P&G研发部成立庆典活动方案-英文版

null Grand Opening of P&G Innovation Center PR Event Proposal Grand Opening of P&G Innovation Center PR Event Proposal2010.4.20nullOur Understanding – Event BackgroundOur Insight – Core Theme Our Contribution – Creative IdeasContentsOur Actions - Project ExecutionnullOur Understanding 1nullWith over 138,000 employees in over 80 countries and regions worldwide, P&G has many quality and leading brands worthy of being deeply trusted by consumers. Currently, China has become one of the fastest growing markets for the P&G worldwide. By improving consumers’ daily life with detailed but meaningful method, P&G has been growing sustainably over the last 170 years.— From pg.com.cn BackgroundBranding products are as follows:nullSocietyCorporateEmployeeto improve P&G branding power in the market ; to improve P&G branding influence for consumersto improve P&G competitiveness and R&D strength; to effectively guarantee P&G branding products performance in the marketTo cohere and improve P&G employees’ honor and ascription degree.Project GoalTouching lives, improving lifenullProject Outline Event Title: P&G Innovation Center Opening Ceremony Event Size: BJIC Innovation Center, VIP and Media Journalists (Total 800 people) Event Date: Month/Day/2010 (TBD) Event Venue: (TBD) Agenda：nullOur Insight 2nullDiscussionHow should we do to accurately set the key tone for the event? How should we do to carry the key tone through the event? How should we do to guarantee the quality of event operation?nullAnalysisFor Society: Touching lives, improving life（BEAUTY & LIFE）For Corporate: BROADER Development for P&G For Employee: MORE Support & Opportunity WE ARE STRONGER!nullTheme Criteria（主题准则）创-赢未来 Innovation for Future凝聚力量 辉煌共享 Mutual Brilliant with pooling strength 共谱新篇章 Mutual New Chapter Direction（方向）—Clearly deliver the message of P&G with power Inclusion（包含）—Imaginary Space Popularity（大众化）—Easy to understandnullTheme DesignA Team of Diversity is the foundation of P&G success and considered as its strength Reason FoundationResult ExpectationTogetherWe Can gain everything We Can do everything We Can change everythingWe CanSTRONGERInnovate LifenullTheme-1Innovation is the core development power of P&G. P&G creates better life for all of us. Without innovation, our life will get nowhere. Let’s get together with P&G to make dreams come true.美好生活源自创想 Better life comes from innovation.nullTheme-2Historically, P&G started business from candle manufacture industry. People enjoyed the bright brought by P&G. Currently, P&G is continuously innovating to provide better life for us. Our generations will grow up in better society in the future.创新点亮美好生活 Innovation lightens better life!nullTheme-3P&G brings us a lot. We still need to go beyond the past and ourselves. We create the wonderful future. We can do better for the future.梦想无限 创新无界 Unlimited Dream Beyond InnovationnullTheme-4创想 引领新未来 Innovation to lead new futurePlain text, but most impressive by non-regular POA theme Strong feeling and impact Humanity without distance and pressure, while Positive Rich Inclusion and imaginary space of “WE CAN”nullTheme-5创想力 新动力 Innovative Power New Momentum Founding of P&G Innovation Center will bring some kind of new power of changing people’s lives. Meanwhile, P&G branding products are more innovative. Social and corporate value are reflected very well.nullTheme-6创-自由我 Innovation is up to me.Founding of P&G Innovation Center Innovation is always the target we are pursuing for. To unleash our imagination, these are created by us.nullVisual Element DesignWhat Visual Element can represent our Theme?nullNumerous P&G circles are intervened together and extended Due circle Infinity mark nullVisual Element DesignResource∞ Opportunity∞ Happiness∞ Confidence∞ Power∞ Future∞“∞“ is a familiar math mark. It represents P&G Innovation Center’s unlimited resources, platforms, development and power. Infinity represents that P&G will share infinite business opportunities, joy, confidence, strength and hopeful better future. It depicts current situation and future aim as well.InfinityChina factor Global factor P&G factornullVisual Element DesignTheme combines infinity. It reflects unlimited power of P&G Innovation Center management team. Impressive golden font and blue ‘infinite future’ resemble hope. This is key basic visual design. Other visual factors are on the basis of it. nullOur Contribution 3nullProcess DesignPreparation Arousing InterestInvitation & Reception Creating EnthusiasmExecution Approaching Target nullPreparationTOGETHER WE CANHow should we prepare to make the event perfect?nullPrimary visual （主视觉）nullKey Visual Extension – Knife-shape flagnullKey Visual Extension – Guidance Plate nullKey Visual Extension – PinnullDocuments neededEvent operation manual VIP speech article Host speech article Project executives’ schedule and workload arrangement Project timeline of project executionnullTOGETHER WE CANInvitation & ReceptionHow should we do to attract media and VIP attention?null We prepare tailor-made e-invitation card and paper-invitation letter. We send out emails to VIPs since the beginning of May. Staff call those VIPs to confirm their participation one week after the invitation, verifying their address and contact method. We send out invitation letter according to VIP schedule during the last two weeks before the event.Invitation for the first time: Tailor-made e-invitation card and paper-invitation letter Communication for the 2nd time: phone call invitation Final Invitation: to post invitation letterInvitationnullInvitation Letter DesignnullVIP ReceptionShuttle buses arrive at airport in advance. To deal with flight delay, we prepare a backup bus and avoid VIPs waiting time. Designated staff welcome VIPs at designated point and guide them to board the buses. We prepare mineral water and paper tissue on the buses. Staff turn on air conditioner in advance to make VIPs feel comfortable. Staff train bus drivers to let them wear uniforms.nullWe decorate bus with key visual design to make VIPs feel P&G branding message.Seat Cover Decorated with Logo Bus Body Decorated with Logo DesignnullEntrance Guidance PlatenullParking Lot Guidance PlatenullTOGETHER WE CANEvent ExecutionHow should we do to approach target?null会场整体平面图（需要替换）Exhibition AreaPerformance AreaPhoto-taking AreaMain conference areaAnniversary Exhibition AreaSign-In AreaEntranceViolin PerformanceExhibition Theme: New Long MarchExhibition Theme: New TouchingExhibition Theme: New PioneerMain Venue - Visual DesignnullProcedural Suggestionsnull1 - VIP Sign-InSign-In area decoration: Sign-In AreaExhibition Area Outside Main Conference HallnullSign-In areaVIPs sign their names at sign-in table. They paste logo sticks on chest and sign name on the volume of opening ceremony. Staff guide and help VIPs to take pictures at sign-in area. Staff help VIPs to paste logo sticks on their chest and inform VIPs the meaning of the stick is together we canVIP Sign-InnullSign-In Area - Visual DesignnullCorridor - Visual DesignnullCorridor - Visual DesignnullViolin Performance at Corridor - Visual DesignnullProduct Exhibition Area – Visual DesignnullWarm-up MusicnullSpot light focuses on the VIP. VIP delivers speech on the stage. LED screen displays VIP image. VIP reviews P&G development in China in the last 20 years and introduces meaning and value of founding of innovation center.2 - P&G VIPs to Deliver SpeechnullHost invites VIPs to step onto the stage. VIPs cut ribbon for the official founding of Innovation Center.3 - Start-up CeremonynullVIPs touring the Innovation center VIPs reviewing posters Exhibition Area – CSR (hope school construction)4 - Building tour / poster review nullBuilding Tour SequencenullVenue: New International Exhibition Hall (TBD) Crowne Plaza International Airport Beijing (TBD)5 - Dinner Party 18:00 – 21:00pmDinner Party - Procedural Suggestions18:00 Guests Arrive18:00-18:30 Cocktail Party18:30-19:00 VIP Speeches19:00-20:00 Banquet & Performance20:00-20:30 Interactive Activities21:00 ConclusionDinner Party - Procedural SuggestionsDinner Party - Guest ArrivalDinner Party - Guest Arrival Key Information: Brand Positioning ：Touching lives, improving life Presentation Manner After registering, each participant will receive a bracelet and seating assignment American style food, with cocktail Background music：American modern music Free socializing Dinner Party - Cocktail PartyOutside Cocktail Party Representing a fashionable and leisurely lifestyle Presentation Style： Background Music：Lively + Happiness + Energetic Exhibition Area: to show Innovation achievement of P&GDinner Party - Cocktail PartyDinner Party - BanquetInternal Designs Simple yet Elegant banquet designDinner Party - BanquetDinner Party - Banquet PerformancePerformance Art Dancing（Pleasure + Leisure) Alternative Performance Style reveals defined personality and self-determination Demonstrating better lifeDinner Party - Banquet PerformanceDinner Party - Banquet PerformanceFluorescent Light Dancing （Uniqueness ＋ Fashionable） This style dancing, full of Innovation and technology corresponds with the essence of P&G, adding color and atmosphere to the event arena.Dinner Party - Banquet PerformanceDinner Party - Banquet PerformanceDinner Party - Banquet PerformanceFire Dancing（Amazement ＋ Leisurely enjoyment） Once the atmosphere of the arena reaches a peak level, performers dressed in modern outfits will mystify the audience with their fire dancing, invigorating the audience members while echoing the essence of Innovation.Dinner Party - Banquet PerformanceDinner Party - Banquet PerformanceFlying Heavens（Art ＋ Elegance） The stage will be filled with dancers wearing long skirts, moving gracefully along with the elegant music. They will remind the audience of the beautiful “Flying Heavens” murals at Dunhuang.nullOur Actions 4Extended Proposal Set Recommendations MC Suggestions Gift Suggestions Team Structure Extended Proposal - Invitation DesignExtended Proposal - Invitation DesignHotel Suggestions: Hotel Suggestions: MC Suggestion:MC Suggestion:He graduated from Beijing Language University, majoring in English, with bachelor degree. Mr. Ji Xiao Jun Famous anchorman of CCTV Channel 9nullcommemorative stamp and first-day cover: 20th anniversary of founding of P&G China, Innovation Center Establishment Suggestion No. 1VIP Gifts:nullCommemorative silver coin and seal: LOGO is printed on it.Suggestion No. 2VIP Gifts:null LOGO sealSuggestion No. 2VIP Gifts:nullSuit tie and scarves Suggestion No. 3VIP Gifts:nullSuit Bamboo-made Letter: P&G introduction and Logo are printed on it. Suggestion No. 4VIP Gifts:nullSuggestion No. 5VIP Gifts:Coloured glaze product: it resembles an ancient auspicious animal. Logo is printed on it.nullTeam Structure:nullThank you!