nullConsultant profile: [first name, last name]Methodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile: [first name, last name]xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition: xxxxxxxxxxxxxxxxxxxxxxxxGerman
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality: xxxxxxxxxxxxxxxxxxxxxUpdated: mm/yearOrganizational chartOrganizational chartOrganizational chart (including headcount)Organizational chart (including headcount)Lists – horizontal (variations)Lists – horizontal (variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails1234Lists – vertical (variations)Lists – vertical (variations)………………………………………………....................1234ScheduleSchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.12Sets of guidelinesSets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 51nullPyramid (3 or 4 levels)Pyramid (3 or 4 levels)Pyramid (5 levels/centered)Pyramid (5 levels/centered)3 factors (interwoven)3 factors (interwoven)............123Common groundCommon ground4 factors (1)4 factors (1)4 factors (2)4 factors (2)4 factors (3)4 factors (3)1234Factor 1Factor 2Factor 3Factor 44 factors (3a – weighted)4 factors (3a – weighted)234Factor 1Factor 2Factor 3Factor 44 factors (3b – dynamic)4 factors (3b – dynamic)1234Factor 1Factor 2Factor 3Factor 4Four
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(Horizontal/vertical comparison of data – variations)1234Special types of matrix – opportunities/threatsSpecial types of matrix – opportunities/threats… Opportunities… Threats… Opportunities… Threats… Opportunities… ThreatsOpportunitiesThreats… … 1234Special types of matrix – pros and consSpecial types of matrix – pros and cons… … … … … … 123Special types of matrix – controversySpecial types of matrix – controversy1234Special types of matrix – conflict/tension (1)Special types of matrix – conflict/tension (1)Special types of matrix – conflict/tension (2)Special types of matrix – conflict/tension (2)Special types of matrix – bottom up/top down (1)Special types of matrix – bottom up/top down (1)BOTTOM UPTOP DOWN......Special types of matrix – bottom up/top down (2)Special types of matrix – bottom up/top down (2)......BOTTOMUPTOPDOWN12Special types of matrix – imbalanceSpecial types of matrix – imbalance… … ProcessesProcesses123Cycles (2)Cycles (2)HurdlesHurdlesResistance/obstaclesResistance/obstacles1257346Nodes/interfacesNodes/interfaces143756892PressurePressure12Increase/decreaseIncrease/decrease12345678Various types of brackets (to be used instead of block arrows)Various types of brackets (to be used instead of block arrows)1234567891011Consequences (1)Consequences (1)...… ...… ...… ...… ...… ...… Consequences (1a)Consequences (1a)...… ...… ...… ...… ...… ...… Consequences (2)Consequences (2)…………………………Consequences (3)Consequences (3)...…......…...Consequences (4)Consequences (4)...…...…...…...…12Impact (4 and 6 factors)Impact (4 and 6 factors)Impact (4 factors)Impact (4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factorsImpact (5 factors)Impact (5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 1Impact (6 factors)Impact (6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 6Impact (8 factors)Impact (8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 8Impact and result (1)Impact and result (1)6
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success factors…VisionVisionVisionAction/reactionAction/reaction…………………Value chainValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompanyAction/reaction (1)Action/reaction (1)Action/reaction (2) (transparent – color presentation)Action/reaction (2) (transparent – color presentation)InteractionInteraction123Jigsaw puzzleJigsaw puzzleAction/reactionAction/reaction… …… ………Action/reactionAction/reactionAction/reactionAction/reactionAgainst the tide/with the tideAgainst the tide/with the tideAgainst the tideWith the tide..................Balance/imbalanceBalance/imbalance… … Balance/imbalanceBalance/imbalance… … Balance/imbalanceBalance/imbalance… … Bar chartBar chartGraph TitleChances/risksChances/risks… … ……Change of directionChange of directionMoment of directional changeChina mapChina mapLevel 1 text
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XImpactImpact.....................Influence (1 factor)Influence (1 factor)… Influence (2 factors)Influence (2 factors)… … Influence (2 factors)Influence (2 factors)Influence (4 factors)Influence (4 factors)Influence (4 factors)Influence (4 factors)Influence (6 factors)Influence (6 factors)…………………Input/outputInput/output…
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Marketing DirectorRene Co
Marketing DirectorKen Doi
Marketing DirectorRobin Oxendine
Marketing ManagerPeter Foyston
Marketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacant
General ManagerBrad Casper
General Manager*Vacant
General ManagerVirginia Lee
Vice President*Marketing OrganizationOrganizational and flow chartOrganizational and flow chartCompetitive ModelsMarket ResultsFeasible
Scenarios
India
China
Philippines
Success
RequirementsBacardi
StrategyAsia Whisky
Opportunity
AssessmentMarket
Archetype
Model
Sizing
Pricing
Bacardi
Strategy
OverlapDetermine Whether to Proceed FurtherExecuteWill whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world?YesDevelop
Objectives &
Strategies
Financial Goals
Market Priorities
Acquisition or Organic Growth
Product/ Marketing/ Distribution Strategies
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then regroup it afterwards=Redesign (Cube)Redesign (Cube)Redesign does not mean:But:Solving individual problemsCreating a comprehensive solutionRedesignRedesign"Shot gun""Marksman""Automatic pistol"Open fire in an uncontrolled manner
Rather dissatisfactory resultLengthy sighting
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Not appropriate for dynamic environment and targetRapid sighting
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Hit bull’s eye after a few interactive shots!Target solutionActual situationResistanceResistance......RestructuringRestructuringImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketRestructuring does not mean ...But ...RethinkRethinkSeparationSeparation………SeparationSeparation...…SeparationSeparation………Spinning off parts of a companySpinning off parts of a companyStoryboardStoryboard……………………StoryboardStoryboard………………………………Strengths/weaknessesStrengths/weaknessesStrengthsWeaknessesWeaknessesStrengths…
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Phase NameTimetableTimetableWkMonth................................................Issues…Value-added chainValue-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompanyVisionVisionVisionWaste of resources – problemWaste of resources – problemProblem 3Problem 1Problem 2Problem 4Waste of resources – solutionWaste of resources – solutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 4nullAs a short-term cash-cow, more public products are expected to be sole in contributing to the early break evenAs a short-term cash-cow, more public products are expected to be sole in contributing to the early break evenProject selling only
Purely import
Doesn’t take up much corporate capacityHigh unit price
High profit marginShort-term sales-up potentialStrong Swiss brand with original import conceptCurrent sales of public products account for 38% of Geberit gross sales turnoverSource: Geberit, RB&P analysisThe market size for public products itself is limited and shrinking
Limited number of targeted high-end hotels and buildings for Geberit
Many competitors within the industry
Lack of one-set solution
Combined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic productsMarket size for Geberit public products is limited