Project

nullnull高中英语牛津版第四模块高中英语牛津版第四模块Unit 1 AdvertisingProjectDeveloping an ad campaignDeveloping an ad campaignnullLead-inStep One: ComprehensionStep One: Comprehension1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider?An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.We can use different kinds of media, including posters newspapers, magazines, radio and television.1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?null4. What is the subject of this ad campaign? Anti-smoking. 5. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. 6. Who is the target audience for this ad campaign? High-school teenagers. null7. What is the ad campaign aimed to do? To discourage young people from smoking. 8. What is the slogan for this campaign? Smoking kills! nullampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:Main idea of each paragraphMain idea of each paragraphPara. 1 Para. 2 Para. 3 Para. 4the definition of an ad campaign/ what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the target audienceStep Two: Language FocusesStep Two: Language Focuses1. reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ ______ _____________ on what steps we should take in the next three months. (达成理解）reachedanunderstandingnull2. In order to determine…(line 11) determine:decide firmly/find out Eg. We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon: resolve Eg. We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. We _____ __________ _______ adopt his suggestion. aredeterminedtonull3. appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. The idea of working abroad never _______ ______ me. (吸引） appealstonull4. be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 Ex. We ________ _________ _________ _________ his safety.( 都关心） areallconcernedwithCan you make a sentence?null5. what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approach.nulla With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near 时间快到了= go to 找你Step Three: Developing an ad campaignStep Three: Developing an ad campaign*Planning Work in small groups. (2) Decide the subject of your ad campaign from the listed. (3) If you have your own idea, please get your teacher’s approval. Animal protection Anti-smoking Anti-drugs Anti-littering The subject of your ad campaign will be_____.null*Preparing Discussion: who/what/how (2) Team work: null*Producing What should each member do? researcher---find inf. from various sources logo/slogan designer--- made it attractive proposal writer--- write a brief outline and plan some questions the whole team---work as a whole and everyone should contribute to the projectnull*Presenting Make your presentation clearly. Answer questions concerning your ad campaign. (3) Post your logo and slogan. Let’s enjoy it!null1 Finish Ex. B on Page 91. 2 Preview the listening material in the workbook.Homework null