滨沙国际团购活动执行方案 20150629

滨沙国际团购活动执行方案 20150629 滨沙国际团购活动执行方案 一、团购活动目的 , 在目前客源匮乏的情况下，以团购大副度的优惠政策有效促进销 售; , 针对目标客户，鄯善县教育系统周边学校，挖掘并聚集客户，通 过团购形式，达到最终销售目的; , 主动出击，拓展新的销售渠道，可避免传统推广方式所需的高额 费用投入; , 同时增加企业亲和力，树立优良企业形象，形成良好的口碑效应。 二、活动时间: 2015年7月XX日至7月XX日 三、活动主题: 2015年滨沙国际清凉夏日-团购优惠月(待定) 四、活动对象: 鄯善县教育系统、学校 五、活动执行细则: (一)、团购操作思路流程: 步骤 时间控制 主要目标 responsible for measurement management work and accurate implementation; is responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the engineering contract management, production and management jobs. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excluding 第一X月XX日以单位相关部门的名义，制定团购优惠政策及步 -X月XX日 对象文件，发往团购单位，形成内部宣传效应; 主要操作思路: 1、 确定优惠政策文件及收款方式，以单位相关部门对其 下属部门进行宣传(提议在各个厂矿公告栏下发说明及 团购宣传海报) 2、 各单位及部门对员工进行宣传，同时员工自己不购买 的可对其亲戚朋友进行有效宣传; 3、 需要购买的员工及其亲属到单位或售楼中心领取并 填写团购申请表，凭借申请表申请优惠; 第二X月XX日团购实际操作阶段，销售人员针对设定单位进步 -X月XX日 行宣传组织，扩大团购对象范围，引导客户到 销售中心交钱领券; he manufacturing progress goals face, excludingcompletion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising toject n and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and pring contract management, production and management jobs. Project management and settlement, project reporting, price breakdowgineertal protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the enections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmeny insptrol, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safetaccounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality conleted y completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and compeasurement management work and accurate implementation; is responsible for site test room of technology management; do monthlresponsible for m2 主要操作思路: 1、 争取两个星期内完成X个单位的宣传;其余时间主要 进行团购跟踪; 2、 组织客户到售楼中心看房，(提供大巴，统一接送 ) 填写团购申请表; 3、 追踪团购申请客户，并使其最终缴纳订金;(订金X 仟元，可退) 4、 根据团购下订的实际人数，考虑是否推出首批其他房 源参与团购; 5、 此步和第一步可同时开展; 第三7月30日到7月30号前团购效果已经基本明朗，因此根步 起 据团购情况办理相关手续; 主要操作思路: 通知客户到销售中心办理定房和签定购房; 第四————根据实际情况决定下一步销售策略。 步 —— 根据团购客户数量以及效果制定下一步销售策略。 le for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excludingponsibtistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is res. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete stajobs management. 6, the Department of management is responsible for the engineering contract management, production and management rotection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory qualitybour p, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, lal project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluationveralnd supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for ois responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, a responsible for measurement management work and accurate implementation;3 (二)、团购房源及销售策略: 对外针对团购特定栋号(X号、XX号楼)实行团购，原因如下:一是从目前销售状况看这两栋楼去化较慢，需要以团购的形式进行促销;二是可售房源相对较多、较整，便于团购操作。在实际团购操作中如果客户量较大，我们考虑对其他房源进行加推。 (三)、团购优惠政策: 此次团购活动优惠政策采用团购优惠加付款优惠的方式。 1、付款优惠 1) 一次性付款:XX折; 2) 银行按揭: XX折; 2、团购优惠 团购规模 优惠政策 X(不含)套-XX(不含)优惠XXXX元/套，享受XX折 套 XX套(含)以上 优惠XXXX元/套，享受XX折 六、活动工作安排: 责任人 时间安排 主要事项 X月XX日前 团购活动方案的审批; he manufacturing progress goals face, excludingcompletion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising toject n and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and pring contract management, production and management jobs. Project management and settlement, project reporting, price breakdowgineertal protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the enections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmeny insptrol, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safetaccounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality conleted y completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and compeasurement management work and accurate implementation; is responsible for site test room of technology management; do monthlresponsible for m4 团购单位的接洽，牵头作好 明 关系处理工作:1、联系团购 盛 单位进行内部宣传;2、团购 天 单位同意销售人员进行点对 成 X月XX日-X月XX日 点的宣传登记;3、指定团购 单位联系人; 团购活动宣传品的审定及制 作完成; 组织团购客户看房用大巴车 的提供和销售人员外出拓展 团购单位车辆的提供; X月XX日前 团购活动方案定稿、团购拓 展单位的初步拟订、人员安 排及;宣传品文案定稿; le for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excludingponsibtistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is res. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete stajobs management. 6, the Department of management is responsible for the engineering contract management, production and management rotection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory qualitybour p, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, lal project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluationveralnd supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for ois responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, a responsible for measurement management work and accurate implementation;5 杰 , X月XX日-X月XX日销售 盟 人员对附 近单位的走访宣传了解，开 展团购意向摸底; , 从X月XX日-X月XX日此 X月XX日-X月XX日 段时间 对集团内部进行宣传; , 每天外出人员为两人，两 天一个单 位，并对每天的工作进行梳 理形成文件以备后续工作开 展; , 团购客户的现场接待，带 其看房并 引导填写团购申请表; , 团购申请客户跟踪，使其 下订; , 团购客户信息整理收集; he manufacturing progress goals face, excludingcompletion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising toject n and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and pring contract management, production and management jobs. Project management and settlement, project reporting, price breakdowgineertal protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the enections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmeny insptrol, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safetaccounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality conleted y completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and compeasurement management work and accurate implementation; is responsible for site test room of technology management; do monthlresponsible for m6 , 确认团购人数，办理相关 购房手 X月XX日-X月XX日 续; , 确保在老客户中的良好 口碑; , 根据团购效果，制定下一 步销售方 案; 七、物料准备及费用预算: 1、宣传物料(各个单位、学校) (1)单页、户型单张、产品楼书、项目手提袋各100份 (2)小礼物 若干 (3)车一辆 负责人员的接送和物料的运输 (4)会员全套资料 30套 用于大客户单位员工现场入会 2、费用预算 (1)广告物料:150000元 (2)礼品:50000元 建议礼品品种多做几样，以备客户跟进的不同时期使用，如:1) 一般礼品，送给客户单位员工的，如印有项目信息的水杯、或其他礼品 le for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excludingponsibtistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is res. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete stajobs management. 6, the Department of management is responsible for the engineering contract management, production and management rotection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory qualitybour p, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, lal project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluationveralnd supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for ois responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, a responsible for measurement management work and accurate implementation;7 计15000元。2)客户单位关键人物的礼品费用:20000元 ?精美的礼品，如品牌打火机、品牌办公用品等 ?现金消费卡、加油卡、美容消费卷等 (2) 公关招待费:10000元 (4) 交通费用:5000元 交通费用包括:1)开发商车辆的配合下，开发商自有车辆的使用费。 2)没有车辆配合情况下，大客户组报销的交通费用 (5)不可预计费用:5000元 (6)共计:240000元，补充费用将以报告的形式申请 注:1、以上文中优惠折扣、宣传资料、人员安排、费用预算均以方案最终实施为准。 3、人员安排 (1)销售经理1名、置业顾问 3名 (2)开发商工程部工作人员 1名 负责解答客户工程问题 (3)物业管理人员 1名 负责解答客户物业问题 (4)司机 1名 he manufacturing progress goals face, excludingcompletion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising toject n and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and pring contract management, production and management jobs. Project management and settlement, project reporting, price breakdowgineertal protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the enections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmeny insptrol, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safetaccounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality conleted y completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and compeasurement management work and accurate implementation; is responsible for site test room of technology management; do monthlresponsible for m8 附件一(天成房产内部团购优惠文件) 滨沙国际项目内部员工优惠购房政策 滨沙国际项目二期正式对外销售，现针对目前最好单位X号、XX号楼，面向全集团内部需要购买的人员实行以下优惠: 报名须知: , 报名从X月XX日正式开始，公司员工可在所属部门直接填写申请 表申请购买，也可以直接到销售中心报名登记购买; , 按交钱的方式享受不同价格优惠(一次性付款享受XX折，银行按 揭享受XX折)，另根据购买套数每套房享受 XXXX或XXXXX 元 优惠 , 购买者享受统一团购优惠外，不再享受其它优惠。 , 最终解释权归明盛天成房地产开发有限公司所有; 明盛天成内部员工购房优惠申请登记表 姓名 联系电话 家庭住址 身份证号码 单位(所属部 意向栋号、 门) 面积及户型 le for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excludingponsibtistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is res. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete stajobs management. 6, the Department of management is responsible for the engineering contract management, production and management rotection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory qualitybour p, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, lal project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluationveralnd supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for ois responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, a responsible for measurement management work and accurate implementation;9 付款方式 置业次数 备注 附件二 (对外团购须知): 团购申请须知 , 团购申请时间为:2015年X月XX日至2015年X月XX日，逾期 不再办理; , 团购房源:滨沙国际项目X号/XX号楼。 , 报名参与团购的客户可凭申请表，到滨沙国际项目营销中心选定 房号，交纳订金; , 订金交纳完毕，在规定日期内，签订定金合同，按付款的方式不 同享受不同价格优惠(一次性付款享受XX折，贷款享受XX折)， 另根据购买套数每套房享受 XXXX或XXXXX 元优惠; , 购买者享受统一团购优惠外，不再享受其它折扣优惠; , 最终解释权明盛天成房地产开发有限公司所有; 申请人员意向登记表 姓名 联系电话 家庭住址 身份证号码: 单位(所属部 栋号、户型、面 门) 积: he manufacturing progress goals face, excludingcompletion final accounts. Scheduling jobs is responsible for the whole project. Plan, schedule, inspecting and supervising toject n and the new price system, monthly volume complete statistics, progress payment settlement with the owner, supervisor and pring contract management, production and management jobs. Project management and settlement, project reporting, price breakdowgineertal protection, responsible for site laboratory quality management. 6, the Department of management is responsible for the enections, safety procedures, safety facilities, labour protection, safety measures, fire guard, civil construction, environmeny insptrol, quality assurance, quality inspection, evaluation, quality information safety guarantee system safety assessment, safetaccounts. 5, quality Department: responsible for overall project quality, security management. Quality assurance, quality conleted y completed engineering volume statistics, and owners, and supervision for engineering progress paragraph settlement and compeasurement management work and accurate implementation; is responsible for site test room of technology management; do monthlresponsible for m10 付款方式 置业次数 备注 附:单位职工提供身份证以及工作证明，亲戚朋友需提供身份证以及介绍人的工作证明。 开发商:明盛天成房地产开发有限公司 客户签名: 乌鲁木齐市杰盟伟邦房地产咨询有限公司 2015年6月29日 le for the whole project. Plan, schedule, inspecting and supervising the manufacturing progress goals face, excludingponsibtistics, progress payment settlement with the owner, supervisor and project completion final accounts. Scheduling jobs is res. Project management and settlement, project reporting, price breakdown and the new price system, monthly volume complete stajobs management. 6, the Department of management is responsible for the engineering contract management, production and management rotection, safety measures, fire guard, civil construction, environmental protection, responsible for site laboratory qualitybour p, quality information safety guarantee system safety assessment, safety inspections, safety procedures, safety facilities, lal project quality, security management. Quality assurance, quality control, quality assurance, quality inspection, evaluationveralnd supervision for engineering progress paragraph settlement and completed accounts. 5, quality Department: responsible for ois responsible for site test room of technology management; do monthly completed engineering volume statistics, and owners, a responsible for measurement management work and accurate implementation;11