Chapter 2 Understanding Cultures and Their Values
Ⅰ. The Nature of Culture
Definitions of Cultures P43
Dictionary: "the arts and other manifestations of human intellectual achievement regarded collectively".
Ⅱ.The basics of cultural values
Definition of Value
"Values are matters of preference".
Three types of values P48
Universal values
Cultural-specific values
Peculiar expression or deviations of individuals within cultures
III. Understanding Cultural Patterns
1. Five basic values that appear on Kluckholn and Strodtbeck's chart for each orientation: P52-55
1)Human nature :good, evil, a mixture of good and evil
2)Relationship to nature :subjugation to nature, harmony with nature, mastery over nature
3)Sense of time:past, present, future
4)Activity :being-oriented, being-and-becoming, doing-oriented
5)Social relationship :hierarchy, group, individual
2. The GLOBE Study: P60-61
9 dimensions of cultural variation:
1)Institutional collectivism
2)In-group collectivism
3)Power distance
4)Uncertainty avoidance
5)Gender egalitarianism
6)Assertiveness
7)Humane orientation
8)Future orientation
9)Performance orientation
Power distance: Refers to attitudes toward differences in authority.
High power distance cultures: power is distributed unequally; some members have greater resources and influence; status and rank are clear-cut; employees have a great deal of respect for those in high positions. Decisions and activities focus around personal face-to-face relationships, often around a central person who has authority.
Low power distance cultures: Power is not emphasized; employees are more comfortable approaching and even challenging their superiors. Task-centered. Decisions and activities focus around what needs to be done. Division of responsibilities.
3. Hall's High-and Low-context Orientation p61-63
Hall distinguishes among cultures on the basis of the role of context in communication.
Definition:P61
(1) High-context culture: most of the information is in the physical context or is internalized in the people who are a part of the interaction.
(2) Low-context: most of the information is contained in the verbal message, and very little is embedded in the context or within the participants.
Contrasing High-context and Low-context cultures:P62
From high-context to low-context:
Chinese,Korean,Japanese,Arab,Greek,Spanish,Italian,English,North American, Swiss, German
Establish social trust first
High-context Value personal relations and goodwill
Agreement by relations and goodwill
Negotiation slow
Get down to business first
Low-context Value experience and performance
Agreement by specific, legalistic contrast
Negotiation as efficient as possible
Four major differences in how high-context and low-context cultures affect the settings:P63
(1) Verbal messages are extremely important in low-context cultures.
(2) Low-context people who rely primarily on verbal messages for information are perceived as less attarctive and less credible by people in high-context cultures.
(3) People in high-context cultures are more adapt at reading nonverbal behavior and the environment.
(4) People in high-context cultures have an expectation that others are also able to understand the unarticulated communication; hence, they do not speak as much.
Comparison between Low Context and High Context P63
Low Context
High Context
Prefer direct verbal interaction
Prefer indirect verbal interaction
Understand meaning at one level only
Understand meanings embedded at many social-culture levels
Less proficient in reading nonverbal cues
more proficient in reading nonverbal cues
Values individualism
Values group membership
Relies more on logic
Relies more on context and feeling
Employs linear logic
Employs spiral logic
Says "no" directly
Talks around point, avoids saying "no"
Communication in highly structured messages, provides details, stressed literal meaning, gives authority to written information
Communicates in simple, ambiguous, non-contexted messages; understand visual messages readily
Questions:
Compare high-power distance with low-power distance cultures and give a list of some major differences between Chinese and Western cultures.