中国康辉旅行社集团有限责任公司

中国康辉旅行社集团有限责任公司 中国康辉旅行社集团有限责任公司 中国康辉旅行社有限责任公司(原中国康辉旅行社总社)创建于1984年，是全国大型旅行社集团企业之一，注册资金逾一亿元人民币。 简介 “中国康辉”是中国大型国际旅行社、国家特许经营中国公民出境旅游组团社，经营范围包括入境旅游、出境旅游及国内旅游。中国康辉旅行社有限责任公司以“网络化”、“规模化”、“品牌化”为发展目标，致力于“国内成网、国外成链”的建设。日臻完善的全国网络和垂直管理模式形成康辉集团在全国旅 行社行业独特的优势，遍布全国及海外的网络及2300余名优秀员工真诚为海内外旅游者提供全方位的优质服务。北起哈尔滨，南至深圳、海南，东起上海，西至甘肃、新疆， “中国康辉”在全国各大城市设有70多家垂直管理的分公司(分社)，其中1999及2000年度就有8个分社进入全国国际旅行社百强行列。2001及2002年，“中国康辉”在国家旅游局 “全国国际旅行社百强企业”的业绩排名已列三甲，企业实力不断发展壮大～ 经营理念 “高质量的服务、高素质的员工、高水平的旅游”是“中国康辉”的经营宗旨，“让合作者放心，让旅游者满意”是“中国康辉”的经营理念。“中国康辉”将在国家旅游局和北京旅游集团的领导下，在各位同行及广大旅游消费者的支持下，励志图新，蓬勃发展。 入境旅游 入境旅游业务是康辉旅行社集团发展的基础，“中国康辉”的入境旅游市场遍布世界五大洲，并且以每年20%以上的速度快速增长。“服务优质细腻、线路新颖独特”是“中国康辉”蜚声海外的品牌形象;行程万里的expansion project is completed, will mainly target the elderly, children, work-related injuries or accidents in patients with orthopaedics, rehabilitation, child rehabilitation, cardiopulmonary rehabilitation, neurological rehabilitation, pain rehabilitation and rehabilitation operations and health services, rehabilitation, nursing professionals training base Beijing, as the region has a certain scale and rehabilitation management of medical and health services of technology base. Next will be a modern rehabilitation centre with national influence, in medical rehabilitation, rehabilitation technology, rehabilitation training and other aspects will play a role model within the industry. Beijing rehabilitation center expansion project (phase I) includes medical complex, work-related injury rehabilitation floor of main building, 1th floor, East building, floor, West building, 2nd floor. a new five-story medical building design for the ground, two-story underground. the industrial design of rehabilitation for four floors above ground, underground second floor. Medical integrated floor ground five layer main meet rehabilitation center integrated outpatient, nursing unit, operating room, ICU, function using, underground two layer main meet parking library, herbs warehouse, buildings electromechanical control equipment, using. rehabilitation floor main as rehabilitation multifunctional places, provides full rehabilitation physiotherapy, 1th, floor of three seat floor this times project in the for transformation engineering, main meet rehabilitation center future rehabilitation treatment, Teaching experiment, medical research, integrated application. in project “世界屋脊汽车挑战赛”等成功案例的积淀，日渐形成“中国康辉”卓越的品质特征。 公民旅游 “康辉旅游”——中国公民旅游总部隶属中国康辉旅行社有限责任公司，是“中国康辉”这一国家大型旅行社企业集团的重要组成部分。“康辉旅游”特许经营中国公民出境旅游业务，依托“中国康辉”集团的强大实力与品牌以及全国七十余家分社的网络优势及垂直管理体系的建设，常年推广中国公民赴东南亚、港澳、日本、韩国、澳大利亚、新西兰、德国、南非、埃及、土耳其等开放国家和地区旅游，线路丰富、各具特色，并提供赴欧洲、美国、加拿大、中东、地中海地区、俄罗斯等国商务考察活动接待及相关咨询服务，并长年为企业客户提供会议及奖励旅游等服务。“康辉旅游”在北京及全国出境旅游市场已经占有了较大的市场份额，拥有很高的行业知名度。同时，“康辉旅游”国内旅游方面也在锐意进取、不断扩张，成为中国公民旅游行业一支朝气蓬勃的生力军。 经营体系 中心部门 “康辉旅游”中国公民旅游总部下设“亚洲中心”、“欧美澳非中心”、“国内中心”、“会奖中心”、“市场营销中心”——五大中心部门，已在中国公民旅游市场建立起一个集同业批发及直客零售为一体的综合性营销体系。 批发体系 整体运作、规模经营是“康辉旅游”中国公民旅游总部从激烈的市场竞争中脱颖而出的制胜之道。在过去几年中，“康辉旅游”充分利用“中国康辉”全国网络布局及垂直管理体系，积极构建同业分销渠道，逐步建立起一个以北京、上海、广州、深圳等主要出境口岸及客源地为中心的批发营销体系。目前，“康辉旅游”国内市场批发体系也在日渐完善，规模扩张及综合实力的全面提升已经使“康福假期”这一国内知名的同业品牌日渐成为旅行社行业的领先者。 “康辉旅游”——中国旅游第一批发商的目标是康辉人不懈的追求。 expansion project is completed, will mainly target the elderly, children, work-related injuries or accidents in patients with orthopaedics, rehabilitation, child rehabilitation, cardiopulmonary rehabilitation, neurological rehabilitation, pain rehabilitation and rehabilitation operations and health services, rehabilitation, nursing professionals training base Beijing, as the region has a certain scale and rehabilitation management of medical and health services of technology base. Next will be a modern rehabilitation centre with national influence, in medical rehabilitation, rehabilitation technology, rehabilitation training and other aspects will play a role model within the industry. Beijing rehabilitation center expansion project (phase I) includes medical complex, work-related injury rehabilitation floor of main building, 1th floor, East building, floor, West building, 2nd floor. a new five-story medical building design for the ground, two-story underground. the industrial design of rehabilitation for four floors above ground, underground second floor. Medical integrated floor ground five layer main meet rehabilitation center integrated outpatient, nursing unit, operating room, ICU, function using, underground two layer main meet parking library, herbs warehouse, buildings electromechanical control equipment, using. rehabilitation floor main as rehabilitation multifunctional places, provides full rehabilitation physiotherapy, 1th, floor of three seat floor this times project in the for transformation engineering, main meet rehabilitation center future rehabilitation treatment, Teaching experiment, medical research, integrated application. in project 连锁经营 “康辉旅游”在不断健全完善批发业务体系的同时，积极发展“连锁经营”——直客营销服务体系的建设。 “康辉旅游”在北京地区的连锁营业部遍布城区各处，连锁门市数量已达12家，今后还将不断发展、并逐步在全国推广。“康辉旅游”连锁经营体系保持统一形象、统一产品、统一价格、统一服务，并充分利用800电话呼叫中心以及网络在线服务，为旅游消费者提供立体化、多渠道的客户服务。一个网络化的全国直销服务体系的建设是“康辉旅游”贴近市场、贴近客户、确立 “以客户需求为导向”的市场营销模式的具体表现，更是“中国康辉”长远发展的一个战略目标。 广告 “在家靠自己、出门找康辉”的广告语蕴涵的是“康辉旅游”为广大消费者提供个性化关注、全方位旅游服务的品牌诉求，也是“康辉旅游”——“以客为尊”的经营宗旨的深层次体现。“康辉旅游”连锁经营体系倡导 “终生客户、终生朋友”的服务理念，力求以相互的信赖及长期的服务树立服务品牌、赢得客户，最终在激烈的市场竞争中胜出。 继往开来 “康辉旅游”自创立伊始，便不断在精心推广常规出国旅游及国内旅游线路产品的同时，锐意改革、不断创新;一系列主题旅游及特色旅游的相继出台，为“康辉旅游”的品牌发展确立了良好的口碑: 1996年春节，“康辉旅游”在全国率先推出中国公民赴东南亚旅游的第一架包机; 1999年国庆，“康辉旅游”推出北京第一架赴韩旅游包机，并成功组织了赴荷兰第四十五届世乒赛观摩团活动; 2000年初，“康辉旅游”圆满完成了德国不莱梅音乐节、全英羽毛球公开赛及瑞士、法国、瑞典羽毛球系列赛观摩助威活动; 2001年“康辉旅游”成功策划和组织了北京赴普吉岛首架专线包机旅游活动，并成功组织了萨尔斯堡音乐节和泰国“千人宴”——中秋赏月游活动; 2002年，“康辉旅游”包机组团赴韩国观摩世界杯大赛，同年还组织了一千五百人歌迷团赴香港参加“中国歌曲排行榜”颁奖典礼; expansion project is completed, will mainly target the elderly, children, work-related injuries or accidents in patients with orthopaedics, rehabilitation, child rehabilitation, cardiopulmonary rehabilitation, neurological rehabilitation, pain rehabilitation and rehabilitation operations and health services, rehabilitation, nursing professionals training base Beijing, as the region has a certain scale and rehabilitation management of medical and health services of technology base. Next will be a modern rehabilitation centre with national influence, in medical rehabilitation, rehabilitation technology, rehabilitation training and other aspects will play a role model within the industry. Beijing rehabilitation center expansion project (phase I) includes medical complex, work-related injury rehabilitation floor of main building, 1th floor, East building, floor, West building, 2nd floor. a new five-story medical building design for the ground, two-story underground. the industrial design of rehabilitation for four floors above ground, underground second floor. Medical integrated floor ground five layer main meet rehabilitation center integrated outpatient, nursing unit, operating room, ICU, function using, underground two layer main meet parking library, herbs warehouse, buildings electromechanical control equipment, using. rehabilitation floor main as rehabilitation multifunctional places, provides full rehabilitation physiotherapy, 1th, floor of three seat floor this times project in the for transformation engineering, main meet rehabilitation center future rehabilitation treatment, Teaching experiment, medical research, integrated application. in project 2003年，“康辉旅游”利用全国网络体系成功组织接待在北京举行的“皇马”赛事，为“SARS”之后的旅行社业务的启动和复苏注入了新的活力„„ „„以上大型旅游活动的成功举办，在中国出境旅游市场产生了很大影响，为我国公民出境旅游市场的开拓及经营形式的探索不断开创先河。随着出境目的地国家的不断开放与旅游消费者市场的日渐成熟，“康辉旅游” 不断开发个性化、家庭化的“生活方式”旅游，“休闲游”、“自由行”、“自驾车逍遥游”等休闲旅游产品不断丰富，客户服务日趋完善。 “目前，“中国康辉”正在向网络化、规模化、品牌化发展目标迈进，康辉中国公民旅游总部也将随着“康辉旅游”这一品牌的成长而发展壮大，通过建立高品质的个性化产品体系、网络化的细分市场营销体系、专业化的客户服务保障体系，为社会各界提供更加热情、周到、安全、便捷、高效、专业的服务，并致力于将“康辉旅游”发展成为中国公民旅游大型组团社集团企业第一品牌。 2002年，“康辉旅游”被中国旅游报评为“中国旅游知名品牌”; 2007年，“康辉旅游”连续第四次入选世界品牌实验室评选的“中国最具品牌价值的500家企业”名录，品牌价值将近12亿元人民币; 2010年1月，“康辉”被国家工商总局认定为“中国驰名商标”。 中国康辉旅行社集团以振兴和发展中国民族旅游业、服务于社会日益增长的精神文化需求为己任，定位于成为我国最大的旅游及旅行综合服务商。康辉已经具备的市场规模实力、“康辉旅游”品牌的巨大影响力，以及全国性分支机构的网络优势，中国康辉旅行社集团正将整个集团纳入全球旅游业的庞大系统，借此提升集团的技术水平和服务质量，把集团发展成为具有国际竞争能力的大型旅游运营及服务商。 中国康辉旅行社集团将继续沿着“网络化”、“规模化”、“品牌化”“国际化”“资本化”的战略目标发展、前行。 标识含义 登高临远 海纳百川 —— 中国康辉旅行社 康辉寓意“健康、辉煌、快乐、光明、向上”，词义富有民族特色，欢乐吉祥。 其蕴涵三层含义:一是预示着企业发展前途光明; 二是通过企业发展，造福国家、社会和大众; 三是给忙碌的您愉悦身心、放松心情，畅游世界。 康辉标志形似梅花， 其意念为: expansion project is completed, will mainly target the elderly, children, work-related injuries or accidents in patients with orthopaedics, rehabilitation, child rehabilitation, cardiopulmonary rehabilitation, neurological rehabilitation, pain rehabilitation and rehabilitation operations and health services, rehabilitation, nursing professionals training base Beijing, as the region has a certain scale and rehabilitation management of medical and health services of technology base. Next will be a modern rehabilitation centre with national influence, in medical rehabilitation, rehabilitation technology, rehabilitation training and other aspects will play a role model within the industry. Beijing rehabilitation center expansion project (phase I) includes medical complex, work-related injury rehabilitation floor of main building, 1th floor, East building, floor, West building, 2nd floor. a new five-story medical building design for the ground, two-story underground. the industrial design of rehabilitation for four floors above ground, underground second floor. Medical integrated floor ground five layer main meet rehabilitation center integrated outpatient, nursing unit, operating room, ICU, function using, underground two layer main meet parking library, herbs warehouse, buildings electromechanical control equipment, using. rehabilitation floor main as rehabilitation multifunctional places, provides full rehabilitation physiotherapy, 1th, floor of three seat floor this times project in the for transformation engineering, main meet rehabilitation center future rehabilitation treatment, Teaching experiment, medical research, integrated application. in project 1、梅花代表康辉坚定不移的发展道路; 2、梅花变形为人手相连，象征康辉崇尚团结、合作的精神; 3、梅花变形似五洲，象征康辉事业前途广阔，遍布五洲; 4、CCT为中国康辉旅行社有限责任公司英文China Comfort Travel缩写; 5、上下半弧，分别代表天与地，象征康辉具天地之灵气，事业日新; 6、深绿色为企业标准色，取海之碧绿，象征和平，体现康辉在天地之间传播生命之绿，点缀生活 中国康辉旅游集团在全国32个省(市、自治区)设有100多家子公司，并对其中的国际社、出境旅游组团社控股。康辉集团目前是我国全国性旅游集团中具有资产纽带和垂直管理关系的子公司数量最多的旅行社集团。 expansion project is completed, will mainly target the elderly, children, work-related injuries or accidents in patients with orthopaedics, rehabilitation, child rehabilitation, cardiopulmonary rehabilitation, neurological rehabilitation, pain rehabilitation and rehabilitation operations and health services, rehabilitation, nursing professionals training base Beijing, as the region has a certain scale and rehabilitation management of medical and health services of technology base. Next will be a modern rehabilitation centre with national influence, in medical rehabilitation, rehabilitation technology, rehabilitation training and other aspects will play a role model within the industry. Beijing rehabilitation center expansion project (phase I) includes medical complex, work-related injury rehabilitation floor of main building, 1th floor, East building, floor, West building, 2nd floor. a new five-story medical building design for the ground, two-story underground. the industrial design of rehabilitation for four floors above ground, underground second floor. Medical integrated floor ground five layer main meet rehabilitation center integrated outpatient, nursing unit, operating room, ICU, function using, underground two layer main meet parking library, herbs warehouse, buildings electromechanical control equipment, using. rehabilitation floor main as rehabilitation multifunctional places, provides full rehabilitation physiotherapy, 1th, floor of three seat floor this times project in the for transformation engineering, main meet rehabilitation center future rehabilitation treatment, Teaching experiment, medical research, integrated application. in project