浅议嘉士伯啤酒电视广告符号学特点

浅议嘉士伯啤酒电视广告符号学特点 语文季刊?外语教育矗学———————————————————————————————————————————————————————— —一2013年第9期ASe血oticAnalysisonCarlsberg’ sTVCommercialoC-uoLulu(一,re劬kn轳q酽却口n桃眦，h聊胁唧妇‰觇倦妙矿7锨?肠彰，胁危b,，，n腑胁，即地，们O晒J)一—^———【———————————————————-———————————_—————————————————————————————————————————— —————————_————————一Abst删Jw彻 mercialIlasbecomemailIprlopaganda脱t110dinrecentdecad髓(IIIorderto 蚰髓tc璐tomr，seyeball，produce璐ofcom眦rcialdnempttou靶aelementsselieB《eye—c8tchiIlgin咖mercialslog眦，pictures，舳dvoic瞄(The8Ilb?qII衄tessay‰us髓伽the?el锄e哟t0蚰a蜘eit硒m西epe鹅pecdveof?mi甜cp璐pec石ve([K畸words]stnlctu商缸鹤，p衄油印l 撕c，marI【edn鸱s【中图分类号】H313[文献标识码]A[文章编号]1672-861012013)09蜘19(02’rl地TV伽ercialb嚼n8witlltllescene0far髓cueheli(“tlledisti眦tionisao北inkey8nllctll】柚鸵mi撕c肌a: 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《tlleap(“isofelementsintheCadsbergpmbablythebestbeerintheWorld” plicgtioneye—catchingcommerci81(The托fo陀，(111is?曲dsexlikeitsifthesacdyslog叽，sincepmbablytlIe商垂-si目rIi6ierch肌ged，tIIe抵twollldbetotallydi,rent(nalstal伽enti8adevialionorlll_I 扣明fkedformfbmit88log嘲;蛐dtIlereforethecomp姐yllasaseriesofadverti?memc咖pai印s【References】wlIichh8vedi雎remstatememsadveItising8erving鹊di&rentm舡kedf妇[1]chandler，DaIliel(2007(涮d6c8:髓leB晒ics[M](L吼一sd】哪wnf而mits呦arl【ed8lo酗n()d?:R叫tledge(0bvioIlsly，tlle船s啪edstate眦miss锄e?liIlgtIIateveIy?ecanheararseeinano珊aladvenisement(Itttlmsouttobeno卜浅议嘉士伯啤酒电视广告符号学特点郭露露(内蒙古工业大学外国语学院，内蒙古呼和浩特010051)[摘要]电视广告在最近几十年已经成为主要的宣传工具。为了能够吸引消费者眼球，广告制作人做了很多尝试，尤其是在广告语、画面、声音上做到突出。本文将从符号学的角度 关键词】嘉士伯啤酒广告是怎么突出以上效果，达到电视广告宣传的目的。[结构分析;聚合关系;标记理论，一20一