 Index Consider themselves stylish.............2.5M – 110 Index *comScore PlanMetrix, March 2011Audience Targeting 3.1 Million Motivated Moms on the Modern Livingnull9Can you tell me where my ads are running?NoQuestion 2 I want to ensure my brand is in the best possible media environments.nullvvNo10 We keep only the highest quality publishers in our network Premium Placements Where you are on the page is as important as how much.Our publishers are selected for their ability to provide advertisers prime real estate.We make sure you’re ads aren’t buried where no one will see them!Endemic Home & Garden Sites Transparency is more than a site list to us.We work with our advertisers to determine the best placements for your campaign objectives and with 3rd party verification companies to give you thepeace of mind you deserve.Only the Best Hand-Selected with Love Your brand is important to us.That’s why we hand- selected 50 publishers for relevancy, quality and audience composition.We’ve made a conscious decision to limit our network’s size so we can guarantee quality.Can you tell me where my ads are running?null11 I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition?NoQuestion 3nullExclusive Sponsorships you can’t get anywhere elseHow can I ensure my customers engage with me, and not the competition?No12vGetting an Edge Be loud when you need it most Create high impact,high visibility campaigns during seasonal promotions,product launches and more with exclusive inventory opportunities on highly relevant sites. Roadblocks Sponsorships Net blasts Content Takeovers100% Share ofVoiceNeed to make sure your brand or product is seen,and not the competition?With our 100% SOV programs,own your audience, and shut out the competition. SOV RECOMMENDATIONS Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervortnull13I want to interact with my customers where they’ll be the most receptive… How can I engage with my customers on more than just Display?NoQuestion 4nullv Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site. Guiders® are available exclusively through Modern Living Media & otherHelp your customers with Guiders® ValueClick Media properties. Expandable Rich Media  Showcase multiple products,even video,in a single ad  Integrate social media with Twitter and Facebook  Dynamically present promotions and discounts  Capture e-mail addresses and other form dataMore Interesting AdsRich Media that’s so much more than DisplayHow can I engage with my customers on more than just Display?No14nullvShow off your pre-roll and videos to your ideal customersHow can I engage with my customers on more than just Display?No15Get MoreViews Be a Scene Stealer Place your in-banner or pre-roll video on our network of premium publishers selected for video placements. SampleVideo Sites for Behr These great sites have been selected for video.nullNo16Advertise to customers on-the-go with Mobile vI Get Around… Mobile when you need it Advertise on Home & Garden apps and the mobile web to reach your customers away from their computers on Smartphones and the iPad! 300 x 50  300 x 250 Video Units Mobile Rich Media App Promotion Stellar Apps Get on these primo apps and in front of your customers.. GREAT MOBILE APPS vv Remodelista How can I engage with my customers on more than just Display?Home RemodelerHome Loan CalcFeng Shui CompassnullvDrive requests for catalogs,build your database, and drive leads on a cost per basis when customers register on endemic sites.Enhance your List Lead GenerationBuild your customer database with qualified leadsNo17vvCo-registration Sample Sites Buy leads when you need them via great consumer sites.BEHR RECOMMENDATION S #X in H&G How can I engage with my customers on more than just Display?#X in H&G#X in H&G#X in H&GnullvBe a Social ButterflyAnd make your brand famousNo18Get Liked Turn your customers into brand advocates with Facebook ads that drive Likes and create passion in your product. Go to the top of the list Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns. 
nullQuestion 519People are clicking on ads less and less… If I’m not measuring just CTR, how do I know if my ads are being effective?NonullBehind the Stats20Get the real story of your campaign with re:viewIf I’m not measuring just CTR, how do I know if my ads are being effective?No “What did my campaign deliver?”  Campaign Pacing  Creative,Media,Geography  Audience Maps “Whov saw, clicked & converted from my campaign?”“Is my campaign generating brand lift?” Demographic  Household  Financial Awareness  Attitudes & Favorability Vehicle Ownership  Interests Purchase Intent  Product PreferencenullDenise Zaraya DirectorVertical Strategies 646 439-2644 dzaraya@modernlivingmedia.comThank you for your time!Behr Paint