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商务英语英语

2013-09-17 6页 doc 57KB 110阅读

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商务英语英语在线学英语 体验请申请:www.englishvip.com/wenkxd.htm 洛基英语,中国在线英语教育领导品牌 【51Test.NET-2013年考研英语一真题完整版:(文字版)】:   Directions:   Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)...
商务英语英语
在线学英语 体验请申请:www.englishvip.com/wenkxd.htm 洛基英语,中国在线英语教育领导品牌 【51Test.NET-2013年考研英语一真题完整版:(文字版)】:   Directions:   Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)   People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that __1__ the ability to make judgments which are unbiased by __2___ factors. But Dr. Uri Simonsohn speculated that an inability to consider the big __3___ was leading decision-makers to be biased by the daily samles of information they were working with. __4___ , he theorised that a judge __5___ of apperaring too soft __6__ crime might be more likely to send someone to prison __7___ he had already sentenced five or six other defendants only to forced community service on that day.   To __8__ this idea, he turned to the university-admissions process. In theory, the __9___ of an applicant should not depend on the few others __10___ randomly for interview during the same day, but Dr. Simonsoho suspected the truth was __11___ .   He studied the results of 9,323 MBA interviews __12___by 31 admissions officers. The interviewers had__13___applicants on a scale of one to five. This scale __14___ numerous factors into consideration. The scores were __15___ used in conjunction with an applicant’s score on the Granduate Managent Adimssion Test, or GMAT, a standardized exam which is__16___ out of 800 points, to make a decision on whether to accept him or her.   Dr. Simonsoho found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one __17___that, then the score for the next applicant would __18___by an average of 0.075 points. This might sound small, but to __19___ the effects of such a decrease a candidate could need 30 more GMAT points than would otherwise have been __20___.   1. [A] grants [B]submits [C]transmits [D]delivers   2. [A] minor [B]objective [C]crucial [D] external   3. [A] issue [B]vision [C]picture [D]external   4. [A] For example [B] On average [C]In principle [D]Above all   5. [A] fond [B] fearful [C]capable [D] thoughtless   6. [A] in [B] on [C] to [D] for   7. [A] if [B] until [C] though [D] unless   8. [A] promote [B] emphasize [C] share [D]success   9. [A] decision [B] quality [C] status [D] success   10. [A] chosen [B] studied [C] found [D] identified   11. [A] exceptional [B] defensible [C] replaceable [D] otherwise   12. [A] inspired [B] expressed [C] conducted [D] secured   13. [A] assigned [B] rated [C] matched [D] arranged   14. [A] put [B] got [C] gave [D] took   15. [A] instead [B] then [C] ever [D] rather   16. [A] selected [B] passed [C] marked [D] introduced   17. [A] before [B] after [C] above [D] below   18. [A] jump [B] float [C] drop [D] fluctuate   19. [A] achieve [B] undo [C] maintain [D] disregard   20. [A] promising [B] possible [C] necessary [D] helpful   Section II Reading Comprehension   Part A   Directions:   Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)   Text 1   In the 2006 film version of The Devil Wears Prada ,Miranda Priestly, played by Meryl Streep, scolds her unattractive assistant for imagining that high fashion doesn’t affect her, Priestly explains how the deep blue color of the assistant’s sweater descended over the years from fashion shows to departments stores and to the bargain bin in which the poor girl doubtless found her garment.   This top-down conception of the fashion business couldn’t be more out of date or at odds with the feverish would described in Overdressed, Eliazabeth Cline’s three-year indictment of “fast fashion”. In the last decade or so ,advances in technology have allowed mass-market labels such as Zara ,H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent release, and more profit. These labels encourage style-conscious consumers to see clothes as disposable-meant to last only a wash or two, although they don’t advertise that –and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.   The victims of this revolution , of course ,are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-pius stores around the world, it must rely on low-wage overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.   Overdressed is the fashion world’s answer to consumer-activist bestsellers like Michael Pollan’s The Omnivore’s Dilemma. “Mass-produced clothing ,like fast food, fills a hunger and need, yet is non-durable and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year – about 64 items per person – and no matter how much they give away, this excess leads to waste.   Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes – and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can’t be knocked off.   Though several fast-fashion companies have made efforts to curb their impact on labor and the environment – including H&M, with its green Conscious Collection line –Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can’t afford not to.   21. Priestly criticizes her assistant for her   [A] poor bargaining skill.   [B] insensitivity to fashion.   [C] obsession with high fashion.   [D] lack of imagination.   22. According to Cline, mass-maket labels urge consumers to   [A] combat unnecessary waste.   [B] shut out the feverish fashion world.   [C] resist the influence of advertisements.   [D] shop for their garments more frequently.   23. The word “indictment” (Line 3, Para.2) is closest in meaning to   [A] accusation.   [B] enthusiasm.   [C] indifference.   [D] tolerance.   24. Which of the following can be inferred from the lase paragraph?   [A] Vanity has more often been found in idealists.   [B] The fast-fashion industry ignores sustainability.   [C] People are more interested in unaffordable garments.   [D] Pricing is vital to environment-friendly purchasing.   25. What is the subject of the text?   [A] Satire on an extravagant lifestyle.   [B] Challenge to a high-fashion myth.   [C] Criticism of the fast-fashion industry.   [D] Exposure of a mass-market secret.   Text 2   An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half . In the internet age, at least in theory ,this fraction can be much reduced . By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.   In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?   In December 2010 America's Federal Trade Cornmission (FTC) proposed adding a "do not track "(DNT) option to internet browsers ,so that users could tell adwertisers that they did not want to be followed .Microsoft's Internet Explorer and Apple's Safari both offer DNT ;Google's Chrome is due to do so this year. In February the FTC and Digltal Adwertising Alliance (DAA) agreed that the industry would get cracking on responging to DNT requests.   On May 31st Microsoft Set off the row: It said that Internet Explorer 10,the version due to appear windows 8, would have DNT as a default.   It is not yet clear how advertisers will respond. Geting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.   Also unclear is why Microsoft has gone it alone. Atter all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, bloggde:"we believe consumers should have more control." Could it really be that simple?   26. It is suggested in paragraph 1 that “behavioural” ads help advertisers to:   [A] ease competition among themselves   [B] lower their operational costs   [C] avoid complaints from consumers   [D] provide better online services   27. “The industry” (Line 6,Para.3) refers to:   [A] online advertisers   [B] e-commerce conductors   [C] digital information analysis   [D] internet browser developers   28. Bob Liodice holds that setting DNT as a default   [A] many cut the number of junk ads   [B] fails to affect the ad industry   [C] will not benefit consumers   [D] goes against human nature   29. which of the following is ture according to Paragraph.6?   [A] DNT may not serve its intended purpose   [B] Advertisers are willing to implement DNT   [C] DNT is losing its popularity among consumers   [D] Advertisers are obliged to offer behavioural ads   30. The author's attitude towards what Brendon Lynch said in his blog is one of:   [A] indulgence   [B] understanding   [C] appreciaction   [D] skepticism   Text 3   Now utopia has grown unfashionable, as we have gained a deeper appreciation of the range of threats facing us, from asteroid strike to pandemic flu to climate change. You might even be tempted to assume that humanity has little future to look forward to.   But such gloominess is misplaced. The fossil record shows that many species have endured for millions of years - so why shouldn't we? Take a broader look at our species' place in the universe, and it becomes clear that we have an excellent chance of surviving for tens, if not hundreds, of thousands of years (see "100,000 AD: Living in the deep future"). Look up Homo sapiens in the IUCN's "Red List" of threatened species, and you will read: "Listed as Least Concern as the species is very widely distributed, adaptable, currently increasing, and there are no major threats resulting in an overall population decline."   So what does our deep future hold? A growing number of researchers and organisations are now thinking seriously about that question. For example, the Long Now Foundation, based in San Francisco, has created a forum where thinkers and scientists are invited to project the implications of their ideas over very long timescales. Its flagship project is a mechanical clock, buried deep inside a mountain in Texas, that is designed to still be marking time thousands of years hence.   Then there are scientists who are giving serious consideration to the idea that we should recognise a new geological era: the Anthropocene. They, too, are pulling the camera right back and asking what humanity's impact will be on the planet - in the context of stratigraphic time.   Perhaps perversely, it may be easier to think about such lengthy timescales than about the more immediate future. The potential evolution of today's technology, and its social consequences, is dazzlingly complicated, and it's perhaps best left to science-fiction writers and futurologists to explore the many possibilities we can envisage. That's one reason why we have launched Arc, a new publication dedicated to the near future.   But take a longer view and there is a surprising amount that we can say with considerable assurance. As so often, the past holds the key to the future: we have now identified enough of the long-term patterns shaping the history of the planet, and our species, to make evidence-based forecasts about the situations in which our descendants will find themselves.   This long perspective makes the pessimistic view of our prospects seem more likely to be a passing fad. To be sure, the future is not all rosy: while our species may flourish, a great many individuals may not. But we are now knowledgeable enough to mitigate many of the risks that threatened the existence of earlier humans, and to improve the lot of those to come. Thinking about our place in deep time is a good way to focus on the challenges that confront us today, and to make a future worth living in.   31. Our vision of the future used to be inspired by   [A] our desire for ares of fulfillment   [B] our faith in science and teched   [C] our awareness of potential risks   [D] our bdief in equal opportunity   32. The IUCN“Rod List”suggest that human beings on   [A] a sustained species   [B] the word’s deminant power [C] a threat to the environment “成千上万人疯狂下载。。。。。。 更多价值连城的绝密英语学习资料, 洛基内部秘密英语,技巧,策略 请在 网上 申请报名” 洛基提醒:英语学习已经进入互联网时代
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