达芙妮

nullnull1)introduce-----------------------------------------李小霞 2)Operation concept ,Competitors--------------兰勤 3) Consumer satisfaction----田杨 4) Employee Satisfaction-----杜文芸 5) capacity management-------李娜 6)Market environment ,Promotion ,Pricing --------黄丽Introduce ----李小霞Introduce ----李小霞null The sun god Apollo courted achelous daughter daphne's story. Cupid to Apollo vengeance, will be a make the person fall in love over gold arrows at him, Apollo crazily in love with daphne; At the same time, and will be a let people refused to love lead arrows at daphne, the girl for Apollo as ice. When daphne looked back saw Apollo in after her, hastened to ask his father for help. River god heard the voice of the daughter, in Apollo will catch up with her, changed her into a laurel tree.nullnullnullnullWent public in 1995In 2002 China's retailFounded in 2004 has its own brand "shoebox”In 2005, SHOEBOX shoe ark arises at the historic momentIn 2006 to enter the market in TaiwanFounded in 1990, wing group, a well-known brand "daphne"Domestic sales department was established in 1992 Established in 1992, the first "daphne" storesnull“达芙妮”名字来源于希腊神话，所以达芙妮的LOGO设计运用了很多希腊元素 ，Daphne的D作为基本元件， nullnullnullnull张文仪Zhang wen yi, the founder of the Daphne, who was born in tai wan. but 2007, he Was arrested In the case of null中低档，每个人都能拥有的时尚品牌。null Construction of shoe-making popular the first brand position, Make daphne customers love to purchase the brand, let the wing group enjoys a high reputation and become the public mind employees pride themselves on enterprises 1),Daphne donated 20 million yuan 5.15 2008. 1),Daphne donated 20 million yuan 5.15 2008. null2), Daphne is complete "2012 FACE and complete because of you" charity donations. 达芙妮完成“2012 FACE因为有你而完整”善款捐助nullnullnullnullnullnullnullOperation concept，Competitors ----兰勤Operation concept，Competitors ----兰勤null(1) customer demand: in-depth understanding of consumers and constantly develop new products, the most popular factors 顾客需求为导向：对消费者的深入了解而不间断地开发最具流行因素的新产品。 operation concept null (2)Save cost: to provide the best quality products at the lowest possible price 节约顾客成本：以尽可能低的价格提供最佳质量的产品。null（3) convenience: sales terminal has nearly 1500 "Daphne" stores and counters, so that customers can buy. 便利：销售终端拥有近1500家「达芙妮」专卖店和专柜，使顾客能够方便购买。 null（4) pop: the international fashion information timely, professional designers to develop new shoes. 流行：及时掌握国际流行资讯，专业设计师不断开发新的鞋款null (5) cooperation: a strong internal cohesion and the best cooperation ability 合作：极强的内部凝聚力与最佳的对外合作能力。nullSHE代言的是“美丽不打折，漂亮一百分”刘若英代言的达芙妮广告语是“喜欢自己，现到底”宣传理念 ito D18D28null DaphneBellePK competitors nullDaphne： Arezzo、Sofft /BornA 爱意（AEE）爱魅 （ Ameda ）ALDO 、Jessica SimpsonBelle： Belle（百丽）、Staccato（思加图）、Tata（他她）、Teenmix（天美意）、Fato（伐拓）等，以及Bata、BCBG、 Elle等Advantages Advantages 1) to enter the market适时切入市场 2) retail sales network throughout the country零售网遍及全国 3) brand自创品牌 4) diversification of products, product line is wide and deep:产品种类多元化，产品线既宽又深 5) product design, R & D capability.产品设计、研发能力佳 6) three packs of services三包服务 In a word：In a word：基础设施建设，在一线城市的供应链系统已经基本完善 坚持做大众市场 将街铺为主的渠道视为一个重要的竞争门槛Consumer satisfaction----田杨Consumer satisfaction----田杨nullquestionnairenullFrom this questionnaire, we know that Daphne is relatively suitable for those middle classes people. Because the brand owns good styles and designs, also, its prices are cheap.And today I want to show you how Daphne makes various kinds of women and girls feel good. Not in real stores but in Taobao mall on the Internet.nullAuthenticity guaranteed Supply regular invoice Return goods within 7 days Commitment:Employee Satisfaction -----杜文芸Employee Satisfaction -----杜文芸nullWork place comfortable clean Beautiful nullWorking time and vacationWorking time and vacationAM:09：00-12：00 PM:12：00-17：20 PM:18：00-19：30 Working from Monday to Saturday National holiday wageswageswelfarewelfareactivityactivityCultural Experience CampCultural Experience Campcapacity management ----李娜capacity management ----李娜nullcapacity managementnullService conceptThe nature of capacity managementCapacity planningCapacity planningEnterprise Resource Footwear, apparel and accessories Such as Daphne, Shoebox ，Arezzo,sofft,BornTotal 1000 marketing positions Capacity planningCapacity planningTangible assets, advanced production lines, modern workshop and equipment, adequate funding and complete information Intangible assets, excellent brand image, good commercial credit and aggressive corporate culture ValueValuecostto provide the best quality products at the lowest possible price Waiting time "Three guarantees" service"Three guarantees" service1“Three guarantees” period 三包期限 Leather fabric footwear from the date of purchase within three months; non-natural leather fabric footwear within two months. The warranty period of the date of receipt of goods consumers 2 “three guarantees” content 三包内容 Back，Change，Repair: Quality of serviceQuality of serviceCustomerCustomerpricepriceCustomer satisfactionParity strategy “平价策略”Demand managementDemand managementDemandin-depth understanding of consumers and constantly develop new products, the most popular factors Suggestions:Suggestions:1 to strengthen the construction of organizational culture in order to improve employee motivation, 2 to introduce high-quality staff 3, enterprises should plan for the future 4 strict supervision of the production process, emphasizing the complete product design 5 speed space image update rate Market environment Promotion Pricing ----黄丽Market environment Promotion Pricing ----黄丽null market environment analysisnull Opportunities Population: Chinese market has development potential Economy: GDP is increasing, income has been increasing Society: values change gradually , pursuit individual and fashion, young designers, spokesman of different style marketing : exclusive shop, consignment associates, agent of private shop Production: eight factories nullThreat ① Agents betrayal ② Belle and Cbanner ③ Advertising marketing not enough ④ Quality problemsnull Promote null1,Membership cardnull2, send tickets null3, couponsnull4, some small giftsnull5, big discount and Buy one send onenullnull6, Using the festive atmospherenull some suggestionsnull(1) Enhancing system management, employee image (3) Enhancing product’s design, discounts,attract customers(4) Enhancing staff actively selling attitude, brand reputation (2) Inproving employee’s services, product’s display , customer shopping experience, value-added products(5) Some stories null