汽车美容业的发展前景

汽车美容业的发展前景 中国汽车市场的迅猛增长，引来全球汽车厂商的关注，全球著名汽车厂商多数已经在中国境内完成战略合作，如:奥迪与一汽、大众与上汽、宝马与华晨、福特与长安、标志与东风等等，同时中国汽车工业的快速发展，涌现了如奇瑞、吉利等一大批民族品牌，国人在购买汽车时可选择的款式、性能、价格等范围更宽更广。人们消费水平的不断增长，私人拥有轿车已经变成现实。最引人注目的是世界名车纷纷来到北京车展，宾利、兰博基尼这些过去鲜见的顶级名车平凡亮 相，北京车展盛况空前已经位居全球四大车展之一。 汽车后市场，庞大而复杂，可以细分为汽车美容养护市场、装饰改装市场、汽车安全防盗、影音导航市场等，无任从前景、规模还是利润来分析，都显示出了行业的无限空间。来自中国汽车工业协会的数据显示，2007年中国汽车销量达到了849万量，超过日本55O万辆的销售总量，位居全球第二大市场，汽车销量的持续增长，是汽车 后市场持续发展的动力。 汽车美容行业的迅猛发展，已经引来资本涌入，在各大城市经常会传出，某大集团公司出巨资投资几十家汽车美容连锁直营店，如:新焦点、新奇特、上美、爱义行、月福、非常城市、置信经典、正道、云鹰、百车汇等等，都是投巨资在本地或者全国投资直营店面，扩大占领市场的份额。同时还孕育了象欧特隆这样的优秀汽车用品批发企业，他们将汽车用品批发打造成国内最大最优的中间流通平台，产品including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and 齐全、送货及时，为众多终端汽车美容店面提供了快捷便利、放心优质的服务，目前网络已经遍及浙江、江苏、江西、山东、山西、辽宁、 甘肃等地。 国外行业巨头也以各种形式切入中国市场，且在国内市场稳步发展，其中比较著名的有:美国3M、美国霍尼韦尔、美国龟牌、英国 尼尔森、德国索耐克斯、日本黄帽子、日本澳德巴克斯等。 据悉，同时众多的风险投资都已经开始涉足这一领域。汽车行业的高速发展，直接催生孕育了无限商机的汽车后市场，汽车美容业已 经成为如今当之无愧是的黄金产业。 随着我国经济的持续高速发展和人们消费观念的改变，中国将成为世界轿车的最大消费国之一，即我国轿车保有量在未来的一二十年里将会飞速提高。市场调查明:目前我国60%以上的私人高档汽车车主有给汽车做外部美容养护的习惯;30%以上的私人低档车车主也开始形成了给汽车做美容养护的观念;30%以上的公用高档汽车也定时进including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and 行外部美容养护;50%以上的私车车主愿意在掌握基本技术的情况下自己进行汽车美容和养护。 根据欧美国家统计，在一个完全成熟的市场中，汽车的销售利润在整个汽车业的利润构成中仅占20%，零部件供应的利润占20%，而50,60%的利润是从汽车美容业中产生的。现在做二次装修的车主已经达到60,70%，尤其是一些经济型轿车的车主更注重汽车的装饰。以北京为例，北京目前私家车拥有量近百万，以每辆车美容费3000元算，北京100万辆轿车美容市场整体就达到30亿元左右。 目前我国的汽车分销与服务体系存在诸多问题，比如销售功能不健全，代理制度不规范，区域代理商价格不统一，金融业支持不够，旧车交易市场不发达，汽车配件和维修市场混乱，汽车质量缺陷问题得不到有效处理等。汽车美容业的巨大发展前景与现状形成巨大反差，这也为民间投资者进入本行业提供了投资机会。据介绍，美国的汽车美容装饰一年的产值就有数千亿美元，而在中国这一行业也就是刚刚起步，还远远没有达到饱和。据统计，我国一部中低档的家用轿车，每年用于车辆清洁、保养和维护的费用在3000元以上，中高档车的各项费用还将远远超过这一数字。每年落入擦车族手中的擦车费就有3个亿。不难看出，汽车美容业在我国有着巨大的市场发展空间。 近年来，从汽车维修、养护，到汽车美容、加油站等，外资纷纷涉足汽车美容业，对成长初期和长期处于小、散、差的汽车美容市场构成了竞争压力。但我国汽车美容业良好的市场前景，以及引入先进经营理念、业态、技术设备、人才的巨大潜力，为投资者进入汽车美容including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and 业提供了良好的投资前景。但目前国内规模较大、已经形成自己品牌效应的大型汽车美容连锁店还不多见。由于这个行业的门槛并不高，没有行会自律、缺乏归口管理，许多经营者忙于占领地盘，服务的规范便大打折扣。据了解，尽管汽车美容装饰业近期内还很难改变各种小资本一统天下的局面，但是已经有一些比较有规模和实力的大公司想要进入这一市场。 预计到2010年中国汽车数量可达到7167万辆(包括公务购车、商务购车及私人购车)，其中轿车可达到2070万辆。到2025年，中国可能成为世界上最大的汽车市场，汽车美容业的商机前景广阔。可以预见，这一新兴市场将进一步向专业化、规范化方向发展。越是往后发展，生产厂商的生产水平越接近成熟，各种也都会兼顾到车主各个方面需求，汽车美容业在今后几年将不可避免地进入多元竞争的微利时代。 报告 随着中国逐步走进“汽车时代”，越来越多的“有车族”也逐渐开始注重汽车美容保养。据不完全统计，仅在天津市塘沽区，大大小小的汽车美容店已达上百家。走在大街上，随处可见汽车美容店，汽车装饰装俱等。由此可见，汽车美容行业正在朝向一种上升趋势发展。 including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and 于是，位于塘沽区的几家汽车美容店。据其中一位店主分析说，从美容店开张到现在，客流量每年都在增加，这不仅能说明人们对汽车保养美容的重视，更能体现出人们的消费理念越来越理性，这也是汽车美容行业发展的一个重要前提。 到现在为止，越来越多的汽车美容店也开始增设很多其他项目，包括:汽车装饰、汽车修理、汽车装俱等等，它们已经开始向更加全面、更加专业的方向发展，这也是为了能够适应今后竞争更为激烈的市场。 期间，到店进行汽车保养的大都是25—38岁左右的年轻有车族。据店主介绍说，很多车主都是为自己的爱车做定期保养，平均每个月要做2-3次，因为他们的保养间隔时间比较短，所以每次都是做一些基础的车体保养。 店主说:“我们曾经根据车主的反馈做过统计，定期做保养的车比不做保养的车平均寿命能够延长2年以上。” 店主也提供给我们一些秋季保养汽车的小帖士: including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and 1、秋天雾气重，车面如果有明显刮伤，要及时做外部的喷漆处理，预防锈蚀。 2、秋季雨露多，要时常注意制动有无变弱、跑偏的情况或是制动踏板的蹬踏力度是否有变化，如果有要及时修理，必要时最好清理整个制动系统的管路部分。 3、由于夏季炎热，发动机机油在不断使用中会在发动机内产生积炭、胶质等有害物质，并慢慢积累成油泥。它会造成发动机油耗增加，功率降低，严重时甚至造成发动机损坏，所以换季之时，首先要对发动机进行必要的检查、清洗。 在寒冷的冬天，汽车还需要贴膜吗?有关专家说，给汽车贴膜不分季节。汽车贴膜之后让人放心，因为汽车贴膜后有以下几大优点: including incentives) to ensure the achievement of the quality objectives. According to the company's quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a "customer-focused" thinking, fully aware that meet their customers ' needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedures, design institutes and