苹果发布iPhone 5C和iPhone 5S

苹果发布iPhone 5C和iPhone 5S Apple Unveils[ʌnˈvel] Two iPhones Apple Inc. ;AAPL -2.28% ,introduced two new iPhones on Tuesday in an effort to expand the company's reach into new markets while solidifying its foothold in high-end smartphones. 苹果公司(Apple Inc.)周二发布款新两iPhone手机～发发影力发大到将响 新的市发～同发固其在高端智能手机市发的地位。巩 Apple's handset [ˈhændˈsɛt] lineup will include a less-expensive model, called the iPhone 5C, at $99 for 16 gigabytes [ˈdʒɪɡə ˈbaɪt, ˈɡɪɡ-] with a two-year wireless-service contract, as well as with a new high-end phone called the iPhone 5S, at $199 for 16 GB with a contract. Both phones can be purchased Sept. 20 in the U.S. and other countries, including China. Customers can order the 5C starting Friday. 苹将个即果的手机系列包括一发便宜的机型～iPhone 5C～16G版售 价99美元～需发发年无发服发合同～此外发包括一款新高端手机两将 iPhone 5S～16G存发合同价内售199美元。发款手机于两将9月20日 在美和包括中在的其他家上市发。消发者可以国国内国售从本周五发始 发发iPhone 5C。 The iPhone 5S-in luxury [ˈlʌɡʒəri, ˈlʌkʃə-] -styled gold, silver and dark gray-will include a fingerprint scanner called Touch ID that allows users to unlock their phones or make purchases from Apple's iTunes store by touching the home button.iPhone 5S有发发的金色、发色和深灰色可以发发～发款手机包括一名将个 发Touch ID的指发发发器～用发可以通发摸主发按发解发手机或者在触来苹 果的iTunes商店发物。 This is our most-forward thinking phone yet,' said Phil Schiller, Apple's head of world-wide marketing at an invitation-only event at the company's Cupertino, Calif., headquarters. 苹果全球发发部发发发人席勒(Phil Schiller)在发布上发～发是今发止我发会迄 最超前的发品。此次发布在位于加州发比发的果发部召发～发限受邀会蒂苹 发的人加。参 The new smartphone lineup, while largely expected, is one of Apple's most important product refreshes [rɪ'freʃə] in years. Though the smartphone industry is booming, Apple has continued ['raivəlz] such as Samsung to lose market share to rivals [sæmsʌŋ] Electronics Co. ;05930.SE +1.16% ,nd Lenovo Group Ltd., ;992.HK +3.88%,each of which have released myriad [ˈmɪriəd] products to attract an array of customers. 发款新发品发然已在外界普遍发料之中～但是果多年最重要的升发两苹来 发品。管智能手机市发正在繁发发展～果的市发发却持发流向包括三尽苹份 星发子(Samsung Electronics Co.)和发想集发有限公司(Lenovo Group Ltd., 发,发想集发称)等发发手～发家公司都已发布了多吸引大量消争两众 发者的发品。 The less-expensive iPhone 5C, which features a new polycarbonate casing [ˈkesɪŋ] but few other improvements over Apple's previous iPhone 5 model, is 'made with all the incredible [ɪnˈkrɛdəbəl technology that customers love,' said Mr. Schiller. The 5C will come in five colors-green, white, blue, red and yellow-and have a 4-inch retina display and A6 chip. 席勒发～发便宜的iPhone 5C是由消发者喜发的所有令人发的技发制造惊 而成。发款手机采用了新的聚酸发外碳壳～但果此前的与苹iPhone 5 相比改发不多。iPhone 5C将有发色、白色、发色、发色和色五发发色黄 可以发发～发款手机配发了一个4英寸发膜发示和网屏A6芯片。 Apple has traditionally discounted previous-generation phones to $99 with new releases, but this time is dropping the older iPhone 5 from the lineup.果通常在发布新发品发都前一代的手机降价至苹会将 99美元～但此次发公司发发发版旧iPhone 5下发。 Apple's newest phones will ship with a new operating system, dubbed ['dʌbd] iOS 7. The company said it would be releasing the software as a free upgrade to customers with some older-model iPhones and iPads on Sept. 18.果的新款手机都使用新操作系发苹将 iOS 7。发公司发～一些版旧iPhone和iPad的用发可以将从9月18日发 始免发升发至新操作系发。 The question for Apple now is whether a one-two punch [pʌntʃ] of the new software and hardware can help it regain market share. Apple sold more than 380 million iPhones, but it has slipped [slɪp] from the world's most popular smartphone to second place behind devices [dɪ'vaɪsɪz]made by Samsung, which represented[ˈrɛprɪˈzɛnt] more nearly 32% of world-wide sales in the second quarter, up from about 30% a year earlier, according to industry researcher Gartner. Apple, meanwhile, represented about 14%, down from nearly 19% a year prior. 苹果发在面发的发发是～发布新发件和硬件的发合拳是否能发助其收发市发帮 份苹售发。果发然出了逾3.8发部iPhone～但已全球最受发迎智能手机将 地位拱手发发三星制造的手机～退居其次。据行发究公司研Gartner称～ 第二季度三星智能手机发量占全球智能手机发发量的比例接近32%～高 于上年同期的30%左右。此同发～果的发一比与苹从例上年同期的接 近19%下滑至14%左右。 After the announcement, Apple shares traded down about 2%, at $496.09.发布会苹后～果股价下跌发2%～至496.09美元。 On stage, Mr. Schiller joked about the product leaks that meant there were few surprises during his presentation. 'Some of you may have seen some shots on the Web, and that is cool, because people are excited,' he said. 席勒在台上发玩笑发～发品信息 的泄露意味着他演示的发候什没惊你发喜了。他发～发中的一些人可能 已发在上网很看到发某些发发～那好～因发人发非常发发。 Among the technology improvements in the iPhone 5S are Apple's new 64-bit A7 processor, which the company says has up to twice the performance of previous models. iPhone 5S的技发升发包括果新的苹64位A7发理器。果发～发发苹理器 的性能可此前机型的达两倍。 ['meɡəpɪksl] camera that can take It also features an 8-megapixel 10 frames [freɪmz] a second in 'burst' mode, and a new chip to capture movements as customers carry the phone around to help with fitness tracking, among other things. 发款手机发有一个800万像素的发像发～在发拍模式下每秒可拍发10发照 片～发有一新的芯片～可以个运随帮感知发～在发客身发着手机发助发发健 身情况等。 Brian Marshall, an analyst an ISI group, said he believes the iPhone 5C is impressive, but he questions whether the new device will have the total cost, and gross margins necessary, to help it hit mass market. 一家ISI发发的分析发发歇发(Brian Marshall)发～他发发iPhone 5C令人印 象深刻～但发疑发款新发发能否具发必要的发成本和体从帮毛利发率～而助 它众打入大市发。 'I don't think it's a lowbrow [ˈloˈbraʊ] phone,' said Mr. Marshall. 'People were worried Apple would bring in a clunky [ˈklʌŋki] product. That doesn't look to be the case.' However, he added, [ˈsʌbsɪdi] is.' 'the key question is what the carrier subsidy 发歇发发～我不发并它浅担苹会笨得是一款薄的手机。人发心果推出一款 拙的发品。看上去非如并运此。但他发充发～发发发发是发商发发如何。 At the launch event, Apple CEO Tim Cook positioned Apple's software as a major advantage. Its new iOS7 software, which includes a new look and features to deter [dɪˈtə:] thieves and more easily share files between devices, was first shown off in the summer. 在发布上～果会苹首席发行发发克(Tim Cook)果的发件发发重大发发。将苹苹 果新的iOS7发件今年夏天首次亮相～发发件包括新的外发～发有阻止发窃 以及发发发发之发更发便的文件分享等功能。 App developers have said iOS 7 is one of Apple's most important software releases, and it will likely define the company's success with customers for the foreseeable [forˈsiəbl:] future. 发用发发人发发～iOS 7是果最重要的发件苹发布之一～可能它将决定发公司 在可发的未来能否成功发得客发。 When Apple released its first iPhone, the device's software was lauded[lɔ:did] for its ease of use. Over time, however, the iPhone's user interface [ˈɪntɚˈfes] has begun to look stale [stel] next to competitors such as Google Inc.'s ;GOOG +0.07%, Android operating system, which powers the majority of the world's phones, and Microsoft Corp.'s ;MSFT +2.32% ,Windows Phone software. 苹果发布第一代iPhone发～其发件就因便于使用而发受发。然而誉随着发发 的推移～在谷歌(Google)的安卓(Android)操作系发和微发(Microsoft Corp.)的Windows Phone发件等发发手面前～争iPhone的用发界面发始发 得发。全旧数世界智能手机大多采用安卓操作系发。 Apple did have one software surprise up its sleeve [sliv]: It is making its iWork, iPhoto and iMovie mobile productivity apps free. The move ratchets up competition with Microsoft, maker of the Surface tablets, in the lucrative[ˈlukrətɪv] business market. 苹果的发囊中发有发件确惊将方面的喜,发公司免发提供iWork、iPhoto和iMovie等工作发发用。此发加大了与丰微发在利发厚的商发市发的发。争 微发生发Surface平板发发。