苹果公司手机市场价格策划评析

苹果公司手机市场价格策划评析 手机市场价格策划评析 ——苹果公司 reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temperature, SpO2, end-expiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow, CRRT, Swan-Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation. About: Intra-Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease species and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name contract times (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia machine) 5 ball SAC-mask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirements: 时间:2014.09.22 目录 一 前言 二 营销环境分析 三 产品分析 四 策略 五 推广情况 六 总结 Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-About: Intra Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation.-CRRT, Swan ssure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow,expiratory carbon dioxide partial pressure, ECG, blood pre-tions; Common monitoring techniques (such as body temperature, SpO2, endof application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applicaology agnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technrder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification dit disotion obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environmensearch activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ funcre reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical2nguage, and teaching, and research, capacity of requirements:ntilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) lacal vedle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanition and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bunementad pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia impln operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create bloomask breathing device 5 fast tracheal within intubatio-d) 10 technique artificial ventilation (using anesthesia machine) 5 ball SACts: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas roairemennagement 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology reque cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of maand the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species nical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) th) clitracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of con ood 10set tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery bltimes (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture retract topped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name coning distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden sies and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breath 金典营销策划公司策划用纸 expiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Fa-, SpO2, endatureequipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temper e breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescuecycl gical, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (asbreathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiolo d, ande master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stoppeteaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purposreading professional language literature, assist clinical NO:ents:low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirem ments: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sexequirethesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills rsease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesnitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning dimask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric mo-ine) 5 ball SACmach ) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia?esthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times () local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body an?and management contract number (c ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation ) gallstone 2 pepti?echnical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (scitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations ty resun and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonar10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillatiooperation 2 artery blood 10 breathing machine using ) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube?technology requirements: clinical operation technology name contract times ( s integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacle?on contract number (ies and the cases number requirements: disease Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-monitoring; Artificial low temperature indication and implementation. About: Intra Ganz catheter indications, how and cardiac output-miliar: blood purification techniques, such as blood flow, CRRT, Swan3 一:前言: 苹果公司(Apple Inc.)是美国的一家高科技公司，2007年由苹果电脑公司(Apple Computer, Inc.)更名而来，核心业务为电子科技产品，总部位于加利福尼亚州的库比蒂诺。苹果公司由史蒂夫?乔布斯、斯蒂夫?沃兹尼亚克和Ron Wayn在1976年4月1日创立，在高科技企业中以创新而闻名，知名的产品有Apple II、Macintosh电脑、Macbook笔记本电脑、iPod音乐播放器、 Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-About: Intra Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation.-CRRT, Swan ssure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow,expiratory carbon dioxide partial pressure, ECG, blood pre-tions; Common monitoring techniques (such as body temperature, SpO2, endof application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applicaology agnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technrder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification dit disotion obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environmensearch activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ funcre reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical4nguage, and teaching, and research, capacity of requirements:ntilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) lacal vedle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanition and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bunementad pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia impln operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create bloomask breathing device 5 fast tracheal within intubatio-d) 10 technique artificial ventilation (using anesthesia machine) 5 ball SACts: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas roairemennagement 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology reque cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of maand the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species nical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) th) clitracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of con ood 10set tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery bltimes (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture retract topped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name coning distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden sies and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breath 金典营销策划公司策划用纸 iTunes商店、iMac一体机、iPhone手机和iPad平板电脑等。2012年8月21日，苹果成为世界市值第一的上市公司。 苹果公司的成功不仅归功于自身的优秀产品，成功的营销在销售过程中起了很大的作用，其中“饥渴营销”和“病毒营销”是他们主要的推广手段，每推出一个新产品都会吸引世人的目光。为什么苹果很迷人?为什么苹果爱好者们都疯狂追随?一个顶级产品的魅力体现在什么地方?是产品本身或者说这个品牌本身所具有的品位、优雅、尊贵、时尚等元素，而不仅仅是其使用价值，即产品的品牌性格。 在这个品牌制胜的时代,要在众多优秀的品牌中脱颖而出,仅靠功能特性已经远远不够,要赋予品牌更多人性化的因素,才能产生更大的吸引力。苹果的市值超过微软1000多亿美元,相当于超越了一个惠普。近10年来,PC业发生了天翻地覆的变化,并不是靠技术起家的苹果基本都找对了发展方向,从PC到消费电子产品,到互联网,再到移动互联网。乔布斯靠的不是技术导向,即通过某项技术的领先从而称霸移动互联网。他的成功更倾向于通过顾客导向，是基于对人性的了解,把握人的欲望和对需求的细节。从而一路把人性营销做到了极致。 二:营销环境分析: 1:消费者环境: 2007年1月苹果公司推出的iPhone在取得巨大商业成功的同时也将一种全新的交互方式引入通讯产品领域,恰恰是这种被精心的直觉的交互方式创造了iPhone辉煌的销售业绩。 2011年8月份，苹果公司成为手机领域市值最高的上市公司。苹果公司在中国市场的销售方案从一开始就实行“饥渴营销”，尽管苹果手机的消费者和忠诚拥护者，中国占了很大部分的比例，但是苹果还是没有将中国列入苹果的首发地。苹果公司将推出什么新产品在中国市场的宣传噱头还是十足，在智能机领域，苹果手机无论在硬件配置还是在软件供应方面都有较强优势，更加上苹果前期采取“饥饿营销”的方式，使其拥有一批品牌黏性较强的用户。很大一部分数量的消费者在排队好几天都无法买到苹果手机后，他们纷纷依靠网络市场，在新产品上市前就在网上订购了将要推出的产品。而且，苹果的忠诚度惊人，购买者常习惯于反复购买。 精美的界面和简捷的操作方式都是苹果手机的制胜法宝，苹果公司也依靠软件和硬件的优势一直走的是高端的路线，不定时地推出新的产品，使得市场需求永远不能达到饱和的状态，同时拥有了一批品牌黏性比较强的用 Ganz catheter indications, how and cardiac output-miliar: blood purification techniques, such as blood flow, CRRT, Swanexpiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Fa-, SpO2, endatureequipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temper e breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescuecycl gical, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (asbreathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiolo d, ande master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stoppeteaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purposreading professional language literature, assist clinical NO:ents:low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirem ments: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sexequirethesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills rsease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesnitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning dimask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric mo-ine) 5 ball SACmach ) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia?esthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times () local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body an?and management contract number (c ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation ) gallstone 2 pepti?echnical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (scitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations ty resun and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonar10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillatiooperation 2 artery blood 10 breathing machine using ) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube?technology requirements: clinical operation technology name contract times ( s integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacle?on contract number (ies and the cases number requirements: disease Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-monitoring; Artificial low temperature indication and implementation. About: Intra5 户，通过这些消费者的口碑营销又来吸引更多的消费者。而使用过苹果手机的客户当他们的设备终端上使用的应用程序和服务数量达到七个或以上时，他们更换其他品牌产品的概率就会大大降低。苹果早已经是一个世界上其他品牌生产商不敢小视的，在数码产品业，苹果代着专业的水准，代表着高品质，甚至一些人把用苹果作为身份的象征。 2:竞争对手分析: 以iphone为例，在市场上面临的主要是以三星、HTC为主的智能手机之间的竞争，三星推出的Galaxy S系列手机，仅用85天全球销量就达到了500万部。其中的旗舰型Galaxy S III，凭借其独特的设计，如更大的屏幕，更佳的图像显示等成功吸引了更多的消费者。同时，在智能手机操作系统上，安卓与IOS之间的竞争更是从未间断过，据统计，全球每天就有50万Android 的操作被激活，目前，全球过半的智能手机使用Android操作系统。 三:产品分析: 苹果公司的新产品在中国用户的特征有:高学历、高收入、高阶层。调研显示:iPhone用户本科及以上学历的占70%以上，月收入5000元以上的占60%，大部分为企业中的高层管理人员、专业技术人员和办公室职员。它拥有的特点主要有以下几个方面: 1 : 功能简单，设计简便。很多产品如iPod，除了屏幕和控制键外，修饰部分很少，减少与音乐无关的功能。 2:情感化色彩的运用。如第二代的iMac,几乎性能与一代一样，但是增加几种色彩后大受欢迎。同样，后来的nano和shuffle播放器的一改黑白单调，充满着活力年轻。 3: 追求实用。每一个产品都不脱离其基本的功能，尽量给用户带来更舒适的体验。如iPod设计精巧，方便携带，适用于不同的场合。 4 :最求造型的独特，细节的投入。使用大量的圆弧，更加符合人机原理，产品变得更加精致。 5: 好的元素的运用和传承，给产品带上烙印。比如iPod的转曲盘，苹果标志落在后盖，使整体和谐独特。 6 :引领时尚，大方高雅。不管是现代主义的简约，还是富于朝气的色彩，圆滑的转角，抑或充满理性的银灰色和线条，无一没有感染着时尚的潮流。 7: 苹果价值的追求的体现。坚持创新，提供给用户惊叹的感受，从外形，颜色，质地，材料，硬软件开发，都体现出超凡的价值追求。 Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation.-CRRT, Swan ssure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow,expiratory carbon dioxide partial pressure, ECG, blood pre-tions; Common monitoring techniques (such as body temperature, SpO2, endof application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applicaology agnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technrder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification dit disotion obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environmensearch activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ funcre reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical6nguage, and teaching, and research, capacity of requirements:ntilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) lacal vedle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanition and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bunementad pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia impln operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create bloomask breathing device 5 fast tracheal within intubatio-d) 10 technique artificial ventilation (using anesthesia machine) 5 ball SACts: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas roairemennagement 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology reque cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of maand the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species nical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) th) clitracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of con ood 10set tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery bltimes (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture retract topped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name coning distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden sies and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breathAortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-About: Intra 金典营销策划公司策划用纸 四:策略方案: (1)对内部: 1:招募能与顾客产生共鸣的员工 。 史蒂夫?乔布斯(Steve Jobs)对于人与科技的互动愿望有着独到而精准的洞察力。乔布斯喜欢引用亨利?福特(Henry Ford)的话来解释这种洞察力的重要性。“如果问人们，他们想要什么,他们会回答:跑得更快的马。”换句话说，用户的思维或许只局限于他们已知的东西， 而不会跳出当下，思考其他可能。 所以，乔布斯和他的同事对于用户体验的思考，比用户自己更为深入。正是因为苹果如此看重用户体验，才开发出了真正符合用户需求的产品。 2:设计一套能够持续为用户创造价值的商业模式。 要创造用户价值就需要设计一套商业模式，确保这种价值能够反复创造。聘请重视用户体验的员工和开设零售店，是苹果创造用户价值的两个主要渠道。坚持将最好的软件撞到最好的硬件里。积极支持科研机构，一个好的新时代公司离不开科技的支持，而苹果公司的发展，离不开新产品的推动。 3:防止功能膨胀。 4:必要时革自己的命，不必成全能新企业。 对于深谙营销之道的企业而言，如果拥有更好的产品，便应勇于革自己的命。例如。苹果两度改革之道:第一次，苹果放弃了iPod Mini，转而力推iPod Nano;第二次，尽管iPod仍然可以提供独特的功能，但由于iPhone同样具备音乐播放功能，因此有可能对iPod造成冲击，但苹果还是冒险发布了 iPhone。很多企业或许都担心新产品会对现有的支柱产品造成冲击，但苹果却明白这样一个道理:如果你不革自己的命，其他企业就会革你的命。 (2)对外部: 1:反复吸引顾客参与，打造兼容体验。 允许顾客在苹果零售店体验与众不同的服务，从而培养潜在消费者。 2:新闻驱动。 营销即传播，传播就是在做无中生有的事情，没事找事，小事化成大事，企业新闻变成社会新闻;每个企业都应该是新闻发布中心。作为一个全球性的大企业，新闻的推广作用是不可忽视的，而一份好的策划书也离不开对新闻广告的推动。 3:广告策略:在电视、平面媒体播放宣传广告，主要宣传苹果产品的高端，时尚，便捷的特点以及苹果公司科技理念。同时，在网络上举行对已逝苹果CEO乔布斯的悼念活动，为iphone 4S上市造势。在多个视频网站首页挂上乔布斯曾经在各地的演讲视频提高苹果产品的知名 -miliar: blood purification techniques, such as blood flow, CRRT, Swanexpiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Fa-, SpO2, endatureequipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temper e breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescuecycl gical, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (asbreathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiolo d, ande master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stoppeteaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purposreading professional language literature, assist clinical NO:ents:low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirem ments: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sexequirethesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills rsease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesnitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning dimask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric mo-ine) 5 ball SACmach ) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia?esthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times () local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body an?and management contract number (c ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation ) gallstone 2 pepti?echnical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (scitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations ty resun and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonar10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillatiooperation 2 artery blood 10 breathing machine using ) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube?technology requirements: clinical operation technology name contract times ( s integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacle?on contract number (ies and the cases number requirements: disease Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-monitoring; Artificial low temperature indication and implementation. About: Intra Ganz catheter indications, how and cardiac output7 4:公关策略:在发布之前就在网络或坊间发布各种新款苹果新产品的猜测消息，来提高公众对其产品的兴趣。最后在恰当时期举行新品发布会，又现任CEO蒂姆?库克 以演讲的形式介绍iphone 4S从而给人一真实，科技，权威的效果。 5:渠道策略:和中国联通、中国移动、中国电信国内三家运行商谈判，使其竞争来获得最优惠政策，并在大陆未上市之时，利用香港地区宽泛的政策率先在香港上市，并通过香港市场对大陆市场渗透以抢先占领市场。 五:推广情况: 从2010年iPhone4开始到最近备受热捧的iPad2，我们看到苹果产品在各地屡屡脱销的场景。一方面是消费者狂热的追捧，另一方面是产品的全线缺货，在这样的供需矛盾下，市场总是处于某种相对的“饥饿”状态，这有利于苹果保持其产品价格的稳定性，对产品升级的主导权，以及对渠道，甚至整个产业价值链的控制权。虽然苹果公司的确有可能存在产能不足的情况，但我们仍能看到饥饿营销策略在其品牌推广中的成功运用。 以IPHONE4手机的饥饿营销为例，先是避而不谈有关新一代IPHONE的任何别的信息，只告诉市场，有新一代的IPHONE将要面市，之后很长一段时间关于IPHONE4的信息近乎没有，等消费者极端渴望从所有渠道获得产品信息时，苹果总裁乔布斯现身苹果的开发者大会做了隆重的产品发布介绍，说IPHONE4“再一次，改变一切”。而后IPOHNE4面市，各种广告铺天盖地，与之前形成强烈反差，消费者在这段期间被吊足了胃口，此时如在沙漠中看到绿洲，热情高涨，于是纷纷踊跃购买。但自该产品上市以来，不管市场对这款产品的呼声多高，苹果公司始终坚持通过与运营商签订排他性合作协议、分享运营商收入的方式，耐心地开拓市场，在下一款更新的产品上市之前，不时的让消费者处于缺货的等待之中。我们看到苹果产品全球上市的独特传播曲线:发布会—上市日期公布—等待—上市新闻报道—通宵排队—正式开卖—全线缺货—热卖。 我把在苹果品牌推广过程中对饥饿营销策略的成功运用归结为以下几点: 1:贯穿品牌因素。饥饿营销是通过调节供求两端的量来影响终端的售价，达到高价出售获得高额利润的目的。这一点从整个手机产业的有关数据 ood 10set tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery bltimes (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture retract topped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name coning distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden sies and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breathAortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-About: Intra Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation.-CRRT, Swan ssure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow,expiratory carbon dioxide partial pressure, ECG, blood pre-tions; Common monitoring techniques (such as body temperature, SpO2, endof application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applicaology agnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technrder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification dit disotion obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environmensearch activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ funcre reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical8nguage, and teaching, and research, capacity of requirements:ntilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) lacal vedle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanition and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bunementad pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia impln operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create bloomask breathing device 5 fast tracheal within intubatio-d) 10 technique artificial ventilation (using anesthesia machine) 5 ball SACts: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas roairemennagement 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology reque cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of maand the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species nical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) th) clitracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of con 金典营销策划公司策划用纸 和苹果公司的财务报表上即可得到显示。根据最近一个季度的财报，苹果手机仅占手机市场份额的5%，而IPHONE系列产品的利润却占据了整个手机行业利润的55%。一个成本价格约为150美金的IPHONE4手机，零售价格却高达500-800美金。 表面上看，饥饿营销的操作很简单，定个叫好叫座的惊喜价，把潜在消费者吸引过来，然后限制供货量，造成供不应求的热销假象，从而提高售价，赚取更高利润。而从实质来看，饥饿营销运行的始终一直贯穿着“品牌”这个因素，其运作必须依靠产品强大的品牌号召力。根据笔者的“四位定价论”，一个没有影响力的品牌要是去限量限产，提高价格，不仅不符合实际，还会丢掉原来可能占有的市场份额。 介绍 户外大型或动类广 告 网络广告 电视广告 2:选择正确产品。产品是否拥有市场，能否得到消费者的认可，是进行品牌推广种重要的一步，否则饥饿营销也是徒劳无功。产品需要有消费者的认可与接受，拥有足够市场潜力。想要成功的开发一款产品，通常需要不断探究人的欲望，以便让产品的功能性利益、品牌个性、品牌形象、诉求情感能 on contract number (ies and the cases number requirements: disease Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-monitoring; Artificial low temperature indication and implementation. About: Intra Ganz catheter indications, how and cardiac output-miliar: blood purification techniques, such as blood flow, CRRT, Swanexpiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Fa-, SpO2, endatureequipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temper e breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescuecycl gical, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (asbreathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiolo d, ande master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stoppeteaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purposreading professional language literature, assist clinical NO:ents:low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirem ments: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sexequirethesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills rsease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesnitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning dimask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric mo-ine) 5 ball SACmach ) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia?esthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times () local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body an?and management contract number (c ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation ) gallstone 2 pepti?echnical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (scitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations ty resun and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonar10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillatiooperation 2 artery blood 10 breathing machine using ) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube?technology requirements: clinical operation technology name contract times ( s integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacle?9 符合市场的心理，与消费者达成心理上的共鸣。 苹果产品 电子商品零售 手机以及手机配电脑以及电脑附属产品如 件等 配件 MP3 MP4等 3:制造适度紧缺。随着经济的发展，商品种类日益繁多，产品同质化现象严重，所以限量的前提是提高产品的独特竞争优势。消费者注重时尚已成趋势，切忌随大流。而制造适度紧缺，则是运用了人们的物以稀为贵的心理。不少经销商反映，“从IPHONE4发布过后很久也拿不到货”，同时，由于供需关系的影响，IPHONE4在黑市普遍实行加价销售，加价的背后，有哪些原因和值得深思之处呢?归要结底，苹果产能释放速度落后于消费市场增长速度，造成市场上供需关系紧张，这是加价销售的最根本原因。苹果利用消费群体追求品牌和品味的消费心理，配合“饥饿营销”，一次次高明地使用撇脂定价策略获取高额利润。 4:专业媒体传播。消费者的欲望不一，程度不同，品牌推广需要进行合理专业的立体式传播。传播策略、传播时点、传播媒介、传播形式等都要进行细致规划。同时，为了保证品牌的神秘感，宣传之前要在一定时期内做好各种信息的保密工作。这也是乔布斯为什么要起诉某个科技博客作者的原因，因为对方提前泄露了一些IPHONE产品的信息。 ies and the cases number requirements: disease on contract number (?) various organ function not full 10 acute breathAortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-About: Intra Ganz catheter indications, how and cardiac output monitoring; Artificial low temperature indication and implementation.-CRRT, Swan ssure, blood gas analysis, and so on) operation and application. Familiar: blood purification techniques, such as blood flow,expiratory carbon dioxide partial pressure, ECG, blood pre-tions; Common monitoring techniques (such as body temperature, SpO2, endof application; Various monitoring equipment and rescue equipment (such as defibrillators, ventilators) operation and applicaology agnosis and treatment common life support technology (as cycle breathing support, and nutrition support,) and emergency technrder, critical illness of causes, and pathology physiological, and clinical performance, and diagnosis, and identification dit disotion obstacles integrated levy, and heart sudden stopped, and breathing sudden stopped, and serious humoral within environmensearch activities. (Six) emergency ICU 1. Rotary purpose master: shock, and acute organ function failure, and more organ funcre reading professional language literature, assist clinical teaching (theory class and internship class) participation clinical10nguage, and teaching, and research, capacity of requirements:ntilation (anesthesia breathing machine) 10 control sex low blood pressure 2 by skin Center vein puncture reset tube 2 (3) lacal vedle neural block 2 (2) clinical knowledge, and skills requirements: clinical operation technology name contract times mechanition and management contract number vertebral tube anesthesia of implementation 2 body anesthesia of implementation 2 arm bunementad pressure monitoring 10 3. high requirements (1) learning disease species and the cases number requirements: anesthesia impln operation 10 artery puncture reset tube operation 5 heart electric monitoring 10 pulse oxygen monitoring 10 has create bloomask breathing device 5 fast tracheal within intubatio-d) 10 technique artificial ventilation (using anesthesia machine) 5 ball SACts: clinical operation technology name contract times (?) around neural block operation 2 supporting jaw method (open gas roairemennagement 2 vertebral tube anesthesia of management 10 body anesthesia of management 10 (2) clinical operation technology reque cases number requirements: anesthesia implementation and management contract number (?) local infiltration anesthesia of maand the number of species and number of cases (?) gallstone 2 peptic ulcer .... 2. basic requirements (1) learning disease species nical knowledge, skills required: clinical operations technical contract blood purification technique 2 people ... ... (1) th) clitracts number of disease syndrome after cardiopulmonary resuscitation in multiple organ dysfunction syndrome more than 2 2 (2breathing machine using 10 electric except fibrillation and complex law 2 3. high requirements ( 1) disease and number of con ood 10set tube operation 2 artery blood 10 breathing machine using 10 electricweek artery puncture reset tube operation 2 artery bltimes (?) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture retract topped, and breathing sudden stopped 2 (2) clinical operation technology requirements: clinical operation technology name coning distress integrated levy (ARDS) more than 2 more organ function obstacles integrated levy (MODS) 5 shock 5 heart sudden s 金典营销策划公司策划用纸 公司网站 网站链接 公司网站 网页链接 电子邮件 网页视频缓冲 全民网络活动 页面弹出广告 另外，“饥饿营销”成功与否，与市场竞争度、消费者成熟度和产品的替代性三大因素息息相关。在市场竞争不充分、消费者心态不够成熟、产品综合竞争力和不可替代性较强的情况下，“饥饿营销”才能较好地发挥作用。 六: 总结 随着科学技术不断地进步与发展，苹果手机也正在一步步走上科技的最高端，引领手机技术的改革和发展，随着IPHONE6的上市，苹果又占据了市场的顶端，走在了高端社会的前沿，成为时尚，高端的代名词。 苹果手机一直以一种高定价高品位的策略进行销售，其良好的品质与优秀的质量使其大受消费者的喜爱。 Aortic Balloon counterpulsation (IABP) indications and methods of operation. 2. basic requirements: (1) learning disease spec-monitoring; Artificial low temperature indication and implementation. About: Intra Ganz catheter indications, how and cardiac output-miliar: blood purification techniques, such as blood flow, CRRT, Swanexpiratory carbon dioxide partial pressure, ECG, blood pressure, blood gas analysis, and so on) operation and application. Fa-, SpO2, endatureequipment (such as defibrillators, ventilators) operation and applications; Common monitoring techniques (such as body temper e breathing support, and nutrition support,) and emergency technology of application; Various monitoring equipment and rescuecycl gical, and clinical performance, and diagnosis, and identification diagnosis and treatment common life support technology (asbreathing sudden stopped, and serious humoral within environment disorder, critical illness of causes, and pathology physiolo d, ande master: shock, and acute organ function failure, and more organ function obstacles integrated levy, and heart sudden stoppeteaching (theory class and internship class) participation clinical research activities. (Six) emergency ICU 1. Rotary purposreading professional language literature, assist clinical NO:ents:low blood pressure 2 by skin Center vein puncture reset tube 2 (3) language, and teaching, and research, capacity of requirem ments: clinical operation technology name contract times mechanical ventilation (anesthesia breathing machine) 10 control sexequirethesia of implementation 2 body anesthesia of implementation 2 arm bundle neural block 2 (2) clinical knowledge, and skills rsease species and the cases number requirements: anesthesia implementation and management contract number vertebral tube anesnitoring 10 pulse oxygen monitoring 10 has create blood pressure monitoring 10 3. high requirements (1) learning dimask breathing device 5 fast tracheal within intubation operation 10 artery puncture reset tube operation 5 heart electric mo-ine) 5 ball SACmach ) around neural block operation 2 supporting jaw method (open gas road) 10 technique artificial ventilation (using anesthesia?esthesia of management 10 (2) clinical operation technology requirements: clinical operation technology name contract times () local infiltration anesthesia of management 2 vertebral tube anesthesia of management 10 body an?and management contract number (c ulcer .... 2. basic requirements (1) learning disease species and the cases number requirements: anesthesia implementation ) gallstone 2 pepti?echnical contract blood purification technique 2 people ... ... (1) the number of species and number of cases (scitation in multiple organ dysfunction syndrome more than 2 2 (2) clinical knowledge, skills required: clinical operations ty resun and complex law 2 3. high requirements ( 1) disease and number of contracts number of disease syndrome after cardiopulmonar10 electricweek artery puncture reset tube operation 2 artery blood 10 breathing machine using 10 electric except fibrillatiooperation 2 artery blood 10 breathing machine using ) guardianship instrument using 30 by skin Center vein reset tube operation 5 by skin outside week artery puncture reset tube?technology requirements: clinical operation technology name contract times ( s integrated levy (MODS) 5 shock 5 heart sudden stopped, and breathing sudden stopped 2 (2) clinical operation) various organ function not full 10 acute breathing distress integrated levy (ARDS) more than 2 more organ function obstacle?on contract number (ies and the cases number requirements: disease 11