Unit4InformationTechnology高级综合商务英语ppt课件

UnitFourInformationTechnologyCheckingCheckingReviewing(Unit3)实际增长空前的成功资产净值预算赤字征收房产税taxbreaksexchequeroddsofdefaultsubprimeloansdiscretionaryinterventionsPreviewing(Unit4)11.触摸屏电脑12.广为流传的名言13.消费产品14.实用主义15.严厉的工头16.createapps17.atabletcomputer18.along-timenemesis19.techtitans20.atechnologyconcernCheckingReviewing(Unit3)实际增长空前的成功资产净值预算赤字征收房产税taxbreaksexchequeroddsofdefaultsubprimeloansdiscretionaryinterventionsReviewing(Unit3)growinrealtermsanunprecedentedsuccessequitybudgetdeficitimposetaxesonhomes税收减免国库;财政部违约的可能性次级贷款自由有度的干涉CheckingPreviewing(Unit4)11.触摸屏电脑12.广为流传的名言13.消费产品14.实用主义15.严厉的工头16.createapps17.atabletcomputer18.along-timenemesis19.techtitans20.atechnologyconcernPreviewing(Unit4)atouch-screencomputeramuch-quotedaphorismaconsumerproductpragmatismasterntaskmaster开发各种应用程序平板电脑老对手科技巨头科技公司UnitFourInformationTechnologyLead-inLead-inLead-in Whatfunctionofmobilephonesdoyouusemostoften? Whatfeatureappealstoyouthemostwhenchoosingtobuyanewmobilephone? Howimportantismobilephonetoyourlife?TextATitleTitle SiliconValleyVisionaryWhoPutAppleonTopSiliconValley n.aregioninCaliforniasouthofSanFranciscothatisnotedforitsconcentrationofhigh-technologyindustries(美国)硅谷(多家电子技术公司的集中地)visionary['viʒənəri] n.apersonwithunusualpowersofforesight有远见的人;梦想家Title SiliconValleyVisionaryWhoPutAppleonTopSteveJobs SteveJobs 1976co-foundedAppleComputerCompany 1985leftApple 1986co-foundedPixarAnimationStudios皮克斯动画工作室 1997returnedtoApple 2011resignedasCEOofAppleHistoryofAppleHistoryofAppleHistoryofAppleHistoryofAppleHistoryofAppleHistoryofAppleHistoryofAppleHistoryofAppleTextAStructureAnalysisStructureAnalysis Paras.1-3 Paras.4-12 Paras.13-16 Paras.17-28 StructureAnalysis Paras.1-3AbriefintroductionofthecomingbackofSteveJobsafterhistemporaryleaveofthecompanybecauseoftheillness. Paras.4-12 AnexplorationoftheartofSteveJobstoturntechnologyintoelegantconsumingproductsandthesuccessAppleisenjoyingnow.StructureAnalysis Paras.13-16AbriefrecallofSteve’searlylifeandhisupsanddownsbeforereturningtoApplein1997. Paras.17-28 AdiscussionofthereasonsthatmakeSteveJobsandtheAppleadauntingsuccessforrivalstocompete. TextADetailedReadingQuestion1 WhyhadthecomebackofSteveJobsstirredupsuchanexcitement?Para1 WhenSteveJobswalkedontothestageatSanFrancisco’sYerbaBuenaCenterinJanuary,itcappedthemostremarkablecomebackinmodernbusinesshistory.yerba['jə:bə] n.[作物]巴拉圭茶；草YerbaBuenaCenter n.旧金山芳草地艺术中心cap Ifsomeonesaysthatagoodorbadeventcapsaseriesofevents,theymeanitisthefinaleventintheseries,andtheothereventswerealsogoodorbad.成为…的结尾Theunrestcappedaweekendofright-wingattacksonforeigners.整个周末右翼分子对外国人的袭击最终发展成为骚乱。Para.1 WhenSteveJobswalkedontothestageatSanFrancisco’sYerbaBuenaCenterinJanuary,itcappedthemostremarkablecomebackinmodernbusinesshistory. 今年1月，史蒂夫•乔布斯走上旧金山芳草地艺术中心的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。Para.2 Itwasn’tsimplyamatteroftheillnessthathadsidelinedhimforhalftheyearbefore,leavinghimseverelyemaciatedandeventuallyrequiringalivertransplant.sideline vt.removefromthecenterofactivityorattention;placeintoaninferiorposition 迫使退出;使靠边 Formonthshehadbeenunderpressuretoresignandwasabouttobesidelinedanyway. 几个月以来他一直处在辞职的压力下,他无论如何都是要靠边站了。emaciated[i'meisieitid] adj.verythinespeciallyfromdiseaseorhungerorcold极瘦的;骨瘦如柴的Para.2 Itwasn’tsimplyamatteroftheillnessthathadsidelinedhimforhalftheyearbefore,leavinghimseverelyemaciatedandeventuallyrequiringalivertransplant. 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。 Para.2 Littlemorethanadecadeearlier,bothMrJobs’careerandApple,thecompanyhehadco-founded,werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallStreet. bewashedup [colloq.]finished没奔头了；失败了；完蛋了 writeoff v.notworthfurtherseriousattention摒弃;取消 Para.2 Littlemorethanadecadeearlier,bothMrJobs’careerandApple,thecompanyhehadco-founded,werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallStreet. ...,bothhiscareerandthecompanyhefoundedwerewidelyconsideredtohavecometoanend,andhewouldhavenothingtodowithhigh-techinthefutureintheeyesofsiliconvalleyentrepreneursandtheWallStreetinvestors. Para.2 Littlemorethanadecadeearlier,bothMrJobs’careerandApple,thecompanyhehadco-founded,werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallStreet. 而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。 Para.3 ThelevelofanticipationwhippedupinadvanceoftheJanuaryeventwasunusualevenbyMrJobs’own,impressivestandards.whipup v.deliberatelycauseandencouragepeopletofeelanemotion煽动towhipupenthusiasm鼓动热情，激起积极性towhipuppopularresentmentagainstJapan激起大众的反日情绪Para.3 ThelevelofanticipationwhippedupinadvanceoftheJanuaryeventwasunusualevenbyMrJobs’own,impressivestandards. 一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻，这也是不寻常的。Question1 WhyhadthecomebackofSteveJobsstirredupsuchanexcitement?ThiswasnotthefirsttimeofcomebackforhimtoApple.Littlemorethanadecadeearlier,hemadehisfirstcomebackandturnedApplefromgoingbankruptcytoanenormoussuccessfulcompany.Thereforehisrecoveryandcomebackwerehighlyanticipated.Question2 Inmanycriticseyes,whatspecialtalentdidStevenJobshave(Para.4)? HehastheabilitytoturntechnologiesintoperfectproductsandconvincepeopletobuyITgadgetsthattheyevenhavenoideatheyneeded.Para.4 Criticsoftentalkdisparaginglyofthe“realitydistortionfield”generatedbytheAppleboss:hisabilitytoconvinceonlookersthattechnologiesthatwouldseemunformedinotherhandshavereachedapeakofperfectionatApple.disparagingly[dis'pæridʒiŋli] adv.scornfully,contemptuously以轻视的态度，蔑视地；以贬抑的口吻 onlooker n.someonewholookson旁观者；观众 reachapeakofperfection达到登峰造极的阶段 Para.4 Criticsoftentalkdisparaginglyofthe“realitydistortionfield”generatedbytheAppleboss:hisabilitytoconvinceonlookersthattechnologiesthatwouldseemunformedinotherhandshavereachedapeakofperfectionatApple. 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。 Para.4 Generatingthissuspensionofdisbeliefisessentialtostirringupdemandforgadgetsmostconsumershadnoideatheyneeded,andisanartformofwhichMrJobshaslongbeentheacknowledgedmaster. suspension n.theactofdelayingorstoppingitforawhile延缓;暂停 stirup v.arouseorexcitefeelingsandpassions激起；唤起tostiruphatredbetweennations煽动民族间的仇恨tostirupthefeelings挑起激情 gadget['ɡædʒit] n.adeviceorcontrolthatisveryusefulforaparticularjob小器械;小配件 acknowledgedmaster公认的大师 Para.4 Generatingthissuspensionofdisbeliefisessentialtostirringupdemandforgadgetsmostconsumershadnoideatheyneeded,andisanartformofwhichMrJobshaslongbeentheacknowledgedmaster. 为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。 Question3 WhatsignificantimpactmightbebroughtbyApple'slatestproduct--iPad? Para.5 SpeculationhadbeenbuildinginthetechworldformonthsaboutwhatwasrumouredtobeApple’slatestground-breakingproduct.speculation n.amessageexpressinganopinionbasedonincompleteevidence推测 rumor n./v.gossip(usuallyamixtureoftruthanduntruth)passedaroundbywordofmouth传闻 ground-breaking adj.beingorproducingsomethinglikenothingdoneorexperiencedorcreatedbefore独创的；开拓性的 Para.5 SpeculationhadbeenbuildinginthetechworldformonthsaboutwhatwasrumouredtobeApple’slatestground-breakingproduct. 好几个月来，高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。Para.5 Atouch-screencomputerwithoutakeyboard,itmightevenrivaltheimpactoftheiPod,introducedin2001,andtheiPhone,in2007. 据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。Para.5 Intheevent,theiPadthatMrJobscarriedontothestagewithhimthatdaydidnotdisappoint. 在1月份的发布会上，乔布斯带上台的iPad没有让人们失望。Para.6 ArebuttalofF.ScottFitzgerald’smuch-quotedaphorismthattherearenosecondactsinAmericanlifedoesnotcomemoredecisivelythanthis.rebuttal[ri'bʌtəl] n.thespeechactofrefutingbyofferingacontrarycontentionorargument反驳；辩驳 F.ScottFitzgerald(1896–1940)anAmericanauthorofnovelsandshortstoriesoneofthegreatestAmericanwritersofthe20thC.amemberofthe"LostGeneration"ofthe1920sparadigmwritingsoftheJazzAge paradigm['pærədim] n.astandardortypicalexample范例;典范JazzAge (espintheUS)theperiodbetweentheendofWorldWarIandthebeginningoftheDepressionduringwhichjazzbecamepopular(尤指美国)爵士时代世界一次大战末和大萧条的初期，在此期间爵士乐变得很流行F.ScottFitzgeraldThisSideofParadise《人间天堂》TheBeautifulandDamned《美丽与毁灭》TheGreatGatsby(hismostfamous)《了不起的盖茨比》TenderIstheNight《夜色温柔》TheLoveoftheLastTycoon(unfinished)《最后的大亨》 F.ScottFitzgerald F.ScottFitzgerald“于是我们继续奋力向前，逆水行舟，被不断地向后推，直至回到往昔岁月。” aphorism['æfərizəm] n.ashortwittysentencewhichexpressesageneraltruthorcomment格言;警句decisively adv.withfirmness果断地;决然地Para.6 ArebuttalofF.ScottFitzgerald’smuch-quotedaphorismthattherearenosecondactsinAmericanlifedoesnotcomemoredecisivelythanthis. 这对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说”是个绝妙的反驳。Para.6 WhenStevenPaulJobsfirsthittheheadlines,hewasyoungereventhanMarkZuckerbergisnow.hittheheadlines 成为新闻头条；被大肆宣传MarkZuckerberg anAmericanInternetentrepreneur,best-knownforcreatingthesocialnetworkingsite"Facebook"马克-扎克伯格（Facebook创始人）Para.6 WhenStevenPaulJobsfirsthittheheadlines,hewasyoungereventhanMarkZuckerbergisnow. 乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格还要年轻。Para.6 Longbeforeitwascooltobeanerd,hisformativeroleinpopularisingthepersonalcomputer,andApple’sinitialpublicofferingonWallStreet–whichcamewhenMrJobswasstillonly25–madehimthetechindustry’sfirstrockstar.nerd Ifyousaythatsomeoneisanerd,youmeanthattheyareunpopularorboring,especiallybecausetheywearunfashionableclothesorshowtoomuchinterestincomputersorscience.(对电脑或科技太过着迷的)呆子/电脑痴formative adj.formingorcapableofformingormoldingorfashioning使成形的，有助于形成(或发展、成长)的initialpublicoffering n.acorporation'sfirstoffertosellstocktothepublic初次公开发行(股票)，首期上市股票 Para.6 Longbeforeitwascooltobeanerd,hisformativeroleinpopularisingthepersonalcomputer,andApple’sinitialpublicofferingonWallStreet–whichcamewhenMrJobswasstillonly25–madehimthetechindustry’sfirstrockstar. 早在电脑痴备受追捧之前，由于在普及个人电脑中发挥的关键作用，以及苹果在华尔街的成功上市(当时乔布斯年仅25岁),乔布斯就成为了科技界的第一个摇滚明星。Para.7 Now,threedecadeson,hehassecuredhisplaceintheforemostranksoftheWestCoasttechtitanswhohavedonesomuchtoshapetheworldaroundtheturnofthemillennium.titan Ifyoudescribesomeoneasatitanofaparticularfield,youmeanthattheyareveryimportantandpowerfulorsuccessfulinthatfield.巨人;巨头millennium[mi'leniəm] n.aspanof1000years千年期，千禧年；一千年Para.7 Now,threedecadeson,hehassecuredhisplaceintheforemostranksoftheWestCoasttechtitanswhohavedonesomuchtoshapetheworldaroundtheturnofthemillennium. 如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。Para.7 Long-timenemesisBillGatesmaybericherand,athispeak,arguablyexertedgreatersway,thankstohismonopolyovertheworld’sPCsoftware.nemesis['nemisis] n.opponentorrivalforalongtime主要敌人，强硬对手arguably Youcanusearguablywhenyouarestatingyouropinionorbelief,asawayofgivingmoreauthoritytoit.可以说TheyarearguablythemostimportantbandsinceTheRollingStones.他们可以说是自滚石以来最重要的乐队。sway n.controllinginfluence影响；统治monopoly[mə'nɔpəli] n.amarketinwhichtherearemanybuyersbutonlyoneseller垄断Para.7 Long-timenemesisBillGatesmaybericherand,athispeak,arguablyexertedgreatersway,thankstohismonopolyovertheworld’sPCsoftware. 他的老对手比尔•盖茨或许更富有，而且在盖茨的事业巅峰时期，凭借其在个人电脑软件领域的垄断，可以说盖茨的影响力比乔布斯更大。Para.7 ButtheMicrosoftco-founderhasleftthestagetodevotehislifeandfortunetogoodworks.ItisMrJobswhonowholdsthespotlight.goodworks n.well-doing慈善行为；善举holdthespotlight 成为关注的焦点Para.7 ButtheMicrosoftco-founderhasleftthestagetodevotehislifeandfortunetogoodworks.ItisMrJobswhonowholdsthespotlight. 但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。Para.8 OfallthefingersthatApplehaspokedintoMicrosoft’seyesovertheyears,nonecanhaverankledasmuchastheearlysuccessoftheiPad.poke...into... vt.push...into...把…戳进Hepokedhisfingerintothehole.他把手指戳进洞里。rankle v.(make)resentfulorangry痛心；(使)怨恨,(使)痛苦Theypaidhimonly$10foritanditreallyrankled.他们为此仅支付给他10美元，真让人气愤。Theinjusticestheydidmerankledmeforalongwhile.对我他们干了一些不公平合理的事，使我生了半天气。Para.8 OfallthefingersthatApplehaspokedintoMicrosoft’seyesovertheyears,nonecanhaverankledasmuchastheearlysuccessoftheiPad. 这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。Para.8 MrGateshimselfchampionedatabletcomputernearlyadecadeago,thoughthestylusneededtowriteonitsscreenandthePC-likeinterfacegeneratedlittledemand. champion Ifyouchampionaperson,acause,oraprinciple,yousupportordefendthem.拥护;捍卫 stylus Astylusisadevicelikeapenwithwhichyoucaninputwrittentextordrawingdirectlyintoacomputer.(计算机的)触笔interface Theuserinterfaceofaparticularpieceofcomputersoftwareisitspresentationonthescreenandhoweasyitistooperate.界面Para.8 MrGateshimselfchampionedatabletcomputernearlyadecadeago,thoughthestylusneededtowriteonitsscreenandthePC-likeinterfacegeneratedlittledemand. 近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。Para.9 TheiPadisalreadyturningouttobeadifferentstory.ExtendingtheiPhone’sinnovationsofamoreversatilescreenandlightweight“apps”designedforspecifictasks,itpointstoafuturebeyondthecomputermouse–andaworldwithoutWindows.versatile['və:sətail] adj.usedformanydifferentpurposes用途广泛的lightweight adj.havingnoimportanceorinfluence无足轻重的;轻量级的app n.shortforapplicationprogram应用程序Para.9 TheiPadisalreadyturningouttobeadifferentstory.ExtendingtheiPhone’sinnovationsofamoreversatilescreenandlightweight“apps”designedforspecifictasks,itpointstoafuturebeyondthecomputermouse–andaworldwithoutWindows. iPad则完全不同。iPad延续了iPhone在屏幕多用途以及用于具体任务的轻量级“应用程序”方面的创新，代着一个没有计算机鼠标和没有Windows的未来。Question3 WhatsignificantimpactmightbebroughtbyApple'slatestproduct--iPad? Asatouch-screencomputerwithoutakeyboard,iPadisaground-breakingnewproduct. ExtendingtheiPhone’sinnovationsofamoreversatilescreenandlightweightapplicationsdesignedforspecifictasks,itpointstoafuturebeyondthecomputermouse–andaworldwithoutWindows. Salesofcheapernotebookcomputersaresuffering. Question4 HowdidApplenowruleitsnewkingdom?(Para.10-11) Para.10 Itisnotavisionthatisuniversallywelcomedamongthedigerati. digerati[,didʒi'rɑ:ti:] n.theeliteofthecomputerindustryandonlinecommunities计算机行家;网络行家 Para.10 Itisnotavisionthatisuniversallywelcomedamongthedigerati. 不是所有计算机专家都欢迎这样的未来。 Para.10 Bydecidingwhichappsareavailableinitsonlinestore,andsettingtherulesforhowthoseappsaredeveloped,ApplerulesthisnewkingdommorecloselythanMicrosofteverruledthePC. 通过操纵在线商店销售的应用程序，以及为开发这些应用制定规则，苹果对这个新王国的控制更胜于微软对PC的控制。 Question4 HowdidApplenowruleitsnewkingdom?(Para.10-11) Bydecidingwhichappsareavailableinitsonlinestore,andsettingtherulesforhowthoseappsaredeveloped,Applenowruleditsnewkingdom. Para.11 Google,onceanally,haspositioneditselfastheanti-Apple:acompanythathasdrawnontheopennessofthewebitselfasthemodelforitsownsmartphonesoftware. 曾经的盟友谷歌(Google)站到了苹果的对立面。谷歌以web的开放性为基础，建立了自己的智能手机软件模式。 Para.12 Fornow,though,thosefearsarelargelyhypothetical,andmillionsofconsumersareonlytoohappytobuyapieceoftheelegant–andelegantlysimple–digitallifethatMrJobsisselling. 然而，就目前而言，那些担忧很大程度上仍然是一种假设，众多消费者也非常乐意购买乔布斯销售的优雅、简单易用的数字产品。 Para.12 Hisabilitytogetconsumerstolineupforproductsconjuredfromnothing–payingpremiumprices,andinuncertaineconomictimes–drawsaccoladesevenfromrivals. conjure['kʌndʒə;'kɔn-] Ifyouconjuresomethingoutofnothing,youmakeitappearasifbymagic.使如变魔术般凭空出现Thirteenyearsagoshefoundherselfhavingtoconjureacareerfromthinair.十三年前她认识到自己得白手起家闯出一番事业来。 premium adj.havingorreflectingsuperiorqualityorvalue高价的；优质的Heeventuallysoldthesharesbacktothebankatapremium.他最终以高价将股票返售给了银行。 accolade['ækəuleid;ækəu'leid] n.atangiblesymbolsignifyingapprovalordistinction荣誉；敬意；赞赏Para.12 Hisabilitytogetconsumerstolineupforproductsconjuredfromnothing–payingpremiumprices,andinuncertaineconomictimes–drawsaccoladesevenfromrivals. 乔布斯能够使消费者在不确定的经济形势下，排队高价购买横空出世的苹果产品。这种能力甚至赢得了竞争对手的推崇。