全球酒精饮料工业

Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Global Spirits October 2013 Reference Code: 0199-0801 Publication Date: October 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The global spirits market grew by 3.2% in 2012 to reach a value of $310 billion. Market value forecast In 2017, the global spirits market is forecast to have a value of $369.3 billion, an increase of 19.1% since 2012. Market volume The global spirits market grew by 1.8% in 2012 to reach a volume of 25,389.4 million liters. Market volume forecast In 2017, the global spirits market is forecast to have a volume of 27,631.5 million liters, an increase of 8.8% since 2012. Category segmentation Specialty spirits is the largest segment of the global spirits market, accounting for 26.6% of the market's total value. Geography segmentation Europe accounts for 35.4% of the global spirits market value. Market share Diageo plc is the leading player in the global spirits market, generating a 4.4% share of the market's volume. Market rivalry The global spirits market is fairly fragmented, with the top three players holding 12.1% of the total market volume. Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS Executive Summary..........................................................................................................................................................................2 Market value ..................................................................................................................................................................................2 Market value forecast...................................................................................................................................................................2 Market volume...............................................................................................................................................................................2 Market volume forecast ...............................................................................................................................................................2 Category segmentation................................................................................................................................................................2 Geography segmentation ............................................................................................................................................................2 Market share..................................................................................................................................................................................2 Market rivalry .................................................................................................................................................................................2 Market Overview ...............................................................................................................................................................................7 Market definition............................................................................................................................................................................7 Market analysis .............................................................................................................................................................................7 Market Data........................................................................................................................................................................................8 Market value ..................................................................................................................................................................................8 Market volume...............................................................................................................................................................................9 Market Segmentation .....................................................................................................................................................................10 Category segmentation..............................................................................................................................................................10 Geography segmentation ..........................................................................................................................................................11 Market share................................................................................................................................................................................12 Market distribution ......................................................................................................................................................................13 Market Outlook ................................................................................................................................................................................14 Market value forecast.................................................................................................................................................................14 Market volume forecast .............................................................................................................................................................15 Five Forces Analysis ......................................................................................................................................................................16 Summary ......................................................................................................................................................................................16 Buyer power.................................................................................................................................................................................17 Supplier power ............................................................................................................................................................................18 New entrants ...............................................................................................................................................................................19 Threat of substitutes...................................................................................................................................................................20 Degree of rivalry..........................................................................................................................................................................21 Leading Companies........................................................................................................................................................................22 Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 Pernod Ricard .............................................................................................................................................................................22 United Spirits Limited .................................................................................................................................................................25 Hite Brewery ................................................................................................................................................................................28 Diageo plc ....................................................................................................................................................................................29 Appendix...........................................................................................................................................................................................33 Methodology ................................................................................................................................................................................33 Industry associations..................................................................................................................................................................34 Related MarketLine research....................................................................................................................................................34 Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF TABLES Table 1: Global spirits market value: $ billion, 2008–12 .............................................................................................................8 Table 2: Global spirits market volume: million liters, 2008–12 ..................................................................................................9 Table 3: Global spirits market category segmentation: $ billion, 2012...................................................................................10 Table 4: Global spirits market geography segmentation: $ billion, 2012 ...............................................................................11 Table 5: Global spirits market share: % share, by volume, 2012............................................................................................12 Table 6: Global spirits market distribution: % share, by volume, 2012 ..................................................................................13 Table 7: Global spirits market value forecast: $ billion, 2012–17............................................................................................14 Table 8: Global spirits market volume forecast: million liters, 2012–17 .................................................................................15 Table 9: Pernod Ricard: key facts ................................................................................................................................................22 Table 10: Pernod Ricard: key financials ($)................................................................................................................................23 Table 11: Pernod Ricard: key financials (€)................................................................................................................................23 Table 12: Pernod Ricard: key financial ratios.............................................................................................................................23 Table 13: United Spirits Limited: key facts ..................................................................................................................................25 Table 14: United Spirits Limited: key financials ($) ...................................................................................................................25 Table 15: United Spirits Limited: key financials (Rs.)................................................................................................................26 Table 16: United Spirits Limited: key financial ratios.................................................................................................................26 Table 17: Hite Brewery : key facts ................................................................................................................................................28 Table 18: Diageo plc: key facts .....................................................................................................................................................29 Table 19: Diageo plc: key financials ($) ......................................................................................................................................30 Table 20: Diageo plc: key financials (£) ......................................................................................................................................30 Table 21: Diageo plc: key financial ratios ...................................................................................................................................31 Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6 LIST OF FIGURES Figure 1: Global spirits market value: $ billion, 2008–12............................................................................................................8 Figure 2: Global spirits market volume: million liters, 2008–12 .................................................................................................9 Figure 3: Global spirits market category segmentation: % share, by value, 2012 ...............................................................10 Figure 4: Global spirits market geography segmentation: % share, by value, 2012............................................................11 Figure 5: Global spirits market share: % share, by volume, 2012 ..........................................................................................12 Figure 6: Global spirits market distribution: % share, by volume, 2012 .................................................................................13 Figure 7: Global spirits market value forecas t: $ billion, 2012–17 ..........................................................................................14 Figure 8: Global spirits market volume forecast: million liters, 2012–17................................................................................15 Figure 9: Forces driving competition in the global spirits market, 2012 .................................................................................16 Figure 10: Drivers of buyer power in the global spirits market, 2012 .....................................................................................17 Figure 11: Drivers of supplier power in the global spirits market, 2012 .................................................................................18 Figure 12: Factors influencing the likelihood of new entrants in the global spirits market, 2012 .......................................19 Figure 13: Factors influencing the threat of substitutes in the global spirits market, 2012 .................................................20 Figure 14: Drivers of degree of rivalry in the global spirits market, 2012...............................................................................21 Figure 15: Pernod Ricard: revenues & profitability ....................................................................................................................24 Figure 16: Pernod Ricard: assets & liabilities.............................................................................................................................24 Figure 17: United Spirits Limited: revenues & profitability........................................................................................................26 Figure 18: United Spirits Limited: assets & liabilities.................................................................................................................27 Figure 19: Diageo plc: revenues & profitability...........................................................................................................................31 Figure 20: Diageo plc: assets & liabilities ...................................................................................................................................32 Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 7 MARKET OVERVIEW Market definition The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky and other (Tequila & Mezcal and Gin & Genever). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2012 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, MEA, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Colombia, and Venezuela. Western Europe comprises Austria, Belgium, Denmark, France, Finland, Germany, Greece, Italy, Ireland, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Turkey. Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Middle East-Africa (MEA) comprises Nigeria, Saudi Arabia, South Africa, and United Arab Emirates. Market analysis The spirits market has been growing at a moderate rate in recent years. The market is predicted to keep this momentum in the forthcoming years, albeit at a slightly accelerated rate. The global spirits market had total revenues of $310,020.8m in 2012, representing a compound annual growth rate (CAGR) of 3.4% between 2008 and 2012. In comparison, the European and Asia -Pacific markets grew with CAGRs of 1.6% and 5.2% respectively, over the same period, to reach respective values of $109,733.9m and $103,873.6m in 2012. Market consumption volumes increased with a CAGR of 2.1% between 2008-2012, to reach a total of 25,389.4 million liters in 2012. The market's volume is expected to rise to 27,631.5 million liters by the end of 2017, representing a CAGR of 1.7% for the 2012-2017 period. On-trade accounted for the largest proportion of volume in the global spirits market in 2012. The volume sold through this channel accounted for 9,813 million liters, equivalent to 38.7% of the market's overall volume. Sales through supermarkets / hypermarkets totaled 7,934.2 million liters in 2012, equating to 31.3% of the total market's volume. The performance of the market is forecast to follow a s imilar pattern with an anticipated CAGR of 3.6% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $369,256.6m by the end of 2017. Comparatively, the European and Asia-Pacific markets will grow with CAGRs of 2% and 4.6% respectively, over the same period, to reach respective values of $121,293.9m and $130,320.4m in 2017. Global - Spirits 0199 - 0801 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 8 MARKET DATA Market value The global spirits market grew by 3.2% in 2012 to reach a value of $310 billion. The compound annual growth rate of the market in the period 2008–12 was 3.4%. Table 1: Global spirits market value: $ billion, 2008–12 Year $ billion € billion % Growth 2008 271.5 211.2 2009 279.4 217.3 2.9% 2010 289.5 225.2 3.6% 2011 300.4 233.7 3.8% 2012 310.0 241.1 3.2% CAGR: 2008–12 3.4% SOURCE: MARKETLINE M A R K E T L I N E