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中国高端会所简介、财富精英与中产阶级消费分析

2017-09-21 50页 doc 187KB 22阅读

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中国高端会所简介、财富精英与中产阶级消费分析中国高端会所简介、财富精英与中产阶级消费分析 高端会所 财富精英 中产阶级 三个关键词整理 一、高端会所................................................................................................................... 2 1、私人会所发展 ....................................................................................
中国高端会所简介、财富精英与中产阶级消费分析
中国高端会所简介、财富精英与中产阶级消费分析 高端会所 财富精英 中产阶级 三个关键词整理 一、高端会所................................................................................................................... 2 1、私人会所发展 ...................................................................................................... 2 2、中国代表性私人会所基本情况及与国外的简单对比 .............................................. 2 【一】中国大陆部分代表性私人会所基本情况一览表 ......................................... 3 【二】国内外部分代表性私人会所功能情况一览表............................................. 4 3、北京高端俱乐部特色简介 ..................................................................................... 5 【一】、北京香港马会会所 ................................................................................. 5 【二】、长安俱乐部 ............................................................................................ 5 【三】、京城俱乐部 ............................................................................................ 5 【四】、兰会所 ................................................................................................... 6 【五】、北京乡村高尔夫俱乐部 .......................................................................... 6 【六】、大卫杜夫雪茄吧 ..................................................................................... 7 【七】、年度葡萄酒俱乐部 最全葡萄酒藏酒 ....................................................... 7 【八】、杨澜牵头打造君顶领袖会 最大牌,最具名人效应 .................................. 7 二、财富精英................................................................................................................... 8 1.构成 ....................................................................................................................... 8 2.价值观 ................................................................................................................... 8 3.品味情况 ................................................................................................................ 9 4.家庭关系 ................................................................................................................ 9 5.时尚追求 .............................................................................................................. 10 6.阅读等文化品味 ................................................................................................... 10 7.交友圈子 ...............................................................................................................11 8.消费心理 ...............................................................................................................11 9.总结 ..................................................................................................................... 12 三、中产阶级................................................................................................................. 13 1.中国中产阶级 ....................................................................................................... 13 2.中国中产阶级的消费观念 ..................................................................................... 14 [1]、中产阶层的生活方式及态度 ...................................................................... 14 [2]、中产阶层目前热衷于什么消费................................................................... 14 [3]、中产阶层的消费心理................................................................................. 14 [4]、中国中层阶级的消费心里倾向................................................................... 15 关键词整理 第 1 页 一、高端会所 1、私人会所发展 私人会所还可以称之为顶级会员制俱乐部。其起源于17世纪的欧洲大陆及英国。当时的英国绅士、豪商及贵族们由于需要兼具排他性及私密性的社交空间,因而诞生了专门为英国上层社会服务的会员制的绅士俱乐部。为了体现当时英国绅士良好的教养和优雅的传统,满足当时英国绅士对高雅品位生活的追求,俱乐部的内部陈设均十分考究,古香古色的装修风格加上美轮美奂的装饰形成了俱乐部完美的内部环境,俱乐部内部功能主要有书房、图书馆、茶室、餐厅和娱乐室等。俱乐部提供的服务主要有:定期组织社交活动、向会员提供餐饮、银行保险、联系和接洽等服务。 “会所”英文为“Club”,音译即为俱乐部。在十七世纪的欧洲,世界上第一家会员制俱乐部诞生在英国的一个咖啡馆里。由于参与者有着相同的兴趣爱好,于是决定组成一种联盟,事实上这就是私人会所诞生的最初。随着时代的变迁,由于这种俱乐部为相同社会阶层的人士提供了一种私密性的社交环境大受欢迎并逐渐流行开来,发展到今天的全球俱乐部景象时,会所已经成为中产阶级和相同社会阶层人士的聚会、休闲场所,而“会所”的会员身份,也演变成财富的象征与身份标签。 北京最早的一家会所“皇家俱乐部”成立于1990年,由境外投资,引进国外高档俱乐部的经营与管理模式。1994年,北京出现了会员制俱乐部:长安俱乐部、京城俱乐部。他们的特点是都在城市的中心位置,俱乐部内豪华、高档,休闲娱乐一应俱全。当时的富有者为了生意上的需求多在此结交朋友,这里成为了真正的商业俱乐部,并多以商务会员为主。1996年至1997年,以俱乐部为主的会所开始转型,大型的高档社区出现了私家会所,会所的以及经营管理方面受港式会所的影响较大。 国内私人会所发展起步于上个世纪90年代,以京城四大顶级俱乐部(京城俱乐部、长安俱乐部、中国会和北京美洲俱乐部)为代表。 2、中国代表性私人会所基本情况及与国外的简单对比 关键词整理 第 2 页 【一】中国大陆部分代表性私人会所基本情况一览表 俱乐部 开业时建筑面积 投资方 会员构成 间 (?) 名称 北京美洲俱乐部多来自美国企业和与美国相关的机构和企北京美洲 2000年 有限公司/华润集5000 业的人士,其中500强企业驻大陆代表多为俱乐部 团 俱乐部会员 以国内外商界人士为主,国内外大公司总裁京城俱乐1994年 中信集团 4300 居多。因位置接近使馆区,所以吸引了很多 部 10月 国家的使馆工作人员的参加 香港商人邓永锵会员大多为来自世界各地的知名人士,包括 1996年9 中国会 等与北京旅游集10000 政治家、知名企业家、艺术家以及外企的高 月 团 级行政人员等 长安俱乐国际、国内知名企业的高层经理;另外还有 1996年 陈丽华女士 8000 部 140多个使馆人员入会 汪兴政上海鲜墙 2004年4各国领事、企业家、金融家、设计师、艺术雍福会 房企业发展有限2000 月 家、影视明星 公司 银行家俱上海浦东国际金金融界人士以及大厦住户,以及陆家嘴附近 2001年 13000 乐部 融大厦 的金融、证券人士 新天地壹 2001年 瑞安集团 500 没有会员卡,也不需缴纳会费 号 西郊庄园 西郊庄园置业有西郊庄园别墅业主,目前国内最大的私人俱国际俱乐2004年 104000 限公司 乐部 部 企业家、高级白领、文艺时尚界人士、外籍达生堂 2004年 个人投资 6000 人士 关键词整理 第 3 页 【二】国内外部分代表性私人会所功能情况一览表 知名会所 芝加哥大都会俱乐部 京城俱乐部 长安俱乐部 会所功能 接待客人、客人短暂逗接待客人、报刊浏览、360接待客人、客人短暂逗大堂和前台 留、提供饮品和商务处理 度景观、商务处理 留、提供饮品和商务处理 商务会晤、鸡尾酒会、配社交、非正式会议、鸡尾会员酒吧可容纳70人,俱乐部酒吧 酒商务快餐 酒会、自助午餐 用于社交会晤、商务快餐 分为正式餐厅和非正式提供粤菜和中国各地特 香港及苏格兰厨师的中 中西餐厅 餐厅,及一个专门烹饪世色菜、日本桥餐厅、欧陆 西餐厅 界各地菜肴的餐厅 宴会厅 提供各种商务会晤、会议音乐厅、图书馆、董事厅、 会议功能,还可以举办多功能厅 功能的场地和先进的视北京厅„„特别派队、商 50人的晚宴 听设备 业会议及宴会 可以提供私人餐厅,举办趣味性教育性活动、如早贵宾厅(11间不同规格独立单间 私人聚会、婚礼等各种规餐论坛、鸡尾酒派对、主的贵宾厅),供会员作为 模大小的宴会和活动 题演讲等 客房、接待用 提供私人教练服务、制定室内泳池、六道保龄球游泳池、壁球场、健康舞 各种健身计划和按摩理馆、壁/网球场、台球厅、室、健身酒吧、桑拿室、康乐中心 疗、同时也提供饮品和出乒乓球台、健身房和音响运动专卖店、按摩室、水 售健身用品 室 疗美容 关键词整理 第 4 页 3、北京高端俱乐部特色简介 【一】、北京香港马会会所 简介:是香港马会会所的北京版,2008年在北京建成面世,金宝街。大片的雕栏画栋建筑,洋洋洒洒大手笔的中式庭院,占地共38000平米,包括春、夏、秋、冬四个季节主题庭院,气质是一派皇家范儿的庄重神秘。与香港会所不同的是,这里没有马匹,只有俱乐部,一切配置都不输于五星级酒店,配套设施严谨而分工明确,包括从香港一笔一画描画而来的中西餐厅、咖啡厅、宴会厅、画廊、康体中心以及数目庞大的90间客房——无一不精致奢华。目前这里除了绝大多数的香港会员外也有新加入的内地会员。恰恰因要控制会员数量,使马会会员的身份更受上流社会青睐。 特点:奢华、最多港商 会员代表:曾荫权、范徐丽泰、唐英年、陈南禄、李嘉诚。 入会费用:A类入会费人民币25万元,B类入会费人民币15万元(仅可以使用北京会所及香港马场设施),月费人民币1300元。 【二】、长安俱乐部 长安俱乐部的背景非同一般。1993年由香港富豪陈丽华投资建设,1996年正式营业,迄今已经有13年历史,它与全球250多家俱乐部联网。雍容、华贵、大气的宫廷风格是长安俱乐部给人的第一印象。会员可享用B2层的康体健身中心、8层的粤菜中餐厅、9层的日餐厅、西餐厅和酒吧。8层有一幅硕大的油画“贵妃醉酒”,来自名家,被誉为长安俱乐部的“宝贝”之一。位于10层的网球场场馆巨大,视野绝好。 这里的其他配套设施也相当齐备:图书室、商务中心、雪茄吧、董事会议厅等,设施华贵但不新潮。坐在“清樽红烛”粤菜中餐厅里享用中式粤菜,口感精良,消费价位与四星级酒店相当。地下的康体健身中心可游泳、打乒乓球、羽毛球等,配备儿童活动中心。值得一提的是,俱乐部的所有服务生都可以轻松叫出所有会员的名字,甚至像家里人一样熟知他们的饮食嗜好。 特点:显贵、传统 会员代表:李嘉诚、霍英东、杨元庆、任志强、杨澜、杨利伟。 入会费用:个人入会费17万~48万元不等,拥有终身会籍,并可转让给直系亲属。 【三】、京城俱乐部 北京海拔最高的俱乐部,1994年正式开始营业。从一层有专用的电梯直达50层,电梯内四壁镶嵌的木雕和镜子,典雅而不烦琐。很多人都喜欢这家俱乐部的高度,登上电梯飞速直上,有一种一步登天的感觉。由于位于CBD周边,所以吸纳了许多高级商务会员——曾被关键词整理 第 5 页 称为“中国第一富人俱乐部”,会员包括全球500强企业中国公司的总裁以及部分驻华大使,另包括部分政界领袖。内部设施集商务、健身、社交于一体。 京城的康体中心被命名为康乐中心,不但拥有完备周到的健身设备,同时还会是本城犹太人聚会、基督教会以及每月的INN聚会的活动场地。坐在50层的餐厅用餐时远眺会有种一览众山小的优越感——连风景都是360度的环顾美景。目前会员在千人以上。 特点:北京最老牌 会员代表:李泽楷、许荣茂。 入会费用:个人会籍10万元,公司会籍12.5万元。此外每月还要交纳月费1350元。 【四】、兰会所 走进会所一目了然的是它那欧式贵族范儿的上流社会味道。这里拥有35个难以言表的古典美的别致VIP包房,适用于从2人~10人的各种聚会用餐,每个都似乎是用一幅文艺复兴时代的巨幅油画切割下的局部而成就,统一的幔帐布包里半明半昧,灯光到杯盏都绝好。设计者是“当代世界设计师第一人”菲利普斯塔克。 兰会所的餐厅融合了中国川菜、粤菜和谭氏官府菜,同时辅以法国、意大利等地域西餐,在一片奢华的艺术氛围中享受大餐别有不同体验。所到之处斯塔克式的绝美设计无处不在,其中一盏用废旧材料组合而成的吊灯,从颜色到功能都让人叹为观止。兰会所的会员包括明星、艺术家及高职高端实业人士等,这里接待过西班牙国王和罗马市长、法国外交部长、导演吕克贝松等,所以从气场上来说,这是一个奢享之地。这里对非会员顾客同样敞开大门,各个场地区域目前均有独立场地供使用。 特点:欧派、时尚 会员代表:明星、艺术界 入会费用:个人入会费最低10万元。 【五】、北京乡村高尔夫俱乐部 1990年投入运营,占地共3600亩,非常具有乡村风格,球场内绿草如茵枝叶繁茂,拥有超过3万棵高大树木,另有人工湖、钓鱼岛点缀其中。它是目前唯一一家由中国人自行设计、建造管理的具有国际水平的高尔夫球场。球场现有规模54洞,由A(河流)、B(阳光)、C(森林)、D(湖泊)、E(沙滩)、F(果林)组成,球道全长21016码,每18洞标准杆分别为72杆/73杆/72杆,堪称目前北京规模最大的球场。作为乡村的会员,可享受建筑面积达8000平米的中式风格会所,提供中式、韩式、日式等风味料理。会所内附有游泳池、保龄球馆、健身房及酒吧、咖啡厅、球具店、桑拿、冲浪池、足底按摩等。 特点:乡村、生态 入会费用:个人会员入会费30万元;团体会员入会费60万元。 关键词整理 第 6 页 【六】、大卫杜夫雪茄吧 该店为全球旗舰店,包括大卫杜夫各个系列的产品。地上一层为接待及展示售卖空间,可购买专卖店出售的雪茄及烟具。地下一层为开放式酒吧区,地下二层为私密的包间区,共四个功能齐全的包间,每个包间内设有高级KTV及视听系统,专业调光系统,无线有线上网系统,区域划分为娱乐区、秘谈区,设计灵感源自大卫杜夫的四条生产线,分别由三位设计师主笔设计。 这里特色首推大卫杜夫巨型雪茄,全长2050mm,重20kg,由2500张大卫杜夫NO2烟叶组成,耗时300多个小时,经多米尼加共和国两位卷烟师全手工打造完成,是世界上目前该大卫杜夫雪茄中最大的一支。 特点:最VIP,最旗舰 入会费用:白金卡98000元,金卡68000元,银卡38000元。 【七】、年度葡萄酒俱乐部 最全葡萄酒藏酒 迈入CBD大厦的正门,颇具皇室风范的年度葡萄酒俱乐部Logo即在正前方。沿室内旋转楼梯拾级而上,二层是蓝色清新的海潮法餐厅和装潢现代典雅的香槟吧。俱乐部的三层则由17个风格迥异、大小不一的VIP包房和一间专业的雪茄吧组成。所有包房均以著名酒庄名称命名,且皆配有专业的配餐间和随时待命的侍酒师。200多平米的酒窖中常年存放着持有法国最高级品酒执照的俱乐部经理马骏从各国搜罗回的400多款葡萄酒佳酿,其中90%以上来自法国,尤以八大名庄的葡萄酒藏酒之丰、年份之全惹人咂舌。值得一提的是,这里的每位侍酒师都要接受至少每周一次的葡萄酒知识,且皆持有专业国外侍酒师证书,能为客人提供最专业的侍酒服务。 特点:最权威葡萄酒窖藏 入会费用:年度葡萄酒俱乐部目前的入会费用为10万元/人,年费另算。 【八】、杨澜牵头打造君顶领袖会 最大牌,最具名人效应 由杨澜牵头,“中粮集团”与“阳光媒体集团”联合打造的全球顶级高端私人俱乐部——“君顶领袖会”近日在京宣布隆重启动,已确认入会的首期创始会员包括查尔斯王子基金会、比尔?盖茨基金会、安德鲁王子、席琳?迪翁等,会员阵容超级豪华。该俱乐部在全球仅500席位,想成为其中一员光有钱还不行,需经过多重审查。阳光媒体集团副总裁朱芸说,在2012年底前,将通过联盟与自建在国内15个城市建立服务型会所,北京、上海、成都大型联盟会所都将于2010年开业,最终将形成全国第一个品牌顶级会所网络。 一旦成为君顶领袖会的会员,则可以享受会员系列特别主题的社交活动及服务,包括出席年度君顶领袖论坛暨盛装慈善晚宴;可供全国多个球场使用的高尔夫球场会员卡,馈赠个人酒窖、葡萄酒庄园、个性化红酒及由古巴大师定制的雪茄等;会所还与国内顶级会所达成了战略合作联盟,提供多种餐饮娱乐、商务约会、航海等服务。 入会费用:至尊会员入会费53万元。年费根据时间和当年的情况有变化。 关键词整理 第 7 页 二、财富精英 “赢在中国”里有这样一句话:“这个世界上,有这么一小撮的人,打开报纸,是他们的消息;打开电视,是他们的消息;街头巷尾,议论的是他们的消息,仿佛世界是为他们准备的,他们能够呼风唤雨,无所不能。你的目标,应该是努力成为这一小撮人。”毋庸置疑,这一小撮人就是社会的精英。 任何一个时代都不会缺乏人才,只是多与少、兴与衰的不同而已。从改革开放以来,中国可以说走进了一个经济大发展、信息大爆炸的时代。于是,传统意义上的精英人士涌现出来。他们足够睿智聪明,擅于赚钱,却也有着一种攀比的心理,这种心理表现在消费观上尤为明显;而传统精英在公益方面的投入较少、对社会公共事务的热衷程度较小。 1.构成 中国高端人群主要指拥有相当财富、身份和地位,处于财富金字塔上层的那部分人群,他们或拥有雄厚的经济资源,或占据独特的知识资源,再或是占有广泛的社会资源,并将这些资源为己所用,不断创造更多的物质财富。作为社会的中坚力量,他们还拥有特质化的价值取向、生活背景、居住习惯和文化品位,对居住品质、生活环境有着超过一般标准的要求。这些要求不仅仅体现在物质层面上,更追求物质与精神的统一、前瞻性的生活理念及功能多元化等,体现在对健康、人文内涵、生态环境、私密性、服务等方面的特别关注。此外,高端人群对于社交、商务、时尚、休闲、娱乐等上层生活的需求也有较高的要求。 从职业看,他们中至少包括成功的企业家、企业高级管理层、中高级公务员、富裕起来的某些知识分子,这些人是精英人士的主要组成部分,总结起来,就分为工商界精英、政界精英、专业精英和知识精英。其中,企业家是首先“晋升”为精英的人群,因为他们是整个社会经济的领导人物,而高级白领、公务员则是占据了精英群体的大半空间,至于精英学者的出现,则是人类知识发展的必然结果。 2.价值观 从本质上说,价值观直接反映了精英的生活态度或者属性。精英属于社会中的成功人士,但他们并不满足于仅仅被社会定义为“成功人士”,他们还在追寻自己在这个社会中的价值,他们要做自己,而不是“被自己”。这便是他们的价值观。 追求自己的社会价值,要求做自己,是精英的价值观,也是他们与传统不同的根本所在。有经济学家曾说过:“国外的企业家关注怎样使自己和合作伙伴怎样一起赚更多的钱,而中国的企业家则往往想的是怎样使自己赚的多点,合作伙伴赚的少点甚至不赚。”或许,这不是绝对的,但也能反映出传统人士的价值观还是从自我出发的。 关键词整理 第 8 页 而精英就主要体现在价值观的不同上。精英往往思考的更多的是怎样实现自己的人生价值和社会价值,在创造财富的同时,精英群体非常关注公益事业,比如参与社会活动、奖优励勤、扶助弱势贫困、主张民主法治等;在承受压力的同时,还在将压力转化为实现人生价值的动力。精英人士之所以成为精英,是因为他们站的比常人更高一点,他们的一举一动都在某些群体的视线里。因此,他们表现出来的思想、行动,无不对特定群体有着一个引导作用。 精英拒绝“僵尸化”的生活,他们追求主动,努力做会生活的,会做自己的人。他们往往崇尚高调做事、低调做人的风格。同时他们寻求一种乐活、环保、健康、高尚、个性以及给自己设计独特的标准的生活方式,提出和倡导的“引领高尚生活 高尚生活标准色”一样。精英们在各自的行业上认真地做好自己的工作,争取创造出更多的社会价值;同时,他们在道德观上乐于摒弃陋习,热心参加公益事业。 3.品味情况 从精英的定义之一 ——生活殷实来看,再结合中国现在的经济状况,年收入20万元以上可以进入精英阶层。排除掉一些暴发户之类的,剩下的就是精英人士了。从这个数据来看,精英人士可以算的上是“多金人士”,因此,他们是中国消费者中的中流砥柱,也是拉动内需的关键人物。 但与传统精英专注于名宅、豪车、珠宝这样的奢侈品不同,虽然精英们对这些也有需求,但并不是一味地将大把的金钱浪费在华丽而不实用的物品上了,中高端的品牌产品是精英们所喜欢的主打产品,精英们开始追求“会生活”。 比如在座驾的选择上,传统的倾向于一种高消费,而精英们则更倾向于高品味、品质。两者看似有点相同,但贵的不一定是对的,并不是最昂贵的就是最具品味的,不是开着劳斯莱斯就是精英人士,那种类似暴发户的选择方式是被精英们所鄙夷的。适合自己的品味,又能体现自己身份的车,这才是精英的选择,比如别克、马自达等也是精英人士的主流选择。 再比如在房子的选择上,精英们除了品味上的追求之外,更追求舒适的享受,并非豪宅别墅才能彰显自己的与众不同,普通的商品房仍然是最主要的选择,不过在装修上将更加讲究,古典、欧式、中式、地中海等多种风格皆有拥趸,环保、乐活人居也成为一种广受精英人士关注的问题。 4.家庭关系 在这“闪婚”与“闪离”有些兴盛的年代,精英们开始重视自己的感情与家庭生活。精英们作为一个领跑者的姿态站在大众面前,一举一动都备受关注,其压力可想而知。精英们也不是神,如果压力不能得到调节的话,一样会崩溃。而家庭这个温馨的词语,便是精英们的调节剂。 精英们显然意识到了家庭的重要性,因此,他们开始重视自己的感情,不轻易地结婚,一旦结婚,便努力将自己融入进一个属于家庭的多元化角色。或许,回家时,妻子(或者)丈夫的一句轻声问候,周末时一起出游,闲暇时的一次亲子游戏,都能让精英们的身心得到缓解。PL族的风行是这种现象的明显例证。 买房,购房,装修论坛,房产论坛这方面,精英们受过的教育更为广阔,他们自身的思想也更为开阔,对于家庭关系的重视,尤其是对下一代的重视可以说达到了一个顶峰,但又有多元化的取向,也即尊重选择、尊重感情,不强求。当然,夫妻关系的和谐,子女的教育,都关键词整理 第 9 页 是他们愿意花大量时间去关心的问题。精英们更注重细节上的关怀,一次问候、一件小礼物、一个拥抱,都是精英们维持家庭关系的法宝。 而对于时下备受争议的“富二代”、“官二代”,精英们有着自己独特的理解。相对而言,他们的子女也可能成为“富二代”或是“官二代”,但精英们极为重视子女的教育,他们通过言传身教,以及贴心的关怀来引导孩子思想的成长,始终不离奋斗、勤劳、爱心等主题,努力将子女打造成全新的“富二代”与“官二代”。 5.时尚追求 精英们在承受压力的同时,也在寻求一种时尚休闲的生活方式。无论何时,珠宝首饰都是精英人士的时尚选择。尤其是欧洲的贵族们,珠宝更成为他们身份的象征,国际上的珠宝名品更是成为欧洲各国的御用珠宝。精英们也毫不掩饰他们对这些的追求,无论是显示自己的品味,还是为了表达自己的心意,这些都是个很好的选择。戒指、项链、名表,永远都能俘获精英们的芳心,比如享誉世界的名表劳力士,就一直是男性精英们的最爱。而香水、时装、小包等一些奢侈品更是为女性精英们所喜爱,DIOR、LV等品牌更是为女性消费者,特别是一些高级白领们所津津乐道。 衣服是一个人品味的外在表现,俗话说“佛要金装 人要衣装”,好的衣服往往能衬托一个人的气质。从精英的整个群体来看,男性更注重休闲和品位,女性则注重低奢和靓丽。西装和衬衣永远是男性精英在正式场合必不可少的穿衣选择,这不仅是对对方表示尊重,也是体现自身形象的需求,因此,西装的品牌选择是男性精英们的永恒话题,阿玛尼、杰尼亚等品牌一直占据着精英们穿衣选择的主流。而对于女性精英们,穿衣的选择就显得多元化了,风格上稳重的、靓丽的、节约的、时尚的,品牌上如CHANEL,GUCCI,D&G,范思哲等等。 时尚派对是精英钟爱的方式。香槟、红酒、绅士、美女、优雅的音乐、炫目的灯光„„这些元素组成了时尚派对的主体部分。或许这些以前只是出现在国外的上流社会中,但随着中国经济的发展,派对也成为中国精英们的钟爱。派对形式的多样性适应着精英们不同的出席方式,无论是朋友小聚,亲友团圆,还是宴席酒会、劲舞派对,精英们总能找到那个适合自己的身份融入进去。在放松的同时,精英们还能够结识新的朋友、合作伙伴,甚至是另一半,报道声称,百度董事长李彦宏和他的妻子马东敏就是在一次中国留学生派对上认识的。 旅游无疑是放松身心的一个好。在胡润百富榜针对中国富豪的生活方式所做的一项调查结果显示,旅游是中国精英们最喜欢的休闲方式,对于整日里忙于商务的中国精英来说,旅游能让其远离尘嚣。国内国外的风景名胜、田园风光成了精英们释放压力的去处,甚至,据说有位重庆的女富豪还将花费136万去太空游玩一番。有关学者还提议将5月19日当作“中国旅游日”。不得不说,旅游成了精英们放松身心的重要选择。 生命在于运动,而新兴起的极限运动也开始备受精英的关注,代表人物比如像房地产行业巨头万科总裁王石,登山、航海等极限项目都一一尝试过。在极限运动的快感中,寻求身心的释放,再从运动中感受生命的存在。 6.阅读等文化品味 一直以来,文化其实就是个比较笼统模糊的概念,像文学、艺术、收藏等其实都可以划入文化的行列。一个人的文化品味往往就是他的人格魅力所在。精英们一直不放松自己对知识的追求,因为他们深刻地知道,一旦放弃学习,那么将会很快落后。因此,精英对一些名人成功的解读类书籍有着独特的偏好,这主要表现在一些男性精英的身上。当然,除了这些,关键词整理 第 10 页 精英们也爱看一些休闲、历史、文学方面的书籍,特别是一些女性精英们,时尚杂志是他们平时的主流休闲读物。 统计发现,高端人群过去半年平均阅读过8种以上的报纸,其中追求创新型人群、文化知识型人群和品牌热衷型人群的接触率最高。高端人群过去半年平均接触过9-10本不同杂志,其中追求创新型人群、文化知识型人群和生活享受型人群接触的杂志更多,均接近或超了11种。从经常阅读的杂志来看,服饰美容类的杂志被选择的比例较高,排在前三位依次是:《瑞丽服饰美容》、《服饰与美容VOGUE》、《时尚-芭莎》,此外财经类杂志《财经》的阅读率也较高。 而舞蹈、瑜伽、品茶以及一些艺术气息比较浓厚的活动更是饱受精英们的喜爱。上海高层管理王女士说:“基本上每个周末,我都会去瑜伽馆里练习瑜伽,然后去茶馆里喝茶,我很喜欢这样惬意的生活。” 而收藏则是一些企业家们的最爱。收藏品往往是一个企业家品味最直观的体现,无论是办公室里还是家里的客厅,摆上一件雕塑,或是在墙上挂一幅名画,不仅能装点空间,更能体现主人身上浓厚的文化气息。 7.交友圈子 中国历来便有这么一句话:物以类聚,人以群分。老祖宗传下来的经典之语有着其深刻的道理,一个人,要知道他是个怎样的人,就要看他的朋友和敌人是怎样的人。精英们因为其自身睿智的头脑和富裕的生活,往往带有一种傲性。当然,这种傲性并不是说他们看不起水平低于他们的人,只是在交往上,他们更乐于同和他们一类的人群打交道,因为,只有这样同类的人群,才有着共同的语言。让一个经济学家和一个农民谈中国经济的改革,可能找到共同语言并不是很容易。所以,精英的朋友圈子也基本上都是精英。即使是敌人——也就是他们的竞争对手,一定也是精英,与他们有着相近的实力。 8.消费心理 炫耀消费:高端人群喜欢在既定的范围内,以常人无法企及的奢侈高端物品在一个特定的生活圈子里相互攀比炫耀,以显示自身财富与身份地位。 享受消费:高端人群大多对生活的舒适度和档次都要求高,特别是软环境,其大多有海外旅游居住经历,或者认同海外生活方式及标准,希望通过高端消费来获取相当的贵族式生活体验。 关键词整理 第 11 页 根据高端人群的情感偏好以及他们特殊的行为习惯和价值观,在此将高端人群主要分为四大类:尊贵型、享受型、标签型和理财型。尊贵型人群大多事业有成,拥有多套住宅及一辆以上名车,重视“尊贵身份”的概念;享受型人群则更多注重生活质量的提升,追求更高水平的生活方式和生活理念;标签型人群大多属于高消费,热衷于品牌消费,希望通过这种方式来证明自己的能力;理财型的人群则更加注重投资理财,他们拥有丰富的投资经历和经验,当然这类人群本身就拥有雄厚的经济实力,且有境内外旅游和豪宅居住经历,对生活条件和生活方式的要求均比较高。不同价值观的高端人群对生活方式的要求和理解不同,同时,他们对产品的消费取向也不一样。 9.总结 而言之,精英作为一个新兴的族群,本身有着其自身的价值,同时追求着更多的社会价值,他们有着强烈的公益心和回报社会的思想;他们睿智、富裕,有着独特的价值观与消费观,他们不再以传统的奢侈为尊贵,而是追求低奢的新贵;他们会生活,有品味,趋向于自然化的生活,从家居选择到旅游运动,他们都保持着强烈的追求,从简单派对到奢华酒宴,他们都能够从善如流;他们都能有着属于他们自己的圈子和家庭生活方式,他们从和谐的起点出发,努力扮演好自己在生活中的角色,与朋友交心,与家人和睦。 关键词整理 第 12 页 三、中产阶级 1.中国中产阶级 我们预计,随着经济增长大潮的延续, 产阶层的发展将包括两个阶段的飞速增长,其 收入泾渭分明的消费群体将在特定的时间出现和消失。2010年将出现大批下层 产阶层,其家庭年收入在2.5万元人民币到4万元人民币之间。而到2020年,家庭年收入在4万元人民币到10万元人民币之间的上层中产阶层将大量涌现。虽然这一数字和世界上最富裕国家的消费者收入相比似乎仍然很低,但目前的汇率和相 价格低估了中国的购买力,他们其实是符合全球标准的货真价实的中产阶层。当我们考 购买力时,在中国年收入10万元人民币的家庭所能“购买”到的生活方式,相当于美国年收入4万美元的家庭。 根据麦肯锡的模型计算,到2011年左右,中国下层中产阶层的人数将达到约2.9亿,这代表了中国城市规模最大的社会阶层,并占到城市人口的44,。该阶层的增长到2015年将达到顶峰,总购买力将达到4.8万亿元人民币。第二次演变预计将发生在其后的十年内,数亿人将跻身上层 产阶层。到2025年,该阶层的人数将高达5.2亿,涵盖中国城市人口的一半以上,总的可支配收入将达到13.3万亿元人民币。 中国正在崛起的中产阶层具有两个明显的特点。首先,和大多数发达国家相比,国产阶层的年龄较低。在发达国家,收入最高的人通常是中年人。例如在美国,高收入的人通常在45到54岁之间。高收入的工作通常需要较高的教育水准和培训,而年龄较大的一代人教育水准普遍较低。与此同时,中国政府正在为年轻一代的高等教育投入大量资金,最富裕的消费者将来自25岁到44岁的年龄层。 虽然存在各种障碍,但已有一些公司开始为城市工薪家庭重点提供服务。这些公司将随着城市工薪消费者收入曲线的增长而发掘到更多赚钱的机会。通过现在为他们提供服务,企业可以获得必要的经验,使他们能够在城市消费者的收入和消费品位发生变化时及时应变。 一些公司则已经充分考 到如何应 迅速变化的市场挑战,开始采取创新思维,积极降低产品成本,重组业务系统以及转向本土化采购。例如,德国零售商麦德龙在 国的大卖场通过向中国供应商采购95%的产品,保持了低廉的成本。但是任何在市场上已经成功的“配方”,可能很快就会过时。面向城市工薪消费者的公司如果一味通过降价,或改变产品的定位以迎合低端消费群,可能会发现这些消费者的钱包一旦鼓起来之后,他们立刻会喜新厌旧。要防止落入这样的陷阱,几家公司采用了多层次的品牌战略,以便当消费者的收入上升时,能够继续满足他们的要求。例如,宝洁公司将价格实惠的玉兰油产品放在超市和大卖场里销售,而将玉兰油新生唤肤系列等高端产品放在百货商店里销售。 中国正从结构相单一的贫穷国家演变为充满活力的市场,这个市场上有多个复杂而发展迅速的消费群体。更多的公司不应该只把注意力放在仅为冰山一角的城市富裕人群,他们应该调整战略,将崛起的中产阶层视为一个核心客户群体。这样的方法虽然不乏诸多挑战,但是 于那些预见到未来变化的公司来说,其中的机会将和中国的疆土一样广阔。 关键词整理 第 13 页 2.中国中产阶级的消费观念 [1]、中产阶层的生活方式及态度 生活方式: 中产之家,对穿着、饮食的时尚潮流投入相对较多。 家庭理财方面选择股票较普遍,也选择风险较小的储蓄和购买保险。 生活态度: 追求享受——“自己工作那么辛苦,就应该享受好一些”, “享受多一些,享受好一些”是他们的人生信条 [2]、中产阶层目前热衷于什么消费 旅游 想方设法于都市化生活之外体验一种更原始、更本能、更单纯的生活,成了现代人、尤其是中产阶层中的一种时尚。国外、国内旅游成为中产阶层的又一消费热点。 汽车 购买汽车,拥有自己的交通工具已成为中产阶层的一种时尚消费。一来汽车可以作为交通工具;二来汽车可以体现个人身份,让个性化得到更好的发挥。 另一方面,汽车市场的降价也促使中产阶层去购买。 酒吧 酒吧是一种更个人化、更讲求艺术品位的消费场所,它商业但不赤裸裸,合乎中产阶层追求个性化消费的心理(与之相类似的有西餐厅、咖啡馆)。显示自己的身份(显得有文化修养,有较丰厚收入)。舒缓工作压力(在轻松的环境中舒展身心)。 健身 因为高强度的工作和高度的精神压力,中产阶层的人们意识到必须锻炼身体。进健身房成为越来越多的人的一项生活内容。其它的运动如:保龄球、网球等深受中产阶层的欢迎。 上网 上网已作为一种时髦的生活方式在中产阶层中渐渐流行,“你的伊妹儿在找你”已成为一种时尚。互联网是当今最新的媒体。中产阶层为谋求自身素质的提高,必须尽快地熟练运用互联网,以免被时代所淘汰。通过互联网接触到的社会层面广,适合中产阶层交际活跃的特点。 [3]、中产阶层的消费心理 综合中国中层阶级的特征、消费需求、工作态度、忧虑、及消费热衷总结一下几点: [1]、消费经验的积累、受教育程度相对较高决定了中产阶层将消费带入了理智消费的阶段,表现在对自己的需要、个人享受的内容和层次有比较实际的认识,而且消费的品位越来越具有个人色彩并切合国际潮流。 [2]、在消费取向上更专注专家的建议,对消费品的质量及服务有更专业化的要求,而且对美感的要求提到了与实用价值相等甚至更高的地步了。 关键词整理 第 14 页 [3]、由于生活节奏的加快以及生活压力的加大,购物的时间在缩短,消费的方式力求简化。 [4]、速食的风行、电脑处理器的不断升级、短发的流行、小礼服取代大礼服、信用卡在这个群体中的普及、电话订货的流行都构成了他们消费模式的特点。 [5]、中产阶层的消费类型属于淡漠购物的高档消费型——这类消费群并不喜欢逛街购物,一般的逛街购物让他们觉得不自然、不舒服,而他们一旦购物,就会选择大商场购买有。 广告及软性的产品宣传文章对中产阶层消费心理是不可低估的。广告及宣传文章所传递的某些信息如果能与他们对生活的理解产生共鸣,或其中有尚不为大多数人知道的独到价值,他们也会欣然接受。高知名度的专业人士对中产阶层的影响力强,往往成为他们的奋斗目标或榜样,中产阶层追求的是有个性、有形象、有档次,需要得到旁人的认同. [4]、中国中层阶级的消费心里倾向 时尚消费。十分关注国际、港台、国内流行趋势,有选择或盲目的跟进,以保持始终‘In vogue’。尤其是35岁以下的青年中产群体,他们的消费水平总是会略高于收入水平。消费外来产品也是他们流行的一种时尚。如阎云翔的‘在美国,快餐常客通常与低收入、低品位联系在一起而在北京,大多数快餐常客是中层专业人员,时髦的雅皮士和受过良好 教育 的年轻人。吃洋餐,买洋货已是中国雅皮士把自己归属于中国白领的重要方式’ 品牌消费。中产阶级的大多数都十分关注品牌,并选择性的拥有品牌。经济资本雄厚的新富或高层白领用知名品牌进行包装和消费;经济资本不那么雄厚的在耐用品、‘地位商品’上选取品牌;较为拮据的人则在服装、装饰品、化装品等能够支付的条件下选择品牌。可以说,已经很难找到不拥有任何一样品牌的中产群体,哪怕是一再标榜拒绝国外品牌的官员,也可能正在用着ZIP 火机或足登皮尔•卡丹。商品的符号价值在此具有更重要的象征意义。 文化消费。中产阶级有向上跃升愿望和地位忧虑,这就促使他们有较强列的学习、更新动机,通过获取新的技能、文凭等提升文化资本竞争优势。因此,工作之余参加各种培训是中产阶级群体、尤其是白领阶层重要的生活内容。中产阶级是目前中国社会文化消费支出最大的群体。中国的文化产业将主要靠他们推动,无论从生产还是消费的层面。他们是《英文早报》、《三联生活周刊》;《读者》等资讯与时尚报刊的主要消费者。互联网、音乐会、画展、博览会等也是中产阶级的主要消费场所。 品位消费。在中国目前大概没有那个其他阶层比中产阶级群体更为强烈的关注和学习品位。在日常生活中有意无意的流露出某种品位标志,一方面是为了突出个性特征;另一方面,则是想显示出一种身份的‘区隔’:不仅区隔与其他阶级,特别是下层阶级;同时也是内部不同群体的区隔。不同群体,尤其是文化资本优越的人更希望借助品位显示出与新富等不同群体的区隔。 休闲消费与享受型消费。关注健康与生活质量,不仅仅生存,还要学会享受生活,这已成为中产阶级的大多数生活方式的基本原则。提前享受的信用消费观念通过象美国老太太和中国老太太这样的故事灌输;学会休闲才是真正的生活这些观念通过正面反面的案例、西方中产阶级生活模式演绎被更加广泛的接受。父辈们勤劳努力只会工作不懂休闲,节俭吝啬不会花费的生活方式已被逐步放弃。‘花明天的钱,享今天的闲’;‘能花才会挣’、短途旅游、健身、美容、‘丁克’(无子女的二人世界)家庭;同居;一夜情;‘不在乎天长地久,只在乎曾经拥有’;中国中产阶级的生活比他们的父辈精致多彩了。 总体来开,中国的中产阶级正处于一个中西方交融的时刻,经济的发展带动了不同阶层人士的收入变化也是中的中层阶级更加发展壮大。中层阶级注定是中国最具消费潜力的群体,并且也是潜在数量最大消费群体。 关键词整理 第 15 页 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen 关键词整理 第 16 页 party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations 关键词整理 第 17 页 repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth 关键词整理 第 18 页 Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political 关键词整理 第 19 页 Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision 关键词整理 第 20 页 of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and 关键词整理 第 21 页 to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on 关键词整理 第 22 页 a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a 关键词整理 第 23 页 total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > 关键词整理 第 24 页 real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years 关键词整理 第 25 页 implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, 关键词整理 第 26 页 exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should 关键词整理 第 27 页 be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective 关键词整理 第 28 页 convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts 关键词整理 第 29 页 of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application 关键词整理 第 30 页 of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation 关键词整理 第 31 页 made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give 关键词整理 第 32 页 expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental 关键词整理 第 33 页 organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post 关键词整理 第 34 页 processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in 关键词整理 第 35 页 the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in 关键词整理 第 36 页 the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management 关键词整理 第 37 页 of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, 关键词整理 第 38 页 around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one 关键词整理 第 39 页 size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are 关键词整理 第 40 页 relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < 关键词整理 第 41 页 new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform 关键词整理 第 42 页 comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation 关键词整理 第 43 页 of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 关键词整理 第 44 页 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily 关键词整理 第 45 页 blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres 关键词整理 第 46 页 should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection 关键词整理 第 47 页 with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace 关键词整理 第 48 页 with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of 关键词整理 第 49 页 the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline 关键词整理 第 50 页 must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be 关键词整理 第 51 页 held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations. 关键词整理 第 52 页
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