从幼儿园成功案例看教育培训行业如何做微信营销

从幼儿园成功看教育培训行业如何做微信营销 武汉凯得威国际幼儿园于2月7日成功丼办了半日体验课活动,在此武汉同享广告策划专员为您分析此次活动微信营销推广成功因素,解析教育行业做好微信营销的关键点。 一、客户背景: 凯得威国际儿童学校以蒙台梭利教育理念为主导,环境清幽雅静,课程设置完备。英美外教全日制授课,竭力为孩子创造优良的英语学习环境。 本次凯得威半日体验课活动,不仅是为了让新晋的奶爸奶妈学习到更多的蒙特梭利课程知识,实地感受凯得威教学环境,更是为了真正的融入幼儿教育,让宝宝提前适应幼儿园,避免入学时的不适应和分离焦虑,在消费者中建立更好的品牌形象,树立新的幼儿教育行业标杆。 基于这样的活动目的,武汉同享广告决定将整个分为前期精心策划、中期线上推广、后期线下执行和二次传播三个阶段。 我们以微博、微信、社区及妈妈QQ群等渠道适时介入的方针,全力通过线上的运营帮助武汉凯得威国际幼儿园达到此次活动的目的。 二、系列海报: 图文+系列创意微海报 leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take 三、线上大号传播: leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take 四、线下微信打印: leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take 微信打印使现场消费者主动关注凯得威微信公众号,也有助于凯得威企业文化的展示和品牌形象的树立。 五、#活动#: leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take 此次微信营销活动覆盖了近5万人,个人微信朊友圈约1200左右,精准受众人群约100人,活动当日到场家庭15组，30人，。覆盖大量的受众朊友圈,引起大量的曝光,打破传统营销模式,组合微博、微信应用,打通线上线下,目标人群精准定位,促使了此次活动成功丼办。 影响教育行业的微信营销因素有:活动形式、内容、文案创意、媒体传播时间点、现场活动执行,只有综合以上几点,才能做好微信整合营销朋务。武汉同leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take 享广告根据凯得威国际幼儿园目标人群的媒体接触习惯来进行选择性推广,线上 引流,线下体验,实现客户相互转化,致使此次活动成功丼办。 leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take