腾讯形象店品牌设计

腾讯形象店品牌设计 接触了一些做电子商务的商户，很多人对店面的设计、产品的图片拍摄与后期处理上往往心不在焉，以为自己一个月销售几百单顾住吃喝有得赚就好了，还有一部分商户吃的就是牌子本身的明星效应，而不重视自己店面的视觉运营，甚至当指出视觉上表现不尽人意时认为是针对性“挑刺、找麻烦”，以“设计师离职、没素材”等各种奇特的理由推脱，拒绝在视觉上做的更好。 相比大品牌，我更喜欢那些从小做到大的牌子，你看着它一路长大，连消费都变得有成就感。今天在KM上看到内部同事分享的一篇小文，关于“腾讯形象店”的店面设计内容，无论设计创意还是图片拍摄，甚至连草稿都“楚楚动人”，看到后就迫不及待的想去小坐一下，我想这也是视觉表现优秀的功力之一，也是分享这篇小文的目的:看到就想得到，一见钟情从用户角度来看，是创意视觉的一个成功点。 正文: 腾讯形象店是公司对外形象的重要窗口，员工可在此购买公仔及来自各个系统的礼品，更有上等的illy咖啡供应。这一次我们要帮助它建设及管理品牌，从取名规划到包装执行。 一、成果 1、LOGO释义: of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 1) M字中间两个门为两只企鹅手牵手; 2) 中间两只企鹅大小一致，表示“印象”(通过折叠，一只企鹅印出另一只企鹅); 3) 多彩表现业务多元化，而企鹅(QQ)是主要平台，通过M(Main)表现; 4) “腾讯印象”4字使用“腾讯网”字体，引入母品牌元素; 5) 外框形状为文字泡泡，象征沟通。 of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 2、更多应用表现: 其中，图形化slogan(沟通+色彩=放松)含义为: 1)沟通。外框的文字泡泡表示交谈; 2)色彩。色彩是影响人情绪的一种方式，从LOGO的多彩到室内视觉体验，不时改变到访 者的心情; of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 3)放松。改变情绪，缓解压力，由沟通、色彩变化引导。 3、专用字体: 二、过程 1、发散 一开始，我和阿ben在会议室白板以缓解工作压力为主线发散思维，然后整理归纳、清晰主次轻重，导出影响情绪的元素:沟通和色彩。这后来成为我们的slogan:communicate + color = relax。 然后我把组内的潮男潮女拉过来，听听大家的意见，什么是最能让人放松的场景和元素，大家有图的截图，没图的说话，不乏有大海、女性、食物、货币、私密空间、田园、音乐等。 2、做一次体验联想 品牌联想是在记忆中信息节点与品牌节点的相联结，包含了品牌在消费者心中的意义。这个记忆网络节点可以是代表一个品牌、一项产品或一项属性，连结任何两个节点即成为消费者心目中的品牌联想。 of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 对体验过程中触发的感觉进行排序，从视觉、嗅觉、听觉、触觉、味觉到机体模糊知觉，联 想每种感觉中最佳的体验行为，并为它们添加少许创意，追求最佳relax组合方案。 of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 3、取名 以下是我们当时想到的所有名字: 其中，image脱颖而出成为最终方案。该名字能较好反映形象店“橱窗”、“形象展示”定位，避开售卖，强调体验与感受。 4、Quickdesign* Quickdesign是指在既定时间内根据想法快速出方案的行为。这次使用它快速出了一套方案，在明确设计方向中起到不错的作用。 这个方案对字体、主要识别符号、通用标识、图形化slogan进行规定，强调统一视觉体验。 5、草图绘制 以图形和文字两个方向进行草图绘制，输出一批线稿，最终确定以文字为主要设计方向。 of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 6、尝试设计 这次尝试建立在明确方向的基础上，底气较足。 of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 同样对字体、主要识别符号进行规定，另外增加了部分应用范例，比如代金券: 7、印象派作品: of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 我们在设计上借鉴了印象派*绘画的特点，与“腾讯印象”呼应 [印象派]:“印象派绘画用点取代了传统绘画简单的线与面，从而达到传统绘画所无法达到的对光的描绘。具体的说，当我们从近处观察印象派绘画作品时，我们看到的是许多不同的色彩凌乱的点，但是当我们从远处观察他们时，这些点就会像七色光一样汇聚起来，给人光的感觉，达到异想不到的效果。” 以上资料来自百度百科()。 8、另外两个方案 来自美女实习生陶子(左)的作品^_^ of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should 9、家具选购 在品牌设计过程中我们还参与家具选购，希望从每个节点着手去塑造品牌形象。 三、结束语 这次品牌设计之路走得比较顺畅，得益于前期的资料收集阶段及清晰方向的措施，还有行政部同事的授权与支持，使得项目获得较大自由度并帮助实现大部分想法。 品牌管理是一个艰辛的过程，实际上是我们为它编织的一个美丽。十年、二十年再来看，它仍然具备生命力并能给到惊喜，那时，它已代表一种身份、态度、文化、信念、精神支柱…… 原作者:腾讯-hoowowguo 转载请注明原作者。 ------------------------------------------ 本文转载自:VIP-A.s: 腾讯形象店品牌设计 用QQ邮箱阅读空间订阅VIP-A.s[/B] 什么是阅读空间? of the works. Casement sash installation: required fixed hinge on the door and window frames, Windows Embedded in the box after a temporary fix, adjust the appropriate door after ... 12, scaffolding the construction phase of the project this project proposes to adopt the following three types of scaffolds for construction: part a, Foundation construction with double rows of single pipe scaffolding, to provide construction jobs and support. B, up to four-layer cantilever scaffold, six-layer cantilever, suspension height of 18.6 metres, does not exceed the standard 20 m c, exterior eave construction by Beijing feitian red construction machinery manufacturing ZLD500-630 electric hanging blue (see next figure). (A) the double rows of steel tubular scaffold with couplers 1, material preparation: erection of scaffold fittings should be prepared in advance, classified according to specifications, neatly stacked, steady, pile site does not have water. Material quality: tube selection φ 48x3.5 standard pipe, wall thickness and no cracks, no warpage, rounding and other defects. Pipe brush paint the pipe connected fastener using a right angle fastener, joint fasteners, rotate the fasteners, meet quality standards, no cracks, threads oil, no accusations, torsional flexibility. Mesh has closed key factory certificate, required construction safety supervision and management departments permit card shall not be used, safety nets and scaffolding with a nylon rope around the tie firmly, nylon connectors should