重庆茶叶市场消费特点调查问卷
Questionnaire on consumption characteristics of tea market in Chongqing [registration / registration]
Popular evaluation, public questionnaire, award investigation, forwarding questionnaire, QQ space happy network, Sina, micro-blog, watercress network, Chongqing tea market consumption characteristics questionnaire
Publisher: Lei Lei tears 10-04-13 valid responses: 262 copies of comments: 3 Sir / madam, hello!
I am a student of Southwestern University in Chongqing. I was commissioned by the Chongqing tea industry association to investigate the consumption characteristics of tea market in Chongqing. I would like to know your views on tea consumption. You are our interviewees through scientific sampling. Your opinion is very important to our research. We must keep a secret about the personal information you provide. I hope you can support our visit, thank you!
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First pages / 1 Pages altogether
The first part is the basic situation of respondents
1. your gender: *
Men and women, 2., your age: *
Under 15 years of age, 15~20, 21~30, 31~40, 41~50, 51~60, 60 or more, 3., the highest degree you are studying or having received: *
High school and below, secondary, junior, master's degree or above, 4. occupations: *
Please select civil servants, doctors, general staff, senior staff, military / police teachers, workers, peasants, unemployed, and other 5. families per capita monthly income: *
1000, 1000~2000, 2000~3000, 3000~4000, 4000~5000, 5000 or more, do not you or your family drink tea 6.? *
Drink family population: people; often drink tea are: people; occasionally tea: "people do not drink."
The second part is the survey of tea consumption demand
7. what brand of tea do you usually drink?
8. what kind of tea do you drink most?
Black tea, black tea, green tea, white tea, yellow tea, oolong tea, 9., tea, the most important to meet your or your family's needs? [multiple-choice questions]
Leisure health and beauty, beauty, refreshing thirst life guests because of love tea, so tea tastes the symbol factors of other 10. you buy tea is most concerned about what
[multiple-choice questions]
Brand confidence, types of tea, packaging, tea appearance, drinking convenience, price, color, aroma, taste, and other 11.. In your opinion, what are the disadvantages of the existing tea products?
The third part is the survey of the tea consumption habits of the respondents
12. how long have you had tea?
Within 1 years, 1 years, 2 years, 3 years, more than 13. years, 3, you usually soak (drink) tea source of tea
Buy yourself, others give your own produce, the other 14., your family is affected, began to drink tea? (multiple-choice multiple-choice) []
Always used to be recommended by relatives and friends. Other 15.. What time do you and your family usually drink tea? (multiple-choice multiple-choice) []
Morning, noon, afternoon, evening time is not fixed, 16., you drink tea the most occasions? [multiple-choice questions]
Home unit / school, tea house, recreation place, park, other 17.. Would you please spend the average amount of tea every month?
50 yuan less than 50-100 yuan, more than 100-200200 yuan 18..
Where do you usually buy tea? [multiple-choice questions]
Shopping malls, tea counters, tea wholesale markets, supermarkets, tea brand shops, high-end clubs, grocery stores, tea retail stores, online shopping, tea habitat, and other 19.. How often do you buy tea?
Once a month for half a year and three months a year 20. you buy tea?
The other 21. loose tea packaging tea tea tea consumption with your family? (excluding gift giving)
1 pounds less than 1-2 pounds, 2-3 pounds, more than 3 pounds, 22., you or your family in which season tea drink the most? [multiple-choice questions]
Spring, summer, autumn, winter 23., who is responsible for the purchase of tea in your home? [multiple-choice questions]
Young and middle-aged men, young ladies, elderly men, old lady 24., I would like to ask, your home is mainly buying tea who is drinking? (multiple-choice multiple-choice) []
Young and middle-aged men, young ladies, old men, old ladies, the whole family drink
The fourth part is the investigation of tea products in Chongqing
25. which brand of tea do you think is the best?
26. how much influence does the package have on your tea products?
No influence, less impact, greater impact, 27.. What kind of tea products do you like best?
Packed in bulk, plain packed boxes, and the other 28.. What capacity of tea do you like best?
50g 100g 200g 29. other. Which brand of tea do you think is better?
30. what kind of tea products would you like (such as quality, function, packing, etc.)?
The fifth part, Chongqing tea price survey
31., you generally buy their own drinking tea price range is how much? (yuan /500g)
Below 50 yuan, 50-100 yuan, 100-300 yuan, 300-500 yuan, 500-1000 yuan, 1000 yuan of above
32., you generally buy gifts tea price range is how much? ($/500g) or (yuan / box)
Below 100 yuan, 100-300 yuan, 300-500 yuan, 500-1000 yuan, 1000-2000 yuan, 2000 yuan of above
33. on the whole, do you think the price of tea on the Chongqing
market is right now?
High, high, suitable, low, low, 34. price impact on your purchase of tea products?
No influence, little influence, big influence
The sixth part is advertisement investigation
35., which brand of tea can you remember?
Can brand 36. ad can not affect the extent of your purchase of tea products?
No influence, less impact, greater impact, 37., ask you usually contact more what kind of media? [multiple-choice questions]
Newspapers, TV, car ads, outdoor billboards, shopping malls, light boxes, electronic screens, networks, cell phones, text messages, and other 38.. May I ask if there are those places where you often go? [multiple-choice questions]
Shopping, restaurants, restaurants, Western coffee shops, libraries, cinemas, sports places, parks, beauty salons, 39. others, you see the most TV time (columns), channels?
Time slot (column): channel:
40. your favorite newspaper, watch the time, which page do you pay most attention to?
Favorite newspaper:
Layout: [] a multiple-choice question
International news, local news, local news, sports news, finance, securities, economic review, leisure, entertainment, real estate 41.. Which brand of tea do you think is the best?
The seventh part is the promotion investigation
42. can you remember which brand (brand) tea promotions?
Content: can't the position of the 43. products affect the tea purchase?
No influence, less impact, greater impact, 44. stores markdowns on the extent of your purchase of tea?
No effect of the influence affected 45. what do you think of a good sales promotion [multiple-choice]?
Distribution of tea manuals to consumers, discounted sales, regularly recommend new tea to consumers, free tasting on-site lottery membership system, found quality problems, unconditional payment, found substandard taste, unconditional change Powered by
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