中国足球超级联赛论文：中国足球超级联赛 电视转播

中国足球超级联赛论文：中国足球超级联赛 电视转播 中国足球超级联赛论文:中国足球超级联赛 电视转播 【中文摘要】足球运动拥有着“世界第一运动”的美誉,是世界上开展最广泛、影响最大,也最受人们喜爱的体育运动项目。在足球比赛中,电视画面总是呈现给观众观看的最佳角度,观众不仅不会漏掉任何一个有观赏价值的动作,还能从各个角度饱览精彩场面,更重要的是还能通过回放和慢动作,细细品味其中所有的奥妙。因此,足球的繁荣离不开电视的参与,正是电视促使了足球在全世界遍地开花。中国足球超级联赛经过十年甲A的发展,成为了国内职业化程度最高的体育赛事。但由于中国足球的整体水平不高,中超联赛的发展速度也非常缓慢,中国足球与电视媒体的关系也处于微妙、在有些地方甚至是对峙状态。如何利用电视传媒更好地促进中超联赛的进一步发展,是当今我国足球职业联赛面临的问题之一,也是本文的研究之一。本文采用了文献研究法、问卷调查法、专访访谈法和数理统计法,对我国中超联赛的电视转播现状进行了研究。本文回顾了我国足球报道的发展历史和中超联赛电视转播权的更迭。以北京电视台体育频道、上海电视台体育频道与广东电视台体育频道的中超联赛转播内容为研究依据,对各台的中超联赛转播现状进行了梳理。为了考察电视观众对中超联赛转播的评价,采用发放问卷的方法对北京、上海和广东三地观众进行了调查,并对获得的数据进行数理统计,这些数据可作为评价中超联赛电视转播质量的依据。通过初步分析,本文对中超联赛的电视转播现状得出以下结论:中超联赛电视转播形成了以上海为代表的地方台为中心的格局;尽管中超联赛是我国最高水平的足球职业 联赛,但是和其它国内外赛事相比,各电视台对中超联赛的转播量不 高,由于CCTV-5全面封杀中超联赛和各地方台基本只转播本省市球 队的比赛,中超联赛在我国电视转播的覆盖率因此受到影响;中超联 赛电视转播在我国不同地区存在明显差异,经济较发达的北京、上海、 广东等地的播出量和收视率相对较高,而内陆经济相对落后地区的播 出量和收视率则较低;中超联赛的电视观众人数少,其收看频率和满 意度较低。另外,中超联赛的电视解说还存在着广播式播报、自恋式 表现、个性化缺失和公正性失衡等问题,解说质量和与观众的互动都 需要加强。 【英文摘要】Football enjoys a good reputation of“the first sport in the world”,and is the world’s most widely carried out, the greatest impact, but also most people’s favorite sports items. In football, the TV picture is always presented to the audience the best viewing angle, the audience not only will not miss any of the ornamental value of the action, but also enjoy the wonderful scene from all angles, more importantly, also through the playback and slow, to savor the wonders of all of them. Therefore, the prosperity of football can not do without the participation of television, is television to promote the football everywhere in the world.Chinese Super League after a decade of development of a A, becoming the highest degree of domestic professional sports. However, the overall level of Chinese football is not high, Super League is also very slow pace of development, the Chinese football and TV media in a delicate relationship, in some places and even confrontation. How to use the TV media to better promote the further development of the Super League, Football League in China today one of the problems faced, but also one of the purposes of this study.In this paper, a literature study, questionnaires, interviews, interviews and statistics on China’s televised Super League status was studied. This paper reviews the history of the development of football coverage and the change of the Super League TV rights. TV sports channel in Beijing, Shanghai and Guangdong TV Sports Channel TV sports channel broadcast the contents of the Super League for the study based on the broadcast of the Super League status of Taiwan has combed. To investigate the broadcast television audience on the evaluation of Super League, the method of using questionnaires in Beijing, Shanghai and Guangdong were investigated in the audience, and the data obtained to be classified and analyzed, these data can be used as Super League TV the basis of broadcast quality.By preliminary analysis, the paper’s televised Super League status the following conclusions: the formation of a televised Super League as the representative of Shanghai as the center of the pattern of local stations; While Super League is the highest level of professional soccer league, But compared with other domestic and international events, the television broadcast of the Super League is not high, due to CCTV-5 to cripple the existing Super League and the local stations broadcast only the basic game of the provincial teams, Super League in China TV broadcast coverage be affected; Super League TV in the apparent differences in different regions of China, the more developed the economy of Beijing, Shanghai and Guangdong, the broadcast content and relatively high ratings, while the economy is relatively backward areas of inland broadcast content and ratings are lower; televised Super League although a good role in promoting development, but the television technology is still a problem, with the top five leagues in Europe, whether or television screen to switch seats are obviously insufficient, to be increased. In addition, the Super League’s TV commentary, there are still broadcast broadcast, narcissistic type performance, lack of personal balance and fairness issues, explain the quality and the interaction with the audience have to be strengthened. 【关键词】中国足球超级联赛 电视转播 现状 【英文关键词】Chinese Super League TV Relays Current Situation 【目录】中国足球超级联赛电视转播现状研究 中文摘要 5-6 英文摘要 6-7 1 前言 8-16 1.1 选题依据 8 1.2 选题意义 8-9 1.3 研究任务 9 1.4 文献综述 9-16 1.4.1 对电视传播现状的研究 9-11 1.4.2 对体育赛事电视转播的研究 11-12 1.4.3 对中国足球超级联赛电视转播的研究 12-13 1.4.4 关于受众的研究 13-16 2 研究对象与方法 16-17 2.1 研究对象 16 2.2 研究方法 16-17 2.2.1 文献研究法 16 2.2.2 问卷调查法 16-17 2.2.3 专家访谈法 17 2.2.4 数理统计法 17 3 研究结果与分析 17-41 3.1 中国足球超级联赛概况 17-19 3.1.1 中国足球超级联赛的前身 17-18 3.1.2 中国足球超级联赛的规模 18-19 3.2 中国足球电视报道的发展历程 19-26 3.2.1 国外赛事引进阶段 19-22 3.2.2 国内联赛兴起阶段 22-26 3.3 中国足球超级联赛的电视转播 26-35 3.3.1 体育赛事电视转播权概况 26-27 3.3.2 中超联赛电视转播权的更迭 27-29 3.3.3 全国重点城市体育频道的中超联赛转播 29-35 3.3.4 全国重点城市体育频道的中超联赛转播比重 35 3.4 中国足球超级联赛的电视观众 35-41 3.4.1 中超联赛电视观众的收视特征 36-38 3.4.2 电视观众对中超联赛的认知 38-41 4 结论与建议 41-43 4.1 结论 41-42 4.1.1 中超联赛电视转播形成了以上海为代表的地方台为中心的格局 41 4.1.2 中超联赛电视转播量不高 41 4.1.3 中超联赛电视转播存在地区性差异 41 4.1.4 中超联赛的电视观众少，收看频率及满意度较低 41 4.1.5 中超联赛的解说质量有待提高 41-42 4.2 建议 42-43 4.2.1 提高俱乐部的竞技水平，提升联赛产品质量 42 4.2.2 打造中超联赛的品牌 42 4.2.3 确定合理的转播权价格及转播收入分配 42 4.2.4 进一步改善和提高转播技术 42 4.2.5 提高解说质量，加强与观众的互动 42-43 参考文献 43-45 致谢 45-46 附件 1 46-48 附件 2 48