凯美瑞骏瑞VS锐志

凯美瑞骏瑞VS锐志 背景: 全新第七代凯美瑞上市以来，在销售活动开展过程中，凯美瑞运动车系——凯美瑞骏瑞受到来自天津一汽丰田旗下的锐志较多的竞争对比，主要是2.5L车型，导致流失了部分客户，为提高骏瑞对比锐志的成交率，室制作了培训墙报供各销售店参考，请各销售店进行内训学习，并组织全体销售顾问开展竞品调查及话术总结。 凯美瑞骏瑞简介: , 理念:为冠军而生的全新第七代凯美瑞，秉承了凯美瑞的优秀基因、集合 TOYOTA全球领先科技、应用了丰田造车哲学之精髓、是凭借动力、安全、设计 三大科技革命而锻造出的“高科技、高均衡性”的极智魅力的革命性轿车，是倾注了 丰田全球抱负的巅峰之作，凯美瑞以其“全面领先、完美均衡”的全新产品价值， 部 署了“一个品牌，旗舰、运动、混动、经典四大车系”的豪华产品阵容。 , 目标客户:第七代凯美瑞运动车系“凯美瑞骏瑞”突破中庸均衡的元素，注入“运 动+时尚”的神韵，更加广泛地覆盖了年轻化目标客户群体，使凯美瑞适合年轻人200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature 特别是年轻的商业精英将其作为私人坐骑。 , 车型:凯美瑞俊瑞全系标配直列四缸发动机，分别有2.0L和2.5L两个排量，标 配6挡手自一体变速箱，主推2.5L车型。 锐志简介: , 设计理念:标榜运动性和操控性、吸取雷克萨斯车型的设计元素、配备与皇冠相 同的动力系统。 , 目标客户:注重运动性和操控性的客户。 , 车型:全系标配纵置V6引擎，分别有2.5L和3.0L两个排量，标配6挡手自一体 变速箱;搭载2.5L V6引擎的有五款车型， 3.0L V6引擎的有两款车型，主推2.5L 车型。 凯美瑞骏瑞六大优势对比分析: , 一、凯美瑞骏瑞以更低的油耗带来同等的动力输出: 车型 凯美瑞骏瑞2.5S凌动版 锐志2.5S/2.5V 排量(L) 2.5 2.5 最大功率(Kw) 135Kw/6000rpm 142Kw/6200rpm 最大扭矩(N?m) 235N?m/4100rpm 236N?m/4400rpm 变速箱 6挡手自一体 6挡手自一体 油耗 7.8L/100公里 9.0L/100公里 7.8L/100公里 9.0L/100公里 整备质量 1495kg 1560kg 凯美瑞骏瑞和新锐志两款车型主推的都是2.5L车型，即采用L4引擎的凯美瑞骏瑞2.5S凌动版和采用V6引擎的锐志2.5S风度菁华版/2.5S 风尚菁华版/2.5V风度菁英版。 对比可知，发动机的最大功率和扭矩输出数值不相上下，凯美瑞骏瑞在保障动力输出的前提下，节油性能却大大优于新锐志，主要归功于新凯美瑞一系列节油科技的运用，如ACIS智能谐波增压进气系统，为提升燃油经济性中起到了非常关键的作用;此外，凯美瑞骏瑞发动机的L4汽缸布置形式给也带来了明显的节油效能，在相同的200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature 销售培训 墙报 2.5L 排量级，凯美瑞骏瑞的L4引擎，结构简单高效、自重更轻能保障强劲动力输出的同时有效降低油耗。在能源日趋紧张、油价高涨和提倡节能减排的今天，凯美瑞骏瑞在注重运动动力性能的同时还全方位为车主省钱。 , 二、凯美瑞骏瑞L4引擎以及前驱结构维护费用更低: 车型 凯美瑞骏瑞 锐志 维护费用对比优势 换保养机油:L4约4L/次;V6约6L/次，多50% 气缸布置形式 L4 V6 更换火花塞:L4需4个/次;V6需6个/次，多50% 定期清洗积碳:V6较L4需清洗剂、工时费多40% 保养机油:后驱所带庞大的传动轴和差速器 驱动形式 前驱 后驱 后驱构件增加，故障率增加，维修费相应增加 凯美瑞骏瑞的L4引擎结构简单，成熟可靠，后期使用中的保养维护费用相对更便宜，而锐志采用的V6引擎，把简单的结构复杂化，故作高深，非但没有提高发动机的动力性能，反而使其油耗更高，后期的保养维护费用高。事实证明2.5L排量级别发动机最适合的布置形式还是L4形式，不适合使用V6布置形式，奔驰在3.0L以上排量级才开始使用V6布置。 此外，后驱结构较为复杂，带来了质量高、行驶速度慢、耗油量大、故障率高等后遗症，使锐志后期使用费用大大增加。 , 三、凯美瑞尊瑞更短的轴距实现更大的乘坐空间: 车型 凯美瑞骏瑞 锐志 轴距 2775mm 2850mm 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions,广汽丰田销售部 培训室 2012-7 on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature 3/6 空间 上图可知，凯美瑞骏瑞的乘坐空间明显优于锐志，优势主要体现在更为宽敞的后排头部、腿部空间，锐志由于其后驱形式导致后排中部隆起的鼓包决定了其后排很难舒适的坐下三名成年人，而骏瑞的后排地板则完全是平坦的。为什么锐志轴距长了接近10cm乘坐空间却反而小呢,由于锐志采用体积庞大的V6发动机结构引擎导致了较大发动机舱空间而占用了前排乘坐空间，其次，大体积的后驱结构也挤占了后排乘坐舱空间，故锐志通过增加轴距来增加其乘坐空间以达到B级车的乘坐空间，但顾此失彼，加长的轴距使其车身灵活性大大降低。此外，后驱结构还带来了质量高、行驶速度慢、耗油量大、故障率高等后遗症，使得锐志后期使用费用大大增加。而凯美瑞能够同时兼顾舒适性、经济型和运动性。 , 四、第七代凯美瑞C-NCAP安全最高评价:“五星加安全” 车型 第七代凯美瑞 总体得分 50.3 星 级 五星+ 配置 比锐志多前排副驾膝部气囊 全新第七代凯美瑞，在正面100%重叠刚性壁障碰撞、正面40%重叠可变形壁障碰撞以及可变形移动壁障侧面碰撞等3项试验中均有最好的现，再加上3分附加项目，新凯美瑞以总得分50.3分获得罕见的安全最高评价“五星+”，在同级车中居首位。 , 五、凯美瑞市场表现——世界中高级轿车的王者: 1982年至今销量为1500多万 单 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature 位: 百 万 销售培训 墙报 1500万 1000万 500万 1982 1992 2002 2011 连续15年取得澳大利亚同级别车型销售连续10年取得美国同级别车型销售 桂冠 桂冠 CAMRY——它是一个风靡全球的汽车传奇，它是一个令汽车业界翘首瞩目的中级车的王者，在全球已突破1500多万辆的销量，其中绝大部分的凯美瑞仍驰骋在全球各地的道路上，凯美瑞是美国连续10年销售冠军，澳洲连续13年销售冠军。 在中国市场上，凯美瑞一直是中高级车市场的霸主，受到广大消费者的喜爱，连年盘踞中高级车销量榜首，凯美瑞品质得到市场及消费者的认可;而锐志却由于其品质未得到市场检验和客户认可而名不见经传。 可见凯美瑞品牌已经得到市场和客户的认可，其卓越的品质已得到证明，凯美瑞产品成熟度更高、市场和用户的认可度更高、能够使客户使用更加放心、更加安心。 , 六、广汽丰田——丰田汽车全球50多个工厂中的No.1: 2004年1月，广汽丰田位于南沙的工厂进行了试生产的启动仪式，广汽丰田工厂200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions,广汽丰田销售部 培训室 2012-7 on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature 5/6 的管理、生产、人员培训模式均严格按照日本丰田汽车工厂的模式及要求，集合了丰田汽车的技术精髓，全面实践丰田公司先进的生产方式——TOYOTA WAY，并沿袭了日本丰田汽车对品质的一贯追求，广汽丰田内部各个部门引用最多的字眼就是“品质”，所有工作都围绕品质来展开。并且广汽丰田工厂投入了丰田的最新设备，许多生产设备和工艺均为丰田在全球首次采用，整个工厂完全贯彻了丰田生产方式，这个位于广州南沙区黄阁镇的工厂是丰田汽车全球50多个工厂中的No.1，是丰田海外工厂的样板工程。 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions should be dealt with by the personnel Department of the company. (3) personal injury accident occurs, the direct punishment 500-1000, who is directly responsible for the accident responsibility, give notice of criticism and 50-100 economic sanctions against them. (4) to conceal the accident, reported without undue delay or false, to inform the administrative leadership of the criticism, resulting in serious consequences, the pursuit of leadership, along with 500-1000 punishment. (5) significant near miss should be attempted as the case of responsible for the accident and construction team injuries accident penalty provisions, mutatis mutandis. Eight, should perform in the construction standards and specifications, serial number a 1 GB3323-2005 steel fusion welded butt joints, welding engineering-Ray lighting and quality rating of 2 GB11345-89 steel welds manual methods of ultrasonic inspection and testing results for grade 3 GB50236-2002 industrial pipe welding engineering code for construction and acceptance of field equipment 4 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature