商务国际旅行社有限公司 旅游产品销售

商务国际旅行社有限公司 旅游产品销售 Outbound tourists’ selection criteria for choosing all-inclusive package tours Original Research Article Tourism Management This study was designed to identify important selection factors for all-inclusive package tours as perceived by outbound tourists—residents normally in Hong Kong. A total of 30 selection criteria were identified in this study, with the safety of the tour being viewed as the most important item for package tours selection, followed by the possibility of departing successfully and the service quality offered by the travel agency. By using factor analysis, eight dimensions for package tours selection were derived, namely, tour arrangement and service quality, attractions, hotels and airlines, TV promotions and customer care, routing, personal interests, word-of-mouth, and time. Results of independent sample t-test and one-way ANOVA revealed that travel-related behaviors were significantly related to the choice of all-inclusive package tours. Recommendations for travel agencies, included safety and ‘guarantees’ of departure, training for escorts and tour-guides, and customer care services, will, it is argued, enhance the attractiveness of package tours and their competitiveness. This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection. Article Outline 1. Introduction 1.1. Purpose of this study 1.2. Literature review 1.3. Traditional travel distribution channels 1.4. New birth of the electronic distribution channels 1.5. Distribution channels' conflicts in the travel marketing structure 2. Methodology 2.1. Analytic hierarchy process 2.2. Structuring the distribution channel hierarchy 2.3. Data collection by pair-wise comparisons of decision elements 2.4. Checking the consistencies of judgments 2.5. Calculating the relative weights of factors 2.6. Sampling and data collection 3. Findings 3.1. Identify evaluation criteria of the distribution channel selection 3.2. Identify distribution channel selection preference of travel agencies 4. Discussion and management implications 4.1. What determines wholesaler travel agencies' marketing channel selection? 4.2. Evaluating the major channel alternatives 4.3. Achieving maximum revenues through the optimal marketing distribution mix 5. Conclusions 5.1. Limitations of the study Acknowledgements References Vitae Using the importance-performance analysis (IPA) model, this study assesses the performance of Hong Kong's tour guides as perceived by mainland Chinese outbound visitors. Twenty pertinent tour guide service quality attributes are identified. The results of IPA illustrate that Hong Kong's tour guides performed well in 11 out of the 20 service quality attributes, in areas mainly related to their professional skills, reliability and language ability (keep up the good work quadrant), while the problem-solving ability of Hong Kong's tour guides fell into the concentrate here quadrant. The study illustrates that the IPA model as a useful managerial tool can be applied in identifying areas to which marketing resources should be allocated in order to improve and enhance the quality of tour guide services provided. Article Outline 1. Introduction 1.1. The tourism industry in Hong Kong 1.2. Current practices of tour guides in Hong Kong 2. Literature review 2.1. Research on tour guides 3. Methodology 3.1. Research design 3.2. Research framework 3.3. Sampling 3.4. Survey instrument 3.5. Data collection 3.6. Data analysis 4. Findings and discussion 4.1. Profile of respondents 4.2. Perceived importance of tour guides’ service quality attributes 4.3. Performance of tour guides in Hong Kong 4.4. Importance of tour guides’ service quality attributes and performance of tour guides in Hong Kong 4.5. Concentrate here quadrant 4.6. Keep up the good work quadrant 4.7. Low priority quadrant 4.8. Possible overkill quadrant 5. Conclusion References Critical issues affecting the service quality and professionalism of the tour guides in Hong Kong and Macau Original Research Article Tourism Management Outbound Travel and Quality of Life: The Effect of Airline Price Wars Original Research Article Journal of Business Research Application of importance-performance model in tour guides’ performance: evidence from mainland Chinese outbound visitors in Hong Kong Original Research Article Tourism Management 117 articles found for: pub-date > 1986 and tak((Tour or Egypt or Travel or Tourism or partner or (Middle East) or Africa or (Dream Holidays)) and (outbound or (line brand) or domestic or inbound or (tourism business) or Management) and (mature or "network-centric" or quality or sophisticated or language or Dollars or professional or team or experienced) and (outbound or sales or (call center) or practitioners or Company)) An expert system approach to assess service performance of travel intermediary Original Research Article Expert Systems with Applications Crisis management in the Australian tourism industry: Preparedness, personnel and postscript Original Research Article Tourism Management Drawing upon Theory of Planned Behaviour (TPB) a survey was developed and implemented in Shanghai, China to investigate potential Chinese outbound tourists' values in terms of destination attributes, as well as attitudes toward international travel. Five destination attributes were rated as most important by this potential group of tourists and included the natural beauty and icons of a destination, quality infrastructure, autonomy, inspirational motives and social self-enhancement. In terms of predicting intentions to travel, social normative influences and perceived levels of personal control constraints were most influential based on TPB. The use of information sources in seeking information about a destination was also investigated. The evidence obtained suggests that television programs are an important source of information used by Chinese people to learn about target destinations. The role of the Internet as an information source was also shown to be substantial and stands to have a stronger impact over time. Article Outline 1. Background 2. Literature review 2.1. Chinese tourists 2.2. Australia as a destination for Chinese tourists 2.3. Travel intentions 2.4. Destination attributes 2.5. Information sources and image 2.6. Influences and constraints 2.7. The study 3. Method 3.1. Sample 3.2. Instrument 3.2.1. Direct measures of TPB 3.2.2. Attitude measure 3.2.3. Subjective normative influence 3.2.4. Perceived behavioural control 3.2.5. Behavioural intention 3.2.6. Underlying beliefs of the model 3.2.7. Beliefs about the destination 3.2.8. Information sources 3.2.9. Beliefs about subjective norms 3.2.10. Beliefs about potential constraints or control 3.3. Procedure 4. Results 4.1. Sample characteristics 4.2. Travel behaviour profile 4.3. Countries and regions by visits 4.4. Application of TPB 4.5. Further investigation of the beliefs underlying attitude, subjective norms and control 4.5.1. An expectancy-value belief understanding of Chinese tourists' attitudes toward outbound travel destinations 4.5.2. Difference between importance and beliefs 4.5.3. Chinese social demographic differences for the destination factors 4.5.4. Destination information sources 4.5.5. Connection between information sources and destination image assessments 4.5.6. Normative beliefs and willingness to comply 4.5.7. Constraints to travel 5. Discussion 5.1. Overview of findings 5.2. Managerial implications 6. Limitations and future directions Acknowledgements References Chinese Outbound tourists: Understanding their attitudes, constraints and use of information sources Original Research Article Tourism Management Using a revised importance–performance analysis approach: The case of Taiwanese hot springs tourism Original Research Article Tourism Management Importance–performance analysis (IPA) is a simple and effective technique that can assist practitioners in prioritizing customer attributes when enhancing service quality and customer satisfaction. As numerous theoretical and empirical studies have shown, the relationship between customer attribute performance and overall satisfaction is asymmetrical, and the relationship between attribute importance and attribute performance is causal. These findings make the application of traditional IPA questionable. Therefore, this study presents a revised IPA which integrates three-factor theory concept, partial correlation analysis and natural logarithmic transformation. A Taiwanese hot springs tourism case is presented to demonstrate the implementation of the proposed revised IPA. The effective and appropriate action direction for each satisfaction attribute acquired by applying the revised IPA thus enables business managers to achieve a competitive advantage. Article Outline 1. Introduction 2. Literature review 2.1. Importance–performance analysis 2.2. Three-factor theory of customer satisfaction 3. Methodology of the revised importance–performance analysis 3.1. Acquirement of implicitly derived importance of attributes 3.2. The approach of revised IPA 4. The implementation of the revised IPA 4.1. Profile of Taiwanese hot springs tourism 4.2. Questionnaire design 4.3. Data collection 4.4. Respondent profile 4.5. Reliability and validity analysis 4.6. Perceived satisfaction of hot spring tourism 4.7. Implicitly derived importance of tourist satisfaction attributes and dimensions 4.8. Revised importance–performance analysis grid 5. Conclusion Acknowledgements References 销售主管 上海商务国际旅行社有限公司 查看公司简介>> 粉丝团(4)| 公司行业: 酒店/旅游 公司性质: 民营公司 公司规模: 150-500人 比比你的竞争力 发布日期: 2011-02-18 工作地点: 上海-普陀区 招聘人数: 5 语言要求: 英语 良好 薪水范围: 3000-4499 职位描述 #岗位# 1、销售人员职位，在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任 务; 2、开发客户资源，寻找潜在客户，完成销售目标; 3、签定销售，指导、协调、审核与销售服务有关的帐目和，协调事务; 4、解决客户就销售和服务提出的投诉; 5、从销售和客户需求的角度，对产品的研发提供指导性建议。 任职资格 1、有销售支持经验者优先; 2、具备较强的销售技巧及销售经验，市场营销经验及渠道拓展经验; 3、具有较强的沟通能力，组织、协调能力和团队管理能力; 4、具有很强的事业心。 上海商务国际旅行社有限公司成立于1996年，是经国家旅游局特许批准的具有出境旅游组团资格的国际旅行社 [经营许可证号:L-SH-GJ00023]。 是上海十大出境游旅行社中东非洲线路十大批发埃及旅游局最佳合作伙伴;南非太阳国际集团-最佳合作伙伴。 公司具有良好的经营管理模式，拥有成熟的网络中心，有一支精良的外语素质的计调队伍及专业资深销售客服从业队伍，公司出境中心目前拥有员工130余人，门市网点员工60余人，其中80,的员工为大专以上学历。 公司主要经营出境、国内及入境旅游业务，旗下有出境旅游品牌【梦幻假期】 自1996年以来从事非洲各国、地中海地区各国、南美各国旅游、公务及商务考察等线路的同行批发，积累了全国大量的同行客户。经过我们多年的努力，已经与各大航空公司，外国驻中国的使领馆以及海外地接社都建立了紧密的合作关系，并得到一致的好评。如今梦幻假期又推出欧洲、中北美洲、澳洲、日本、全球自由行等批发线路，着力打造以综合线路批发为主的自有出境品牌。 我们的成绩: 第一: 我社非洲线路采用的航空公司是被世界空中跟踪机构(SKYTRAX)授予5星服务的卡塔尔航空公司(QR)，2005年我社累计达2000人次，位于卡塔尔航空公司销售量第一位;地中海线路采用的航空公司为土耳其航空公司，2005年我社累计达1500人次，位于土耳其航空公司第一位。 第二: 多年以来，我社操作了众多的公务团组，积累了丰富的操作经验，其中不乏中央领导、省/市政府机关等重要的公务团组，并得到了一致好评并肯定了我们在当地的安排。 第三: 南非大使于2006年专程造访我公司，肯定了我们对于南非旅游所作出的成绩。 作为一支充满活力朝气的团队，我们将以最优质、最合理、最经济的安排为您提供各类旅游、考察、会展等旅行业务，期待睿智的您我们建立合作关系，用我们的诚信换取您的信任～ Tour Egypt Travel Tourism partner Middle East and Africa Dream Holidays outbound line brand of domestic inbound tourism business Management has a mature network-centric quality of a sophisticated language Dollars for the professional team of experienced outbound sales call center practitioners Company